

Course Creators HQ...All About Online Courses
Julie Hood
Creating and marketing online courses sounds like it's difficult. But it doesn't have to be!
Each week Julie Hood breaks down what it takes to create and sell amazing online courses. She'll share shortcuts, success stories and secrets to go from idea to completed course to successful sales - in no time flat!
So if you're ready to share your expertise, make the world a better place and find your perfect students (but you're not sure exactly how!), this podcast is perfect for you.
"A must listen for anyone interested in online courses!!"
Wondering if your course idea is any good? Grab your free training at https://www.CourseCreatorsHQ.com/idea
Each week Julie Hood breaks down what it takes to create and sell amazing online courses. She'll share shortcuts, success stories and secrets to go from idea to completed course to successful sales - in no time flat!
So if you're ready to share your expertise, make the world a better place and find your perfect students (but you're not sure exactly how!), this podcast is perfect for you.
"A must listen for anyone interested in online courses!!"
Wondering if your course idea is any good? Grab your free training at https://www.CourseCreatorsHQ.com/idea
Episodes
Mentioned books

Mar 8, 2024 • 29min
E183: Introduce Yourself Better with Antony Gaddie Using the Gaddie Pitch
Do you introduce yourself well? Is it intriguing and inspiring? Does it grab people's attention and make them want to find out more? Today's guest, Antony Gaddie, explains exactly how to use the "Gaddie Pitch" to introduce yourself in a new and unique way. Get the full links and show notes at https://CourseCreatorsHQ.com/183 LINKS MENTIONED Check out Antony Gaddie and the Gaddie Pitch at: https://GaddiePitch.com Be sure to jump into his next inexpensive Gaddie Pitch masterclasses:https://www.gaddiepitch.com/masterclass-dates KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Does it pass the test? So it's simple enough for a 15-year-old!Step 1: Who are you trying to reach and target? Don't say "everyone!"Step 2: What are some of their biggest problems? Step 3: Create your pitch at 42 seconds or less - consisting of 3 sentences - You know how _______ (describe your audience & their problems) Describe your solution - what you do and especially the value that comes out.Back up with a one-sentence case study. Focus on the feelings to connect at a much deeper level. COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Feb 28, 2024 • 14min
E182: 4 Tips and 4 Events for Your Next Online Course Launch
Getting ready to launch? Here are some more launch ideas for you... including 4 tips from Julie's friends on Threads & 4 events you can build your launch around. Get the full links and show notes at https://CourseCreatorsHQ.com/182 LINKS MENTIONED Ready to Launch Like a Pro? Join Julie LIVE, get started for just $177 and get your plan & emails written with help from Julie! https://coursecreatorshq.com/LaunchLikeAPro Thanks to my connections here on Threads who added their secrets - you should follow them all! https://coursecreatorshq.com/ThreadsLaunchPost Discover more from Wendy and the Micro Audio Summit here: https://coursecreatorshq.com/MicroAudioSummit Check out Adam's Pod Pals Party here:https://coursecreatorshq.com/podpalsGet the full playlist on launching - with all the launch episodes - at this link. Click Subscribe and then Playlists to find it: https://CourseCreatorsHQ.com/YouTubePodcast KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Four Tips:Send lots of detailed emails that answer every question people have. (JanaOMedia)Doing lives and Facebook groups (TheMainStage.Ca)Going live on Facebook, daily emails and the option to optout (JoannKrall)Inviting people wiht a personalized email (Authentic.Vision.Media)Four Events:Zoom "Party"MasterclassChallengeSummit RELATED EPISODESE181:7 Steps to Launch Your Online Course Like a ProE156: Launching to Crickets? Here are 15 Questions to Ask YourselfE132: Re-Launching Your Online Course – Remember These 8 ThingsE114: Not Launched Your Online Course Yet?E098: After the Launch: 6 Essential Follow-Up Steps for Your Online CourseE040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Feb 23, 2024 • 15min
E181: 7 Steps to Launch Your Online Course Like a Pro
Learn the 7 steps to launching your online course successfully, including selling an offer not just a course, writing launch emails in advance, offering a payment plan, getting partners involved, and ensuring tech readiness. Stay committed until the end for maximum success.

Feb 12, 2024 • 17min
E180: Sales Secrets from Super Bowl 58 for Online Course Creators
Did you watch the Super Bowl? Come get 7 Sales and Marketing Lessons from host Julie Hood on how to use the same savvy techniques as they use in the Super Bowl - to market & sell your online course! Get the full show notes & listen in at https://CourseCreatorsHQ.com/180 LINKS MENTIONED Get the full Super Bowl episode playlist at this link. Click Subscribe and then Playlists to find the Super Bowl playlist: https://CourseCreatorsHQ.com/YouTubePodcast Wondering which commercials were the most popular? Check out USA Today's Ad Meter: https://admeter.usatoday.com/lists/super-bowl-commercial-2024-usa-today-ad-meter-top-10/ KEY TAKEAWAYS FOR ONLINE COURSE CREATORS SECRET #1 – Build Your CommunitySECRET #2 – Figure out where your students are hanging outSECRET #3 – Be in it for the long haul – no matter what!SECRET #4 – Don’t ignore AISECRET #5 – Talk about what’s FREE!SECRET #6 - Use events to be the centerpiece of your launch & announcementsSECRET #7 – Have a themeListen in for which ads did this well! COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Feb 8, 2024 • 14min
E179: Are These 4 Thoughts Holding You Back from Creating Your Online Course?
This podcast explores four thoughts that may be holding you back from creating and selling your online course. Topics include overcoming fear, facing challenges, taking action, balancing learning, and letting go of creator guilt. The podcast also mentions a book recommendation, 'Million Dollar Weekend' by Noah Kagan.

Feb 1, 2024 • 15min
E178: What To Do for Your Course Business When Life Happens
Are you prepared if a crisis happens in your life? How will your online course business continue? You should definitely have some plans in place & in this episode, host Julie Hood shares ways to be prepared, even when life happens! Get the full notes & listen in at https://CourseCreatorsHQ.com/178. KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Ask yourself these questions both now - and in a crisis - so you can be prepared:What has to be done for my clients and students? How and when will I update them?How can I make sure I still send weekly emails? Do I have a team member who can help?Do I have at least two backup podcast episodes that are ready to go, with show notes?What tech do I need to be more portable and work anywhere? (For example, Julie had her iPad and keyboard)How can I focus in small blocks of time? Can I go to a different area of the hospital?Who is a team member or past team member who could help?Do I need to record some training to have ready? (Julie is recording training on her email software.)Can you set up some automatic social media posts?Will you issue refunds?How will you help your mindset, self-care & sleep?How can your spiritual life support you? (Thank you for all the prayers!)Do you have emergency savings?What can you cut or remove? (For example, we started using paper plates!)With a little preparation, you can be ready to handle when life happens and a crisis appears. RELATED EPISODES For scheduling social media posts to go out automatically: E166: Speedy Social Media Secrets for Online Course Creators: https://CourseCreatorsHQ.com/166 E073: 6 Social Media Tools I Can’t Live Without https://CourseCreatorsHQ.com/73 COME VISIT!Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here - https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Jan 26, 2024 • 48min
E177: Olly Richards of StoryLearning Shares His Course-Selling Secrets
Olly Richards of StoryLearning runs a $10M online education business. (Working only 6 days a month.) What are some of his secrets? How did he get started? Where does he think you should build your online audience today? Get the scoop in this episode and get the show notes & links at https://CourseCreatorsHQ.com/177 LINKS MENTIONED Get his FREE Case Study on how he grew StoryLearning - https://coursecreatorshq.com/OllyRichardsEbook Subscribe to his YouTube channels – StoryLearning - https://coursecreatorshq.com/YouTubeStoryLearning Online Business - https://coursecreatorshq.com/YouTubeOllyBusiness Follow Olly on Twitter - https://twitter.com/mrollyrichards KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Here are Julie’s Notes: Olly started with his blog, then YouTube and a podcast. YouTube notes -He learned it himself first, spending two days a week doing it all. Now he has outsourced a team to help.Model what’s already working on YouTube.Get his YouTube training when you invite friends to sign up for his newsletter.An educational channel is different than an entertainment channel (like Mr. Beast). Shorts may or may not be the best.Each YouTube channel should offer a certain “type” of content – with a similar length to each video. For different types, create different channels.He predicts growth as the first two years of mostly flat growth, then more of a hockey-stick type growth.Typically production quality is not as important as the quality and uniqueness of your content. How are you going to be different?You may want to start with audience building before you create your course. Focus on two things for a successful business: copywriting for sales & audience building for students. Create content on the platform that you are willing to stick to – especially for the long term! (Listen to the full episode for Olly’s advice on how long it typically takes to replace a full-time income and why your students may not succeed – no matter how good your course is!) COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Jan 9, 2024 • 14min
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course
Frustrated with email marketing? Host Julie Hood shares 7 key reasons email marketing isn't working for you - and what to do about it! Get the full links and show notes at https://CourseCreatorsHQ.com/176. LINKS MENTIONED Sign up for the next Mini-Course Magic Workshop - https://CourseCreatorsHQ.com/MiniCourseMagic Get help with your email marketing direct from Julie, with Course Sales Launchpad - https://coursecreatorshq.com/podcastlaunchpad Check out the "Headlines" chapter to improve your subject lines - https://coursecreatorshq.com/CopywritersHandbook KEY TAKEAWAYS FOR ONLINE COURSE CREATORS According to Litmus, for every $1 spent on email marketing, businesses earn $38. That's an incredible return on your investment. Here are the 7 Key Reasons Email Marketing isn't working to sell your online course. Listen in for all the details! Not tying your lead magnet to your course.Not training your audience to click. Not being persuasive – learn copywriting. Not building a connection & nurturing your audience. Consistency is key to building belief and authority. Help your audience see themselves in your emails and your stories. Not getting the email opened. Not understanding your email math.Not enough promotional emails. Make sure you catch next week's episode - episode 177 - for an incredible guest! RELATED EPISODESE159: Back to Basics: Quick & Easy Email Secrets for Course CreatorsE130: 3 Tips and 3 Secrets to Make Email Marketing Easy!E090: 7 Big Email Mistakes Online Course Creators MakeE052: Email Marketing – The 6 Cs for Online Course Creators E038: Email Marketing Secrets for Course Creators COME VISIT! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here - https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/

Dec 28, 2023 • 13min
E175: 12 Questions to Build Your Online Course Business in 2024
Host Julie Hood discusses trends from 2023, plans for 2024, and shares 12 questions for course creators to focus on. Topics include micro learning, mobile learning, LinkedIn focus, giveaways, workshops, Kajabi special offer, YouTube expansion, collaboration, project management, and course profits accelerator program.

Dec 21, 2023 • 19min
E174: Too Many Projects on Your Plate? Do This
In this episode, host Julie Hood explains what she does when she has too many projects on her plate, too many plates spinning in the air, and the 5 questions she asks to narrow down the list. Use this episode to help you narrow down your options to the best projects for you. Get the full show notes and links at https://CourseCreatorsHQ.com/174 LINKS MENTIONED Online Project Management System - https://GoodDay.work Mini-Course Magic Training - https://coursecreatorshq.com/PodcastMiniCourse One-on-One Coaching with Julie - https://coursecreatorshq.com/contact/ RELATED EPISODES You can also enter https://CourseCreatorsHQ.com/ and the episode number to access any episode. E168: Do you have this one skill every course creator needs?E124: Your Hidden Secret to Success with Online Courses!E150: Secrets to Reset Your Online Course Business for Explosive GrowthE145: Of Course It’s Not Going to Work!E121: Do you have enough Long-Term and Short-Term content? KEY TAKEAWAYS FOR ONLINE COURSE CREATORS If you've got too many projects, use these 5 questions to narrow them down:Is there anything I can get rid of?Is there anything I can give my VA to do - that she already knows how to to? Or can be easily taught?Which one is going to support me in the short-term? Which one in the long-term?Which ones can bring in cash flow right now?What do I HAVE to do? COME VISIT! FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024plannerGet this free course - Is My Course Idea Any Good? here. GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/