Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Dec 8, 2022 • 15min
The evolving role of design and thought leadership. | Charlotte Burgess-Auburn | 450
Creativity. Invention. Collaboration. Three skills that are at the heart of design, and the center of great thought leadership. Many people narrowly define "designing," whittling it down to simple artistic talent; drawing, painting, or other traditional crafts. But design is a huge world of possibility, covering thousands of mediums and a fantastic variety of skills that drive creativity, spark invention, create authentic connection, and encourage collaboration. Charlotte Burgess-Auburn is a self-described artist, educator, and extroverted introvert. She's also the Director of Community at the Stanford d.school, where she teaches the role of self-awareness in creativity and design. Her book, You Need a Manifesto: How to Craft Your Convictions and Put Them to Work, is an essential "how-to" for crafting a guiding document that establishes your intentions, increases your creativity, and helps you maintain focus and conviction as you push toward your goals. Charlotte's role as Director of Community started in the very early days of the school's establishment, and she's always been a creative force, helping the d.school's growth. Unlike the typical slower pace of research, the d.school specializes in swift cycles, rapid iteration of design, and innovative thinking. Charlotte discusses that cycle, and shares how her role has evolved from connecting with students, running info sessions, and encouraging the school's growth, to overseeing a larger group of people who collectively help students learn "thought design skills" that will help them excel when they enter the larger world outside of Stanford. One of the ways Charlotte explains her role is as "a champion for self-awareness," helping designers and tech producers understand each other's function, needs, and dependencies, and work better together. Too many people think of design as a soft, easy-to-master skill - and they'd be wrong! Design thinking shapes goals, builds connection with the audience, and sparks creativity and curiosity. Charlotte shares how she prepares students to deal with difficult critiques, giving them the resources to work with feedback so that both designers and tech creators understand why both sides of the coin are necessary to create a valuable whole. There's no substitute for true creativity and invention, and design thinking elevates any craft, moving it from "what gets it done" to "how can we solve problems, drive innovation, and foster collaboration?" That's the heart of thought leadership, and that's where Charlotte's insights shine. Three Key Takeaways: * Design skills such as creativity, collaboration, and rapid iteration, are essential to leadership roles. These "soft skills" elevate the game. * Being comfortable with change and learning how to think on your feet builds the capacity to handle even the toughest challenges. * Connections and relationships are important - even when they're outside your field. Learning from those with different skills and interests broadens your understanding, and makes you a better leader.
Dec 4, 2022 • 36min
Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall | 449
It's certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? To demystify the ROI of thought leadership, I've invited Cindy Anderson and Anthony Marshall to join me for a discussion. Cindy Anderson is the Global Lead for Thought Leadership Engagement and Eminence, and Anthony Marshall is the Senior Research Director for Thought Leadership, both from the IBM Institute for Business Value. In this episode, we talk about the IBM Institute for Business Value's 20 year history delivering thought-provoking insights to business leaders about emerging trends, opportunities, and challenges. Their thought leadership reports offer prescriptive recommendations to address the most pressing challenges and opportunities, and to help determine future organizational success. Since 2004, they have conducted groundbreaking surveys, growing from 300 CEO respondents to more than 3000. Due to the long history of the survey, they have a long horizon of data to track global changes in the CEO role, responsibilities, and best practices. Recently, Cindy and Anthony lead a double blind survey of CEOs, seeking to discover the ROI of thought leadership. The survey included questions on thought leadership consumption, purchasing decisions, and more, all designed to shape insight on the effects of thought leadership, and guide CEO spending. The result was shocking! The data showed that the ROI was 156%, more than 16 times a typical marketing campaign's effectiveness. We wrap up the conversation discussing how Cindy and Anthony intend to tell the story of their research. They are writing a book which will be published in 2023, including survey data, information captured in follow-ups, the calculations used, and even a tool that companies can use to calculate their own thought leadership ROI! If you've ever tried to measure the impact of your org's thought leadership investment, this is a critical episode. Don't miss it! Three Key Takeaways: * Long-term surveys provide essential longitudinal data, showing change over time and tracking trends that underline permanent global shifts. * In order for thought leadership to flourish in an organization there needs to be an immense level of support from the CEOs - the TL team can't do it alone! * CEOs spend an average of 2 hours a week consuming thought leadership. To keep them engaged, you need to produce content that is rigorous, robust, and relevant.
Dec 1, 2022 • 31min
Standing Up and Institutionalizing Thought Leadership | Bill Sherman | 448
One host is good but two are better! On this episode, Leveraging Thought Leadership's hosts, Peter Winick and Bill Sherman, get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. There's no straightforward way to stand up a thought leadership function or position within an organization. Our hosts share their thoughts on that, and on organizations hiring for thought leadership positions (something unheard of only a few years ago!). The people filling these roles are coming from varied backgrounds – and that helps them bring unique perspectives forward, keeping an audience\s focus on the message rather than the medium. In the past, the face of organizational thought leadership might be treated like a rock star, going out on speaking gigs and taking the spotlight. While part of that image is still true, organizations today want many disparate voices sharing their thought leadership. A chorus of voices shows that your organization is full of smart people, and that helps attract and retain others. We round out the conversation by discussing how thought leaders can leverage relationships in order to drive ideas. Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can't survive if they only exist on social media. Those relationships need to be fostered over the phone, in person, and in meaningful ways. Three Key Takeaways: * Research shows that three things are needed for successful thought leadership: Buy in from senior leadership, time, and creativity. * Seeing results from thought leadership requires a long time horizon. Much like research and development, you can't expect quick results. * Keynote speakers need to deliver more than entertainment. They need to bring something relevant, insightful, and actionable.
Nov 27, 2022 • 45min
Expanding Your Reach Through Thought Leadership| Malcolm Hawker | 447
In a world filled with so many voices, how do you distinguish yourself, and show your value? By sharing your ideas freely, and bringing the audience to you! In today's episode, I've invited Malcolm Hawker to join me for a discussion around the value of sharing thought leadership insights outside of the traditional advisory paywall. Malcolm is the Head of Data Strategy for Profisee Software, where they help enterprises solve complex data quality issues that hold them back from so many initiatives. At a previous company, Malcolm's insights were placed behind a paywall; in order to gain access to his ideas you had to "buy in." Malcolm shares why he moved to a smaller tech firm, ditched the paywall, and immediately saw results. While the larger firm had brand equity and recognition, the freedom of medium and message he's achieved at his new position has allowed him to reach a far broader audience while maintaining alignment with the needs of his company. That's the best of both worlds! Malcolm discusses how he learned to listen to potential clients, and ask probing questions that get right to the root of their issues. This process often takes them into "negative space" – breaking open new topics and challenges that are critical to their future. This is where thought leadership has its most impact for your audience - and they'll reward you with loyalty, knowing that your ideas are sound. In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. Malcolm shares how video can be a powerful tool to reach an audience, but warns that a balance between insight and entertainment must be found in order to bring value to your work. While your audience is unlikely to watch a bland talking head, they're looking for new ideas, insights, and awareness of their challenges that really makes them lean in and say, "This thought leader gets it!" This episode is great for explaining why there's value in sharing your ideas - take a listen, and see if you agree. Three Key Takeaways: * Leaving the paywall behind can have long term benefits that offset the revenue made from being behind the paywall. * As a thought leader for a vendor you need to have separation. If you want to be recognized as a trusted expert in your field you can't simultaneously be peddling your company's product. * Everyone has value to add. Share your ideas and insights and the value will come back to you in time.
Nov 20, 2022 • 40min
Audience Advocacy and Thought Leadership | Cristina Loughrey | 446
Does your thought leadership content focus on hyping your organization or brand, or are you weaving stories where your audience can picture themselves as the hero? If the second option isn't your answer - you may be doing it wrong! Thought leadership can ensure you connect with the right audience in a meaningful way. Focusing on your audience and creating content that forges a genuine connection is one of thought leadership's strengths - but to utilize it properly, you have to know how to tell the story. Cristina Loughrey is a narrative architect and content strategist with 15+ years of experience in marketing, communications, and experiential marketing (events). She has multiple degrees in rhetoric, sociolinguistics, and analyzing societal narratives in popular American culture. Cristina addresses audience advocacy, and why it's important that the audience you want can see themselves in the story of your brand. Building that connection makes your relationship with the audience stronger. Cristina provides us with a deep understanding about how we should think about our audience, and how to find ways to speak to their hearts and minds. Cristina goes on to discuss why you need to provide room for your audience to relate and connect, and how to use storytelling to put the audience right in the middle of your content. By telling the story in a way that connects, the audience begins to see themselves as the hero of the story - and that engages them in a more dynamic way. With social media data, we no longer need to "write into the void," just hoping our message hits the audience in the right way. Cristina shares why she focuses on qualitative over quantitative data, allowing that information to inform the construction of stories that are deeply relevant to the audience. If you've been dishing out content but don't feel like your message is being heard, this episode can help you fine-tune your story and engage your audience. Three Key Takeaways: * When seeking to grab the attention of your audience the meaning of your message needs to be in the first few opening sentences. * Telling an interesting story isn't enough. You need to present it from the viewpoint of the audience, ensuring it gives them value for their time. * Don't look for an immediate payoff using thought leadership. It takes time and consistency to build trust.
Nov 17, 2022 • 18min
Moving from Corporate to Entrepreneur | Jennie Blumenthal | 445
Most people think that once you've hit the big role at your company, it's smooth sailing. The reality is far different. C-suite positions often have hardships, and many executives deal with a lot of stress and difficulty in their job. Once you stop and realize that corporate life isn't fulfilling for you, how do you move on? On this episode, Jennie Blumenthal, founder and CEO of Corporate Rehab joins us to share her journey from executive to entrepreneur, and how she uses what she learned through more than 20 years in corporate America to help others find their way. Jennie's also the author of Corporate Rehab: Ditch the Hustle Culture and Thrive Again, and we're fortunate to have her share her insights with us, today. During the Pandemic, Jennie was able to take a moment to stop and think about the corporate ladder she had been climbing. She stopped and asked herself, "Where is this going?" - and the answer was not one she liked. Following her heart, Jennie left her corporate job and started the journey of a thought leader, founding Corporate Rehab to help others in the same position. Jennie shares the hardships of the transition from corporate exec to entrepreneur, and how she needed to be brutally honest with herself about what she wanted to achieve, where she wanted to spend her time, and what it was better to outsource. While thought leadership played a role in Jennie's corporate position, she explains how it becomes so much more important for entrepreneurs. Without a big brand behind you, you need to produce quality content that shows your unique perspective, and find a way to share it so that others will lean in and listen to your insights. Jennie shares valuable advice for people looking to leave corporate life, or those who already have - and are still struggling to find their way. Three Key Takeaways: * Once you are out on your own you need to think hard about what your voice is and how you'll use it to impact your audience. * As an entrepreneur you won't be able to outspend big companies but thought leadership is the equalizer that lets you outthink them. * Thought Leadership content can be used to build a rapport and relationship with an audience that will have value even if they are not in a buying position.
Nov 13, 2022 • 37min
Using Thought Leadership in Start-Ups | Eric Youngstrom | 444
When launching a startup, there's a lot to think about. Product, investors, marketing. But what about thought leadership? Should entrepreneurs consider making thought leadership a priority early in their venture? Thought leadership plays an important role in startups, and our guest on this episode, Eric Youngstrom, is just the person to tell us why. Eric is the Founder and CEO of Onramp Funds Inc, which provides expertise in eCommerce, fiancé, and software development to startups. Eric has a proven record of success in start-up technology companies, and brings us his insight about why thought leadership should be top-of-mind for startups. Eric explains that startups need to tell a specific story: what problem you solve, why you care about seeing it solved, and why your solution works. This story must reach buyers and potential investors - and even new hires, convincing them of the longevity and value of your startup. And the best way to tell that story is through thought leadership content. Eric goes on to discuss how thought leadership needs to open up conversations and share their ideas. Sharpening your insights, and listening to the insights of others, will only make your brand stronger. Your content can also be a recruiting pitch, bringing in top talent that shares your passion and wants to be part of a better solution. Any successful startup is going to need a savvy team of salespeople. Eric shares how thought leadership is important for the sales team, helping them understand and share the organization's goals and values right from the moment of hiring. We learn how the early years of the company are critical to developing the organization's reputation, reaching one wave of employees and then the next, and ensuring that the culture is instilled in new hires as the company grows. This episode is full of great advice for creating thought leadership that makes an impact right from the start. Don't miss it! Three Key Takeaways: ·* Startups need to be able to tell everyone what the problem they are solving is and why it matters. This needs to be done in a way that sets you and your unique idea apart from those that have come before you. * Thought Leadership is not a short term investment. By creating content that tells your story over years, you will gain trust, brand recognition, and customers. * The sales team is the last line between you and the customer. Ensure your thought leadership is understood by those teams and that it aids them in their job.
Nov 10, 2022 • 22min
Developing Assessments from Thought Leadership | Tony Alessandra
Creating an organizational assessment isn't as simple as you might think. It's more than a list of questions with multiple-choice answers like you might find in a magazine's "personality quiz." Reliable assessments take careful research, which must be validated in order to prove the results are accurate and actionable. To discuss the intricacies of creating strong thought leadership assessments, I've invited Tony Alessandra to join me. Tony Alessandra is the Founder and CEO of Assessments 24x7, the global leader in assessment technology. He is also a prolific author of more than 30 books, including What Makes Humans Tick?: Exploring the Best Validated Assessments and The Ten Qualities of the World's Greatest Communicators. Plus, he is a Hall of Fame speaker and the World's Top Communication Guru. We start our conversation by getting an understanding of the difference between an assessment and a validated assessment. Tony explains how a validated assessment meets the requirements of the American Psychological Association, getting a minimum score on a statistical measurement to ensure the results are reliable. That means clients will trust your results, and that means more business. Often, thought leaders want to take their speaking (or book) and monetize it as an assessment, but to make that work, you need to do a lot of work, validation, and statistical design. Tony gives tips for must-haves, if you want your assessment to find financial success. We'd be remiss to have a Hall of Fame speaker on without discussing the speaking industry! We close out the conversation by discussing the slow decline of speaking since the early 2000s, and the rise of virtual events. Tony shares the pros of speaking engagements using online technology, and the cons of not being in person. If you are thinking about creating an assessment for your thought leadership, this episode is essential. Three Key Takeaways: * When creating an assessment, have it validated by a third party to avoid any possible bias in the results. * If you're thinking of creating an assessment, having a mobile app for it is crucial. The more steps involved in taking an assessment, the fewer people will finish it. * Technology allows us to do speaking engagements remotely, adding slides, video, and interactive elements that can actually deliver more value than being in person.
Nov 6, 2022 • 36min
Collaboration and Humor in Thought Leadership| Jerome Pagani & Craig Joseph | 442
It is rare that thought leadership content is well formed and well supported the moment it's born out of inspiration. How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? Today our guests Jerome Pagani and Craig Joseph join us to share how they collaborate to strengthen each other's content and even add levity to serious topics to allow the audience a lighter read on heavy topics. Jerome Pagani is a behavioral neuroscientist and the Head of Thought Leadership, Research, and Insights at Nordic Consulting. Craig Joseph is a Pediatric doctor and Chief Medical Officer at Nordic Consulting. Finding a partner and method of collaboration for thought leadership isn't easy. Jerome and Craig share their process for creating quality content. We learn how their similar (but not overlapping) backgrounds allow them to establish a common understanding, while broadening one another's perspectives. Working in the healthcare field means having to tackle difficult topics and reach a wide audience. Craig talks about how humor helps them connect with the audience, and how they create connection and authenticity between themselves and their listeners, in order to help give specific, actionable recommendations that people can use immediately. In addition, we learn how they add a touch of humor to their content, while still treating serious topics with the respect those topics deserve. If you want to learn how to better collaborate and tailor your message and modality to your audience this episode will be sure to help. Three Key Takeaways: * Collaboration works best when all parties have a mutual understanding and are able to challenge each other's thinking. * When creating content, put yourself in the audience's mindset and think about what they would want to read or watch. *When standing up Thought Leadership as a function , make sure everyone understands the message and can communicate it clearly.
Nov 3, 2022 • 20min
Breaking Away From the Preconceived| Zale Mednick | 441
When we were young, we all thought we knew what life would be like when we grew up. Most of us were way off! Life is about more than preconceived notions and expectations. At some point, the steps we take should be a conscious choice, not simply a matter of following the "traditional path." It's important to change our societal expectations as our culture, lifestyle, and technology move forward. To examine ways to challenge traditional societal expectations, I've invited Zale Mednick to join me. Zale Mednick is an ophthalmologist by trade, and also host of the award winning podcast Preconceived and is also the editor of Preconceived: Challenging the Preconceptions in Our Lives. Zale shares how his journey to become a doctor took a turn when he stopped to consider pursuing interests and passions beyond his profession. He landed on the idea of a podcast, and took up the banner of investigating the preconceived notions that we rarely think to question. What holds us back? What "old" beliefs do we carry - preconceptions that aren't necessarily true anymore? While it's easy to get started with a podcast, sticking it out is often a challenge, and many podcasters stop creating by episode 25. Reaching out to friends and family, and asking them to sit for a podcast interview, gave Zack the confidence and experience he needed to build a reputation as a podcast host, broadening his guest list with people he didn't know. After having more than 100 guests, Zale thought the idea would work well as a book. He began to reach out to former guests , asking them to write essays, thought pieces, or short stories about the preconceived ideas they had challenged. 54 of them agreed to join him, and a book was born: Preconceived: Challenging the Preconceptions in Our Lives. If you are tired of going through the motions and want to jump into something new, check out this insightful episode. It's sure to spark your passion and challenge your assumptions! Three Key Takeaways: * Podcasts can take a long time to see results. You need to commit for longer than logic might dictate you should. * Repurposing and resharing content is a time saving method to reach new audiences and grow your brand. * If you are looking for a change don't let fear hold you back. Find a low risk way to make the pivot.
