One Percent Better

My guest today calls remarkable word of mouth marketing, a talk trigger.  He's Daniel Lemin, and he and his co-author Jay Baer have studied the concept so deeply that they wrote on book on it. You can find it here. In our conversation we discuss how business owners can be intentional about the art and science of word of mouth marketing.  I hope this conversation can be a valuable resource for business owners, employees, and educators looking to be remarkable. As always, thanks for listening! --JF 

This week's episode celebrates the words of Theodore Roosevelt. In 1910 he delivered a speech that included these now immortal words: "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." Each section of these 140 words rewards close reading. Let's do that today. As always, thanks for listening! --JF 

My guest today is Jon Gordon. Jon is the author of 18 books including multiple best-sellers: The Energy Bus, The Carpenter, Training Camp, You Win in the Locker Room First, The Power of Positive Leadership and The Power of a Positive Team. His latest book is The Coffee Bean: A Simple Lesson to Create Positive Change.  Today we talk about his newest book, The Coffee Bean.  We open our conversation talking about ideas and giving credit to the originators. We go on to discuss: Active listening Idea generation His book writing process  The book Jon has been holding back writing for 10 years Whether he would ever run for office  and much more! Find out more about Jon at his website. As always, thanks for listening! --JF 

This week I am proud to present Episode 100. I look back on all that I have learned with a smile.  I hope you do too.  Here's to the past, the present, and the future of getting 1% better.  Thank you for listening and learning with me! --JF        *Additional music this week courtesy of "Immersed" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

This week I share a conversation as far outside of my areas of expertise as I have ever gone. I speak to author, speaker, and YouTube superstar, Summer Rayne Oakes, about plants. She owns 1,000 in her Brooklyn Apartment.  I own zero in my Brookfield home. And yet we connect on multiple levels as it becomes obvious that we were talking about much more than plants.  This is a conversation about:  nature mindfulness organization shame and pride beginner's mind how to get 1% better when you are already an expert getting outside of one's comfort zone and more. Pick up a copy of Summer's book HERE. As always, thanks for listening. Episode 100 is next week! --JF 

This week I breathe in the restorative power of summer and exhale four things on my mind. Dive into:  My Interview for The American Baseball Coaches Association A book recommendation written by an upcoming guest Why it's not okay to say "stick to sports" or "stay in your lane." Should interviewees get the questions ahead of time? I would love your feedback. As always, thank you for listening! --JF 

This week I share my conversation with authors Lauren McCann and Gabriel Weinberg.   Of every book I have read since I began the podcast, Superthinking is the one I most want to infuse into my classroom for my students. It's an incredible resource that can help us all clean up our thinking and decision making.  It's dense in all the best ways and yet you can dip in and dip out whenever the mood strikes you. In short, this is an evergreen book that needs to find a spot on your shelf.   Find out even more about what Gabriel is up to at DuckDuckGo. As always, thank you for listening! --JF 

I'll never be able to feature every teacher in America who is out there doing life-changing work with our children, but I am thrilled every time I get to. Today I share my conversation with author and teacher Aaron Pribble. In the Northeast, this conversation releases in the last week of the school year.  For many, it's summer vacation. I hope it serves as validation, rejuvenation, and inspiration for all the parents, teachers, and coaches out there trying to get 1% better. Pick up a copy of Aaron's book Teacherland. As always, thank you for listening! --JF    

The biggest lie we were ever told as kids might have been: "sticks and stones may break my bones, but words will never hurt me." This week I share a mindset shift that will take back the power of words.  Teflon. As always, thank you for listening! --JF 

Today I share my conversation with Peter Shankman. Peter is a five-time best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotatypical economy. Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy. You'll hear a refreshing perspective on failure, imposter syndrome, having fun at work, and I hope much more. As always, thank you for listening! --JF