The Marketing Misfits

In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the future of online visibility. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Algorithm Updates and Branding 00:32 Welcome to Marketing Misfits 00:50 Norm's Trip 01:37 Cigar Conversations 06:08 SEO Insights 12:11 The Impact of Google's JavaScript 24:00 The Importance of Branding in SEO 31:31 Challenges and Future of SEO 38:06 SEO for Humans and Machines 38:13 Google's Advertising Platform 39:23 The Role of Branding in SEO 40:33 Emerging Search Engines 44:18 Predictive Analytics in SEO 51:02 Maximizing Online Presence 53:53 Leveraging AI and Automation 01:03:36 Future of SEOHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern interrupts, improvisation, and body language techniques that can make or break a presentation. Whether you're a business owner, content creator, or marketer, this episode is packed with actionable tips to improve your public speaking, boost engagement, and use AI effectively in your marketing strategy. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Marketing Misfits 00:42 Toothache Saga 04:52 Introducing Molly Mahoney 05:47 Molly's Marketing Journey 19:20 Confidence and Public Speaking Tips 31:32 Storytelling in Marketing 37:59 Embracing Authenticity 39:09 Breaking the Mold 40:01 Art of Unscripted Conversations 40:53 Mastering the Interview 43:44 Storytelling Techniques 44:33 Engagement Strategies 47:37 The Power of Authenticity 54:34 The Importance of Facial Expressions 01:03:05 ConclusionHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch! Check out Marty Greif's site - https://sitetuners.com/This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Conversion Optimization 03:08 Importance of Website Design and User Experience 06:21 Marty Grief 07:21 Understanding Conversion Rate Optimization 10:50 Personalization and AI in Marketing 13:53 Quick Wins for Website Conversion 18:41 Psychology and Best Practices in Marketing 32:10 Encouraging Real Phone Numbers 34:20 Greedy Marketing Syndrome Explained 35:44 Understanding Your Audience 38:57 Progressive Disclosure in Marketing 46:42 Importance of Engagement Metrics 52:40 Low-Cost Tools for Small Businesses 59:20 Final ThoughtsHosted on Ausha. See ausha.co/privacy-policy for more information.

Shamori Battle, an entrepreneur and networking expert, shares his wisdom on building authentic connections that propel business success. He emphasizes the mindset shifts needed to avoid common pitfalls and speaks candidly about his early entrepreneurial experiences. The conversation highlights the bittersweet nature of missed opportunities and the resilience required in the entrepreneurial journey. Shamori also explores the intersection of community and AI innovations, advocating for collaboration to navigate the challenges of the e-commerce landscape.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton and how emotional connections drive customer loyalty. Whether you’re curious about viral marketing tactics or how to build a brand that stands out, this episode is packed with stories and insights to inspire your next move. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction and Shocking Statistics 00:59 Winter Stories and Cigar Adventures 03:34 Podcast Etiquette and Editing Challenges04:47 Marketing Misfits: Water and Energy Drinks 06:38 The Red Bull Phenomenon 13:37 Sponsorship and Extreme Sports 24:42 Liquid Death: Edgy Marketing 30:11 The Value of Luxury: Real vs. Counterfeit 33:56 The Market for Secondhand Designer Goods 34:50 Global Demand for Luxury Brands 35:45 The Business of Premium Water 44:34 The World of High-End Cigars 47:31 Marketing Strategies in the Cigar Industry 53:41 The Power of Strategic Partnerships 58:33 Conclusion and Final ThoughtsHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game. Check out Joinbrands -> https://joinbrands.com/This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Understanding Video Exposure 00:19 Ice Cream Adventures 02:07 The Dog Ice Cream Incident 05:29 The Rise of the Creator Economy 08:15 Introducing Ian and Dog Ice Cream Influencers 10:12 Creators vs. Influencers 21:37 Building Trust as a Creator 29:22 The Importance of IP and Compliance 32:33 Discussing Creator Trends 33:39 The Rise of Live Selling 35:11 Affiliate Marketing Insights 35:26 TikTok's Closed Loop System 37:16 Challenges for Brands on TikTok 37:48 Effective Influencer Strategies 50:12 Building and Protecting Your Audience 59:32 Final Thoughts and Future PredictionsHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on. Key takeaways include: - The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns. - How to price your deals and avoid undercharging for your work. - Tips for identifying the right sponsors and building repeat partnerships. - How to communicate value and manage expectations with brands.This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.Timestamps 00:00 Understanding Sponsorship Goals 00:17 Casual Catch-Up and Event Highlights 01:47 Challenges of Securing Sponsorships 02:41 Maximizing Niche Communities 03:21 Newsletter and Podcast Sponsorship Strategies 06:11 Introducing Justin Moore: The Sponsorship Coach 07:46 Justin's Journey and Insights 12:34 Effective Sponsorship Negotiation Techniques 38:48 Understanding Sponsorship Dollars 39:37 The Ethics of Sponsorships 40:17 Involving Your Audience in Sponsorships 41:59 Finding Potential Sponsors 43:09 Proactive Sponsorship Strategies 45:50 Educating Brands and Managing Expectations 53:41 Handling Sponsorship Challenges 01:06:44 Upcoming EventsHosted on Ausha. See ausha.co/privacy-policy for more information.

🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: - The 8-step process to crafting videos that hook your audience. - Why humor can skyrocket your sales if done right. - Real-world success stories, including a campaign with over 1 billion views! - How to brainstorm and test ideas for maximum ROI. - Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh. Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips! This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 Have you tried humor in your marketing? Share your experiences in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Links Mentioned: Free eBook: funnysalesvideos.com/ebook Contact Joseph: Joseph@funnysalesvideos.com Timestamps 00:00 Introduction to Video Hooks 00:27 Meet the Hosts: Norm and Kevin 01:10 The Importance of Authenticity 02:16 Guest Introduction: Joseph Wilkins 05:34 Joseph's Journey in Video Production 06:56 The Evolution of Infomercials 12:15 Balancing Humor and Brand Messaging 16:28 The Power of Humor in Advertising 36:42 Emerging E-commerce Brands 37:15 Budget Considerations 38:32 Free Resources for Small Brands 39:06 The Importance of Multiple Writers 41:17 Brainstorming and Idea Generation 43:46 The Creative Process 48:38 Testing and Refining Ads 01:01:50 Final Thoughts and Contact InformationHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens, Doug shares: - Proven strategies for creating standout packaging that sells. - The hidden costs and risks of retail partnerships. - How to prepare your CPG products for retail success. - Discover why retail remains the biggest untapped opportunity for eCommerce sellers and what it takes to stand out in a crowded market. Whether you’re looking to get on the shelves of big-box stores or understand the intricacies of retail packaging and marketing, this episode is packed with actionable insights! This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🎯 What’s your biggest challenge in breaking into retail? Share it in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes filled with expert advice on marketing, branding, and entrepreneurship. Links Mentioned: Doug Pick’s Book – Stop or Go: DougPick.com Learn more about Heroes Earplugs: Heroes.com Timestamps 00:00 Grabbing Attention in Marketing 00:41 Ice Cream Stories 05:07 Consumer Packaged Goods (CPG) Insights 07:36 Introducing Doug Pick: Packaging Expert 12:24 Doug's Journey: From Music to Earplugs 15:42 Building a Successful Brand: Heroes Earplugs 20:14 The Importance of Packaging in Retail 26:48 Challenges and Strategies in CPG Packaging 36:25 Choosing the Right Color for Your Brand 37:03 Navigating Retail Partnerships: Walmart and Target 38:30 The Importance of Inventory Management 42:24 Understanding Retail Link and Vendor Responsibilities 43:28 The High Stakes of Retail Relationships 50:23 Hidden Costs and Fees in Retail 01:04:52 Writing 'Stop or Go' 01:07:26 Final ThoughtsHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of diversification to ensure business stability. Packed with actionable advice on relationship-driven marketing and affiliate growth strategies, this episode is a must-watch for entrepreneurs and marketers looking to create impactful partnerships and long-term success.This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Introduction to Customer Acquisition 00:28 Welcome to Marketing Misfits 00:48 Casual Banter and Podcast Routine 01:24 Introducing Today's Topic and Guest 05:13 Amber Spears' Background and Journey 10:29 SEO and Affiliate Marketing Insights 12:22 The Evolution of SEO and AI Impact 15:40 Building a Competitive Affiliate Program 38:50 The Essence of a Good Affiliate 39:31 Performance vs. Awareness in Affiliate Marketing 39:49 Building Strong Partnerships 40:25 Maximizing Affiliate Commissions 41:58 The Power of Relationships 43:58 Personal Stories and Business Lessons 50:29 The Four Rooms Mastermind Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.