Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.Main Discussion Points:- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.REMINDER! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement.Main Discussion Points:- Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40%- Offering a content bonus for the first registrants to a webinar boosts registrations by 30%- Tying a price increase for a new product to achieving a certain number of reviews generates 45% higher click through rates- Labeling Instagram Reels and LinkedIn posts as Part 1 and Part 2 leads to 30% more engagement on both posts- Promoting older evergreen content by saying it will be removed increases email click through rates by 25%IMPORTANT!! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.Main Discussion Points:- Using AI like ChatGPT to write marketing content- Don't just copy and paste AI-generated content or it will hurt your search rankings and click-through rates- Change at least 30% of the AI output to make it work well- Use AI as an idea generator and content prompter- Jay's uncomfortable "happy birthday" experience at a restaurant- Does not like the common restaurant tradition of waiters singing happy birthday- Felt awkward and did not know how to react- Thinks the tradition needs to endClick HERE if you want to submit a question for Jay to answer in one of his episodes- work-related OR ridiculous!!Here is your reminder: Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie.Main Discussion Points:- YouTube requiring creators to label AI-generated or altered content, with warning labels that will show "altered or synthetic content"- New Tennessee law called the "Elvis Act" to protect musicians from unauthorized AI use- LinkedIn tapping into the puzzle game trend by releasing its own games Queens, Inference and Cross Climb- April being a big month for emoji use in email subject lines, second only to Nov/Dec for open rate lift- Review of Lindsay Lohan's new Netflix romcom "Irish Wish"Here is your reminder: Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business.Key Discussion Points:Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x fasterPosting daily on Instagram leads to 4x more follower growth compared to less than once per weekSending email offers consistently weekly rather than every other week leads to 25-35% more conversionsYou can beat out smarter, more experienced, and better-funded competitors through relentless consistencySPOILERS for Love Is Blind ReunionPredictions for who the next Bachelorette will beCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.Main Discussion Points:Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS companyThe importance of stepping outside your comfort zone, being curious and coachable as you advance your careerHow Marigold fosters loyalty and emotional connections with 40,000+ business customersTips for balancing personalization and scale when marketing to consumersKey data on how personalized branding drives customer loyalty and higher spendingThe difference between loyalty programs and nurturing customer loyaltyDebunking the myth that "email is dead"Check out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.Key Discussion Points:Using curiosity and questions in headlines increases engagement across channelsShorter blog post titles and social media posts lead to higher clickthrough and engagement ratesCrafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagementCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."Main Discussion Points:Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at allHow the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketingThe increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body WorksHow incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeksThe new romantic drama series "One Day" on Netflix that Jay highly recommendsCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.Key Discussion Points:- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.- Tips for improving campaign performance during this timeframe:- Leverage "Q2" and next month in subject lines- Start promoting summer offers in March even if it seems early- Mention holidays like Easter earlier than you may thinkCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/