

The Sound Off Podcast
Matt Cundill
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore how audio connects, entertains, and evolves.Whether you're in the industry or just fascinated by it, The Sound Off Podcast delivers insider perspectives, valuable insights, and plenty of personality.New episodes weekly.
Episodes
Mentioned books

Aug 6, 2017 • 34min
Rob Greenlee of Spreaker Speaks Podcast Truth
Rob Greenlee is the Head of Content at Spreaker. Recently, I spoke with him on a panel at the Conclave Radio Learning Conference in Minneapolis. At the end of the session, the moderator and panelists all felt we had a few more things we could have gotten to if time had permitted. No worries. That's what podcast is for! Rob and I spoke about some of the things radio does well with podcast, and some of the things they don't do well. We catch up with some of the podcast headlines that have dominated over the past few months, including Apple releasing metrics, Soundcloud's woes, and whether Spotify is a contender or pretender in podcast. I also invite the program director of 93X, Derek Madden and his podcast co-host from KCBS Matt Kolski to talk about their podcast, The Toy Department. This is one of many podcasts "Made by Radio". More have been posted here. http://bit.ly/2w6Lqfl The podcast episode this week is brought to you by NLogic http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 28, 2017 • 34min
Dahlia Kurtz is Unorthodox and Unconventional
Dahlia Kurtz does not do things conventionally. She has worked in radio, written a national newspaper column, nearly went to the Olympics, and spent her first day in radio under water. And she lived to tell me about it. We worked together for a period when she was at 680 CJOB in Winnipeg and I felt the need to catch up with her. The link to her demo: http://www.dahliakurtz.com/my-uncover-letter Her full webpage is here - http://www.dahliakurtz.com/ This episode is brought to you by NLogic and their new cloud based application Lens for radio. http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 24, 2017 • 23min
Alan Burns Answers My Burning Questions
Alan Burns has been consulting radio stations since the mid 80's, and knows a thing or two about change. His company Alan Burns and Associates has had long standing relationships with some of the biggest brands across North America. His company is well known for their "What Women Want" research which always creates more than one a-ha moment upon reveal. Now comes word that headphone listening is more pervasive than ever, which should sound more than a few alarm bells for radio stations who rely on PPM for their results. We discuss that and more. This episode of the podcast is brought to you by Promosuite - www.promosuite.com/soundoff See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 7, 2017 • 32min
Ira Haberman on How Digital Changed Radio
Ira Haberman is the host of the Sound Podcast and passionate about storytelling, and the Grateful Dead. Put it together, and that's a podcast. He has hosted the Sound Podcast since December, but its success has radio roots as he was working as creative director for Corus Entertainment's Deep Sky in Toronto in 2003, and segued to digital content in 2008, right when it all began to happen. We look back at the last 9 years of how digital has changed radio, what it has done right and wrong, and what the future looks like. If you are on the fence about your great idea - Ira will push you off it and get you going. (I think he actually gives you permission to do it) If you want to contact Ira to work with your new podcast or get some social media help, he is on every platform known to the internet - and through the podcast website. https://www.thesoundpodcast.com/contact/ This episode of the podcast is brought to you by Promosuite - www.promosuite.com/soundoff See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 4, 2017 • 36min
Tootall's 40 Years at CHOM 97.7
Tootall is a Montreal radio legend. Earlier this week he announced his retirement this September, making it an even 40 years on Montreal's legendary CHOM 97.7FM. Tootall is well known not only to Montreal radio listeners, but in Canadian Music Industry circles. He's interviewed every band long before they had airplay, a video, or even a label deal. I worked with Tootall twice in my radio career and we have kept in touch over the years. While his radio career may be coming to an end, I have the honour of enabling his podcast debut.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 28, 2017 • 36min
Dave Farough's Great Ideas for Radio
Dave Farough has a lot of ideas about radio. Today he published some of those ideas on his LinkedIn page entitled "If I Had a clean Sheet of Paper" and I asked them if I could add them to my page - and then the only thing that was missing, was the companion podcast.
On this Canada Day in 2017, we spent our time talking about radio and tossing out ideas that could move it forward. So of these ideas aren’t new - but they also haven’t been tried yet. This episode is why I started the podcast: To table new ideas about what radio could be.
If you want to contact Dave to work with your stations, e-mail him at dfarough@cogeco.ca.
This episode of the podcast is brought to you by Promosuite - http://www.promosuite.com/soundoff -
Finally - take our survey for the podcast here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard
At the beginning of the show, you heard part of the new single from Skye Holland called, "We Could Be". Download it and bring it to your next music meeting. https://sable.godaddy.com/c/28384?id=42885.2890.1.c20752e09753c320a39f81bafce4f1d5
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 14, 2017 • 35min
Broadcaster Meet Podcaster with Fred Jacobs
Fred Jacobs is the president of Jacobs Media. Their tech surveys have become increasingly important as we progress through the digital revolution. The survey itself undergoes changes with the inclusion of new questions about personal assistant devices like Alexa. Which brings me to Podcast itself.
Jacobs Media went all-in on podcasting a few years ago and I met up with Fred Jacobs and Seth Resler at Podcast Movement 16 in Chicago. This year they have partnered with the Podcast Movement Organizers to create Broadcaster meet Podcaster. You can read more about this exciting opportunity here. http://jacobsmedia.com/broadcasters-podcast-movement/
If you do wind up going to the conference in Anaheim August 23-25, please let me know so we can meet for a coffee or any of the other fine beverages served in the lobby bar.
Of great interest to all radio people is this webinar that shows the relationship radio listeners have with podcasting. The webinar was done by Fred on June 15th and you can watch it now here. http://jacobsmedia.com/webinar-podcasting-radio-learned-techsurvey13/
This episode is brought to you by NLogic and their new cloud based application Lens for radio. http://go.nlogic.ca/l/130651/2017-04-26/m2xt4
Please rate and review the podcast as it helps others find it.
At the beginning of the show, you heard part of the new single from Skye Holland called, "We Could Be". Download it and bring it to your next music meeting. https://sable.godaddy.com/c/28384?id=42885.2890.1.c20752e09753c320a39f81bafce4f1d5
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 11, 2017 • 34min
X Years of X92.9 Calgary
X92.9 in Calgary is celebrating 10 years of being Calgary’s Alternative radio station. The station launched January 1, 2007 and immediately found an audience. It’s brand promise has made it a favourite in a city where Millennials are becoming the majority. In this episode we discussed hiring talent, managing talent, and giving yourself permission to create great radio programming in the name of branding instead of ratings. We also spend some time discussing Power 97 in Winnipeg which we programmed at different periods. Christian from 2002-2004; and me from 2006 to 2014. Its parent company unloaded the brand in 2015, only to bring it back 20 months later. This episode of the podcast is brought to you by Promosuite Finally - take our survey See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 7, 2017 • 18min
Mapping Radio's Future
This week, I look back on the last few episodes and provide some lingering thoughts. Special appearances and re-appearances from Georgia Beasley and Jeff Vidler. In this episode: * I make reference to Larry Gifford's insightful conversation with Jeff Vidler which you can listen to here: http://www.podbean.com/media/share/dir-qk8cs-2670662 * If you are talent and looking for new on air opportunities, please send your resume and demo to matt@mattcundill.com This episode is brought to you by NLogic and their new cloud based application Lens for radio. http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 28, 2017 • 22min
Larry Rosin, Edison Research on Canada's Audio Landscape
If you don't tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called "The Canadian Audio Landscape Study". The results show that radio is slightly stronger in Canada than in the United States - for interesting reasons. And it also tells a story about our relationship with streaming and podcast.
This Episode is brought to you by Promosuite and the new cloud based paperless studio stystem - Promosuite Next. http://www.promosuite.com/soundoff
Speaking of surveys - take ours here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.