The Marketer Show

In this episode, Nick Shackelford joined to chat about:Facebook Advertising and AlternativesCompany still spends 80-90% of advertising budget on FacebookFocusing more on Google and Google shopping due to higher intent and quicker purchase abilityTesting turning off Facebook advertising but couldn't get away from itBuilding Brand and GrowthPersonal inbound leads and content creation as the main ways the company has achieved growthUse of Twitter and LinkedIn for brand authority and business developmentYouTube videos as B2B touchpoints for potential customersConsistently building and talking about brand to attract and retain employeesTikTok AdvertisingDemographic of buyers on TikTok is specific and different from other platformsOrganic development of content and community buildingCreating videos of people using the product or providing examples, rather than just product stills, to work on TikTokAttribution software such as Triple A or Northview is not necessaryNot an effective platform for paid media currentlyMarketing and Advertising StrategiesCRO is often overlooked and should be addressed earlier in the processHiring a full-blown agency is not necessary for managing a channelFocusing on AOV is importantEmphasis on having the right fit for a team or agency partner to avoid demoralizing the teamVirtual Assistants for Agencies60-70 full-time employees including virtual assistants and offshore workers in Mexico City and South AmericaUse of virtual assistants for various tasks such as media buying, ad design, graphic design, implementation, and strategy for emailDifficulty in hiring virtual assistants initially due to quality issues and other concernsAI may make industries more efficient and faster but virtual assistants lack context, creativity, and strategyOther Advertising Industry InsightsPolicy dealing with CBD and THC advertising on various platformsChanging landscape of Facebook/Meta's suite of productsUse of on-demand editing design team, agencies, and US-based toolsDifficulty in finding American or Canadian talent in multiple time zones for US-based toolCultural fit, integrity, and internet access are important factors for successful virtual assistant partnerships.