Legal Talk Network - Law News and Legal Topics

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft.-----Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the deal? Should you, indeed, prune legacy content? As usual, the answer may not be black and white, but Gyi and Conrad draw from their years of experience to explain how to analyze performance in order to decide what to do with older content. Later, time for round three of drafting your marketing dream team! Conrad picks The Face—an individual your law firm puts forward to rally affinity toward your business. Gyi picks… The Guest! Who’s that? Someone whose respected expertise translates into podcasts, events, speaking engagements, and more. The News: So, CNET is deleting old articles to try to improve its Google Search ranking. Google’s Danny Sullivan and John Mueller say, “No, absolutely not”, but Gyi and Conrad say, “Hmm…” Also sensational—The ABA just pulled an Op-Ed on lawyer reforms —what’s that all about?  Lawmatics has some cool new features, and so does CallRail Labs. Could it be that they both listened to this LHLM?   Mentioned in this Episode:Our other Marketing Dream Team picks: Round 1 Round 2 Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok  Learn more about your ad choices. Visit megaphone.fm/adchoices

Experts from Bay Area Legal Services and Florida Youth SHINE discuss developments in access to legal information for foster youth on LSC's “Talk Justice” podcast. A new website and app, FosterPower, enables Florida’s foster youth to easily access information on their rights, and the state of Florida has passed a bill requiring more information for foster youth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out. Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company that helps connect attorneys in the U.S. with the Spanish-speaking communities around them. This is about more than hiring a translator, this is about understanding different cultures and reaching out to them. Go beyond adding a “Google Translate” button to your website. What works in English often doesn’t work in another language. Even in Spanish the language and nuances vary from country to country, community to community. Think it doesn’t matter? The Spanish speaking market is the fastest growing segment in the U.S., and nearly 1 in 5 people in the country have connections to Spanish speaking communities. The numbers don’t lie. It’s a massive market. But it’s not easy, and it takes experts who understand the cultures. Reaching out, effectively, to the Spanish speaking markets in your area can be your competitive edge. Learn the steps you can take to establish an entirely new arm to your marketing and the services you provide and the people you help. Learn about adding a layer of authenticity, understanding, and honest representation. What works, where do you present yourself, and how do you reach these markets?Mentioned in this Episode:Law360, “Abogados Now Founder On Reaching Spanish Speakers”Join The Un-Billable Hour Community Table Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how MeanPug, a law firm marketing company, manages a multitude of projects, tasks, and workflows within their company. Listen-in as Zack talks with founding partner, Bobby Steinbach, about their project management software journey. And learn how you can use project management concepts to drive efficiency and productivity in your firm.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients.Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way. Jessica gives listeners actionable tips on: [0:00] Intro [3:30] Diversifying your content strategy [4:45] How to know if a platform is worth investing energy into  [8:35] How AI has taken over [10:45] Her agency’s main social media platforms and why [12:40] Strategies for repurposing content [14:45] Advice for staying professional while keeping up with trends [20:10 How messaging changes on each platform [24:35] The consumption of video content  [29:25] Telling clients they don't need to use a platform just because their competitors do it [38:30] Is there a benefit to still using Facebook [43:40] Jessica’s book review [47:40] One big takeaway from this episode Resources mentioned in this episode:Tomorrow’s Lawyers by Richard SusskindConnect with Jessica here: https://www.instagram.com/byariesmarketing/ https://www.linkedin.com/in/jessicaaries/ https://www.facebook.com/byariesmarketing https://www.byaries.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawyers, you really actually do need to use KPIs—that’s Key Performance Indicators for those of you who *still* haven’t kept up with good business practices. Do it! And, Jared’s here to help with a breakdown of the 5 KPI categories you need to start keeping track of, like, yesterday.Next, software demos! If you’re paralyzed with indecision about what software to use, a demo could help, but only if you ask good questions throughout the process. Jared welcomes Andreas Becker to talk about the importance of planning and strategizing to gain the knowledge you need to solve problems and increase productivity with new software.And, the Rump Roast takes yet another new turn, this time leaving us with Jared & Andreas dreaming about the songs they’d love to use in their podcasts if royalties weren’t a thing.Andreas Becker is director of business development of Lawyaw at Clio.-----If we had no limit on the money we could spend for music, can you just imagine what music we'd use on this show. Well, IMAGINE NO MORE! Andreas and I share our dream picks for podcast music.-----Our opening track is Two Cigarettes by Major Label Interest.Our closing track is Chillabye by Midnight Daydream. Learn more about your ad choices. Visit megaphone.fm/adchoices

While Craig is away on a well-deserved vacation, we wanted to do things a little bit differently, and share with you one of our favorite episodes from the Chicago Bar Association’s @the Bar podcast. This episode is Defending Against Domestic Violent Extremism: A Discussion with Brian Michael Jenkins. We hope you enjoy it!-----In this episode, host Jonathan Amarilio speaks with one of the world’s leading authorities on terrorism and the man famously known for predicting 9/11, Brian Michael Jenkins of the RAND Corporation. They discuss Mr. Jenkins’ historical work as an advisor to many U.S. Presidents and governments on terrorism, as well as the current state of domestic political violence and terrorism in America. In this riveting discussion, Mr. Jenkins shares his advice for how we can develop a pragmatic strategy to combat the rising tide of violence in today’s tumultuous world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Roberta Tepper, Chief Member Services Officer at the State Bar of Arizona, discusses ethical file sharing solutions. They cover the choice between file sharing tools and client portals, the insecurity of email, and drawbacks of standalone file sharing. They also explore client sophistication impact, using file sharing platforms and document management systems, and the upside and downside of secure messaging solutions.

Stephanie talks with Eric Webber about the silent addiction of gambling. In this episode, we explore why you can’t go anywhere or watch a sporting event without hearing betting terms. Online gambling has become all the rage, but it is not without potential dangers.  Especially in a profession like law where attorneys have access to client’s money, problems can turn problematic quickly. Learn more about what is triggered in the brain during gambling, what signs to watch for, and how to know when to suggest help for a colleague or yourself. Understanding this part of addiction is part of nurturing our healthy team.  Links from the episode:  Caron Treatment Center  Judge and Lawyer Assistance Program   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, Postali & LawPay for sponsoring this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You know the legal writing classes you took in law school? There’s a lot more to learn, and with a few steps, you can get better – and get better results. Guest Chris Schandevel is the “Brief-Writing Ninja” and passionate writing clear, simple, concise legal briefs that win over courts. Courthouses are busy places. Judges and clerks deal with a lot of distractions and competing demands. Make your briefs stand out boy making them easier to read and follow. Any jargon, excessive footnotes, parentheticals, and asides just add to the chaos and detract from your argument. Good writing, formatting, and attention to detail matter. Schandevel has created an easy-to-use, three-page style guide for legal writing and clear formatting. You don’t need to use fancy words to sell your case. Clear, simple language and a clean story help the court understand your argument and see your point.Take a deep dive into the art and artistry of writing and presenting a legal brief at the highest levels, and get some tips you can start using today. (Plus, do you know the official preferred font of the U.S. Supreme Court?) Got questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com  Topics: Judges aren’t impressed with fancy words and jargon. A clear, easy-to-read legal brief is easier to follow to the conclusion you want your reader to reach.  Learn to remove barriers to the reader such as excessive footnotes, lengthy sentences and changes in “voice.” And do use the Oxford comma! What is the “cleaned up parenthetical?” (And how is it being adopted at the highest levels of the law?) Find out. Mentioned in this Episode:BriefCatch software“Think Commas Don't Matter? Omitting One Cost A Maine Dairy Company $5 Million”“Cleaning Up Quotations” by Jack Metzler in The Journal of Appellate Law Practice and Process“Legal Writing: Font Matters,” Thomson ReutersLegal Office GuruLegal Office Guru’s Deborah Savadra on New Solo, “Word Up 2: Creating Tables of Authority with Ease” Learn more about your ad choices. Visit megaphone.fm/adchoices