
Ready For Launch: How To Build A Startup
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Latest episodes

Aug 30, 2021 • 1h 4min
013 - Launching a Digital Talent Advisory Company, with Matt Walsh, CEO of Morel and Green Stone
This week I have Matt Walsh in the house, founder of distributed experience design agency Green Stone, and newly formed digital talent advisory company Morel.
We discuss:
the difference between distributed work and working from home
the future of hybrid working models
why businesses should treat freelancers just like full-time employees
how the role of CEO changes as a company matures
and why starting a business definitely isn't fun at first!
Enjoy the show!
https://morel.gs/
https://www.greenstone.co/

Aug 9, 2021 • 43min
012 - Launching a Custom Footwear Company, with Braden Parker, co-founder and CEO of Casca
This week I'm chatting to Braden Parker, co-founder, and CEO of custom footwear company Casca. We had a great conversation where we dove into how Casca are working to revolutionize the shoe manufacturing process that hasn't really changed in a century. We also discuss the difficulties of hiring a team that will take your business to the next level, how to focus your product messaging for the right consumers, the ways in which phone technology will impact custom footwear, and, surprisingly, the pitfalls of trying to launch a cricket pasta business!
https://casca.com/

Jul 19, 2021 • 1h
011 - Launching a Headless Commerce Company, with Bryan Mahoney, Co-Founder and CEO at Chord Commerce
This week we're taking a trip down memory lane with Byran Mahoney, CEO of Chord Commerce (formerly CTO at Glossier, and Co-founder of Dynamo). We discuss his journey launching multiple businesses over the course of his career, and what he's learned along the way. From his first job scrubbing toilets and cutting grass at age 13, through to the launch of his latest endeavour Chord, a commerce-as-a-service company.
As well as many great throwback stories from Byran's life, we discuss:
What headless commerce means
The importance of business partners,
The benefits of side projects
Advice on pursuing venture capital
Why wine is so important
https://chord.co/

Jul 5, 2021 • 57min
010 - Launching an online community for Designers, with Danielle Thompson, founder of Design Club
This week I'm learning from the wonderful Danielle Thompson about how she's transforming her existing online community Design Club into a more focussed service called Design Match. We discuss :
What it takes to become a confident designer
Tips and tricks for managing your time
Creating an online community that people want to engage in
Avoiding the busy trap
The benefits of fear, and the power of vulnerability
https://www.designclub.co/
https://www.instagram.com/danielletom/
Also mentioned on the show:
https://www.rescuetime.com/
https://sunsama.com/

Jun 21, 2021 • 58min
009 - Launching a #1 Bestselling book, with Charlotte Cramer, author of The Purpose Myth
This week I had a wonderful conversation with the author of the number 1 bestselling book The Purpose Myth, Charlotte Cramer. We dive into the world of vulnerable storytelling, self publishing, and plagiarism, and the effects of ego on decision making.
Listen to learn about:
The three fundamental needs of humans for their careers,
How to feel more purpose in your life.
The importance of honesty in your writing.
Keyword advice for Amazon's algorithms
The value of accountability in communal pursuits
https://charlottecramer.com/

Jun 14, 2021 • 40min
008 - Launching a London-based Design Studio, with founder Andrew Burton
This week I'm talking to Andrew Burton, founder of Creative agency Shoreditch design studio. We get into the pros and cons of running a product business versus a service business, the importance of picking the right business partners, tips for hiring outside your area of expertise, and how to approach sales.
Andrew is the Creative Director & Founder of Shoreditch Design Studio. Creative agency for your next big thing. Before launching Shoreditch Design Studio, he co-founded a fitness app called Tona, which was then acquired by another company.
https://shoreditchdesignstudio.com/

Jun 7, 2021 • 1h 1min
007 - Launching a Healthy Kids Lunch Delivery Business, with Ryan McKee, Founder of Elemeno
This week I'm talking with Ryan McKee, founder of Elemeno, a company that delivers healthy hassle-free kids lunches to Vancouver parents. We discuss what it's like to try and completely reinvent yourself and your career, while also building up a business from nothing.
Topics:
The benefits of an MBA
Failed side hustles
Benefits of customer research
Reinventing yourself
The slow pace of launching
Having self-belief
Staying nimble for the future.
https://www.elemeno.co/

May 10, 2021 • 52min
006 - Launching a Luxury Watch Shopping Product, with JP Holecka, co-founder of Luxxee
My guest this week is a veteran in the Vancouver agency world. JP Holecka, founder of PowerShifter. After 12 years building digital product for clients with his team.
Now he's taken the plunge to become a product founder in the luxury watch space with his new business venture, Luxxee.
We discuss what it takes to find product-market fit, attract a diverse audience, and how company culture keeps talent from walking out the door.
getreadyfor.luxx.ee
searchluxxee.com

May 3, 2021 • 51min
005 - Launching a Direct-To-Consumer Wine Company, with Kendra Kawala, Co-founder of Maker Wines
My guest this week is Kendra Kawala, the delightful co-founder and COO of Maker Wines, the first Direct to consumer canned wine company, and leading premium canned wine company in the US. We discuss how it feels like to be somewhat of an outsider to the typical founder profile...developing episodic balance in your life... and the importance of making art out of scraps of yarn.
www.makerwine.com
https://www.instagram.com/makerwine/
https://twitter.com/MakerWineCo

Apr 26, 2021 • 49min
004 - Launching an agency, and turning crazy ideas into a reality, with Alexis Nicolas, founder of Brit Klik
This week I'm chatting with someone I have a huge amount of respect for as a friend, and a founder of Montreal-based agency Brit Klik - Alexis Nicolas. Brit Klik is a specialist in the Google platform Search Ads 360. He has a real passion for business, but uniquely uses that as a way to create the freedom to pursue the other aspects of his life outside of work in incredible ways. We talk about how the process of building a business really helps you believe that through hard work and process, you truly can turn your crazy ideas into a reality.
https://britklik.com/