Packaging Unboxd with Evelio Mattos

The Packaging Design Podcast
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Apr 12, 2022 • 15min

How to Design Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, and why this matters. 2) Learn how brands view Sustainability today 3) Different types of recycling processes  If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.  --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
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Apr 4, 2022 • 41min

Packaging Design En Español con Hernan Braberman el Branderman | Ep 88

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una reseña en español para saber que estás escuchando. Comuníquese con nosotros si desea escuchar a más diseñadores en español en el podcast. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Hernan on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join me as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
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Mar 23, 2022 • 39min

Designing Emotion Into Your Packaging - Jennie Potts B&B Studio | Ep 87

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.  --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Jennie on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jennie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
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Mar 16, 2022 • 28min

ButterflyCannon Innovation & Sustainability - Jenny Cairns | Ep 86 Part 2

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.  Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now let’s get to Jenny (Cairns) Greenwood on Package Design Unboxd. Pick up a death metal PDU hoodie 🤘🏽 Connect with Jenny on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jenny and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
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Mar 14, 2022 • 44min

Simplifying Sustainable Packaging with ButterflyCannon Jenny Cairns | EP 85 Part 1

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest. Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table. Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking. Get the Climatic Table from Butterfly Cannon Here Connect with Jenny Cairns on LinkedIn Connect with Evelio Mattos on LinkedIn Get your packaging Specs in Order with Specright Order packaging direct from the Factory with IDP Direct
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Mar 9, 2022 • 30min

How to Design FMCG Packaging with Neha Tulsian of NH1 Design | Ep 84

Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making. 2) The impact cultural society has on design decisions. 3) Taking the time to network and How to find your next agency client. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie 🤘🏽
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Mar 4, 2022 • 48min

How To Design Start-up Packaging in 10 Days with Jamie Ellul | Ep 83

Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more. --- Support our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie
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Feb 25, 2022 • 38min

Codifying the Package Design Process with Asa Cook | Ep 82

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success.  Learn how Asa's process works and what you can do to implement some of his learnings into your process today. Submit your work to Pentawards Connect with Intertype Studio Connect with Asa Cook Contact Evelio Mattos Buy Packaging Factory Direct from IDP Direct
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Feb 16, 2022 • 58min

Pentawards Packaging Design Competition 2022 with Adam Ryan | Ep 81

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map.  If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter.  Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered.  Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers. Enter your packaging at Pentawards today Connect with the Pentawards team on LinkedIn Follow Evelio on LinkedIn
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Feb 14, 2022 • 12min

How to Write a Packaging Design Proposal with Evelio Mattos | Ep 80

Have you ever tried to write a Package Design Proposal and didn't know where to start?  We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be. Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about. Follow Evelio on LinkedIn Pick up a PDU death Metal hoodie

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