The Marketing Misfits

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity. Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world. Timestamps 0:00 Intro 0:30 Server Tips 3:45 Small Touches 8:28 SEO Steve 12:48 The Future of Search 14:27 Perplexity 23:45 Beat Your Competitor at AI Overviews 25:22 Doubling the Sales For Skechers 28:32 Chatgpt Prompt For Titles 33:45 Be Specific Or Cover Everything 38:20 Social Search & Discoverability 39:23 Google Prioritizing UGC & eCom 43:23 Good Content Worth it? 48:48 Videos & Images 51:47 Steve's Misfit 55:43 Thanks For Watching   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!   Timestamps 0:00 Intro 0:15 Heading Up 1:13 Tim Ash 3:03 Best Companies to Work For 5:22 Learning AI 6:40 Cold Dead Fish 10:11 Happy Happy Talk 14:03 Marketing is Simple 17:52 Unconscious Decisions 22:04 Trusting Brands 27:38 Experiential Marketing 32:33 Editorial Voice 38:30 Origin Myth 41:18 Nude Lady 46:30 Trump 48:51 Content Marketing 54:09 Primal Brain 56:29 Do You Know a Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.   This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.   Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Finding Passionate People 28:48 Find Your Audience 32:20 Who Are You Selling To 35:05 Truck Driver Story 43:53 The Perfect Webinar 47:00 How to Stand Out 49:50 Growing a Group 57:49 Looking at the Numbers   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media. Timestamps 0:00 Welcome to the Misfits 3:00 This Week’s Guest 6:28 Lauren Petrullo 9:45 Who is Lauren Petrullo 12:50 Working at Disney 15:14 Outside of the Box 19:50 Drill Down on Localization 24:10 Facebook Group Hack 26:14 AI Language Prompting 29:10 Reddit Link Building 33:33 Is Meta Still Worth it? 43:00 The Future of TikTok 48:03 Don’t Do Boost Everything 49:58 Commenting on Ads 52:53 Best Engagement 57:58 YouTube Ad Tips 59:45 Lauren’s Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.   Learn more about Steve here - https://stevensimonson.com/   Timestamps 0:00 Marketing Rocket Ship 0:26 Norm and Kevin 2:24 Wedding Day Horrors 3:00 Introducing Steve 5:10 Entrepreneurs Don't Fit In 8:25 Steve's First Business 14:50 Back In The Day 17:03 Buying First Order 21:03 Diet Coke is A Life Saver 26:19 China Misconceptions 36:28 Chinese Marketing 46:50 Poorly Made in China 55:00 Innovation & Marketing 1:02:00 Talking AI   Check out collectivemindssociety.com for networking events with Norm and Kevin.   Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition. Timestamps 0:00 Truth About Money 0:22 Norm and Kevin 0:50 Brands That Impress Beard Oil 11:11 The Sphere 14:52 Norm's USP Idea 18:41 Branding Case Study 25:12 Going the Extra Mile 28:41 Tiered Perceived Value 31:10 Differentiating Your Product 49:93 Cigar, Luis Vuitton, and Tiffany 55:49 Packaging Matters 105:25 Pattern Interruption Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past. Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.   With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible. Timestamps 0:00 Intro 0:25 Norm and Kevin 1:50 Tackling a Policeman 4:59 Meeting Mark 10:44 Teaching Digital Marketer 14:55 Loving Content 19:49 Wasting Impressions 27:24 Building a Strong Brand 34:55 Being Consistent 43:30 Donating Free Content 50:01 Using AI For Marketers 55:07 AI Bootcamp 1:05:04 NFTs   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.   Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies. Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships. Timestamps 0:00 Intro 0:30 Kevin & Norm Updates 8:56 Welcome Michael 12:47 Starting Fresh 16:49 Making 50 Million a Year 21:50 Making A Unique Mastermind 26:43 Finding Misfits 32:40 Sleazy Marketers 35:22 Hypnosis 45:19 Pissing People Off 49:13 Taking a Stance 54:40 Decision Making Course 1:00:09 Knowing Your Strengths   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.   This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry.  Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!  Hosted by Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits.   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!    Hosted by Ausha. See ausha.co/privacy-policy for more information.