Legal Talk Network - Law News and Legal Topics

In this discussion, Gyi Tsakalakis, co-host of the Lunch Hour Legal Marketing Podcast, shares insights on how AI is reshaping consumer behavior and legal marketing tactics. Alongside Conrad Saam, they delve into the necessity of data analytics for law firms and the shift towards quality over quantity in content marketing. They also highlight practical strategies for leveraging AI to enhance client insights and improve marketing efforts, particularly for smaller firms looking to optimize their outreach and engagement.

ACB isn't having it.-----Remember when Arrested Development made this a gag? John Roberts is living it out in real time as the president explains -- on national television -- that Roberts is a partisan hack.Amy Coney Barrett seems less excited about the prospect. Meanwhile, the administration is threatening law firms. The dean of one law school is stepping up. Also, what is this -- now former -- partner doing? Learn more about your ad choices. Visit megaphone.fm/adchoices

For one thing, it marks the 40th annual iteration of the show. For another, it promises to be the biggest of all time—emanating for the first time from the McCormick Place Convention Center in Chicago. Techshow co-chair Stephen Embry talks to the ABA Journal’s Victor Li about what to expect from this year’s show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s not sugar coat it. To be a successful trial attorney you need to work long hours in a changing legislative landscape, deflect the inevitable gender bias women face and have serious support at home. Are you in? Learn more about your ad choices. Visit megaphone.fm/adchoices

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.The News: If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!   Links Mentioned:Google "Diversity Update" Live StreamGoogle - Trademarks - Advertising Policies Help Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Legal tech innovators discuss how they are working to scale and improve their successful projects on Talk Justice. FosterPower and Legal Aid Content Intelligence (LACI) leverage technology to make high-quality legal information available to people for free online. Both also received Technology Initiative Grants (TIG) from the Legal Services Corporation to launch their projects. Then, in 2024 they were both selected for a different TIG, called the Sustainability, Enhancement and Adoption (SEA) grant. This funding supports TIG projects that have demonstrated excellent results as they improve their tools and work to increase uptake. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode’s discussions around the Community Table: PLA? Professional law firm administrators. What you need to know and what they do. It’s not an office manager and it’s not an administrative assistant. Hear why you might need a PLA. As your firm grows, are you spending more time “running the business” than attracting clients and winning cases? Maybe you need a PLA.  While we’re at it, how about a non-attorney salesperson. Someone who is passionate will build your firm beyond simply sales. Propelling your brand is as important as getting a signature on the dotted line. Compensation, goals, motivation, there are so many factors. Understanding the difference between “wealth” and “money” is critical to your business. Money spent builds client lists (SEO, advertising, Google ranking), but building a referral network through a solid reputation builds wealth that never stops. One takes cash, one takes time, effort, and commitment. Mentioned in This Episode:Ask us anything for the Community Table. Leave us a question online.Join the next Community Table live. What’s on your mind? Association of Legal AdministratorsClio Legal Trends ReportClioCliocon 2025 Learn more about your ad choices. Visit megaphone.fm/adchoices

The stresses and demands of a legal career take their toll on all attorneys, but women lawyers face the additional challenge of navigating menopause in the midst of their professional journey. After a difficult personal experience with menopause symptoms, attorney Mary Pate decided to leave legal practice to develop her expertise in health and wellness strategies for women facing similar struggles. JoAnn Hathaway and Molly Ranns talk with Mary to discuss common questions women have about menopause and practical tips for managing symptoms. And, for all you men out there, this topic is for you as well! Mary shares insights into how men can help women as they navigate this transitional time in their lives. Visit Mustard Seed Health Coaching to learn more about Mary and her personalized programs .Mary Pate is a former attorney turned Certified Menopause Coaching Specialist dedicated to helping professional women manage disruptive menopause symptoms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Courts matter, and the rule of law is essential to the success of our judicial system. However, collectively, we often do not fully understand the impact of courts on the wellbeing of society. In a wide-ranging discussion, Dennis and Tom talk with Jason Tashea about his perspectives on legal technology and its current impacts in the legal field, particularly in courts and information systems.They discuss potential technology and AI deployments in efforts for access to justice, and Jason points out the practical limitations all legal professionals should be aware of as they engage with AI in legal work. Jason Tashea is a writer and entrepreneur exploring the intersection of justice and society. A lawyer by training, he is the founding director and a co-founder of the Judicial Innovation Fellowship program at Georgetown Law.Show Notes: The Judicial Innovation Fellowship Program | Institute for Technology Law & Policy jasontashea.com  Mr Bates vs The Post Office | Masterpiece | Official Site | PBS gaithappens.com Legal AI Live - 2nd Friday Afternoons on LinkedIn DennisKennedy.Blog Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Temi Siyanbade, founder of TOS Legal, discusses the importance of video marketing for legal professionals. She shares her journey into using video to connect with clients and build her brand, emphasizing the need to overcome the fear of being on camera. Temi explains how video can enhance legal marketing by building rapport with potential clients and providing valuable information. She also offers practical advice on starting with basic equipment and measuring success in video marketing, encouraging lawyers to embrace this medium to better serve their clients. Additionally, Zack talks with the folks at NetDocuments about the importance of organizing your digital files and recent advancements in document search. Links from the episode:   Request a demo from NetDocuments Show, Don't Tell by Temi Siyanbade   Learn more about your ad choices. Visit megaphone.fm/adchoices