The Common Creative

Welcome to this mini episode of our creative snippet. Having a look at this week's main episode - Neal Foard, a seasoned advertising and marketing expert who has worked with renowned brands such as Budweiser, Lexus, and Sony. Prepare to be captivated by Neal Foard's heartwarming and meaningful personal stories. In every tale he shares, there's a precious gift and a profound message awaiting you. Neal's genuine and beautiful soul shines through as he effortlessly draws you into his world. Get ready for an episode filled with warmth and inspiration that will leave a lasting impression on your heart. Join us as Paul and Chris shared their insights on Neal Foard. It is a natural storyteller and a true inspiration. Don't miss the chance to unlock the art of storytelling.See omnystudio.com/listener for privacy information.

In this week's episode, we welcome Neal Foard, a seasoned advertising and marketing expert who has worked with renowned brands such as Budweiser, Lexus, and Sony. With over 25 years of experience. The show is peppered with Neal’s own personal stories, which showcase not only the way stories communicate meaningful  ideas but also how a story is richer and deeper if delivered in a straightforward unassuming style. (Or maybe it’s just Neal’s beautifully rich voice that does the work!) Did you know the best stories are personal stories? Have you ever thought that, if your story  is about you, the audience will only be drawn in if it's a story that celebrates a setback or failure? (No-one needs to hear why you think you’re so great!) Neal has crafted award-winning campaigns and ranked among the top ten most awarded creative directors worldwide. He's also an accomplished author, serving as the Worldwide Director of Creative Learning for Saatchi & Saatchi.  Don't miss this fascinating conversation with a natural storyteller and a true inspiration. LINKS  Neal Foard- Special Guest  LinkedIn - https://www.linkedin.com/in/neal-foard-3727403/ Youtube - https://www.youtube.com/@nealfoard/videos Instagram -  https://www.instagram.com/nealfoard/ Tiktok - https://www.tiktok.com/@nealfoard Website - nealfoard.com Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Did you know AI bots can hallucinate?  The term doesn’t mean that Chat GPT is taking drugs (!!) - instead it’s a technical term to reflect the fact that AI can ‘invent or derive answers to questions that it doesn’t have a direct answer for.   In other words, not everything that a bot states is true and, in their own way, bots are gaslighting or promoting ideas that appear to be based on fact. In this episode, Jeremy Wagstaff, technology journalist, explains  more about AI’s “hallucination” and raises other thought-provoking questions such as the fact that the people who will be most affected by AI were not consulted or considered when it was developed.  In short, AI is rapidly developing into something that no-one has forecast or has planned for. Jeremy Wagsatff, is one of the world's foremost technology journalists. A writer, consultant and good friend of Chris, he has over 35 years of experience, working with organizations like the BBC, Reuters, and The Wall Street Journal. LINKS  Jeremy Wagstaff- Special Guest  LinkedIn: https://www.linkedin.com/in/wagstaff/ Blog: https://www.loosewireblog.com Twitter: https://twitter.com/loosewire Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

This week's guest on The Common Creative, Dr. Mark van Rijmenam, CSP—a trailblazing strategic futurist and highly sought-after international keynote speaker. With his knack for simplifying complex ideas and captivating audiences, Mark has inspired over 100,000 leaders across more than 25 countries on all continents. In this episode, we dive deep into the captivating realm of future tech, with a special focus on artificial intelligence and the metaverse. Mark's expertise in these cutting-edge fields makes for a ripper conversation.  Get ready to have your mind blown as Mark delves into the potential repercussions of AI - including a prediction that, if AI is like the genie’s lamp (you know, the one that offers three magic wishes), then the third wish will inevitably be  “undo the first two wishes”.   Tune in now as we explore the uncharted territories of creativity on steroids! Mark van Rijmenam - Special Guest  My website: https://thedigitalspeaker.com My LinkedIn: https://linkedin.com/in/markvanrijmenam Read my latest article: Unleashing the Generative AI Genie: A Brave New Metaverse or a Nightmare Scenario?  Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Marcus Byrne is an accomplished designer and Photoshop professional. As Head of Art at Thinkerbell, he's a design leader in creative production and AI. Father of eight-year-old illustrator Charlie Marker - a previous guest on The Common Creative. Marcus's recent personal projects have captured global attention. His explorations into AI have led to viral sensations such as "What if Antoni Gaudi designed regular household appliances" and "What if graffiti tags influenced the architecture of the buildings they once adorned?"  These projects gained significant traction, being featured in renowned publications like Forbes, Trendhunter, Designboom, Cool Hunting, and even landing printed pieces in Germany. Marcus was also interviewed by The Guardian UK about his groundbreaking work.  In light of the growing influence of AI in the creative industry, Marcus is interested in exploring how we, as humans, can utilize this power for social good, or if it's too late to control its impact. Join us as we delve into his experiences, his creative journey, and his insights into the ever-evolving intersection of art, technology, and social impact. LINKS: Marcus Byrne - Special Guest  LinkedIn - http://linkedin.com/in/marcus-byrne Instagram - https://www.instagram.com/marcusbyrnephotography/ Website - http://marcusbyrne.com/ Marcus's Book to help with Prompt Crafting.  Learn how prompts work with 101 Midjourney Prompt Secrets. Download a free sample book here: https://marcusbyrne.gumroad.com/l/101promptsecretsbook THE GUARDIAN - https://www.theguardian.com/artanddesign/gallery/2023/jan/14/moderngadgets-style-gaudi-ai-midjourney-in-pictures  ARCHIPANIC INTERVIEW - https://www.archipanic.com/graffiti-architectures-marcus-byrne/  MUMBRELLA OPINION PIECE - https://mumbrella.com.au/has-the-horse-already-bolted-772395  AI WEBSITES - https://www.midjourney.com https://openai.com/product/dall-e-2  Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Welcome to a special episode of our podcast as we join the world in celebrating National Creativity Day! and today we are diving deep into the boundless power of imagination and honouring the remarkable capacity for creativity within all of us.In this short but impactful episode, we will explore the wonders of creativity and its profound impact on our lives. From art to music, writing to design, and everything in between, creativity encompasses a vast spectrum of expressions that enrich our world.Let us remind ourselves that we are all creative beings, and our unique ideas have the power to shape the world around usSo, take a moment to pause, sit back, and listen to this special episode dedicated to National Creativity Day. Enjoy! LINKS: Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Derek Leddie, our special guest this week, is a visionary entrepreneur who built a global market research consultancy by combining the perfect blend of a vibrant culture and agile creative leadership. He is the founder of The Leading Edge, Australia's most successful market research company, known for its cutting-edge approaches. After selling his company, Derek embarked on a transformative journey, exploring his passions for teaching yoga and running a grade school in Bali. Today, he is recognised as one of Australia's most successful business coaches, renowned for his unique style that blends spirit, biology, and the power of the mind. Derek shares his inspiring story and discusses the profound shift in mindset he experienced when he made the decision to sell his company and pursue other interests. We delve into his insights on intuition, exploring the connection between the mind, body, and spirituality. It's a captivating exploration of how these elements have found acceptance in the broader corporate world. His depth of thought and emotional awareness are truly remarkable. Tune in to this episode as we explore Derek Leddie's remarkable journey and gain valuable insights into the realms of intuition, mind-body connection, and spirituality in the corporate world. Prepare to be inspired! LINKS: Derek Leddie - Special Guest LinkedIn - https://au.linkedin.com/in/derekleddie Website - collectivemind.com.au Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

In this episode, we have two special guests, Lauren Tan and Liz Soutar, who are both specialists in human-centered design that help teams inside organisations to solve complex problems using empathy and creativity. Lauren and Liz are both Design Thinking Subject Matter Experts (SMEs) with over 17 and 20 years of experience respectively. They have worked at the intersection of design and business, published papers and books on design, and presented at conferences. Lauren currently works as a Specialist Director in Deloitte Australia's Consulting practice, while Liz is a Specialist Senior Manager. They both apply creative thinking to solve problems for start-ups and large institutions, and have pioneered the use of Human-Centered Design (HCD) in various organisations, including Westpac. They delve into their own journeys and how they successfully enable creative processes for professional services consultants. It was incredibly insightful to learn from their different points of view and experiences. And discussed how human-centered design can help teams to be more creative and innovative, and how it can be integrated into existing business processes. The show is titled "Creativity by Style," which is a fitting title as it highlights how they have learned to wrap creativity in business processes and language, making it more accessible and comfortable for business people. Overall, this episode provides valuable insights into the power of human-centered design and how it can be used to solve complex problems and drive innovation in organisations. We hope you enjoy the discussion as much as we did! LINKS: Liz Soutar - Special Guest LinkedIn - linkedin.com/in/liz-soutar-3744079 Lauren Tan - Special Guest LinkedIn - linkedin.com/in/laurentan MAKE PUBLICATION - https://www2.deloitte.com/au/en/pages/technology/articles/make.html Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

This week’s guest is the multi-talented Chris Lutkin, an award-winning audiobook narrator, actor, content creator, and a writer. Chris is a professional, full time creative. He knows what it's like to be creative and earn money as a creator, throughout his career. He emphasises the importance of understanding the material and being able to take direction in having a good voice. Chris started his audiobook career in 2014 and has since narrated over 60 titles, receiving recognition with a Parent's Choice Silver Award and an EarPhones Award for his exceptional work. He's now converting his screenplay, which has been twice optioned, into a novel, inspired by the real-life story of a forgotten 19th-century baseball player named "Bull." Chris will produce this novel as an audiobook, bringing the story to life for audiences.  In addition to his work in audiobooks, Chris is a member of Ensemble Studio Theatre, as well as SAG-AFTRA and AEA. He has appeared in numerous commercials, films, television shows, and on stages across the country. Chris has also taught Acting for Camera classes and workshops for various institutions, including New York University, Lee Strasberg Institute, Weist-Barron Studios, Chicago Improv Festival, and Kansas City Improv Festival. He has even taught for a non-profit in Detroit. Join us as we dive into Chris Lutkin's unique and impressive career path, and hear his insights into audiobook narration and content creation. LINKS: Chris Lutkin - Special Guest LinkedIn - ttps://www.linkedin.com/in/chris-lutkin-85714ab9/h Website - https://www.chrislutkin.com/ Audiobooks - https://www.audible.com/search?searchNarrator=Chris+Lutkin  Instagram - https://www.instagram.com/lutlucky/ Facebook - https://www.facebook.com/profile.php?id=100081013245787 Tiktok - https://www.tiktok.com/@lutlucky?lang=en Youtube - https://www.youtube.com/user/Screengym  SELF PUBLISHING LINKS: “A Guide to the Accurate Presentation of 1858-1869 Baseball” https://www.amazon.com/dp/B085K7T5F8/ref=rdr_ext_tmb “Team Improv 123” by Heather Lutkin  https://www.amazon.com/dp/1713210754?ref_=pe_3052080_397514860  Chris Lutkin’s Fine Art America Site   https://fineartamerica.com/profiles/chris-lutkin Bull the MOVIE https://bullthemovie.wordpress.com/   Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Andrea Sampson has a natural talent for developing compelling stories and persuasive content. Her job is to help bright people communicate their ideas to an audience. She talked about the role of storytelling, visuals, and how she assists people. With over 25 years of experience in marketing and advertising, Andrea Sampson is a former Strategist and Consultant. She has presented and developed strategies for Fortune 100 companies. Andrea is sought after for her assistance in helping teams and executives develop their presentations or pitches.  Four years ago, Andrea's passion for ideas led her to volunteer at TEDxToronto as a Speaker Coach. She eventually became the Director of Programming in 2015 and the Conference Co-Chair in 2016. This voluntary role was instrumental in the creation of Talk Boutique, a speaker management, development, and representation company. Andrea was also the Co-Director of the 2017 Singularity University Canada Summit. LINKS: Andrea Sampson - Special Guest  LinkedIn - linkedin.com/in/acsampson Twitter - https://twitter.com/LightningRod29 Website - http://www.talkboutique.com/ Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.