The Restart Project Podcast

The Restart Project Podcast
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Oct 14, 2025 • 36min

Restart Podcast Ep. 102: We’re saying no to Microsoft’s wasteful end of Windows 10

International Repair Day 2025 is almost here! And a lot of our focus this year has been on software obsolescence. It’s been top of mind due to the unprecedented impact that the end of Windows 10 will have on around half of all Windows users. In early October, with the end of 10 on the horizon, we sat down with Nathan Proctor from US PIRG, Monique Szpak, seasoned laptop tinkerer and volunteer with Community TechAid and Repair Cafe Lambeth, and our own Tech Lead, Neil Mather to get the lowdown on what the resistance has been to this huge obsolescence event that is now upon us.  The Windows 10 issue is out of this world On October 14th — ironically on International E-Waste Day and only four days before International Repair Day — Microsoft will end free and automatic support for Windows 10. Nathan and Neil both share the shocking statistics of what the fallout will be. The stand out figure is a potential “1.6 billion pounds of e-waste” generated — if all the laptops impacted by the end of 10 were stacked on top of each other, it would reach beyond the moon.  So, this issue is huge, but repairers around the world have been trying to do something about it. We mark the small gains that we’ve made and Microsoft’s concessions, but it isn’t enough to solve the problem. Nathan tells us about the open letter that US PIRG recently sent to the company, which was signed by over 500 organisations around the world. Campaigners in Europe are also urging the European Commission to introduce Ecodesign legislation that would require software updates of at least 15 years for laptops, and more. Campaigning can and has worked in the past and Nathan tells us about one of their previous campaigns which ultimately contributed to Google promising 10 years of minimum support for Chromebooks as a requirement.  Our ‘End of 10’ toolkit Apart from campaigning, we’re also taking action on the ground. We speak to Neil about the toolkit that Restart put together to help repair groups tackle the end of Windows 10 within their local communities. It’s a resource that was developed with 20 different groups around the world, drawing on the collective experience of our amazing community.  Neil and Monique both volunteer at their local repair cafes and share with us how tackling Windows 10 has been going so far. They point out that the end of 10 actually isn’t widely common knowledge yet, meaning that sometimes people come in with a laptop that they think is broken but it’s actually Windows 10 or 11 that’s the problem. While fixing up these machines, they’re also having to educate and raise awareness. And they expect that once October 14th passes, and more and more software starts to become out of date, there will be an uptick in the number of people bringing in these machines.  Is Linux the solution? There are a few solutions to the end of 10 that the repair community particularly love, one of these is to replace the Windows OS with Linux. But while Linux is popular with “techies”, as Monique says, the average person isn’t too familiar. So this wonderful solution does require more than just installing it on a laptop. Neil and Monique both take us through their working style for helping people who come into their repair cafes move over to Linux. The key, they point out, is communication and time. Our toolkit supports fixers in talking through attendees’ options and needs. Then, it takes time, maybe a dummy laptop with Linux already installed, and probably a few sessions to get them comfortable with the OS — only then can be installed on their device. All in all, it’s a great option and we’re lucky that it’s possible to install a different OS on Windows 10 devices. But as Nathan points out, this solution isn’t workable for this vast issue — for the estimated 400 million laptops that will be left unsecure from the end of 10. We’ll have to work with a combination of all of the solutions we discussed. This means support in local communities to help people better understand their devices. It means infrastructure in place to continue this support through the life of their device. And it means campaigning for legislation that combats premature obsolescence which is especially important for devices that aren’t laptops — for e-bikes, medical devices and more — which cannot have a new OS installed on them. Links: Explore our global map of over 2000 events for Repair Day! US PIRG: Our open letter to Microsoft on the end of support for Windows 10 R2R Europe: EU urged to act on Software Obsolescence as hundreds of organizations demand long-term Windows 10 support The Restart Project: The end of Windows 10: A toolkit for community repair groups Restarters Wiki: Windows 10 End of Life Nathan Proctor: Why the end of support for Windows 10 is uniquely troubling [Images courtesy of Right to Repair Europe and Mark A Phillips] The post Restart Podcast Ep. 102: We’re saying no to Microsoft’s wasteful end of Windows 10 appeared first on The Restart Project.
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Aug 27, 2025 • 34min

Restart Podcast Ep. 101: Engineering our repairable future, with Mark Miodownik

Mark Miodownik, a Professor of Materials and Society at UCL and Director of the Institute of Making, shares his passion for engineering and its cultural significance. He emphasizes the need for public engagement in science, advocating for relatable communication about repair. Miodownik encourages hands-on experiences, like exploring the Materials Library, to spark interest. He also discusses the importance of valuing repair over disposability and the role of community initiatives like repair cafes in fostering sustainability and social well-being.
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May 28, 2025 • 29min

Restart Radio: London gets a new Fixing Factory and repair vouchers

Spring has sprung in London and so have new repair initiatives! We sat down with Shelini and Fiona to have a chat about two exciting projects that have just kicked off in the capital. Another high street gets treated to a Fixing Factory First, Shelini told us about the launch of the brand new Hackney Fixing Factory that happened in April. As we waved goodbye to the historic Hackney Fixers group, a more permanent space has taken root right off the high street. Friends and project partners joined us to cut the ribbon and celebrate our third Fixing Factory. We spoke about some of the fresh ideas that we’re bringing to this space and the activities that are going on including: community repair events (à la Restart Parties), Fixperience Workshops, a Future Fixers course, and a Repair Club. We’re also planning to open two more sites in the near future, one in Haringey and one somewhere else in London. If you have a suggestion for where we should go next or want to get involved as a volunteer – get in touch! Hackney Councillor Sarah Young cuts the ribbon at Hackney Fixing Factory. Photo: Mark A Phillips The first repair voucher scheme in the UK Then, Fiona introduced us to the repair voucher scheme that we are running across North London, in partnership with North London Waste Authority, ReLondon and FixFirst. The trial follows examples in Austria, France and Germany and is the first of it’s kind in the UK. In practice, it means that residents in North London can register for a voucher which gets them 50% (up to £50) off a repair at a participating repair business. Launching the scheme at Neil Electrics. Photo: North London Waste Authority Repair vouchers totally resonate with what we’re asking for in the Repair and Reuse Declaration. Fiona talks us through how we hope that the scheme will help push for policy change on a big scale in the UK. And the public are in support of it too! Our initial data shows that ~48% of those that signed up for a voucher would not have considered repairing their item otherwise, signalling that this could have huge ripple effects on reducing e-waste. We also spoke about the challenges to repair businesses and how this scheme could hopefully help bolster the repair economy in London. We’re still looking for repair businesses to participate in this trial, so if this sounds interesting you can learn more here. Links: See what’s going on at Hackney and Camden Fixing Factories Sign up for our repair voucher scheme [Feature image courtesy of Mark A Phillips] The post Restart Radio: London gets a new Fixing Factory and repair vouchers appeared first on The Restart Project.
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Mar 7, 2025 • 45min

Restart Podcast Ep. 100: Trailblazers of repair

We can’t believe that we’ve already reached episode 100 of The Restart Podcast! We launched this show a decade ago to explore the world of repair, connect with others in the space, and think about how our work fits into the wider world of sustainability and circularity, autonomy and ownership, and education and accessibility. And we’re so proud of what we’ve managed to produce and the conversations that we’ve had over the years.  To mark the occasion, we wanted to speak to a few notable people that haven’t featured on the podcast yet. These are people who you might have thought would’ve been in the first handful of episodes. But right now, is actually a perfect time to reflect together and think about what comes next for the repair movement. In this episode, Ugo got back behind the mic to connect with contemporaries and old friends. He spoke to Martine Postma, Kyle Wiens, Cristina Ganapini, and Mathew Lubari about their unique takes on repair.  A pioneer of community repair Martine shares with us her memories of setting up the first repair cafe back in Amsterdam in 2009 and how community repair has blossomed since then. From those humble beginnings, there are now over 3,500 repair cafes around the world. And that number doesn’t even include other community repair initiatives like Restart Parties, Fixit Clinics and more – showing just how far the roots of her idea have spread over time. We reflected on their 15 year anniversary event last autumn and what the future holds – or at least Martine hopes – for community repair.  From a broken laptop to the destination for DIY repair Kyle had some interesting takeaways from last year’s Open Repair Alliance report that Ugo was eager to dive into. What resulted were some recommendations for how community repair events can really thrive as solutions to people’s everyday needs and integrate into our existing ways of living. They also speak about the end of iFixit! But don’t worry, it’s not happening anytime soon. Rather, as we continue to make gains towards achieving the Right to Repair, they ponder where iFixit would sit in a world where manufacturers make repair manuals and spare parts readily available. It turns out, there will always be a place for conveners of experience and knowledge – something that we know a lot about! Gaining Right to Repair the visibility it needs Next, Ugo catches up with Cristina about Right to Repair policy, mainly in Europe, over the last decade. She shares her feelings as someone who is campaigning day in day out for a real Right to Repair. One thing to be particularly proud of, she says, is the Right to Repair Directive and she’s also hopeful about new changes to battery regulation coming into force in 2027. They discuss how although we have a long way to go and new legislation doesn’t include all electricals yet, it’s a clear sign that repair is on agenda and has new visibility that was not the case a decade – or even five years – ago.  Repair under challenging circumstances Finally, Ugo speaks to our only return guest of the episode, Mathew from Community Creativity 4 Development. He shares with us how their work has evolved over the last few years and the work that they are doing to involve new communities and improve real people’s lives on the ground through repair. It’s inspiring work that has not only caught our eye but the eye of those in surrounding countries. Mathew shares his recent collaborations with repairers in Kenya and posits a new idea for a Right to Repair convening forum in Africa that will help them spread their love for repair even further.  A big thank you And that’s episode 100! We want to give a huge thank you to everyone who has been involved in the podcast (and over 140 episodes of Restart Radio) in the last ten years. That includes all of our past guests, Optonoise, Cassini Sound, the team at Resonance FM, all of the Restart volunteers who have hosted radio takeovers, and of course, Dave Pickering who produced this show for many years. We’re excited to see what comes next and hope that you will keep listening and learning with us. Links: Repair Cafe International iFixit Right to Repair Europe Community Creativity 4 Development   [“Screwdriver, Ratchet, A.wav” by InspectorJ (www.jshaw.co.uk) of Freesound.org; Photo of Cristina by Mark A Phillips] The post Restart Podcast Ep. 100: Trailblazers of repair appeared first on The Restart Project.
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Dec 27, 2024 • 31min

Restart Podcast Ep. 99: EKO! is changing lives with low-tech solutions

A transcript of this podcast is available Sitting nestled in the mountains of France sits a small building buzzing with activity. Backdropped by the snowy Alps, signs on the building read “where borders meet”, “welcome” and “repair station”, a perfect summary of the Low-tech & Refugees project run by EKO!. In this episode, we speak to Marjolaine Bert, founder of EKO! about how repair and ingenuity can give vulnerable people life saving solutions, learning from each other, and building empathy between communities.  The Low-tech & Refugees project aims to help refugees, migrants and exiled people with low-tech solutions to basic needs like food, water, shelter, communication materials and so on. Through a combination of trainings and workshops, volunteers and beneficiaries work together to repair, upcycle and share skills. Marjolaine has brought this work to hotspots like the Mória refugee camp in Lesbos, Marseilles, and now her hometown of Briançon where she is helping those making the treacherous crossing across the French-Italian border.  So why low-tech? We asked Marjolaine about the reasoning behind the low-tech approach that they take. She says that low-tech solutions come with the territory for their work. For the most part, the people who arrive at EKO! have very little means and from this, springs creativity and a make-do-and-mend attitude. Marjolaine shares some examples of ingenious inventions that they have made over the years. This includes hand warmers made out of discarded baby food pouches, portable lamps made from empty disposable water bottles, and tent insulation made from life jackets.  And while this approach is a necessity when you have such little means and materials to work with, it doesn’t mean that it should only be used in these scenarios. We talk about the need for those who have the power to choose a more sustainable way of life to do so. Especially, as the reason many displaced people are in this position is due to our changing climate.  A place for collaboration and building empathy Marjolaine runs us through the impressive number of activities going on every week at EKO! including bike fixing, clothes mending, woodworking and beekeeping! In their workshops, EKO! have an approach to teaching that hits close to home for those of us familiar with Restart Parties. Marjolaine explains that these sessions don’t have a ‘teacher’ per say but rely on everyone in the room sharing their own unique experiences and knowledge so that they can work out solutions together. She shares that for some migrants this can be an incredibly grounding experience, allowing them to reconnect with the life that they may have left behind and their autonomy as people.  “And it’s really interesting because then people that are usually just learning, in the position of the one that doesn’t know, can be in the position of the one that knows the best. Maybe he knows how to use a sewing machine because before in his life, he was a tailor… And that’s really interesting to see self-confidence and dignity coming through that kind of relationship where everyone’s equal and we all have something to learn from each other. Maybe the one that knows how to sew doesn’t know how to speak the local language. So, everyone has to learn something in the meeting.” EKO! also run repair cafes every week where refugees and migrants, locals and even tourists come to fix together. It’s a unique opportunity for collaboration between groups that have much working against them. Especially, Marjolaine points out, with the way that the media portrays migrants in France.  All in all, the project has a far-reaching impact on not only the beneficiaries but the local community and volunteers as well. We like to bring this ethos to our own community repair activities, knowing that people from all walks of life have skills and knowledge to share. EKO goal! really take this to an inspiring new level that we can all learn from.  If you’d like to donate or get involved with EKO!’s work, take a look at the following links: EKO!’s wiki with low-tech tutorials Volunteer with EKO! Donate to EKO! The post Restart Podcast Ep. 99: EKO! is changing lives with low-tech solutions appeared first on The Restart Project.
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Oct 19, 2024 • 40min

Restart Podcast Ep. 98: It’s official, the UK needs more reuse options

Have you ever binned or recycled something that was still working, or could have been repaired? Our new report says that the answer is likely, yes. Did you want to do so? Our polling suggests, no! Last year, we conducted a small study on rates of reuse and repair at a waste and recycling centre in London and found that almost half of the small electricals that went to scrap, could have been either repaired or directly reused. We had our suspicions that this wasn’t a stand alone occurrence, so we set our sights on something bigger. In this episode, we talk to Restart’s own James Pickstone about our new BREW (Beyond Recycling of E-Waste) report into reuse at UK waste facilities, and Sarah Ottoway, Sustainability and Social Value Lead at SUEZ about their new report into uptake of reuse options at their own facilities. The Headlines The main – unfortunate but compelling – takeaway from the BREW report shows that there is nowhere near enough of this activity happening. In fact, we found that only around half of waste facilities in the UK have any kind of reuse stream and only around a fifth offer reuse for small electricals. It’s a shockingly low statistic that desperately needs to change. If you want to dive deeper, you’re in luck. James takes us on a journey through our findings and what they mean. Including an even more appalling figure on repair at waste facilities. For SUEZ, their findings are looking a bit brighter. They found that the majority of visitors to the HWRCs were already users of the on-site reuse shop and regularly so. Furthermore, those who weren’t using the shop were already engaging in similar activities eg. charity shopping and buying second hand. It’s a welcome insight into people’s mindsets and a positive sign that more people are picking up sustainable habits. The art of what could be James and Sarah run us through what reuse options really look like at these facilities. One of the most impressive perhaps, is Suez’s 6,000² foot ‘renew hub’ in Manchester which caters for upcycling and repair for everything from bicycles, to fabric and upholstery, to woodworking. She is clearly immensely proud of what they have built there and recounts to us the inspiration that she feels just by walking through its entrance. It’s the kind of facility that we want to have in every area of the UK and its the kind of inspiration that we need to make it happen. As well as the reuse initiatives at council run sites, James points out that there are also many grassroots initiatives spread out around the UK. These are a more than worthy alternative but they also still need funding. Manchester Renew Hub So what’s stopping us? Our polling showed that 85% of the British public think items brought to waste facilities should be kept in use through being repaired/refurbished or donated/sold. And the same percentage support government-set targets for reuse. So what’s stopping that from happening? We talk to both of our guests about the barriers and solutions to encourage more reuse options. Sarah says that a lot of the time, the barriers are actually quite practical. Issues of too little space, too little time and too little funding are preventing more options like reuse hubs or refurbish and repair programmes from popping up. These are problems that occur on a case by case basis and while reuse could use more funding as a general rule, its a tricky issue to solve. But there is action that policymakers can be taking. Sarah and James both run us through some of these potential options including new reuse targets, removal of VAT on repairs and spare parts, and financial incentives for manufacturers to provide longer repair support for products. It’s exactly the kind of thing that we’re asking for in the UK Repair and Reuse Declaration – which has already proven popular with citizens and MPs alike. Links: Learn more about our BREW report Read the full ORA report Read the full SUEZ report Read about our 2023 waste study Discover and sign the Repair and Reuse Declaration [Images by Mark A Phillips, licensed under CC BY 4.0.]     The Beyond Recycling of E-Waste (BREW) project was supported, in part, by IMPETUS. IMPETUS is funded by the European Union’s Horizon Europe research and innovation programme under grant agreement number 101058677. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.   The post Restart Podcast Ep. 98: It’s official, the UK needs more reuse options appeared first on The Restart Project.
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Aug 29, 2024 • 31min

Restart Podcast Ep. 97: Beyond the repair manual, with Shannon Mattern

For our August episode, we spoke to professor and writer, Shannon Mattern about her writing on the history of repair and repair manuals. It’s a theme that she has almost unknowingly been pursuing in her work for many years, bringing it to areas of thought that we haven’t yet explored on the show.  The repair manual brings into play lots of elements that fascinate Mattern including graphic design and instructional media but perhaps what stands out most is her belief that the genre isn’t always so straight forward in its pedagogical nature. In fact, in classes she often encourages students to use the repair manual as a lens through which to reinvent objects in a more considered way. From stewardship to sealed devices The modern repair manual – the one that Right to Repair activists across the world are fighting against – commonly tells us not to even open our devices instead of to repair them. But how did we get here? Mattern takes us through a brief history of the repair manual in its various iterations. From handwritten and drawn examples centuries ago, to the first printed manuals, and then the boom of private goods (and the means to repair them) in the 1950s. She points out that repair manuals have always had a complicated relationship with their reader and this approach is not wholly new. Thats why collectives like Videofreex found a need to produce their own literature on repairing equipment, just one example of the many responses to the genre. We also touch on the need for oral histories and manuals, rather than the published ones that we are used to seeing from manufacturers. Its a practice particularly common in places like Cuba where getting your hands on a written manual can be prohibitively expensive, if they exist at all. But this also rings very true when considering Restart’s own network of community repairers today. A page from El Libro De La Familia                             A page from Videofreex’s Spaghetti City Video Manual Bending the rules of the manual As has become clear, the repair manual will never be the be all end all of repairing an object – or our world. Mattern shares some more inventive ways that repair manuals have been used as a ‘boundary object’ in order to encourage conversation and cooperation, especially in the community action space. Rather than being only used as instructive pieces, the manual can actually be a tool in itself. And in fact, this resonates deeply with us, as Restart would not be what it is today if not for the wonderful community of people sharing their skills, their knowledge, and collaborating to make a change.           Links: Maintenance and Care by Shannon Mattern Step by Step from ‘Repair Manual’ by Shannon Mattern ‘The pandemic is a portal’ by Arundhati Roy Repair Culture: Reparación “the never-ending life of Cuban things …” by Mark A Phillips [Photos courtesy of Internet Archive,  London Community Video Archive and the Experimental Television Centre] The post Restart Podcast Ep. 97: Beyond the repair manual, with Shannon Mattern appeared first on The Restart Project.
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Jun 27, 2024 • 39min

Restart Podcast Ep. 96: It’s time for a Student Repair Revolution

We spoke to Restart’s own Pascale Hall and James Pickstone, and Dr Kersty Hobson from Cardiff University about the Student Repair Revolution project and their learnings and hopes for the future of student repair initiatives.  Unique and familiar challenges We know that engaging young people in repair is no easy task which is partly why the Student Repair Revolution project was set up in the first place. So, we discuss the main challenges that were found when trying to set up initiatives in universities. Kersty stresses that it really is dependent on the unique situation of each institution. Campus layout, student extracurricular culture, and the types of courses offered can all affect how easy it is to establish repair groups at a university. Students are also time poor, which means that accessibility and visibility of these repair activities is vital.  But as Pascale and James point out, not all the barriers that they found are unique to university students. There are also the all too recognisable challenges of obtaining insurance for events and finding the volunteers to run them – issues that any repair group organiser will recognise. What seems to be clear is that the ‘traditional’ repair cafe model does not suit universities… especially when it falls on a hungover Sunday morning.  Collaboration is key Pascale says that one of the most exciting parts of working on this project has been seeing the knowledge and experience sharing between student groups. With such a daunting task, it’s clear that we need to be fostering collaboration between those who are really motivated to establish repair on campuses. And working with local groups is important also. Not only because community repairers can share their experiences in organising events, but they can also pass on their fixing skills which are sadly being lost between generations.  Kersty stresses throughout our conversation that students also need encouragement to get involved in repair.  “I don’t think we can assume that we’ve got a young generation of repairers waiting in the wings. I think we need to be part of the change to facilitate and empower them to be able to do repair.” While young people are interested in repair – whether for environmental or financial reasons – it’s not enough to expect them to become leaders of the movement on their own. There is a wealth of knowledge on technical skills, Right to Repair policy, and community organising that is just waiting to be shared with the next generation of repair rebels. Links: Get involved: Be Part of the Student Repair Revolution! Read: What is the university for these days? Rethinking the foundations of the ‘circular campus’ Listen: Restart Podcast Ep. 83: Meet the students Fixing Things for the Future [Feature image courtesy of University of Leeds] The post Restart Podcast Ep. 96: It’s time for a Student Repair Revolution appeared first on The Restart Project.
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Apr 18, 2024 • 39min

Restart Podcast Ep. 95: There’s hope yet for UK waste and repair policy, with Green Alliance

This month, we spoke to Libby Peake, Head of Resource Policy at Green Alliance about their work on waste and resources, and how we can get the UK government to act urgently to tackle these issues.  Libby begins by giving us a rundown on government resources policy over the last decade and how it stacks up to the measures that have been put in place in European countries. As she says, ‘bits and bobs’ have been done including on resource and energy efficiency, but it’s not what we need to make a major difference. “The UN has been raising alarms about the amount of resources that are extracted from the earth. It’s nearly quadrupled since the 1970s and the UN has estimated that that’s driving 50% of global emissions and 90% of biodiversity loss and water stress. So, the planet cannot handle it if we keep extracting resources to this extent.” We also touch on the UK’s shocking production of electrical waste (e-waste):  The 2024 Global E-Waste Monitor was published soon after our interview and the UK are still number 2 on the leaderboard of the world’s highest producers of e-waste per person. It’s a leaderboard that we’re not happy to be near the top of, but there are things that we can do to change this.  One way we’re going about this is with the UK Repair and Reuse Declaration. We talk to Libby about Green Alliance’s involvement in shaping and promoting the declaration and how it could be used as a political tool in the future – including at our joint parliamentary event in May! Now, while recent movement on Right to Repair and waste reduction policy has been slow, Libby is far from pessimistic about the future. She believes that momentum on these issues is ramping up, and as long as we – along with our amazing community and partners in the space – keep putting on pressure, changes will be coming soon. It’s the type of insight and optimism that reminds us why community repair culture is so important. Links: Green Alliance Ask your MP to sign the Repair and Reuse Declaration Find out more about what’s happening in Europe The Global E-Waste Monitor 2024 Material Focus: Is FastTech the new Fast Fashion? Donate to us and Big Give will double it! The post Restart Podcast Ep. 95: There’s hope yet for UK waste and repair policy, with Green Alliance appeared first on The Restart Project.
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Mar 13, 2024 • 35min

Restart Podcast Ep. 94: How to talk about avoiding waste, with Keep Britain Tidy

Do you know the most effective way to reduce our waste? If you’re a regular listener, then probably yes. But it may  surprise you to find out just how many people believe that recycling is the answer to our climate crisis.  This February, Keep Britain Tidy released a report on how to talk about  avoiding waste more effectively with the general public. We spoke to Anna Scott about their main findings and how we can better explain the waste hierarchy.  The social conundrums of buying less Before we dive into the research, we caught up about how the recent Buy Nothing New Month campaign went. For the last two Januarys, KBT has encouraged people to challenge themselves to a month of not buying anything new. This means participating in activities like reuse, repair, and buying second hand. Anna shared some of her own experiences participating in the challenge and navigating the ways that overconsumption has been ingrained into our societal norms.  What do people actually think of waste prevention? From KBT’s research, it turns out that the majority of people don’t quite understand the best ways to minimise waste. Anna shares that only 4 in 10 people were able to identify that reduce and reuse should come before recycling. This means that it’s important to be as specific as possible when talking about ways to cut waste. “It feels like people don’t really seem to understand waste prevention. It feels like the ‘reduce, reuse’ part of ‘reduce, reuse, recycle’ has got lost along the way somewhere. People don’t seem to understand that reduce and reuse are better than recycling.” Other communication tips that Anna shared include: giving people practical solutions; explaining why these behaviours are beneficial; and using more active and specific terms such as, repair, mend, share, rather than words like reuse and reduce. They also found that these communications need to be tailored depending on who you’re trying to reach and at what point in their waste prevention journey they are at.  Upping the profile of repair A statistic from the report that shocked us is that only 30% of people surveyed by KBT have heard of renting initiatives like lending libraries, and even less at 27% have heard of repair cafes. While in our own communities, community repair is always top of mind, it’s important to remember that it is still quite a novel concept to most of the British public.  Anna says that in order to really get waste prevention in the public consciousness and cut through the barrage of advertising people see every day, we need major collaboration between organisations to get these messages amplified. It also turns out people are more likely to listen to charities than the government on these issues – so I guess it’s our job to get this done!  Links: Keep Britain Tidy’s report and social pack Learn about Buy Nothing New Month [Graphics courtesy of Keep Britain Tidy] The post Restart Podcast Ep. 94: How to talk about avoiding waste, with Keep Britain Tidy appeared first on The Restart Project.

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