The Liquid Lunch Project

Digital marketing. Affiliate programs. Optimization. Lead generation. We’re talking about all these topics and more in this 30-minute episode, so we suggest following Luigi’s lead and bringing a pen a paper because you’re going to want to take notes.   Meet Jon Weberg, a two-time self-published author, speaker, and top 1% business and marketing consultant. With over 11 years of experience helping 2,000+ entrepreneurs, companies, and businesses scale their operations, he knows a thing or two about marketing and optimization for growth and success.    He sits down with Matt and Luigi to discuss how he got his start with affiliate marketing, his tips for email marketing, his 80/20 rule, why you should Educate, Entertain, and Entice your customers, how to successfully redirect and/or upsell, and the importance of building relationships. As we said – we cover a LOT, and we wouldn’t be surprised if you replay it as soon as you’re finished. (We did.)    What You’ll Learn: Which form of media has the highest conversion His preferred social platform - and why he thinks it’s going to replace Google Which practices and spaces are seeing the most lead generations Why more leads aren’t always a good thing The one thing that’s responsible for closing almost 97% of deals …and much more!   Favorite Quote: Every business needs to include way more high-quality, engaging, educating, and entertaining follow-ups. Your job is not to sell. Your job is to build an actual relationship with your leads and customers.   Connect with Jon:  Facebook: https://www.facebook.com/JonnyWebes/ Linkedin: https://www.linkedin.com/in/jonweberg/ Website:https://jonweberg.com/   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca, @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

What’s the simplest yet most complex problem that small businesses face on a daily basis? One word: Marketing.   You know you need to do it, but where do you start? It’s easy to feel overwhelmed with information overload, and how do you know which strategy is the best strategy for your business?  If this is something you’re facing, well, you’re in luck because today’s guest is bringing all the answers to our burning questions…and some freebies!   Tim Fitzpatrick is the Founder and President of Rialto Marketing. He and his team specialize in helping B2B professional service firms grow both their revenue and attract more clients through strategic marketing. In his experience, he has found that most people want to jump right into tactics - but without any strategy “driving the marketing vehicle,” you don’t have the fuel to finish the job. He discusses the importance of an online presence (regardless of industry), how to determine a budget, and why you should only go with tactics and social channels that resonate with you.   What You’ll Learn: Why there’s no one-size-fits-all marketing strategy The number one thing EVERY business should have, regardless of industry How to identify your target market and ideal clients How to replace nonideal clients with ideal clients to increase revenue Why content creation is so essential for those in the expertise space Tim’s number one recommended social platform The difference between marketing strategy and marketing tactics …and much more!   Favorite Quote: When you think about marketing, it is like a bridge. It helps people get from where they are to where they want to be.   Connect with Tim https://www.rialtomarketing.com/ https://www.facebook.com/rialtomarketing/ https://twitter.com/rialtomarketing https://www.linkedin.com/company/rialto-marketing/ And make sure you visit www.growthmarketingplan.com for a FREE 90-Day Marketing Plan Worksheet!   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca, @theLiquidLunchProject @ShieldAdvisoryGroup.   Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Inflation is hitting the American consumer on all fronts. It’s frustrating to walk into a store or pull up the pump, and the same product now costs 25% more. But if what we told you there was a silver lining and you could actually use inflation to your advantage? Meet Bronson Hill, Founder and President of Bronson Equity; he’s on the podcast today to talk about the power of income-producing assets, specifically real estate.  Born out of a desire to make his money work harder for him and achieve true passive income, Bronson turned his attention to real estate investing. Fast-forward several years, and he has 20x his net worth and is now coaching and teaching other professionals how to leave their jobs and reach their investment goals. He also shares his method of buying assets using debt that can actually help you come out ahead in the long run. If you’re looking for true financial freedom - and an opportunity to use the current economic state to your advantage, you won’t want to miss this episode.   What you’ll learn: What Bronson looks for in real estate prospects How he structures deals How it’s possible to reduce (or even eliminate) taxes by using real estate tax benefits to your advantage How syndication works and why it results in better returns …and much more!   Favorite Quote: “How you really use inflation to your advantage is you buy assets using debt - even though interest rates have risen a little bit - so over time, you pay off these debts for these income-producing properties or assets with money that is worth less; the asset is worth more because you’re paying off in future dollars. “   Connect with Bronson at www.bronsonequity.com and download his free guide, “How to Use Inflation to Your Advantage.”   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.  If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca, @theLiquidLunchProject @ShieldAdvisoryGroup.   Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.  www.theliquidlunchproject.com   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Brenden from MasterTalk. If you’re not already familiar with who he is, we can promise you’ll want to know more after these 30 minutes.  Brenden runs a wildly successful YouTube Channel (MasterTalk) and is in the top 1% of communicators in the industry. He teaches tech execs and small business owners how to get ahead through the art of communication, and he’s giving our listeners a TON of fantastic takeaways, absolutely free. Communication is one of the most important tools we have at our disposal, and yet, so many of us fail to treat it as anything more than a chore. We set goals for every other area of our life (health, relationships, finances), but when was the last time you sent goals for your communication skills? Brenden teaches us that as your business scales, those skills need to scale with it. His advice will help you with everything from running successful meetings, doing presentations, giving speeches, closing sales, and being confident in yourself and your abilities. Grab some paper and get ready to take notes!   What You’ll Learn: How he overcame imposter syndrome An exercise he recommends to become a more effective communicator A simple, 5-minute drill that will make you bulletproof when it comes to your industry, products, or services How to decide and package the content you want to speak about …and much more!   Favorite Quote: “Competence comes from confidence. You learn it over time.”   Connect with Brenden: Check out his YouTube Channel, MasterTalk, for hundreds of free videos and exercises. You can also register to attend a FREE coaching call here: www.rockstarcommunicator.com   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.  If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca, @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.  www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

There’s not much that can’t be automated these days. But in our quest for efficiency and cost-saving solutions, we’ve forgotten a very crucial aspect of business relationships: Human connection.   The days of the liquid lunch are long gone; deals are made through online exchanges -- not over a drink and some conversation downtown. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Bryan Kramer, business coach, speaker, author, and CEO of PureMatter. To Bryan, “being human” is THE biggest competitive advantage - yet, many business owners are removing their “humanness” from the equation.    But people still crave connection. And it’s those companies that go above and beyond to cross the digital divide to connect with their costumers on a human level that will come out as victors in the end.    What You’ll Learn: How to improve the customer journey How to create “delightful surprises” and why it’s so important How Bryan helps business owners with purpose-driven marketing consulting If you need a marketing degree to be a successful marketer How he prepared for his interview with Ted Turner ...and much more!   Favorite Quote: “We can and should reach out to people, not just when we deliver something or need something, but when they least expect it.”   Connect with Bryan! Website: https://bryankramer.com/ Facebook: www.facebook.com/TheRealBryanKramer Instagram: @bryankramer1 LinkedIn: https://www.linkedin.com/in/bryanjkramer/ Twitter: @bryankramer     How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.  If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.    Stay Connected: Connect with Matt and Luigi on Instagram:@matthew.r.meehan@luigi_rosabianca,@theLiquidLunchProject@ShieldAdvisoryGroup.   Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.  www.theliquidlunchproject.com   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

As a teenager, Darren Paltrowitz started writing for music publications in exchange for free albums and concert tickets. Having been at it for over 20 years, Darren has seen the music industry go through a lot of changes. One of the biggest changes has been how artists get paid. They used to tour in order to promote their album, which was their biggest moneymaker. Now, an album is usually just an excuse to tour, where they make money off of tickets and merchandise, all while growing their influence. Then they take that influence and start side hustles, from fashion to alcoholic beverages.    The music industry has done a great job at consolidating and reinventing itself. Many artists are cutting out the middleman and using social media to promote themselves. They’ve even tapped into things like Kickstarter, where fans are funding the production of an album. Groups like AC/DC have gotten good at making money off of a younger generation that may not even know any of their music, simply by creating a cool brand and image. In fact, t-shirts have become far more lucrative than albums. Tapping into various streams of passive income, artists have become very business savvy over the years.   What You’ll Learn: How the music industry has changed over the years. How music streaming services have altered album sales. How managers sometimes hurt the artists they represent. And much more!   Favorite Quote: “When you’re not good looking, you gotta know stuff.” -Darren Paltrowitz   How to Connect With Darren: Instagram Facebook Paltrocast Podcast   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

There’s no doubt about it, Airbnb’s have disrupted the real estate market. John Bianchi of Point Analytics says this new industry has made homes into a different asset class. John first got into the industry when he rented out an extra room in his house as a short term rental. When he found that he could cover his entire rent and then some, it was obvious to him that there was something to this. As he looked into the viability of Airbnb’s as a business, John started managing other people’s Airbnb’s for them. He had a keen understanding of what it took for a profitable Airbnb, starting with which homes to select.  John began to notice that most other people trying to get into the industry didn’t have this understanding, and so he created a YouTube tutorial.   John was eventually picked up by one of the biggest short term investment companies, where he works as the data guy. There are a lot of things he looks for when making recommendations of properties to invest in. From major metropolitan areas to vacation destination cities, the number one thing to consider is, is there a demand in that market, a reason for people to come to the area? A big mistake some Airbnb investors make is not looking into regulations for short term rentals, as every state, city, county, and HOA has different rules. There’s a lot of data that goes into creating a successful Airbnb, to find out how John can help you, email him at hello@pointanalytics.co to book your free 15 minutes consultation.   What You’ll Learn: How regulations have emerged and changed in this industry. How Covid changed the short term rental landscape. What amenities people care about with short term rentals. What ecosystem of businesses have been created because of Airbnb’s.    Favorite Quote: “Millennials are spending their money on experiences over acquiring things.” -John Bianchi   How to Connect with John: Email   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

Struggling to read in the 5th grade, ST Rappaport went to tutor after tutor but still remained stuck. As a last resort, a cognitive function specialist was brought in. Not only did ST’s reading improve, so did her confidence, her productivity, and so much more. She was blown away by the success of rewiring her brain and knew it was something she had to be involved in. At the age of 17 she started training in cognitive function. Now, at the age of 23, she’s a successful productivity coach helping entrepreneurs to rewire their brains for efficiency and effectiveness.    For anyone that hasn’t read the book The Growth Mindset by Helen Glasgow, ST highly recommends it. The book dives into what makes people successful, and, spoiler alert, it isn’t money, IQ, or anything of that sort. Success lies in a person’s mindset. They can either have a fixed mindset, or a growth mindset. Developing a growth mindset is the first step to success. ST helps people to do this through her LifePix University. She promises the experience to be 100% customized to each individual person and what they’re trying to achieve. Beyond that, ST hosts a podcast by the same name.   What You’ll Learn: How many cognitive functions there are. How to overcome obstacles. Why who you surround yourself with matters. And much more!   Favorite Quote: “If you want to be successful at anything, that’s literally the first thing you have to do, is develop that growth mindset.” -ST Rappaport   How to Connect With ST: LifePix University Instagram TikTok   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

Everyone knows that real estate is one of the most profitable investment opportunities. The issue is that the barrier to entry is high for the everyday individual. How can you possibly compete with an institution? The answer can be found with Craig Cecilio, the founder and CEO of DiversyFund. His goal is to give everyone an equal opportunity to build wealth through real estate investing.   Individuals can sign up through the mobile friendly app or the website, set up an account, and be investing within minutes. Through macro-investments, anyone can build a real estate portfolio. Not only does DiversyFund provide the tools, they make sure to educate their investors as well, so they can be confident in their investments. DiversyFund acquires, on average, one property a month, and holds on to them for about 4-6 years.    What You’ll Learn: How DiversyFund was able to scale during Covid. What Craig’s predictions are for the next 24 months in real estate. What a re-trade is in real estate transactions.  How the deck is stacked against first-time homebuyers.   Favorite Quote: “We’re David vs Goliath, we’re taking on institutions.” -Craig Cecilio    How to Connect With Craig: LinkedIn Instagram Facebook DiversyFund   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

I bet you didn’t realize there’s a right and wrong way to use your brain. Today’s guest, Liam Naden shares how he went from a multimillionaire to homeless by using his brain incorrectly.  Luckily, he was able to bounce back by tapping into the right way to use his brain. Now, he’s developed a neuro state rebalancing protocol to help others to do the same.    So many of us live in a state of stress or anxiety. By doing so, we’re literally blocking our brain from being the best we can be. Stress is the cause of most, if not all, disease. The brain uses more energy than any other organ in the body, and it can’t be in survival mode and creative mode at the same time. Every once in a while it’s necessary for survival mode to kick in, but we’re meant to spend almost all of our time in creative mode. Creative mode is where new ideas, gut feelings, and motivation come from. It’s responsible for being resourceful, seeing the big picture, and creating the right external environment.    What You’ll Learn: What our biological purpose is. What the four parts of the brain are. How to rewire your brain to be your best.  And much more!!   Favorite Quote: “Your brain is a machine designed for only one purpose, to be the best you can be.” -Liam Naden   How to Connect With Liam: Liam's Website Facebook LinkedIn   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.