Legal Talk Network - Law News and Legal Topics

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you’re marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya’s book review [37:05] One big takeaway from this episode Resources mentioned in this episode:Age Well and Feel Great by Al LymanConnect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Clio’s cloud-based software created the industry’s first-ever opportunity to collect anonymized data on legal practice as it is happening day to day. This real-time data has given huge insights on the state of the profession and what attorneys can do to increase efficiency and profitability in their law firms. Laurence Colletti talks with Joshua Lenon about Clio’s 2023 Legal Trends Report to get an overview of this year’s findings. Joshua Lenon is Clio’s Lawyer in Residence, with experience working on the front lines of legal technology innovation for more than a decade. Learn more about your ad choices. Visit megaphone.fm/adchoices

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business.Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing!Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a recent incident in Columbus, Ohio, an 11 year old girl was manipulated into sending explicit photos to an adult. After law enforcement was called by the girl’s father, a police officer told the father his daughter could face child porn charges for her actions.So how do we protect our children who are victims of these kinds of crimes? And what needs to change within our laws? In this episode, host Craig Williams is joined by guest attorney Riya Saha Shah, Senior Managing Director of Juvenile Law Center, to explore the misuse of sexual exploitation laws against child victims, advocating for children's rights, and what needs to change within our legal system and inside our police departments. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is everywhere, but lawyers are naturally—and rightfully—skeptical about whether using it in legal practice is secure and ethical. Clio has just announced Clio Duo, an AI legal assistant, that was built from the ground up by Clio to comply with lawyers’ unique security needs. Patrick Palace talks with Hemant Kashyap about Duo and all the latest products Clio has to offer. Hemant Kashyap is chief product officer at Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Document management is a must in legal, and Microsoft 365 has plenty of ways to organize and process your documents for you. So, what do you need to know about it? Jared welcomes Keith Vallely to talk through the uses of SharePoint, OneDrive, and other Microsoft features to help attorneys understand the nuances of Microsoft’s methods for document management.The Rump Roast digs deep into tricky Star Wars trivia in a game Jared likes to call “Star Tours.” Do you know what language is written on Darth Vader’s chest plate? Does Keith know? Listen in to find out.And, Jared taps into his unapologetically nerdy side to analyze the current sci-fi offerings in the multiverse and beyond. So, if you’re in need of some excellent escapism, Jared has plenty of recommendations for the sci-fi movies and shows you should watch.Keith Vallely is Vice President and Senior Consultant at Epona USA.-----Since we talked about a lot of different sci-fi IP - including Star Wars - let's enjoy a list of the best sci-fi movie needle drops of all-time.-----Our opening track is Two Cigarettes by Major Label Interest.Our closing track is Tenderness of You by Cast of Characters. Learn more about your ad choices. Visit megaphone.fm/adchoices

As lawyers, we often negotiate for our clients. But are we able to negotiate for ourselves? In this episode, Stephanie talks with Brandon Bramley, Founder of The Salary Negotiator.  Learn common misperceptions about the salary negotiation process plus tons of tips that both the employee and employer can use to reach a better outcome. No matter which side of the table you’re on, you’ll find helpful advice in this episode.  Links from the episode:  The Salary Negotiator  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, NetDocuments & LawPay. for sponsoring this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This inspiring episode tells the true story of a gutsy dad who started his own legal practice from scratch with no clients, no office, and no partner. Guest Michael Mendoza is an Orlando solo practitioner specializing in family law. After graduating from law school with a growing family, Mendoza knew he wanted work/life balance instead of burying himself in a big firm with long hours. For Mendoza, the practice of family law is personal, having witnessed his parents’ contentious divorce. Hear how Mendoza started with nothing, rolled up his sleeves, and launched a practice from putting together his tech to building his client base. How did he find clients? Did he advertise? What about a website? Or office space? It’s been tough. But the combination of running his own practice and the satisfaction of helping families through a difficult period has proven rewarding. Mendoza’s story is a guide for young lawyers who want to hang out a shingle (he even has an employee now). Nothing is easy. Nothing is perfect. It’s scary. But you can do this.Got questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com  Topics: Starting your own law firm is anything but easy. But it can be done. Hear first-hand from one attorney who did just that, from the ground up.  Software? Office space? Clients? Employees? Financials? There are a lot of balls in the air once you start juggling.  What are the best and worst decisions you can make starting out? (Hint: find a mentor). Resources:Florida Bar AssociationFlorida Bar Association, Legal Fuel assistanceSeminole County (Florida) Bar AssociationSan Diego County BarNebraska State Bar AssociationClio legal softwareMicrosoft 365Adobe PDF managementText ExpanderMycase legal softwareLawPay legal softwareGeorge C. Young American Inns of Court Learn more about your ad choices. Visit megaphone.fm/adchoices

Clients feel better about your law firm when they feel their needs are met and their concerns are heard. What can you do to make sure this happens in your firm? From ClioCon, host Christopher Anderson talks to Pegeen Turner about her session on client-centered practices for your legal business. They chat about best practices for intake forms, technology, scheduling, and billing. Pegeen Turner is the President of Legal Cloud Technology, a Raleigh-based legal technology firm.Mentioned in this Episode:legalcloudtechnology.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A Clio Cloud Conference roundup.-----Joe checks in from the 2023 Clio Cloud Conference joined by Legaltech News editor-in-chief Stephanie Wilkins, dean of legal tech journalism Bob Ambrogi, and Legal Talk Network producer Laurence Colletti to talk about legal technology and the small law market. We talk artificial intelligence, hot legal trends, and access to justice. Learn more about your ad choices. Visit megaphone.fm/adchoices