
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products. We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed. Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.
Latest episodes

May 28, 2025 • 1h 1min
The Six Minds of UX: A Design Checklist You Didn't Know You Needed (with John Whalen)
In this insightful discussion, John Whalen, a cognitive scientist and UX expert, delves into his framework, The Six Minds of UX. He explains how each mind represents different cognitive lenses to enhance user experience design. The conversation touches on the influence of user expectations and emotions, the role of AI in modern design, and the innovative concept of synthetic users. Real-world examples illustrate how understanding cognition can transform digital products, making them more intuitive and user-friendly. A must-listen for anyone in the design field!

May 1, 2025 • 3min
Trailer: Welcome to The Design Psychologist Podcast
In this teaser episode, host Thomas Watkins introduces The Design Psychologist—a podcast where human behavior meets design. Thomas shares what inspired him to bridge the gap between psychology and design, outlines what listeners can expect in future episodes, and invites you to explore how design shapes our thoughts, emotions, and actions. Whether you're a designer, psychologist, or curious thinker, this show is your gateway into the minds behind meaningful design.