How does a hotel's online reviews—as well as reviews for its competitors—affect its bookings? A new Journal of Marketing study explores. Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191449 Reference: Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman, and Jian Wang, “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: advertising, marketing strategy, social media, digital marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Fake sale promotions deceive consumers and can lead to stiff penalties for firms—yet the practice persists. Why? Join host Adithya Pattabhiramaiah (Georgia Tech) as he interviews special guests Joe Urbany (University of Notre Dame), Donald Lichtenstein (University of Colorado), and Murali Mantrala (University of Kansas) about a recent Journal of Marketing study that examines the practice of deceptive pricing and proposes a regulation to protect consumers. Reference: Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing, 87 (6), 826–46. doi:10.1177/00222429231164640. Read a detailed recap of this research: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/ Host: Adithya Pattabhiramaiah Topics: pricing, consumer welfare, marketing, competition, reference prices, FTC, pricing regulation The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠University FM

A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account. Read an in-depth recap of this research here: https://www.ama.org/2023/10/03/how-marketers-measure-willingness-to-pay-is-flawed-now-theres-a-better-way/⁠ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231195564 Reference: Sharlene He, Eric T. Anderson, and Derek D. Rucker, “Measuring Willingness to Pay: A Comparative Method of Valuation,” Journal of Marketing. Narrator: Nicole Tai Liu Acknowledgments: Sushma Kambagowni Topics: willingness to pay, research methodology, marketing research The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠University FM

Crowdsourcing contests for marketing ideas such as new ads, graphics, and products are popular, but do these strategies pay off with investors? Read an in-depth recap of this research here: https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191446 Reference: Zixia Cao, Hui Feng, and Michael A. Wiles, “When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors,” Journal of Marketing. Narrator: Nicole Tai Liu Acknowledgments: Sushma Kambagowni Topics: advertising, marketing strategy, social media, digital marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Do you prefer social media posts from the sources you're subscribed to? Or are you more interested in the content recommended by AI algorithms? A new Journal of Marketing study shows content that is "recommended" for users has less consumer engagement but fewer ads they find annoying, resulting in higher click-through rates but lower conversion rates. Read an in-depth recap of this research here: https://www.ama.org/2023/08/22/a-tale-of-two-channels-how-digital-ads-perform-in-ai-recommendation-vs-user-subscription-channels-on-platforms-like-twitter-google-news-and-tiktok/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231190021 Reference: Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang, and Minxue Huang, “Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels,” ⁠Journal of Marketing⁠. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: advertising, marketing strategy, social media, digital marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠University FM

Companies can benefit by actively pointing out their collaboration with a university at the point-of-sale. Using labels such as "co-developed with a university" or "university knowledge inside" can lead to more favorable consumer reactions, including higher ad engagement on social media and increased willingness to pay. Read an in-depth recap of this research here: https://www.ama.org/2023/07/25/the-power-of-university-industry-collaborations-collaborating-with-universities-makes-products-more-attractive-to-consumers/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231185313 Reference: Lukas Maier, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt, “University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: new products, innovation, scientific legitimacy, consumer decision making, The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

95% of consumers who start self-designing a product abandon the process before purchase. A new Journal of Marketing study shows how companies can change this. Read an in-depth recap of this research here: https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231183977 Reference: Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: product design, customization, consumer behavior, customer experience The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

A new Journal of Marketing study synthesizes over 50 studies conducted over four decades to quantify how much and when prompting mental simulations heightens purchase. Results show that more immersive visual simulation inductions (e.g., via 3D videos) heighten purchase and consumption more than static visuals or verbal inductions. However, when inundated with the same messages over and over, simulation reduces purchases. Read an in-depth recap of this research here: https://www.ama.org/2023/08/15/marketers-want-consumers-to-imagine-using-a-product-but-how-well-does-this-actually-work/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231181071 Reference: Gizem Ceylan, Kristin Diehl, and Wendy Wood, “From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: mental simulation, consumer behavior, advertising, sales, consumer experience, meta-analysis The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

A new Journal of Marketing study shows that even the most loyal customers may distance themselves from a brand if they notice socially unacceptable brand mentions from other social media users. Read an in-depth recap of this research here: https://www.ama.org/2023/06/20/brands-beware-even-loyal-customers-may-disengage-after-seeing-socially-unacceptable-brand-mentions-on-social-media/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231179942 Reference: Daniel Villanova and Ted Matherly, “For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Sushma Kambagowni Topics: social media, consumer behavior, vicarious shame, disengagement, brand connection The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Can we get beyond simple notions such as "conservatives like Chick-fil-A and liberals like Ben & Jerry's" to understand how personal beliefs affect satisfaction with everyday purchases? And how can recent marketing scholarship help us understand consumers' responses to markets that are more controversial—like the markets for blood or the moral aspects of sex work—and how consumers might also be persuaded to shift their perspectives? Join host Lauren Grewal (Dartmouth College) as she interviews authors of recent Journal of Marketing articles that have addressed this topic: Shreyans Goenka (Virginia Tech), Daniel Fernandes (Universidade Católica Portuguesa), and Nailya Ordabayeva (Dartmouth College). The studies discussed include: Shreyans Goenka and Stijn M.J. van Osselaer, “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/11/03/why-is-it-wrong-to-sell-your-body-understanding-liberals-vs-conservatives-moral-objections-to-bodily-markets/) Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal, “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/12/01/should-brands-alter-customer-satisfaction-strategies-based-on-political-identity/) Host: Lauren Grewal Topics: politics, consumer behavior, segmentation, identity, morality, illegal markets, sex work, free will, customer satisfaction, political ideology, polarization, marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM