Legal Talk Network - Law News and Legal Topics

Zack talks with Marc Cerniglia, founding partner of Spotlight Branding, about building a marketing plan that works for your office. They dig into the 4 steps you can take to make your plan more thoughtful, effective, and evergreen. Additionally, Marc shares some strategies on how you can track your ROI, and how many of the activities you already do can fit into your overall plan. Schedule a consultation with Spotlight Branding: https://confirm.spotlightbranding.com/website-booking/  Check out their marketing plan template:  https://spotlightbranding.com/lawyeristmarketingplan Check out their free resources:https://spotlightbranding.com/insider/   About Spotlight Branding: Spotlight Branding is content marketing for law firms that helps lawyers create content that focuses on credibility and expertise to spotlight your firm and stand out from the crowd. Schedule a consultation: https://confirm.spotlightbranding.com/website-booking/  Check out their marketing plan template:  https://spotlightbranding.com/lawyeristmarketingplan    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode’s discussions around the Community Table: Our first question turned into a collaborative discussion around the Community Table with input from several other lawyers. How does a longtime attorney with her own firm finally shake things up, turn operations over to someone else, and focus on strategy and the practice of law? It’s hard to let go of control, even with a consultant pitching in.How do you market when money is tight, cash flow is low, and you need more dollars in the door? Start by knowing your practice. What’s the underlying issue, what kind of ship are you leading? From there you can spot opportunities and focus on revenue and marketing.Thinking of making a pivot or expanding from your current area of practice to boost revenue? Consider what you enjoy doing and think about what areas of the law generate consistent, timely cash flow. Mentioned in this Episode:Gino Wickman, “Traction”Michael Morse, “Fireproof”Previously on the Un-Billable Hour, guest Michael Morse, “Your Firm? You Can’t Do It All (And You Shouldn’t Try)”ABA TechshowSMB TeamThe Rainmaker InstituteWealthCounsel estate planning softwareL. David Marquet, “Turn This Ship Around: A True Story of Turning Followers Into Leaders”L. David Marquet, video, guest “Texas Business Radio”Join the next Community Table live. What’s on your mind? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.Frank gives listeners actionable tips on: [1:10] When AI exploded into everyone's knowledge [3:50] Other AI technology other than ChatGPT [6:20] Differences between ChatGPT and Google Bard [9:50] Caution against copying and pasting straight from AI without editing [13:30] Predictions for how AI will continue to evolve [18:20] Are content consumers attracted to AI copywriting, and the impact to writing style [29:35] Frank’s book review [35:05] One big takeaway from this episode Resources mentioned in this episode:The Art of Thinking Like a Data Scientist by William SchmerzoConnect with Frank here: https://www.instagram.com/fx.mendoza https://twitter.com/DataDrivenMind https://www.facebook.com/fxmendoza https://www.linkedin.com/in/fxmendoza/ www.CatalyticsConsulting.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of our Environmental Law series, host Craig Williams is joined by Alisha M. Winterswyk, an attorney from Best Best & Krieger, LLP, as they spotlight NEPA and CEQA, their impact, and purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Small Firm Roadmap Revisited doubled-down on our Healthy Firm model. But what, exactly, is it? Join us for another stop on our podcast book tour. This week we’re diving into achieving and maintaining Healthy Profits.   In this episode, Sara talks with Lawyerist Lab finance coach, accountant, and small business owner Bernadette L. Harris about making finances less scary, understanding healthy profits, and why owners need to prioritize paying themselves. She advises listeners on how to determine a business’s desired income, how to be intentional with financial data to understand the story that numbers can tell, and more. Links from the episode:   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, Postali & LawPay for sponsoring this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Integrations, integrations, integrations. You’ve probably heard about integrations for years, but lots of people still struggle to understand just how this stuff is going to change their workflows. Jared explains the whole concept, gives some of the first integrations you need to be using, and warns you away from some missteps.Next, Emil Ali stops by chat with Jared about the unique challenges and worrying trends in IP ethics. Oh, what’s that? You’re not an IP attorney? Well, you’d be surprised how many non-IP attorneys get hit with these very much not trivial penalties.Finally, the stars have aligned! Welcome to the era of Barbenheimer! Jared and Emil look back at past movie release days to debate other great film pairings that have paved the way for this “momentous” occasion.Emil Ali is a partner at McCabe & Ali, LLP.-----Since it's Barbenheimer weekend, we've mixed some serious + silly songs together, in the spirit of the moment. (Though, I hear 'Barbie' is pretty deep, too.) Learn more about your ad choices. Visit megaphone.fm/adchoices

Alabama is just straight up defying the Supreme Court on election law... but when liberals propose the same thing all of a sudden it's a crisis for the rule of law. I see how that goes.Also a hard-working Biglaw staffer gets caught up in a political backlash to what seems like an honest misunderstanding. And law students have no freaking idea what they're in for. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you missing a product liability claim ? Product liability cases can be complex, challenging, and sometimes hard to recognize. John, Tim and Erich discuss how to recognize and evaluate a product liability claim as well as how to overcome some of its most common challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices

Under what circumstances should you consider calling an adverse witness? Today’s discussion examines the risks involved and offers tips on how to be successful if adverse witness testimony is critical to your case. Learn more about your ad choices. Visit megaphone.fm/adchoices

Professor Julie Suk, author of After Misogyny: How the Law Fails Women and What to Do About It, discusses the legal and economic framework in the United States that fails to fairly recognize and value women's work. Unfortunately, the U.S. remains a leader in unequal pay, no pay, inadequate support for childcare, healthcare, and social services, and irregular parental leave policies and protections. Professor Julie Suk explains how other countries have enacted constitutional protections and inclusive lawmaking processes that result in more equitable outcomes for women that result in benefits to all members of society. Professor Suk challenges us to consider correcting deficiencies in our federal constitution that would enhance equality, improve the economy, and enrich our democracy. Learn more about your ad choices. Visit megaphone.fm/adchoices