

Run the Numbers
CJ Gustafson
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth. www.mostlymetrics.com
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth. www.mostlymetrics.com
Episodes
Mentioned books

Jan 3, 2024 • 56min
E13: A Startup CEO's Guide to Board Meetings, with Dave Kellogg
Dave Kellogg, experienced board member and startup CEO, provides insights on executing great board meetings. He emphasizes the importance of clear presentation of information, templates for reporting metrics, and using NetSuite and Tropic procurement platform. Kellogg also discusses the significance of transparency, surprise, and independence in board meetings, as well as tips for leading a strategic board discussion.

Jan 3, 2024 • 40min
E12: The Ultimate Guide to FP&A Tools, with Paul Barnhurst
This Thursday, Paul Barnhurst, the renowned "FPandA Guy" on LinkedIn, joins CJ to crack down on all things FP&A tools to create the ultimate FP&A guide. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---X / TWITTER:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(01:24) Reflections on the FP&A function(02:12) On available tools for FP&A professionals(04:35) Paul on Gen 1 tools(06:31) How did we get to Gen 3 tools(10:35) New FP&A tools x BI(15:19) Are the current tools partially behind in terms of the shift on the CFO role?(17:02) Sponsor - NetSuite(19:04) The challenge of aligning on finance metric definitions(21:44) What tools should a CFO buy?(25:54) The finance tech stack in 10 years(27:58) Paul on the current AI revolution(33:09) SEGMENT: Long-ass lightning round Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 38min
E11: UiPath Chief Strategy Officer on the Sacrifices of "Speed At All Costs"
Brandon Deer, Chief Strategy Officer of UiPath, joins CJ this week to talk through how UiPath scaled a lightning-fast pace, and the unforeseen sacrifices they had to make in order to move as fast as possible. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(00:14) Mailbag Q and A: What is your #1 model for finance and strategy?(04:01) Mailbag Q and A: How do you convince early stage founders that having good financial and operational hygiene is super important?(08:32) Mailbag Q and A: How do you make resource allocation decisions?(14:29) The UiPath experience on going global(16:40) What UiPath could have done better(19:35) Sponsor: Netsuite(23:05) Making conscious trade-offs when going international(25:38) A guide for founders on the go to market aspects of a company(28:16) War stories leading up to the IPO(31:32) Brandon's foot faults and what he's done to avoid repeating mistakes(34:57) Run in with Jim Cramer Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 45min
E10: A CFO's Guide to Understanding Sales Teams, featuring Snyk's Ethan Schechter
We kick off our Thursday operator series with the VP of Sales at Snyk, Ethan Schechter. He and CJ get into how finance and sales can work together to set and achieve revenue goals, how to create a winning culture within your sales team, SPIFFs, PIPs, and much more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(01:09) Start of interview(02:37) How finance and sales can work together to set and achieve revenue goals(05:36) How to create a winning culture within your sales team(11:06) On ramping up and lead times(13:29) Are sales people ever the victim of their own success?(14:55) Sponsor: NetSuite(17:21) On discounts and getting quick wins(21:58) On SPIFFs: when to use them, structure, etc.(27:23) Where should sales ops sit?(30:54) When should you bring in sales enablement?(31:42) How to think about PIPs(36:31) SEGMENT: Long-ass Lightning Round(39:06) SEGMENT: Rep Yo Stack - Sponsored by Tropic(40:58) Craziest things a salesperson has tried to expense Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 48min
E9: Why You Should Say Yes More as a CFO, with Envoy CFO Sinohe Terrero
Sinohe Terrero, CFO of Envoy, sits down with CJ in episode nine of Run the Numbers to discuss why CFOs should actually say "yes" more, and be known as an enabler, not a blocker, to your organization. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics ---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@sinohe (Sinohe)@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(00:50) SEGMENT: CJ's opening “Off the Books” monologue - the Butter and Knife approach(02:59) Start of interview(03:42) On the CFO as the enabler of the organization(06:11) How to say "yes" more: Butter and Knife framework(09:22) Examples of unblocking / enabling in Sinohe's career(12:17) How to lead your BI team to success(16:00) Sponsor: NetSuite(19:51) Why you should re-define terms in your board deck(23:40) How to prioritize the right questions for your BI team(28:23) How to bucket / segment data within your org(33:30) The story of Envoy and Covid(38:50) Qualities that separate a good CFO from a great CFO(40:39) SEGMENT: Long-ass Lightning Round(44:15) SEGMENT: Rep Yo Stack - Sponsored by Tropic(46:08) Craziest expense attempt Sinohe has seen Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 57min
Bonus: CFO AMA with Kurtis Hanni — Career Advice, A CFO's Biggest Lies, Pricing Strategy, and More
Kurtis Hanni, SMB CFO and writer of Frameworks & Finance, joins CJ for a special listener mailbag episode of Run the Numbers, where they answer questions about career advice, finance leader lies, pricing strategy tricks, and more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics ---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@KurtisHanni (Kurtis)@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Intro(03:40) What's the backstory of Run the Numbers?(09:46) What's the biggest lie we tell ourselves as finance leaders?(14:16) Sponsor: NetSuite(17:54) What's the best/worst career advice you've ever received?(24:10) What's the first financial metric to track for your business?(32:46) What's your take on the current economic landscape and how it might impact startups and small businesses?(40:10) How is startup finance different from SMB finance?(46:41) How can you close the books faster? Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 53min
E8: The Ultimate Guide to TAM (Total Addressable Market) with Lightspeed Partner Sebastian Duesterhoeft
Sebastian Duesterhoeft, Partner at Lightspeed Ventures, shares insights on Total Addressable Market (TAM) in investment decisions, challenges with high-valued unicorns, models for TAM quantification, expanding TAM through strategic product growth, customer expansion metrics, and balancing quantitative with qualitative perspectives in business decisions.

Jan 3, 2024 • 41min
E7: What CFOs Should Know About Acquisitions, from Shippo / eero CFO Olivier Adler
On episode seven of Run the Numbers, Olivier Adler (CFO of Shippo, and former CFO of eero) and CJ dive deep into the world of acquisitions, and go a layer deeper than what you find online through Olivier's previous experience as CFO of a company acquired by Amazon. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics ---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@OliAdler (Olivier)@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(01:15) SEGMENT: CJ's opening “Off the Books” monologue - Listener mailbag on annual planning(05:00) Update on CJ's car saga(06:52) Start of interview: the story of eero(08:12) How the sale to Amazon happened(11:48) Highs and lows of Olivier's journey at eero(13:46) Sponsor: NetSuite(15:09) When incumbents start competing with start-ups(17:09) M&A advice for CFOs(21:05) The year after acquisition at Amazon(25:38) Olivier's current experience as CFO of Shippo(27:14) Olivier's current experience as CFO of Shippo(31:20) Advice for first-time CFOs(35:43) Time management tips for CFOs(36:17) SEGMENT: Long-ass Lightning Round(38:52) SEGMENT: Rep Yo Stack - Sponsored by Tropic(40:16) Craziest thing someone has tried to expense Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 53min
E6: Carta CFO Charly Kevers on the Importance of Truth Telling
Charly Kevers (CFO of Carta) joins CJ on episode six of Run the Numbers, where they talk through the most important qualities of great CFOs, why you should look at every part of your business as a startup, and more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics ---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@CKevers (Charly)@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(00:15) SEGMENT: CJ's opening “Off the Books” monologue - CJ’s First Negotiation(06:54) Start of interview(08:22) The #1 thing that kept Charly up at night when he started at Carta(09:00) Sponsor: Netsuite(10:24) How Charly communicated with his CEO when he started(11:43) Charly's tactics on truth-telling(13:07) How to talk to investors(16:25) Frameworks on communicating the tough news(17:33) Charly's experience at HP(20:03) Qualities of great vs. good CFOs(22:20) Metrics to share with investors(28:22) Relationship with Carta CEO and how the dynamic has changed(34:23) How Charly works with his CEO to make decisions(40:33) On Carta X(48:53) SEGMENT: Long-ass Lightning Round(50:01) SEGMENT: Rep Yo Stack - Sponsored by Tropic(51:36) Craziest thing someone has tried to expense at Carta Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Jan 3, 2024 • 47min
E5: CFO Jenny Decker Unveils Top Frameworks Used at Front
On episode five of Run the Numbers, Jenny Decker (CFO of Front) sits down with host CJ Gustafson to talk top frameworks at Front, the importance of storytelling, and taking the road less traveled. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics ---SPONSORS:NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. ---RECOMMENDED PODCAST:The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.https://link.chtbl.com/hrheretics---X / TWITTER:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS:(00:00) Episode Preview(00:15) SEGMENT: CJ's opening “Off the Books” monologue - listener mailbag question one: Why don't you put attrition/vacancy assumptions in your headcount budget?(03:09) Listener mailbag question two: What does CJ think about hybrid pricing (usage- and subscription-based)?(09:04) What was keeping Jenny up at night when she first became CFO at Front?(11:21) Sponsor: Netsuite(12:43) Frameworks on decision-making(14:22) How do Jenny implement frameworks and create buy-in at Front?(17:35) What keeps Jenny up at night now?(18:55) What separates the great vs. good CFOs(24:15) On how to foster relationships with internal stakeholders(26:03) On hiring(31:40) Jenny's advice for CJ's paternity leave(33:50) Jenny's path to CFO(42:02) Long-ass lightning round: an example of when Jenny screwed up on the job, Front’s finance software stack, the craziest thing someone tried to expense Get full access to Mostly metrics at www.mostlymetrics.com/subscribe