Public Relations Review Podcast

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization. Gaurav shares his expert insights on the seamless integration of Heygen with Eleven Labs for impeccable voice cloning, allowing you to craft high-quality, natural-sounding videos effortlessly. Learn how these advancements can significantly enhance client relationships and streamline your communication processes.But that's not all. We dive into practical strategies for promoting your podcasts and other content using advanced video AI platforms. Uncover the functionalities and budget-friendly options of tools like Vidnoz, Muavi, Muse, and Synthesia, and see how engaging visuals and audio can captivate your audience far better than traditional text-based methods. We also address the growing concerns about fake content, especially with elections on the horizon, and emphasize the need for vigilance. Join us as we discuss the pivotal role AI will play in future marketing, sales, and personal branding, and why adopting these technologies early can keep you ahead in the ever-evolving digital landscape. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gather pearls of wisdom on adaptability and the finesse needed to navigate high-stakes political arenas, making this conversation a goldmine for aspiring and seasoned professionals alike.Feel the pulse of the political communication world as we dissect the meticulous process behind crafting influential speeches and managing crisis communications. Nathan's recount of the relentless revisions for a UN speech and the backstage choreography with the Secret Service during a presidential campaign underscores the relentless detail-oriented nature of our field. This episode peels back the curtain on the intense preparation and strategic thought that go into every public statement, leaving you with a deeper appreciation for the art of impactful messaging and the collaborative spirit that drives success.As we wrap up our enriching session, a heartfelt thank-you to Nathan Miller for his generous insights is in order. Those tuning in, both seasoned PR veterans and fresh-faced communicators, will find the shared strategies and tips to be nuggets of practical wisdom. We trust this episode leaves you inspired to enhance your public speaking prowess and to strike that delicate balance between established communication methods and emerging digital platforms. Share these insights, and join us again on the Public Relations Review Podcast, where the exchange of ideas continues to spark professional growth. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owners to industry heavyweights, and the strategic alliances that fueled their success. Their stories not only provide the blueprints for starting and scaling your own PR venture but also reveal how competition can transform into valuable collaboration.In this episode, we navigate through the ambitious steps that led Liselle and Rachel to represent a wide range clients. They dissect the intricacies of client acquisition, underscore the significance of brand association, and share the creative solutions that allowed them to stand out in a crowded market. Their candid accounts of leveraging personal networks and considering non-traditional compensation offer a masterclass in adaptability and growth within the fiercely competitive realm of public relations.The conversation takes a turn towards the future as we explore the benefits and challenges of remote work, which has gained unprecedented acceptance in the modern workplace. Learn how shedding traditional office constraints can lead to increased efficiency and work-life balance without sacrificing quality. Plus, don't miss out on the invaluable insights from Liselle DeGrave and Rachel Dickman, who drop in to impart their expertise on navigating today's media-driven world with effective public relations strategies. Tune in for a riveting session packed with actionable advice for anyone looking to make their mark in the world of public relations. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with your key points, ready to handle curveball questions with grace. Dorothy, with her rich background from Capitol Hill to the agency world, provides a masterclass in transforming tough inquiries into opportunities to underscore your message. We dissect the art of spinning a negative premise into a positive outlook, ensuring you'll leave our conversation with the confidence to command the media's attention and articulate your vision with unwavering clarity.The dance of media interviews goes beyond a simple Q&A; it's an elaborate choreography where every step counts. By examining the controversial DARVO strategy through a real-world case study, you'll grasp when this bold play can make an impact and when it might backfire. As your host, I also share my experiences on the indispensable nature of media training for PR professionals, stressing the use of compelling, visual metaphors to engrave your points in the minds of your audience. This episode is an essential listen for anyone eager to perfect their public presence, ensuring your message isn't just heard, but remembered long after the microphone is turned off. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact.This episode ventures into the fertile ground of technological innovation, as we examine the cutting-edge role of artificial intelligence in expanding media outreach. Witness how techniques like AI-generated avatars can captivate the next generation of learners while respecting the authenticity of a college's message. We celebrate the successes, like the UMBC and Westminster Community College's Transfer Articulation Plus agreement, while contemplating the challenges of organizational change. Join us for an invaluable exploration into the art of storytelling through AI, the strategic use of platforms like LinkedIn, and the holistic approach needed to dismantle communication silos that can hinder an institution's growth. With Dr. Ball and Lisa Slappy guiding the conversation, expect to walk away with actionable strategies to elevate your college's communication to unprecedented levels. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his  own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com