
One Percent Better
Imagine how your life would be transformed if you could get 1% better every day. Every week since 2017, your host Joe Ferraro (@FerraroOnAir) releases a new episode designed to help you improve your mindset, language, and behavior.
Latest episodes

23 snips
Feb 27, 2024 • 59min
This Entire Idea is Bananas: Tyler Gillum | Manager of The Savannah Bananas
Tyler Gillum, Manager of The Savannah Bananas, discusses injecting fun back into baseball, creating engaging fan experiences, and embracing unconventional game approaches. The podcast explores the team's unique hiring process, focus on personal connections with fans, and ambitious goal of reaching a billion fans. Memorable moments, interactions with celebrities, and Burnsey's energetic coaching style are also highlighted.

Feb 13, 2024 • 7min
Ask Questions Like a Journalist So You Don't Need Wayne Newton
You are not Wayne Newton. I am not Wayne Newton. Your conversation partner is not Wayne Newton. Today on the podcast, I tell you why all that matters. After you listen, if you find yourself craving more, head HERE to inquire about limited 1:1 coaching opportunites. TL/DR Ask questions like a journalist hunting for pull quotes. At 81 years young, Wayne has more media training than a politician embroiled in an international scandal. That's why when he got two horrendous questions lobbed at him this week, he took the questions and turned them from coal to gold. Most people don't do this automatically. Most people accept mediocre questions and give boring, mediocre answers. When we are locked in conversations that matter, our questions need to do more. Listen as Wayne takes close-ended, clunky questions and tells a micro story, adds depth and emotion, and leaves us with a lasting feeling. Larry in your department won't do that when faced with a dud of a question. Unless you use this short cut: Ask questions like a journalist hunting for pull quotes. You can't print: "there's no question about that." --Wayne Newton You can't print: "Yes." You CAN print provocative, fun, emotional, high-energy quotes that you only got because you asked a damn good question. The next time you are in a conversation, think like a journalist. Instead of: "Do you feel like you've kinda become, to some degree, the institutional memory of Las Vegas?" Ask: "You've become the institutional memory of Las Vegas. What's your reaction when you hear that?" Instead of: "Do you feel like Las Vegas is being treated like a real American city in a way that maybe it wasn't always in people's minds?" Ask: "How has Las Vegas changed since 1957 when you arrived?" I promise you will find gold, even when it's not Wayne Newton you are talking to. Remember to connect HERE if you are on the hunt for damn good conversations. In the meantime, thanks for listening to Episode 290! --Joe

Jan 23, 2024 • 49min
Don't Kill Your Sponsorship Dream: Justin Moore Shows Us How to Land Partnerships That Pay Real Money
I would love to get to know you better. Please click on the link below to answer a few short questions that will help me make the show even better? Help Me Make the Show 1% Better 🙏 Today I present my conversation with Justin Moore. Justin is a Sponsorship Coach & the founder of Creator Wizard, a community that teaches you how to find & negotiate your dream brand partnerships. Today we discuss: The number 1 mistake creators make while hoping to land sponsors An easy-to-follow script to approach your dream brand partner The myth of download numbers holding back sponsorships What to do if you are just getting started as a creator and much more. One more thing . . . If you are a founder, entrepreneur, author, or presenter looking to crush your next opportunity in front of a microphone, Let's Have a Conversation. As always, thank you for listening to Episode 289! --Joe

Jan 16, 2024 • 12min
Overdeliverance: Experiences that Surpass Ridiculously High Expectations
My Rao's Story Today I want to share a new idea. Overdeliverance In a world where the mantra "under promise, over deliver" has become commonplace, let's challenge the status quo and introduce a new concept: Overdeliverance. Overdeliverance is not about modest commitments and barely exceeding them; it's about setting bold expectations and still surpassing them with confidence and flair. Imagine a realm where promises are not mere assurances, but declarations. A world where commitment is not a cautious whisper, but a resounding proclamation. One Percent Better celebrates the philosophy that excellence is not found in playing it safe but in daring to push boundaries day after day. This episode shares four stories showcasing the magic of Overdeliverance. I invite you to share real-life stories from businesses and your personal life where you have experienced or embraced an audacious, over-promised and over-delivered experience. Email me joe@onepercentbetterproject.com Overdeliverance can be a catalyst for personal growth, professional success, and the elevation of standards. Challenge conventional wisdom and strive for that extra mile. I would love to hear what you think. Don't forget to visit some of my favorite past episodes all in one organized place HERE in The Vault As always, thanks for listening to Episode 288! --Joe

4 snips
Dec 5, 2023 • 52min
The Best Coach You've Never Heard Of: A Conversation w/ Jon VanderWal
Experienced D3 basketball coach Jon VanderWal shares insights on building championship programs, the importance of sales in recruiting, daily team intensity, balancing connection and competition. VanderWal's leadership and motivation are highlighted, providing a masterclass in perseverance and authenticity.

Nov 25, 2023 • 4min
286 Episodes Later: Start Here
The One Percent Better Vault Click & browse Text the link to a friend or family member Thank you so much for being a valuable part of the One Percent Better Community! --Joe Here's that link again: The Best of One Percent Better

10 snips
Nov 14, 2023 • 46min
Getting 1% Better at Mastering Change w/ Brad Stulberg
Would you be willing to answer a few short questions to help the show get even better? Head HERE to help me get 1% better! Change happens. Growth is optional. Today's guest, Brad Stulberg has thought more about mastering change than anyone I know. His new book is Master of Change: How to Excel When Everything Is Changing Including You. In our conversation, Brad and I get tactical on: How to build rugged resilience when change strikes Responding flexibly when plans or expectations shift The power of living aligned to your core values Why accepting struggle builds confidence The key to being stable through periods of instability Why the shoulder might be the best metaphor for navigating change Brad brings science, coaching experience, and personal wisdom together. His insights will transform how you navigate change in life and work. This is a masterclass in staying grounded when facing tests. You'll learn mindset shifts and practices to become a change master. Interested in 1:1 coaching to take your communciation to the next level? Want to nail your next job interview or save years of frustration on your podcast launch? Let's connect: Joe@onepercentbetterproject.com As always, thanks for listening to Episode 285! --Joe

Nov 7, 2023 • 13min
Experience vs. Expertise
Would you be willing to answer a few short questions so that I can make the show even better? Head HERE to help me get 1% better! Today . . . join me in this thought-provoking conversation as we unravel the intriguing interplay between experience and expertise. Let's explore the nuances that distinguish these two concepts--experience, the accumulation of moments and lessons over time, and expertise--pattern recognition, refined knowledge and skill. Let's delve into: Whether one can exist without the other Stories that illustrate this dynamic relationship How my favorite football team sparked this question in my mind Whether you're navigating a professional path or simply curious about the nuances of mastery along a path to getting 1% better every day, this episode promises to make you think about the unique dance between experience and expertise. Email me Joe@onepercentbetterproject.com or connect with me on LinkedIn As always, thanks for listening to Episode 284! --Joe

Oct 30, 2023 • 1h 5min
Inside the Kansas City Chiefs Front Office with VP of Football Operations Brandt Tilis
Welcome to this week's episode! Would you be willing to answer a few short questions to help me make the show even better? Head HERE to help me get 1% better! --->Communication Coaching Opportunity<--- Looking to level up your communication skills? Dive into personalized 1:1 coaching with me! Unleash the power of authentic expression, refine your job interview skills, and elevate your leadership through tailored sessions designed to help you have damn good conversations. Let's craft your unique communication journey together—where your voice becomes an asset and your message resonates. Ready to make an impact? Explore coaching options HERE Today, I have secured an exclusive interview with Brandt Tilis, Vice President of Football Operations for the Kansas City Chiefs. This is a rare opportunity as Brandt doesn't often step into the limelight. A big shoutout to the kind soul who made this introduction possible. Brandt takes us inside the Chiefs' season, shedding light on his unique role managing the salary cap and negotiating player contracts. Key Takeaways from Brandt: 1. Authenticity: Brandt emphasizes being true to himself with no facades. 2. Diverse Viewpoints: "Our GM Brett Veach does an amazing job getting a diverse viewpoint before making a final decision." 3. How I Spend My Days: Brandt provides insight into the relentless nature of his role, constantly building relationships, gathering intel, and executing deals. 4. Honesty: "When there's 1 truth, it's a lot easier to just keep up with that one truth." Brandt underlines the importance of focusing on a single truth, simplifying decision-making and facilitating continuous improvement within the organization. This episode offers an exclusive look into the inner workings of one of the NFL's elite franchises through the eyes of Brandt Tilis. Stay tuned for the full conversation, where we explore the front office perspective and gain valuable insights. Stick around after the exit music for something silly and serious : ) Join the conversation on LinkedIn Thanks for joining us in Episode 283! --Joe

Oct 24, 2023 • 19min
Every Conversation Counts: A Psychological Safety Deep Dive
In today's episode, we're delving into the transformative power of small steps around navigating the landscape of Psychological Safety. The dynamics of Psychological Safety are all around us and appear to be a crucial element of team and family success. Psychological Safety is built on: open communication trust respectful feedback no fear of failure inclusivity empathy How can tiny tweaks in the way we interact, lead, and collaborate create a ripple effect of positive change? We're about to find out. Every conversation counts, and every step, no matter how small, contributes to our journey of becoming better versions of ourselves. Today, we dive into the world of Psychological Safety. Episodes Mentioned in This Episode: The Importance of a Reverse Mentor Stephen Covey on Trust What feedback do you have for me? Email me Joe@onepercentbetterproject.com As always, thanks for listening to Episode 282! --Joe