Legal Talk Network - Law News and Legal Topics

Disinformation and deepfakes, accelerated by AI, pose an existential threat to our democracy and elections, and as a country, we are simply not ready says The California Institute for Technology and Democracy (CITED). Drew Liebert and Jonathan Mehta Stein believe that what is needed is an impartial source for policymakers, the press, and the public that will provide expertise related to AI regulation as it applies to campaign communication and election integrity. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's (formerly Facebook) machine learning algorithm the chance to find a business's best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the algorithm chosen and how effectively it achieves the business's objectives such as generating more leads.Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. Robert gives listeners actionable tips on: [0:00] Intro [1:15] The design of an ad - what works, when should you change it and how many ads should you start with [2:57] How do you refine ads [5:15] Explaining why people feel they see the same ad over and over, [7:00] How Facebook markets to you [10:15] What's the first step if your ads aren't going well [13:00] What Meta wants from us [15:50] How to remarket [18:25] Funnels and creating a strategy [22:00] Robert’s Book Review [28:40] What should people be looking at as their campaigns go out - are there red flags? [32:30] One big takeaway from this episode Resources mentioned in this episode:Pre-suasion by Robert CialdiniConnect with Robert here: http://instagram.com/brill_media http://twitter.com/brill_media https://www.linkedin.com/in/robertbrill/ https://www.facebook.com/BrillMediaUS/ https://brillmedia.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Another fresh voice! If we don’t have diverse groups in the legal world, we may miss the mark on many issues facing the profession. Flo Nicholas of DEI Directive joins Dennis and Tom to offer her perspectives on legal technology and how diversity, equity, and inclusion (DEI) practices benefit the legal community. Flo offers up her expertise in these areas and explains the current trends in plain language to help listeners gain a clearer understanding of the scope and positive impacts of intentional DEI. She also talks about her unique career path and what led her to her current work in data-driven diversity. As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.Flo Nicholas is co-founder and chief operating officer at DEI Directive. Show Notes - Kennedy-Mighell Report #353A Segment: Fresh Voices on Legaltech - Flo Nicholas LinkedIn: https://www.linkedin.com/in/nonboringlawyer/  DEI Directive: https://www.deidirective.com/   B Segment: Continued discussion with Flo NicholasParting Shots: Be proactive with technology! Getting a rental car? Don’t download your information.  Go ahead and rearrange your office.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie talks with law firm owner and Lawyerist Lab member Allison Harrison about why the job of managing your business is never done and how to navigate the endless opportunities. Bonus: Get inspired with some creative way to describe team roles.  Links from the episode:  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, NetDocuments & LawPay. for sponsoring this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Legal professionals are goal-oriented and driven to succeed. But as we approach a traditionally stressful time of year – the holiday season – it’s important that we remember what’s important and to balance work and life and our own health. Guest Sonya Sigler is an accomplished attorney who now devotes herself to executive coaching and consulting as well as speaking and writing. Her focus is on work/life balance, understanding your own goals and needs, and focusing on personal development and growth. Mental health and managing burnout in the legal field is crucial. Sigler’s story started as a busy mom and attorney and volunteer. She was juggling as many roles as she could when she wound up in an emergency room with heart attack-like symptoms. It wasn’t a heart attack, but it was a wakeup call. Sometimes you need to put yourself first and say “no.” During the holidays, we may feel obligated to do too much. Listen to yourself, and if we need to decline an invitation or a volunteer request, it’s OK. As Sigler says, we all deserve a life we don’t need a vacation from.Mentioned in this Episode:Books by Sonya SiglerSeasonal Affective Disorder (SAD), Mayo ClinicVistageHallmark Holiday Movies, Countdown To ChristmasSan Diego Paralegal AssociationSDPA, Virtual Lunch With Leaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Elon Musk files a facially ludicrous lawsuit and Trump argues that sexual assault doesn't count on airplanes_____________After promising a thermonuclear lawsuit against Media Matters, Elon Musk showed up to court with a string of claims that would fail under his own recitation of facts. Meanwhile, Donald Trump takes aim at the Federal Rules of Evidence in a bid to undermine the E. Jean Carroll case and Stephen Miller goes after Macy's in a cheap publicity stunt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Attorneys Jack Delany and Kristen Worley from the law firm Marshall Dennehey address managing catastrophic claims from a legal perspective and protecting clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bing. Another email. Bing. Update on disturbing international unrest. Your heart hurts but…. Bing. Your exercise app interrupts with a workout nudge. Bing. Meeting reminder, and you realize you forgot to send that text. Bing. Another email. Bing. It’s just…too…much. We’re suffering from information overload. If you are too, join us as we talk through the stress and try to re-center in a healthier place. Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to generate more business? Elise Holtzman is founder of The Lawyer’s Edge, a leadership development firm that helps attorneys become more proactive about business development and career acceleration. Learn more about your ad choices. Visit megaphone.fm/adchoices

Experts discuss the status of alternative legal service delivery models, the various forces pushing regulatory reform forward and the biggest obstacles to changing the legal system on LSC’s “Talk Justice” podcast. Inspired by a recent report from the Institute for the Advancement of the American Legal System (IAALS), “Community & Cooperation: Action Steps Toward Unlocking Legal Regulation,” host Cat Moon brought Stacy Rupprecht Jane and Lucian Pera together for a conversation that approaches regulatory reform from diverse angles. Learn more about your ad choices. Visit megaphone.fm/adchoices