
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. Let's master this thing together. Follow this show to join me on the journey.#danchez
Latest episodes

Aug 7, 2024 • 14min
SearchGPT: How You Can Test It Now & It's Implications for SEO Marketing
In this episode of AI-Driven Marketer, Dan Sanchez dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will impact SEO and AI-driven marketing strategies. Tune in to learn how to harness the power of AI to enhance your marketing efforts and stay ahead in the ever-evolving digital landscape.Episode Timestamps: 00:00 - 00:02: Introduction and welcome 00:02 - 00:08: Overview of Search GPT and its beta release 00:08 - 00:14: Current search capabilities within ChatGPT and integration with Bing 00:14 - 00:20: Demonstration of search results with and without Bing integration 00:20 - 00:26: The importance of listicles and aggregator sites in AI search results 00:26 - 00:32: Practical implications for SEO and AI-driven marketing strategies 00:32 - 00:38: Potential errors and the need for human oversight in AI search 00:38 - 00:44: Future trends in AI search and its impact on marketing 00:44 - 00:46: Call to action: Subscribe, rate, and take the AI courseKey Takeaways: Search GPT Overview: Learn about the new search engine by ChatGPT, currently in beta. Enhanced Search Capabilities: Understand how integrating Bing with ChatGPT improves search results. SEO Implications: Discover how the reliance on listicles and aggregator sites in AI search impacts SEO strategies. AI Search Trends: Get insights into the future of AI search and its role in marketing. Actionable Advice: Practical tips on leveraging AI to improve marketing efficiency.Take Action: If you found this episode helpful, please rate us on Apple Podcasts or Spotify and leave a comment. Your feedback helps others find our show. For those just starting with AI, check out our free five-day video course at aidrivenmarketer.com/course. This course, tailored to your specific needs, will help you master AI in marketing.

14 snips
Jul 24, 2024 • 16min
The Future of Newsletters: Use AI to Create Them Automatically
Dan Sanchez, a pioneer in AI-driven marketing strategies, discusses the future of newsletter automation. He reveals how marketers can utilize AI and platforms like ChatGPT to streamline newsletter creation. Sanchez provides practical insights on integrating these technologies, addressing the balance between automation and the human touch. He shares techniques for effective prompt structuring and highlights real-world applications, including automating content from podcast transcripts. This insightful conversation is essential for marketers eager to enhance productivity and stay competitive.

26 snips
Jul 19, 2024 • 58min
Marketing Automation Meets AI: Put Your Marketing On Autopilot w/Audra Carpenter
Audra Carpenter, a digital marketing expert, discusses harnessing AI for revenue growth, automation challenges, and staying competitive. Highlights include automating content creation, tools like Open Router, social media career advancement, and podcast streamlining with Zencastr. Emphasizes AI's role in marketing strategies and the need for automation in staying relevant.

Jul 12, 2024 • 48min
Hallucinations to Innovations: Generative AI's Dual Nature w/Noz Urbina
In this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and processes to maximize AI's capabilities, while Dan shares his insights on using custom GPTs and the need for a process-driven mindset. Tune in to explore the intersection of AI and marketing, and gain strategies to implement AI innovatively in your workflow.Timestamps:05:47 Limitations in marketing automation are overcome by AI.09:07 AI cycle integrates tech with human collaboration.10:52 Internship experience impacts leveraging AI and automation.15:58 Language model can't capture all nuances accurately.19:31 Powerful generative AI essential for big business.21:18 Google panel populates various brand information sources.25:19 Small players innovate, data management challenges ahead.27:51 Content marketing focuses on user experience and value.33:23 Leverage external tools for AI and knowledge.37:21 Tips for AI development: Use specialized AIs.39:52 Specific custom GPT performs better for show.43:21 Questioning continuation of GPT without value.45:58 Meeting customer demands for omnichannel content formats.

Jul 10, 2024 • 25min
Inside My Journey From Consultant to AI Podcast Agency
In this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to the next level.Resources Mentioned: HighLevel: https://www.gohighlevel.com• Podcastpage.io: https://www.podcastpage.io• LucidChart: https://www.lucidchart.com• Zencastr: https://zencastr.com• MidJourney: https://www.midjourney.com• Adobe Photoshop: https://www.adobe.com/products/photoshop.html• AI Driven Marketer Course: https://aidrivenmarketer.com/courseTimestamps:00:00 Teaching AI marketing for self-sufficient growth.03:16 AI's evolving role as consultant and coach.07:44 Utilizing AI for podcasting yields abundant content.09:53 App automates guest communication, show preparation & checklists.14:37 Save time by automating social media updates.17:43 AI leverages workflow, triggers automation for newsletters.19:26 Custom data sequencing for optimal guest engagement.23:26 Automating content creation, coaching for original ideas.

Jun 24, 2024 • 41min
Integrating AI for Seamless Podcast Production
In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Lee-Ann Scott to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows.Timestamps:03:35 Automated LinkedIn outreach using conversational bots.09:03 Networking and podcast appearances offer valuable insights.11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing.13:32 Editing, production, upload, distribution - simplified with AI.16:52 Successful show brings financial benefits, lacks video RSS.22:00 Edited content still sounds wonky with ums.25:57 Minimize software handoffs to reduce potential failures.28:45 Customize super prompts for specific industry use.32:39 AI will handle numerous steps in digital marketing.33:32 Podcasting needs marketers to drive traffic.38:23 Podcast production time reduced through automation.

Jun 19, 2024 • 18min
The Future of AI Marketing (& How to Prepare for It)
In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.Timestamps:04:15 Exciting potential for DALL E and GPT-5.07:58 Exciting AI features to broaden daily usage.10:18 AI integration will become increasingly normal.15:24 AI mastery critical for job security in 2025.16:37 Mastering a popular skill with dedication and effort.

Jun 7, 2024 • 49min
Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston
In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.Timestamps:05:49 Challenges and opportunities in marketing with AI.08:51 Revenue goal, lead gen, market problems, scale.12:26 AI tools can save time in writing.14:41 Creating staged photo of CEO fixing a bus.17:24 AI model, experimentation, use case framework, problem-solving.22:18 AIs as probability engines, crucial for future.24:29 Early adoption of AI gives competitive advantage.27:03 Train for AI to transform business operations.32:34 Hallucinations occur due to lack of information.33:56 Microsoft Copilot aims to revolutionize data access.37:22 AI needs specific and clear prompt guidance.40:47 Team dynamics influence idea generation and prioritization.45:17 Addicted to personal and educational YouTube content.47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

May 31, 2024 • 47min
Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter
In this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.Resources Mentioned: - ChatGPT: https://openai.com/chatgpt- Google Gemini: https://gemini.google.com/app- Midjourney: https://www.midjourney.com- DALL-E: https://openai.com/dall-e- Headliner: https://www.headliner.app- AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-businessTimestamps:05:30 Startup demands time, AI tools provided balance.06:38 AI success relies less on technical skills.10:40 Tech exhaustion from rapid technology changes and adoption.15:22 Avoid mistakes, research thoroughly, and improve credibility.17:58 Developing multiple chatbots to enhance factual debate.20:37 Small businesses can create synthetic content using Oodio.25:37 Finding the best, cost-effective solutions is essential.27:01 Platform with multiple chat agents, time saver.30:43 Headliner program quickly creates vertical videos from podcasts.36:02 Value emotional intelligence over technical assessments, questioning.39:21 New tech can be instantly useful or gimmicky.42:42 Indiana Wesleyan developing world-class AI training platform.43:56 Testimonials about AI tech, impactful on non-technical.

May 29, 2024 • 7min
Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers
In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. Timestamps:00:00 Quick demo of simple AI chat function.05:43 Be specific for precise feedback from AI.06:25 Record, transcribe, and edit audio easily with OpenAI.