Legal Talk Network - Law News and Legal Topics

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients. You have unique gifts to share. But... does the world KNOW what you have to offer?Cindy is the person who helps make sure the answer to this question is a resounding: YES.Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch. From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.Cindy gives listeners actionable tips on: 0:00 Intro 2:13 How can people improve the middle section of the sales funnel 3:18 What is ‘showing value’? 10:37 Cindy's approach and philosophy to get people to buy 17:01 How do you find your dream audience and then build relationships to create clients from audience members 19:28 Old school marketing vs. now 23:36 Basic tips to sustain relationships with past clients 28:27 How to listen in to your audience 31:01 Book Review 32:52 One big takeaway Resources mentioned in this episode:You Are the Brand by Mike KimConnect with Cindy here: https://www.instagram.com/thehustlingheart/ https://www.linkedin.com/in/cindy-chang-59b76b58/ http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Billing pain points can severely impact a law firm’s success, but today’s technology can make all the difference. Laurence Colletti chats with Jordan Turk and Jayden Doyé to hear highlights from their session on law firm billing automation. They explain the disadvantages of manual billing and offer resources for attorneys to learn and implement automated billing software for greater efficiency and profitability in legal practice.  Jordan Turk is a practicing attorney in Texas and the Legal Technology Advisor at Smokeball. T. Jayden Doyé is president of Prestige Accounting Solutions LLC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Quinten Steenhuis discusses using legal tech to close the justice gap. He talks about tech competence, collaboration tools, AI, automation in the legal system, and more. Learn about innovative tech solutions for legal access and the potential of AI in aiding self-represented parties.

Change is hard, especially when your team is uncertain about a new process or uncomfortable with new tech implementations for your legal practice. Gyi Tsakalakis is joined by Danielle Hall and Matt Spiegel to discuss their TECHSHOW session focused on managing change well in your law firm. They discuss common mistakes that may lead to resistance and offer strategies for creating change management processes that encourage and support your team. Danielle Hall is the Executive Director for the Kansas Lawyers Assistance Program.Matt Spiegel is the co-founder and CEO of Lawmatics, an attorney-client relationship management platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Often, attorneys’ schedules are so packed that they feel overwhelmed by daily tasks, struggling to manage their time effectively. Lawyers want to have the time they need to do their work well, and Bill Ramsey and Phil Hampton are here to help. They talk about their session dedicated to time-saving practices for lawyers, outlining common struggles, tips for eliminating procrastination, and how a well-prioritized schedule can revolutionize your legal practice. William T. Ramsey is an attorney at Neal & Harwell, where the primary focus of his practice is complex civil and criminal litigation.Phillip Hampton is a legal technology consultant with over 30 years of experience in the field of information technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest Michael Kippins is a Boston-based civil rights attorney with Lawyers For Civil Rights. Driven by a desire to advocate for those too often left without robust representation, Kippins made the courageous jump from a big law setting to his civil rights practice and hasn’t looked back.In one of his high-profile cases, Kippins is challenging what the suit describes as Harvard University’s system of admission bias toward “legacy” students and the harm that practice poses to communities, including first-generation students and students of color.During the episode, Kippins discusses the differences between civil rights law and his previous role in big law. From working with community groups to prioritizing public awareness of his cases, the range of skills required as a civil rights attorney is diverse and unique to the practice.A career in civil rights litigation can be a labor of love and fulfill a passion. Hear how the work civil rights attorneys does make a difference in people’s lives. If you’ve been interested in pro bono work, if you’ve found something missing in another area of law, or if you’re simply curious about civil rights law, this is an episode you can’t miss.Christina Gregg served as the associate producer on this episode of Young Lawyer Rising. Resources:Why I Became a Civil Rights Attorney ABA Civil Rights and Social Justice SectionLawyers For Civil RightsLawyers For Civil Rights, Facebook  Lawyers For Civil Rights, Email: office@lawyersforcivilrights.orgMassachusetts Black Lawyers AssociationBoys & Girls Club of BostonNewsweek, “Harvard Faces Another Legal Fight Over Its Admissions”Reuters, “Harvard 'Legacy' Policy Challenged On Heels Of Affirmative Action Ruling”SXSW Educational Seminar WeekAmerican Bar AssociationAmerican Bar Association Young Lawyers Division Learn more about your ad choices. Visit megaphone.fm/adchoices

Join seasoned business coaches Sara Muender and Leticia DeSuze as they offer a thought-provoking exploration of meaningful leadership, where purpose becomes the compass guiding leaders towards a brighter future for themselves and those they serve. This episode will inspire and empower you on your leadership journey as they uncover the transformative potential of purposeful leadership for law firm owners, driving positive change and fostering a brighter future for themselves and their teams. Additionally, Zack and Marc, from Spotlight Branding, run through five law firm marketing myths in 5 minutes. Links from the episode:  Check out Spotlight Branding!  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawyers operating in the Microsoft ecosystem can make great use of Law Toolbox and its many integrations tailor made to help attorneys with legal practice and matter management. Karolina Sikorska chats with Carol Lynn Grow to learn more about the latest updates and innovations from Law Toolbox. They discuss AI integrations, document management, deadlines and scheduling, and much more. Carol Lynn Grow is co-owner and chief operating officer at LawToolBox. Learn more about your ad choices. Visit megaphone.fm/adchoices

You don’t want your law firm to get left behind! The AI renaissance is here, and you should do all you can to leverage its capabilities for your firm. Karolina Sikorska talks with Ruchie Chadha of Smokeball about her TECHSHOW session—The Revolutionary Firm: Combining Your Data and AI for Faster and Better Outcomes. Ruchie shares the new ways AI is being integrated into legal software to enhance workflows and optimize case management processes.Ruchie Chadha is president of Smokeball US. Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you start a podcast for your law firm? Showcasing your expertise could be a great way to engage new clients, but where do you begin? Co-hosts Gyi Tsakalakis and Laurence Colletti chat with Patrick Wright and Mathew Kerbis about their TECHSHOW talk on podcasting for lawyers. They talk through a DIY approach to podcasting, discussing gear and technology, AI-powered workflows, content creation and scheduling, and other basics to help you consider whether a podcast might be right for your law firm. Patrick A. Wright is managing partner of The Wright Firm, LLP, a law firm based in the Dallas/Ft. Worth Metroplex. Mathew R. Kerbis is founder of Subscription Attorney LLC, a modern law firm affordable access to legal advice for business owners, freelancers, and everyday people.Links:Lunch Hour Legal Marketingwww.lawsubscribed.com thewrightlawyers.com Learn more about your ad choices. Visit megaphone.fm/adchoices