Packaging Unboxd with Evelio Mattos

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.  Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now let’s get to Jenny (Cairns) Greenwood on Package Design Unboxd. Pick up a death metal PDU hoodie 🤘🏽 Connect with Jenny on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jenny and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest. Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table. Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking. Get the Climatic Table from Butterfly Cannon Here Connect with Jenny Cairns on LinkedIn Connect with Evelio Mattos on LinkedIn Get your packaging Specs in Order with Specright Order packaging direct from the Factory with IDP Direct

Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making. 2) The impact cultural society has on design decisions. 3) Taking the time to network and How to find your next agency client. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie 🤘🏽

Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more. --- Support our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success.  Learn how Asa's process works and what you can do to implement some of his learnings into your process today. Submit your work to Pentawards Connect with Intertype Studio Connect with Asa Cook Contact Evelio Mattos Buy Packaging Factory Direct from IDP Direct

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map.  If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter.  Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered.  Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers. Enter your packaging at Pentawards today Connect with the Pentawards team on LinkedIn Follow Evelio on LinkedIn

Have you ever tried to write a Package Design Proposal and didn't know where to start?  We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be. Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about. Follow Evelio on LinkedIn Pick up a PDU death Metal hoodie

I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same.  I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable.  So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it. Listen and follow with any questions on my LinkedIn: Evelio Mattos on LinkedIn Learn about the project on BlockBar Subscribe

Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity. We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make. This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer. As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time. Follow Evelio on LinkedIn Support our sponsors: Specright - keep your packaging specifications in one place IDP Direct - Buy your packaging direct from the factory that makes it

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio.  In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again. 2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you. 3) Allow yourself to get lost in the work. Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones. Links from the show: Gene Portnoy on LinkedIn Work and Company Evelio Mattos on LinkedIn Package Design Unboxd on LinkedIn IDP Direct - Factory Direct Packaging Diecut Templates - Packaging Dielines Specright - Packaging Specifications Management Support the Show: Pick up some PDU gear