Legal Talk Network - Law News and Legal Topics

When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone. Be memorable. Share what makes you special. SEO is often portrayed as sorcery, but it’s not. It’s math, it’s work, and it’s attention to detail. Learn about the “Four C’s” of online marketing and what makes your firm stand out when a potential client types a need into a search engine: Content, Capital, Collaboration, and Code. Dreyer explains what makes websites work, what makes content special, and how putting yourself out there as an expert in a specific area drives referrals and attracts attention. A focus on SEO doesn’t work overnight. It’s a long-term play, but the benefits build on themselves and stock a client pipeline that can grow your firm as your reputation and visibility compound your efforts. Trying to “game the system” doesn’t work. There’s no substitution for sincerity, authenticity, and hard work. Hear how you can get started and stay focused (and some common mistakes you can avoid) from an industry expert with a history of helping firms find new clients. Mentioned in this Episode:"Niching Up: The Narrower The Market, The Bigger The Prize," by Chris Dreyer.SurferSEOHARO, Help A Reporter OutFivrrUpwork"How To Get Rich: (Without Getting Lucky)," by Naval Ravikant.Malcolm GladwellJohn Morgan Explains Morgan & Morgan’s Marketing Strategy, YouTube.Join The Un-Billable Hour Community Table: Eventbrite. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns.Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses.Michelle gives listeners actionable tips on: [0:00] Intro [1:40] Difference between SEO and PPC [4:05] How PPC differs from other marketing [9:35] Dow do you figure out a budget for PPC [13:20] What are local service ads, how they work, and how she's seen success [17:40] Misconceptions around pay per click [21:20] Tips if you’re looking to implement PPC [25:20] Michelle’s book review [28:20] One big tip from this episode  Resources mentioned in this episode:Atomic Habits by James ClearConnect with Michelle here: https://www.linkedin.com/in/michellekop/ https://level28media.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

After a criminal pays their debt to society, should they continue to suffer additional consequences for their crime for the rest of their life? Ricky Panayoty developed a deep passion for the law while serving a 10-year sentence for robbery, but really didn’t know whether he could apply to college, let alone law school, after being released. Law students come from a multitude of backgrounds, but justice-impacted individuals like Ricky often have many more obstacles to overcome. Faculty host Todd Berger talks with host Chay Rodriguez about her interview with Ricky discussing his incarceration, the experiences that fueled his interest in law, and his circuitous path to law school. They also highlight the perspective a justice-impacted individual brings to the legal profession and examine policies and procedures that affect the future prospects of these individuals.  Ricky Panayoty is a Juris Doctor candidate at Atlanta's John Marshall Law School and worked as a summer intern at Bryant Green & Associates. Learn more about your ad choices. Visit megaphone.fm/adchoices

After a long fight for freedom following his wrongful conviction at just 16, exoneree Brian Banks focuses his efforts toward raising awareness and inspiring others. Host Michael Semanchik talks with Brian about his keynote speech at ClioCon 2023. Brian shares his story and offers insights on how resilience and perseverance can help us through difficult times. Brian Banks is a former football player turned keynote speaker, life coach, and passionate advocate for criminal justice reform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is practicing law all dusting off established precedents and applying old case law? No way. Guest Jessica Gonzalez shares how she broke free, followed her passions, and found herself a pioneer in the wildly evolving arena of cannabis law.Gonzalez started in the usual practice of law for a firm after graduating. Contracts, paperwork, and a less-than-satisfying experience. Then, she started looking at the emerging field of cannabis law. Trademark protections, navigating vague state regulations, labeling, packaging, and CBD guidelines all need a lawyer’s touch. And few lawyers were serving the industry, one of the fastest-growing sectors worldwide.Hear how Gonzalez followed her dreams, cultivated her personal brand, and forged ahead into an exciting and unknown world. She shares tips for getting established as a thought leader and building a recognizable brand as she created a consultancy business and educational programs and began teaching cannabis issues at the graduate level.Looking for a career in an emerging area of the law and “building the airplane as you fly?” Be part of legal history and set the precedents instead of following them. This is a fast-paced, creative part of the legal world that’s just getting started.Christina Gregg served as the associate producer on this episode of Young Lawyer Rising.Resources: Massachusetts Cannabis Control CommissionAmerican Bar AssociationAmerican Bar Association Young Lawyers DivisionNew Jersey Business Action Center“New Jersey Cannabis Advocate Named As Consultant To Build No-Cost Cannabis Technical Assistance Program,” New Jersey state news releaseThe ABA Law Student Podcast: A Career in Cannabis Law with Jerome CrawfordABA Career Center Career Choice Webinar on Cannabis Law Learn more about your ad choices. Visit megaphone.fm/adchoices

Apple, Microsoft, Google, and Amazon are busily announcing their latest products, and Dennis and Tom are a little underwhelmed. But, rather than ignoring the new stuff altogether, the guys lean into their tech-infused ennui and ponder the reasons behind their “meh” responses. They discuss the latest products from Big Tech, talk about product improvements, and give thoughts on how AI is continuing to influence just about everything in tech these days. Later, Dennis and Tom examine several concerning developments at the intersection of AI and cybersecurity. They shed light on the harmful impacts of AI manipulation and its effects on other areas of technology and cybercrime. As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.Show Notes - Kennedy-Mighell Report #350A Segment: Is There Anything New in Tech? Apple 15 Event Announcements - · https://www.theverge.com/23869728/apple-iphone-15-event-announcements-watch-ultra-airpods-pro-usb-c Everything Amazon Announced at its 2023 Devices and Services Event - o  https://www.engadget.com/everything-amazon-announced-at-its-2023-devices-and-services-event-194621706.html Google Pixel 8 Launch Event Biggest Announcements - o  https://www.theverge.com/23902026/google-pixel-8-launch-event-biggest-announcements-watch-buds-pro Microsoft Surface-Copilot Event Biggest Announcementso  https://www.theverge.com/2023/9/21/23882074/microsoft-surface-copilot-event-2023-biggest-announcements B Segment: AI and CyberSecurityIndirect Prompt Injection - https://cmte.ieee.org/futuredirections/2023/04/07/a-new-threat-indirect-prompt-injection/Parting Shots: Beeper - https://www.beeper.com/ How to Delete Your Old Online Accounts (and Why You Should) - https://www.howtogeek.com/714981/how-to-delete-your-old-online-accounts-and-why-you-should/ Personal Quarterly Offsite - https://www.denniskennedy.com/blog/2023/10/my-productive-personal-offsites-course-price-cut/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Being organized and efficient with your law firm’s finances gives you peace of mind and increases your profits. Host Phil Brown talks with Jayden Doyé and Alex MacGillivray about strategies lawyers can tailor to the financial needs of their law firms. They discuss budgeting, tracking income and expenses, billing software, working with an accountant, and much more. T. Jayden Doyé is president of Prestige Accounting Solutions LLC.Alex MacGillivray is the Vice President, Corporate Controller at Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimizing your use of LinkedIn can help you grow your legal business and make great industry connections. Alison Demelis shares insights for putting your best foot forward on LinkedIn. Alison walks lawyers through the ideal LinkedIn profile and also offers tips for building your reputation, exuding authenticity, and forging meaningful relationships with peers. Alison Demelis is head of Enterprise Sales Canada and has quickly become a pivotal member of the LinkedIn Family. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest Cheryl Garner, CEDS, walks through not only becoming a better paralegal, but pursuing higher career goals, earning credentials, and specializing in eDiscovery and litigation support. She’s a litigation manager overseeing her firm’s eDiscovery program, educating attorneys and colleagues on best practices, and staying abreast of the latest trends. Litigation paralegal professionals play a key role in law firm operations. Successful paralegals are comfortable with technology and embrace every opportunity to learn. Today’s top litigation paralegals are eDiscovery pros. Negotiating with vendors, establishing rates, managing operations, and freeing up attorneys to focus on legal strategy with the assurance that the foundations are strong are all part of a paralegal’s role in litigated cases. The skills and demands are always changing and evolving. Preservation, data collecting, and presenting evidence at trial have changed as the legal world shifts from boxes of paper records to electronic documents, emails, and eDiscovery. Tech skills and expertise with digital review platforms are table stakes in this new environment. Learn to uncover opportunities to advance your skills and career.Mentioned in this Episode:Electronic Discovery Reference Model (EDRM)RelativityCSDiscoRevealEverlawWhat is a "Load File,"NALA ACP CertificationACEDS CertificationElectronic Discovery InstituteRutter Group guidesMatthew Bender Practice GuidesLos Angeles Paralegal Association (LAPA)NALA, The Paralegal Association Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s bust a myth: Creativity isn’t an innate talent that you’re lucky to have or out of luck if you don’t. And it’s not just about the arts. Everyone is creative, and it comes in all forms. In this episode, author Phil McKinney gives actionable tips on how to overcome the idea that creativity can’t be learned.  Listen to hear tips, formulas, and guidance on how to bring creativity into your day-to-day firm life. Links from the episode:  Phil’s book: Beyond the Obvious  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, NetDocuments & LawPay. for sponsoring this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices