The Liquid Lunch Project

Matthew Meehan, Luigi Rosabianca
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Sep 12, 2022 • 36min

Disrupting Traditional Real Estate With John Bianchi

There’s no doubt about it, Airbnb’s have disrupted the real estate market. John Bianchi of Point Analytics says this new industry has made homes into a different asset class. John first got into the industry when he rented out an extra room in his house as a short term rental. When he found that he could cover his entire rent and then some, it was obvious to him that there was something to this. As he looked into the viability of Airbnb’s as a business, John started managing other people’s Airbnb’s for them. He had a keen understanding of what it took for a profitable Airbnb, starting with which homes to select.  John began to notice that most other people trying to get into the industry didn’t have this understanding, and so he created a YouTube tutorial.   John was eventually picked up by one of the biggest short term investment companies, where he works as the data guy. There are a lot of things he looks for when making recommendations of properties to invest in. From major metropolitan areas to vacation destination cities, the number one thing to consider is, is there a demand in that market, a reason for people to come to the area? A big mistake some Airbnb investors make is not looking into regulations for short term rentals, as every state, city, county, and HOA has different rules. There’s a lot of data that goes into creating a successful Airbnb, to find out how John can help you, email him at hello@pointanalytics.co to book your free 15 minutes consultation.   What You’ll Learn: How regulations have emerged and changed in this industry. How Covid changed the short term rental landscape. What amenities people care about with short term rentals. What ecosystem of businesses have been created because of Airbnb’s.    Favorite Quote: “Millennials are spending their money on experiences over acquiring things.” -John Bianchi   How to Connect with John: Email   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Sep 5, 2022 • 31min

Rewiring Your Brain For Success with ST Rappaport

Struggling to read in the 5th grade, ST Rappaport went to tutor after tutor but still remained stuck. As a last resort, a cognitive function specialist was brought in. Not only did ST’s reading improve, so did her confidence, her productivity, and so much more. She was blown away by the success of rewiring her brain and knew it was something she had to be involved in. At the age of 17 she started training in cognitive function. Now, at the age of 23, she’s a successful productivity coach helping entrepreneurs to rewire their brains for efficiency and effectiveness.    For anyone that hasn’t read the book The Growth Mindset by Helen Glasgow, ST highly recommends it. The book dives into what makes people successful, and, spoiler alert, it isn’t money, IQ, or anything of that sort. Success lies in a person’s mindset. They can either have a fixed mindset, or a growth mindset. Developing a growth mindset is the first step to success. ST helps people to do this through her LifePix University. She promises the experience to be 100% customized to each individual person and what they’re trying to achieve. Beyond that, ST hosts a podcast by the same name.   What You’ll Learn: How many cognitive functions there are. How to overcome obstacles. Why who you surround yourself with matters. And much more!   Favorite Quote: “If you want to be successful at anything, that’s literally the first thing you have to do, is develop that growth mindset.” -ST Rappaport   How to Connect With ST: LifePix University Instagram TikTok   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Aug 29, 2022 • 35min

How the Deck is Stacked Against First-Time Homebuyers with Craig Cecilio

Everyone knows that real estate is one of the most profitable investment opportunities. The issue is that the barrier to entry is high for the everyday individual. How can you possibly compete with an institution? The answer can be found with Craig Cecilio, the founder and CEO of DiversyFund. His goal is to give everyone an equal opportunity to build wealth through real estate investing.   Individuals can sign up through the mobile friendly app or the website, set up an account, and be investing within minutes. Through macro-investments, anyone can build a real estate portfolio. Not only does DiversyFund provide the tools, they make sure to educate their investors as well, so they can be confident in their investments. DiversyFund acquires, on average, one property a month, and holds on to them for about 4-6 years.    What You’ll Learn: How DiversyFund was able to scale during Covid. What Craig’s predictions are for the next 24 months in real estate. What a re-trade is in real estate transactions.  How the deck is stacked against first-time homebuyers.   Favorite Quote: “We’re David vs Goliath, we’re taking on institutions.” -Craig Cecilio    How to Connect With Craig: LinkedIn Instagram Facebook DiversyFund   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Aug 22, 2022 • 33min

Using Your Brain Correctly With Liam Naden

I bet you didn’t realize there’s a right and wrong way to use your brain. Today’s guest, Liam Naden shares how he went from a multimillionaire to homeless by using his brain incorrectly.  Luckily, he was able to bounce back by tapping into the right way to use his brain. Now, he’s developed a neuro state rebalancing protocol to help others to do the same.    So many of us live in a state of stress or anxiety. By doing so, we’re literally blocking our brain from being the best we can be. Stress is the cause of most, if not all, disease. The brain uses more energy than any other organ in the body, and it can’t be in survival mode and creative mode at the same time. Every once in a while it’s necessary for survival mode to kick in, but we’re meant to spend almost all of our time in creative mode. Creative mode is where new ideas, gut feelings, and motivation come from. It’s responsible for being resourceful, seeing the big picture, and creating the right external environment.    What You’ll Learn: What our biological purpose is. What the four parts of the brain are. How to rewire your brain to be your best.  And much more!!   Favorite Quote: “Your brain is a machine designed for only one purpose, to be the best you can be.” -Liam Naden   How to Connect With Liam: Liam's Website Facebook LinkedIn   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.
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Aug 15, 2022 • 35min

Making it Through the Pandemic with Paul Halme

Moving from a small town in South Dakota, Paul Halme planned to train in Jiujitsu in Dallas, TX. Instead, he met his wife and felt like he needed to get a corporate job. He ended up in stock brokering, and continued to train on the weekends. He ended up taking the leap into entrepreneurship and started training others on the side.  One year, Paul’s wife found a space for rent and encouraged Paul to open his own gym. Once that got some traction, Paul quit his day job on the stock market.    Having never won any competitions, Paul was still successful because he knew how to market and manage other instructors. He ended up writing the book How To Make Money With Your Martial Arts Gym: Even If You Haven’t Won Anything Yet. A lot of people started asking Paul for help and advice, so he turned his sights on consulting. Now, Paul focuses mostly on consulting while managing the managers that run his gyms.    What You’ll Learn: The difference between jiujitsu, karate, and taeKwondo.  How Paul’s business made it through the pandemic.  What the key to the gym business is. Why opening multiple gyms can be counterproductive.    Favorite Quote: “I get to work out, train with my friends, and get paid for it.” -Paul Halme   How To Connect With Paul:   Paul's Website   Instagram   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Aug 8, 2022 • 36min

How to Stand Out From the Crowd with Roy Osing

The small business viking, Roy Osing, joins the show today to discuss what business owners can do in order to thrive. His upcoming book, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it ‘the only’ statement. He encourages companies to think about what they’re truly good at, what’s unique about them. He says if you can’t figure that out, your business is as good as dead.    Every company should be able to fill in the blank of: we are the only ones that ___________. That statement will definitively tell people why they should do business with you over another company. However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ‘the only’ statement will have to be able to shift along the way. In addition to that, Roy says to set bold objectives, as they’ll really help in fueling your innovation.    What You’ll Learn: The biggest challenge that businesses are facing. What 3 questions every business owner should be asking. How to develop an executable game plan. What it means to be truly innovative.    Favorite Quote: “Every business needs to think through how they’re special, and what their competitive advantage is.” -Roy Osing   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Aug 1, 2022 • 31min

How Tough Times Build Perseverance with Jeff Cohen

What does it mean to be count-on-able? Jeff Cohen wrote the book on just that. It’s his way of teaching the next generation of freedom fighters how to succeed in business. Whether you’re just starting out, or have been running a business for years, many entrepreneurs end up feeling shackled to their business. In their fight for freedom, Jeff teaches entrepreneurs how to create teams and teamwork for businesses that grow with them and without them.  One of the perks of being your own business should be the freedom to take that vacation, or spend more time with your family.    Jeff has both successes and failures that he uses to educate fellow business owners. One such learning experience was the fall of his once very successful software business. When the market crashed in 2007, Jeff’s once thriving business came to an end when he had to file bankruptcy.  His next business venture was Granola Gourmet, which he took on the hit TV show Shark Tank. He not only didn’t get any offers, he was told after filing bankruptcy he was now considered radioactive. Jeff didn’t give up though, and he ended up proving them all wrong. Jeff found a way to get his business up and running, and very successfully. Because of this, Shark Tank did their first ever success story on Jeff.    What You’ll Learn: How tough times build perseverance.  What inspired Jeff to write Count-On-Able. How to know when it’s time to pivot your business.  The difference between a boss and a leader.   Favorite Quote: “As entrepreneurs, we are among the most positive people in the world.” -Jeff Cohen   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Jul 25, 2022 • 34min

The Importance of Not Relying on Social Media Platforms With Dan Hafner

Mobile apps are all the rage nowadays. Today we’re talking to the king of mobile apps, Dan Hafner. With a wife in the medical field, Dan found himself moving about every 3 years, which made it hard to hold down a job. He realized he needed to think outside the box, so he tapped into his entrepreneurial spirit. He came up with the idea for a health and fitness app and got to work building it using no- or low-code options. It started as a hobby until people started asking Dan if he could build an app for them.   Dan originally wanted to make it a do-it-yourself option with a low cost, but he didn’t get much interest.  He learned that people are willing to pay more for a shortcut, and so it became a done-for-you option with a higher cost. Working with clients to figure out their ultimate goal, Dan creates apps that build a presence.    The biggest perk of having an app for your company is that it frees you from social media algorithms. Dan has witnessed countless people build up communities on social media just to learn the hard lesson that they don’t actually own it, and it can be taken away at any time. You can pour all the money you want into advertising on social media just to have the algorithms change and all your investment go down the drain. For more information, visit www.dappermobileapps.com.    What You’ll Learn: What questions Dan asks potential clients.  Why Dan turns down some potential clients. Why you shouldn’t rely on social media platforms.  What types of businesses are best suited for their own app.   Favorite Quote: “You can add fuel to the fire very quickly if you set things up right first.”  -Dan Hafner   ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Jul 18, 2022 • 31min

Back to Business Basics With Alvin Narsey

Retail started out as brick and mortar businesses and has recently moved heavily into e-commerce.  Alvin Narsey is a retail business coach that witnessed this shift first hand.  With his beginnings as a pharmacist, Alvin worked with a coach to branch out into owning and selling pharmacies. He was such a great student that his coach recommended Alvin step into a coaching role himself. Alvin took on the challenge and now works to help others increase their cash flow and profit, all while creating more time and freedom in their lives.    Alvin believes the current state of affairs for retail is moving in a positive direction.  While many businesses did move to an online model during the pandemic, Alvin believes there is still a place for brick and mortar businesses. That’s not to say you shouldn’t have an online presence as well.  It’s about becoming more efficient with the times.  Whether online or on Main Street, customer service should still be the main focus.   What You’ll Learn: What the core values of global GDP are. What changes retail businesses had to make during the pandemic. What the great resignation is.  And much more!!   Favorite Quote: “Go through your experiences, embrace them, and try to learn from them.” -Alvin Narsey    ______________________________________________________________________   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!
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Jul 11, 2022 • 32min

How Camera Technology Has Changed with Emmy Wu

Video marketing and branding are great tools that every small business should be using.  Everyone has a story that reflects a value, a belief, or a challenge that potential customers can connect with.  Emmy Wu nurtured her love of storytelling with two decades of experience in the Hollywood film industry.  Now she owns Emmy Wu Media, working with small businesses to help them tell their story through video.  She provides her clients with an experience where they feel like they’re supported.  After that trust is built, clients learn to tap into their natural skills.   On this episode of the Liquid Lunch Project, Emmy discusses how to get started with video branding and marketing, including some dos and don’ts. Starting out, she recommends small business owners stay true to who they are, and choose one main platform to focus on.  She stresses making the most of the first 7 seconds of your videos and warns against forgetting to end with a call to action.    For those interested in working with Emmy Wu, she offers two programs.  One focuses on teaching and mentoring entrepreneurs on how to utilize video, while the other is a full service option where they do everything from shooting videos to implementing funnel strategies.  With a great love and passion for helping people to tell their stories, Emmy is excited for what’s to come.   What You’ll Learn: How Emmy’s Hollywood skillset transferred to working with small businesses.  How camera technology has changed over the last decade. Why you should have one main social media platform. What 3 types of videos every business owner should have.   Favorite Quote: “The audience isn’t looking for picture perfect delivery, they’re looking to connect with another human being.” -Emmy Wu   How to Connect: Emmy Wu can be reached via her website www.emmywu.com or on all social media platforms @EmmyWuMedia.   How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at  ShieldAdvisoryGroup.    You can also connect with them on Instagram at  The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

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