But Why?

Joining Clemmie to chat all about founding their business is Anna Lahey, founder of cosmetics brand Vida Glow.Anna turned her passion for ‘ingestible beauty’ into Vida Glow in 2014, and since then it’s grown into a global brand.Clemmie sits down with Anna to chat about all the challenges of growing a business and the pitfalls of being your own boss. Anna also shares an insight into the brand’s latest release, directly formulated for women’s health, something she is hugely passionate about.If that isn’t enough Anna was just about to go on maternity leave before having her fourth chat when this interview was recorded-if that’s not inspiring we don’t know what is!Listeners can get 10% off the Vida Glow Women’s Health Range using the code CLEMMIE10 (one time use per customer).Check out Vida GlowFollow AnnaFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stepping into the Meet the Founder hot seat this week is editor in chief of Stylist magazine, Lisa Smosarski.After working as an editor for a number of other successful women’s magazines Lisa was asked to take the helm and launch Stylist in 2009, and since then it’s become a household name.Lisa shares some of her trickiest decisions and early mistakes, from early editorial mistakes to being aware of a changing cultural landscape in order to best reflect the content she’s putting out.Clemmie and Lisa even take a trip down memory lane and re-live some of their own memories from building their own careers in the noughties.Read StylistFollow LisaFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sharing the journey of their brand this week is Anna Richards, founder of modern erotic platform FrolicMe.Anna founded FrolicMe after being overwhelmed by the number of less ethical, old fashioned tube sites pushing male entered erotica.Anna’s passion comes from wanting women to feel great, and some of the erotic fiction and films stems from Anna’s own fantasies and the conversations she shares with other women.Anna opens up to Clemmie about the time and financial sacrifices it has taken for her to build FrolicMe, including battles with payment platform Paypal and a number of shocking Instagram shadow bans. We hope this episode encourages you to prioritise your pleasure too…Listeners can currently get two years of FrolicMe for just £49.95 for two months.Check out FrolicMeFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joining Clemmie this week to share their business story is Jamie Wild, founder of distilled alcohol free spirit, Feragaia.Jamie co-founded Feragaia after noticing an unfair lack of alcohol free spirits on bar shelves across the country, fast forward a few years, Feragaia is making waves across the city, in cocktail bars and in supermarkets.Clemmie and Jamie discuss the peaks and pits, of launching into the often tricky food and drink market, as well as overcoming challenges as a small business whilst maintaining your authentic roots and messaging.Jamie even shares some of his less successful business ideas from over the years and gives Clemmie a glimpse into the unique taste of Feragaia…This chat had us running to grab ourselves a bottle!Meet the Founder Listeners can get 20% of Feragaia with the code - CT20Check out Feragaia Follow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stepping into the Meet the Founder hot seat is founder of Peanut App, Michelle Kennedy.Whilst expecting her first child in 2014, Michelle noticed that there were not any social media apps for mothers to connect, which led her to start Peanut, which now hosts a community of millions of women, sharing advice, asking questions and building relationships.Michelle tells Clemmie all about the challenges of starting an app, being a woman in the tech industry and why she hates the term ‘Mumtrepreneur’.Michelle we salute you!Follow MichelleFollow PeanutFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joining Clemmie this week for some nosy business chat is founder of Bird and Blend Tea, Krisi Smith.Krisi is the mixologist extordinare behind best selling tea brand Bird and Blend which started out as just one store in the Brighton lanes and has now expanded to 15 across UK high streets.Krisi and Clemmie chat through all the highs and lows of building the brand, from packing tea orders in a bedroom at the beginning, to re-branding and even working alongside your ex-husband (!).This chat will really inspire you to just go for it, and to try more flavours of tea!Meet the Founder Listeners can get 15% off Bird and Blend Tea with the code BUTWHY15 (one time use only).Follow Bird and BlendFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sitting down with Clemmie to chat through their brand is Gynelle Leon, founder of specialist succulent store, Prick London.Gynelle has an extrodniary knowledge and passion for plants, in particular succulents. She opened London’s first cactus shop as part of building the Prick brand. Gynelle opens up about how she became such an expert in her trade and how she has moved her brand from a high street shop to exclusively e-commerce site after making the difficult decision to close the store.Gynelle is such a powerhouse for change, and this chat really tackled some difficult business decisions.Follow GynelleFollow PrickFollow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the hot seat this week is the founder of women’s clothing brand Never Fully Dressed, Lucy Aylen.Lucy takes Clemmie through the brands journey from selling her designs in an East End London market in 2009, to keep her busy when acting auditions were scarce, to amassing over 1 million instagram followers and launching the brand internationally.They chat about the challenges Lucy has faced along the way from management to delegation and managing both a physical store and an e-commerce site.Lucy is clearly not afraid to get involved in all parts of the business and this chat was wonderfully honest.Meet the Founder Listeners can get 15% off Never Fully Dressed using the code NFDxMTF15(main collection only excluding delivery)Follow Never Fully Dressed Follow But Why Follow Clemmie Learn more about your ad choices. Visit podcastchoices.com/adchoices

'Meet the Founder'. Honest conversations delving into the human stories behind brands we know and love. How they began, where they've stumbled, and what's had to be sacrificed for success. Business chat, but nosier…Join Clemmie Telford each Wednesday, from the 26th of April. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the 100th episode of But Why Clemmie hands the reigns to producer Steve (host of BBC pod You, Me and the Big C) as he delves into the life and times of Creative Director/Instagrammer/Blogger/Podcaster/Author/Fitness Fanatic and mother of three Clemmie Telford.In a raw, honest conversation, we get to know a young Clemmie, find out about her most challenging life moments and her secret talent, and - the big one - we finally discover what her favourite crisp is. Plus why she's so into astronomy, how she met husband Ben and why she's chosen a sober life by the sea.Find Clemmie on Instagram @Clemmie_Telford, and indulge yourself in more pod content @Butwhy_podcast. And if you're interested, you can find Steve on there too @Mr_Blandy. Learn more about your ad choices. Visit podcastchoices.com/adchoices