Vigor Life Podcast

Back on the show I’ve got one of my closest friends Andy McCloy and we dove into how we’d build the greatest coaching gym of the future based on what we know now and our combined 40 years in the gym industry. Andy McCloy is the owner of BCI Sports Performance and Fitness, an Alabama-based fitness company providing a wide range of performance enhancement and strength training programs to clients ranging from high school and college players to pro athletes. We dive into how we would build the most successful  IN THIS EPISODE YOU’LL LEARN: A recipe book and ingredients to build the greatest coaching gym of the future A path and playbook for any coach to build a gym with great client results and successful business, even if you don’t have a lot of money to invest  The #1 missing ingredient Andy shares that most coaches are missing that will surprise you!  The blueprint to create clarity and vision of your fitness career.  Be REALLY good at the thing that you’re selling - training, FIRST. The EOS/Traction operating system for gym owners as Andy has modified it. Why every coach and gym owner MUST have a financial management system. The model of coaching for the gym of the future, what offerings do we plug in. How Andy sells a year long sports performance program at BCI rather than having seasonal offerings. The 4 front end offers that we use very successfully at our gyms to generate leads year round. Andy’s flagship transformation challenge and why he changes his mind on 6-week challenges and how he positions it.  The Fat Loss Forever seminars that educate and drive clients into the gym. Facebook ads performance, when to use them, and how Andy approaches marketing with success at his gym. Why you should NEVER sell a trial for athlete memberships and the step-by-step process that Andy integrates. The most underrated marketing and positioning strategies for gyms that can help you stand out. The blueprint of how Andy created relationships in the community that led to a non-stop feeder system of athletes for his gym. Why it IS important to think of yourself as a media company to build the most successful business and brand.  How Andy batches his media marketing, email marketing structure as well as “boots on the ground” marketing. Why you don’t need to do anything new, first you need to do things MORE and BETTER.  My media strategy to create as much useful content, create value and get as many eyeballs as possible and generate more leads.  What other revenue streams would we implement into the gym of the future to help clients get better results and make more gym profits.  Supplements, apparel, cold plunges, VO2 max testing, blood work testing, physical therapy, etc - when and how to implement it into your gym. A framework to develop and educate your team so that they’re the best possible for the clients. Why hosting seminars and certifications in your gym becomes a foundation for growth of your team and business.  Why you MUST use a scorecard and the key performance indicators every gym must track to have success. LINKS & RESOURCES: BCI Sports Performance and Fitness https://bodycreationsinc.com/ Andy McCloy Instagram https://www.instagram.com/andymccloy_bci/ Luka Hocevar Course www.LukaHocevar.com Luka Hocevar YouTube Channel  https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

It was great to catch up with my brother Brett Bartholomew and talk about our favorite topic, coaching and communication. We dive deep into it and not only break it down but also give tactical strategic applications.  Brett Bartholomew is a strength and conditioning coach, author, consultant, and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies. Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide, at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC. As an advisor/entrepreneur, Brett has proudly served as a teammate and supporting partner in the strategic growth of two separate performance companies. He is a highly sought-after consultant and mentor for many world-wide. His work and expertise has been featured in numerous media outlets such as ESPN, FOX Sports, Inc. Magazine and Outside Magazine. IN THIS EPISODE YOU’LL LEARN: What is a great coach based on the science and definition of coaching. Coaching can’t take place in absence of this one skill and you’re not practicing it enough. Brett and I discuss building a “Super Coach” as if we’re building a character in a video game.  How do you actually evaluate coaching, what tools do you use to discover how you’re doing as a coach. Coaching is NOT a linear process, it can be messy and ugly, here’s what you need to know to stand out. The holy trinity of coaching: communication, problem solving and technical expertise - which ones are you not focusing on. The future of coaching is going into social interaction and what skills you must have to prepare for it.  Why doing more training workshops isn’t going to help you be a better coach and build your fitness business.  AI will be able to write good programs but only a great coach will be able to problem solve on the spot.  Are you losing clients and not keeping them for long enough because of your programs or is it something else? What are “change choke points” and how they’re stopping you from becoming the best coach for your clients.  Brett and I share tactical practices you can use to improve your communication and problem solving, as well as implement it with your team.  Using video to assess yourself and your team at coaching and taking your classes and sessions to the next level. How the “Time Traveler” exercise will improve your coaching communication. The equivalent to overload, eccentrics, bands/chains and other training methods but now used to train your communication!  THIS skillset will allow you to charge multiples of what other coaches charge for your services. And much, much more… LINKS & RESOURCES: Art Of Coaching  https://artofcoaching.com/ Brett Bartholomew https://brettbartholomew.net/ Brett Bartholomew Instagram https://www.instagram.com/coach_brettb/ Book: Conscious Coaching - The Art & Science Of Building Buy In  https://a.co/d/0gTKye7 Luka Hocevar Course www.LukaHocevar.com Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

I’m going to be doing at least one Q & A episode to dive deeper into some questions I receive on topics that deserve more than a quick response and will give actionable steps to apply into your training and life. I dive deeper into the conjugate training method and how I use it, as well as my philosophy of nutrition when it comes to being an athlete for life.  IN THIS EPISODE YOU’LL LEARN: The breakdown of the conjugate method and why its so applicable to training like an athlete for life. How to build athleticism while maintaining (or even increasing) your lean muscle mass. My favorite training structure for myself and most clients that has created the best results.  A smart joint friendly approach to become athletic AND more resilient to injuries.  The 5-steps to build your athlete for life nutrition plan in a simple and effective way. The biggest mistakes people make when working to create a sustainable nutrition plan. My thoughts about TRT, dealing with low testosterone, and when to decide and make the step to take it.  The “sentence stemming” method you can use to figure out your next step to achieve your goals (a great tool for coaching clients!). How to overcome the “editor” in your head and put yourself out there, create content, and stop being controlled by what other people think. LINKS AND RESOURCES: Vagaro Iconic.23 Event https://bit.ly/3UcfSQF Vigor Ground Gym www.VigorGroundFitness.com Luka Hocevar Courses www.LukaHocevar.com Athlete For Life Article; Training https://vigorgroundfitness.com/vse/athlete-for-life-part-i-training/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

I was looking forward to having a conversation with Kyle as someone who’s been there, done that and still doing it, and a coach that went from fully booked, to leading and educating, then starting his own companies.  Kyle is the owner of Compound Performance and the Compound App. He has 17+ years of experience working in the fitness industry coaching 20,000+ sessions, 10 years of experience in leadership positions overseeing all levels of management from individual facilities to national level positions, and 5 years of experience in entrepreneurship  launching two business’s that have provided thousands of clients with growth focused solutions. IN THIS EPISODE YOU’LL LEARN: Kyle was the “The often injured athlete” who found training through rehab and got him curious about performance.  The simplest and most effective way to achieve success as an in person personal trainer! How to shadow successful coaches (as a young coach) and learn everything from them. Why you ought to teach and educate other coaches for free as soon as possible. The lessons on the journey from packed personal coaching schedule, to managing and educating in private gyms, to building multiple businesses. The power of “old school strategies” to promoting yourself and your business.  The most important place to start for coaches: financial management and literacy - know your numbers.  Knowing the “who” of your audience, are you marketing to the right people? Most coaches don’t, do this _______.  The perspective of “accumulation” and “intensification” in your coaching business. THIS is a crucial perspective for success!  Kyle’s perspective on when a coach ought to go before coaching online. The wisdom you receive from real world coaching and how it will make you a significantly better online coach.  What a GREAT online coach is doing and knowing who your competition is (this may be a reminder to step your game up).  The first step in building an “Athlete For Life.” The biggest mistakes coaches make when writing programs to help clients be more athletic. If you’re doing this in your programming, you may be leading people to injury.  Why conditioning is a MUST regardless of your goal, here’s what you need to work on to be able to get back on the field/court.  Choosing the best exercises for people so they can continue to perform at their best.  Why plyometrics are better than isometrics for regenerating tendon health and strength (and why even older clients should do it). The model of programming Kyle uses to get his clients “Ready for anything!” What is Kyle currently studying and focusing on as he’s continuing to improve as a coach and business owner.  Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their ⁠website⁠ & go to ⁠https://bit.ly/3IaU9Ux⁠ to see how your business could benefit too! LINKS AND RESOURCES: Compound Performance https://www.compoundperformance.com/ Kyle Dobbs Instagram https://www.instagram.com/compoundperformance_/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Todd Durkin is a world-class coach, trainer, author, and speaker who changes lives every single day. He’s someone who GETS PEOPLE’s MINDS RIGHT daily and lives to transform peoples body’s, minds and souls. He is the founder of Fitness Quest 10 in San Diego. He has trained dozens of current NFL & MLB athletes, including Drew Brees (20-years), Golden Tate, Zach Ertz, Darren Sproles, Chase Daniel, and a host of other active players. His long client lists includes, LaDainian Tomlinson, Reggie Bush, Aaron Rodgers, Carson Palmer, and Tony Gwynn Jr. amongst others. Todd was a finalist on the primetime, network show STRONG that aired on NBC and Netflix. He is the past recipient of the Jack LaLanne Award for lifetime achievement in the fitness field, amongst many other accolades. His 4 books, The IMPACT Body Plan and the WOW BOOK have changed thousands of lives. His 3rd book, GET YOUR MIND RIGHT, came out in 2020 and is a best-selling book that’s creating great IMPACT in the world. He just released “WHATS NEXT” in 2022 and it was also an Amazon Best-Seller. IN THIS EPISODE YOU’LL LEARN: Todd has done achieved many things and is working on many projects, but how does coach decide which direction to go to in the industry. What is your divine uniqueness and how it will guide you to stand out. The one thing you have to be great at as a coach and it will open up many doors for you when it comes to opportunities.  What Todd believes differentiates elite coaches from good coaches. How to “Collect Coins” with your clients and connect with them on a deeper level, and elevate yourself as a coach.  How Todd has been able to train some of his high level NFL clients for over 20 years (even after retirement).  The 2 things that have allowed Fitness Quest 10, Todd’s gym, to still be around and thriving after 23 years.  Sharing our mistakes and what skill to develop sop you avoid the one’s we made. THIS is when you should fire a client! How Todd doubled his rates and didn’t lose any clients and completely changed his positioning. The most challenging era of Todd’s coaching and gym owner life, and what he did to get through it.  Todd’s back injury, how it affected his life, and how he overcame the pain.  Why sharing your (whole) story is not only good, but important in becoming the highest version of yourself.  Why your challenges and adversity are your superpower that should be shared. Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website & go to https://bit.ly/3IaU9Ux to see how your business could benefit too! LINKS AND RESOURCES: Todd Durkin Website www.ToddDurkin.com Todd Durkin Instagram https://www.instagram.com/todddurkin/ Impact Show Podcast https://podcasts.apple.com/us/podcast/todd-durkin-impact-show/id1467269399 Vigor Life Podcast (iTunes)  https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

David Thomas Tao is an entrepreneur, editor, and voice actor based in New York City. He is the Co-Founder and Editor of BarBend,com, a media brand that provides multi-platform coverage of news, analysis, training, and opinion in strength training and sports. One of the largest and fastest-growing fitness sites on the web, BarBend is the Official Media Partner of USA Weightlifting and is also a partner broadcaster for the 2019 Reebok CrossFit Games. David is a 2019 Forbes 30 Under 30 list maker for Media. A veteran of the health & fitness industry, he has nearly a decade of experience building and running editorial teams in the space. David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. Through BarBend’s numerous media partnerships, he also serves as a color commentator for both National and International weightlifting competitions, along with the Reebok CrossFit Games. In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print. He’s especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day. David is a proud Kentucky native. In his free time, he is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts. In the VO world, he loves playing the hero but thinks villains are more fun. David and I dive into the story of BarBend and how it was built, how to create great content, writing, headlines, monetize, and much much more. This conversation is for coaches and business owners to use and become better at content and content marketing.  IN THIS EPISODE YOU’LL LEARN: What led David from Harvard into writing and content. The two big “AHA’s” David had when it came to content and how you can use these insights to become a more recognized coach.  Why SEO still works and the blueprint to create quality content.  How BarBend got to 40 million monthly visitors. Great content is word of mouth (and not ad spend based) just like great coaching, discover how one piece of great content can generate a lot of leads. Why viral content is not “lucky” and how to dissect it so you can repeat it and improve your reach. The question “what job did the client hire us to do?” and how to use it to create endless quality content.  The power of telling a story and differentiating yourself.  How to get started and write for big websites and create positioning and reputation. David and I share some of our best writing principles and strategies so you can avoid some mistakes.  How to write powerful headlines that capture attention and the MOST important things you can’t avoid.  Why you should spend 50% of your time preparing to create great content. The reason you don’t have content ideas; because you’re not spending enough time in the “lab.” Spreading from one platform to the next and adding more reach, how to do it and what NOT to do! Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website & go here to see how your business could benefit too! LINKS AND RESOURCES: BarBend Website  www.BarBend.com BarBend Podcast https://barbend.com/podcast/ David Thomas Tao Instagram https://www.instagram.com/davidthomastao/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Lee is highly respected as one of the top athletic movement specialists in the world. In the last 35 years, he has devoted most of his time to training all ages and abilities. He has spent most of his time teaching his multi-directional speed methods to top performance coaches and fitness professionals worldwide. Lee has also dedicated countless hours to mentoring up-and-coming sports performance trainers, many of who have gone into the profession and made a significant impact themselves. Since 1989, Lee has taught foundation movement to beginning youngsters and helped young amateur athletes to professional athletes become quicker, faster, and stronger. With the release of Ground Breaking Athletic Movement in 2003, Lee revolutionized the performance industry with his proven methods and strategies for multi-directional speed. His innovative approach to training has impacted how athletic movement speed is taught. Lee brought to light the importance and fine points of the “Plyo Step,” “Hip Turn,” “Lateral Run,” and athletic stance. According to Lee, “Speed and agility done right are about making sure we marry the natural movements athletes have with the effective and efficient body control to maximize speed and quickness.” I dive into everything multi directional speed and coaching with Lee and it’s a treat having a conversation that every coach will benefit from dramatically. IN THIS EPISODE YOU’LL LEARN: How Lee’s disagreement with the basketball coach led him down the path of studying everything multi-directional speed The 3 biggest mistakes and myths of developing acceleration and game speed. How big of a factor does strength, power training, and mobility play in developing athleticism, speed and acceleration. Lee’s unusual athlete warm up model that integrates skill, movement, mobility and fun (and has the athletes wanting more). The reason you’ll be more athletic with the “plyo step”, why you naturally do it, and how to develop it even more. Lee’s multi level speed tier system and how to use it in your training. How to fit in everything the athlete needs in a real world training session without running out of time. How to improve basketball speed, agility, and athleticism and stand out from the rest. The 4 biggest things you can take away to improve your on court/field speed right now. The coaching secrets that turn the X’s and O’s into actual improvements in the athletes performance. Why top speed training is important when it comes to acceleration and athleticism no matter which sport you train. When speed training goes wrong, how to train for speed and how to train for conditioning, with examples Lee breaks down his 6-week speed program step-by-step and it will surprise you! What’s wrong with youth basketball, the AAU mode, and how to best develop it Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website & go here to see how your business could benefit too! LINKS AND RESOURCES: Lee Taft Website  www.LeeTaft.com Lee Taft’s On Court Basketball Speed  https://leetaft.com/product/on-court-basketball-speed/ Lee Taft Instagram  https://www.instagram.com/leetaft/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

I decided to start a series of episodes that dive into insights of becoming a great coach, not just the X’s and O’s of training and nutrition, but even more so the behind the scenes of what helps us get our clients to do what they need to do to succeed, while being heard, seen, and understood. I dive into the practices and skillsets that you must develop to be a great coach as well as some exercises you can do to start working on those skills right away.  IN THIS EPISODE YOU’LL LEARN: Why your client chooses you over the 100’s of other options they have, and why it’s now what you think. The unspoken expectations of your client’s that are stopping you from helping them and building your business. You don’t need a psychology degree but you do need ________ to best serve your clients. The 5 skills and practices to learn faster and speed up your coaching abilities. The foundational skill many coaches miss that sets them up for failure and 2 tactics to develop it. How to develop the skill of progressing and regressing, when it comes to training, nutrition, or lifestyle habits. A critical list of books that must be part of your communication library.  A step-by-step breakdown of how to seamlessly structure coaching skills and practice into your work day. My 4 x 6 card model and how to use it to apply the coaching practices into your day with clients.  Master these 9 coaching skills and you will be in the top 1% of coaches in the world. A practice you can do with your team to improve your coaching skills and improve the customer experience.  Something I’ve done every morning for years that helps me be an idea making machine and how this makes you a better coach.  How I combine the learning of the “science and the art” so I can be the absolute best coach for my clients. 3 things you can do today that will help you improve the client’s training sessions! And much more…. Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website & go here to see how your business could benefit too! LINKS AND RESOURCES: Yo Grow Your Gym www.yogrowyourgym.com/memo Iconic.23 Conference in San Diego (apply “LukaH” coupon code to get $100 off) https://iconic.vagaro.com/ Book: Crucial Conversations - Tools For Talking When Stakes Are High https://a.co/d/eTOpVBZ Book: How To Win Friends & Influence People https://a.co/d/ayqhGJ3 Book: Co-Active Coaching - The Proven Framework For Transformative Conversations https://a.co/d/7PgcQHT Book: The Coaching Habit - Say Less, Ask More, Change The Way You Lead Forever https://a.co/d/7WOhwMk Book: 100 Ways To Improve Your Writing https://a.co/d/2xfm5LR Book: How To Talk To Anyone - 92 Little Tricks For Big Success In Relationships https://a.co/d/8LRXm7B Book: Never Eat Alone - And Other Secrets To Success, One Relationship At A Time https://a.co/d/3iEU8mh Book: Difficult Conversations - How To Discuss What Matters Most https://a.co/d/1dbaeaq Book: The 16 Undeniable Laws Of Communication - Apply Them And Make The Most Of Your Message https://a.co/d/043k5jJ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug IN THIS EPISODE YOU’LL LEARN:LINKS AND RESOURCES:Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

After speaking in St. Louis at the fitness summit together and catching up it was so great to have Ali come on the show to talk about everything men’s health, testosterone, training, boners, and what it takes to get fit and healthy in every way as a man in 2023and beyond.  Ali Gilbert is a fitness professional who specializes in men's health, helping men get jacked, optimizing testosterone, and conquering nutrition. IN THIS EPISODE YOU’LL LEARN: The shocking image of what men will look like by the 2040’s; Ali and I discuss the the lifestyle behaviors that are influencing negative hormone imbalances in both men and women and what to do about. Why microwaving in plastic Tupperware and plastic water bottles in the summer can cause negative changes in your hormones. Low testosterone is big men’s health risk that influences heart and cardiovascular health, cognitive health, neurodegenerative disease, sexual health, and much more. Why the standards of testosterone have dropped in the US and what you should really be shooing for as a healthy man (hint: to be the most optimal don’t follow current guidelines). How your nutrition is a huge culprit in crashing mens testosterone and how to match your nutrition to your goals and performance. The problem with many competing goals and how it’s stopping you from fixing your hormones for good.  My story of how sleep, work and lack of recovery crushed my hormones and made me feel like crap, and how you can avoid doing the same.  The high stress non-stop work life that stops you from prioritizing your health and how to create a structure for health and success. The reason why men need a tribe, a safe space to connect, be challenged and pushed to be better.  When to possibly get TRT or go the route of lifestyle improvements first. Why obesity and visceral fat affects hormones and the reason TRT may not be a good idea at certain body fat percentages.   The step-by-step process that will help any man improve their health and hormones.  Why it’s smart to get a blood panel done to assess your “deep health” and see how to improve your overall health.  The red flags you must look for when it comes to recommendations for testosterone therapy at clinics.  What is the “TRT Starter Pack” you should always avoid!  Why men need estrogen and messing with it can have big downsides.  Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website https://bit.ly/3IaU9Ux Go to https://bit.ly/3IaU9Ux to see how your business could benefit too! LINKS AND RESOURCES: Ali Gilbert Website https://ali-gilbert.com/ Ali Gilbert Instagram https://www.instagram.com/thealigilbert/ Testosterone School https://ali-gilbert.com/l/testosterone-school-enrollment-wait-list/ Book: Count Down - How The Modern World Is Threatening Sperm Count, Altering Male and Female Reproductive Development https://a.co/d/duT8YSE Silverback Summit https://www.silverbacksummit.com/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Anytime I get my brother Adam Bornstein on the show, insights and wisdom is dropped! Adam Bornstein is a New York Times best-selling author, and an award-winning fitness and nutrition journalist and editor. Named "one of the most influential people in health", Bornstein is the CEO and founder of Born Fitness. Previously, he was the editorial director for LIVESTRONG.COM and the fitness editor for Men's Health magazine. His first book, The Impact! Body Plan was a fitness bestseller, and that was followed by The Men's Health Diet (with Stephen Perrine), The Women's Health Big Book of Abs, and The Men's Health Big Book: Getting Abs. Bornstein has articles featured in publications such as The New York TImes, ESPN the Magazine, Forbes, and Fast Company. He also has a monthly column in Men's Fitness magazine called "Learn It." Bornstein has appeared on Good Morning America, The Early Show, and E! News. Adam is releasing a new book “You Can’t Screw This Up” to help people finally create an effective sustainable nutrition habit, while he’s also running Arnold Schwarzenegger’s daily newsletter The Daily Pump as well as running his companies Born Fitness and Pen Name Consulting.  IN THIS EPISODE YOU’LL LEARN: The nutrition book that is not a nutrition book and why its what everyone that is struggling with nutrition needs. The big problem with the fitness and nutrition industry and how we change it to actually help people. How to finally stop with diets and rigid rules to change your nutrition to achieve your goals without stressing your life away.  Why your nutrition “slip up” is not the problem, what REALLY is, and how to change it. How to change who you think you are so you can become who you want - the secret mindset strategy most people miss! Why what worked for authors of certain nutrition methods, doesn’t work for most people when it comes changing their food habits. What are the 5 trap doors that derail people from achieving their lifestyle nutrition change and how to spot them.  The toolbox to help you execute the “next step” for YOU to be successful in making a change.  Why coaches will become better with getting results for clients by letting go of what they know (trust me you need to hear this).  The blueprint for sharing the right message with the world and attracting clients that need help (create a bigger megaphone AND get more clients). Why almost 400,000 people read Adam’s newsletter daily (that he writes for Arnold Schwarzenegger) and what you can learn from it as a coach.  And much, much more…. Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels! Check out their website ⁠vagaro.com/pro⁠ to see how your business could benefit too! IN THIS EPISODE YOU’LL LEARN:LINKS AND RESOURCES:  Book: You Can’t Screw This Up https://a.co/d/4IoeLvl Adam Bornstein site  www.BornFitness.com Adam Bornstein Instagram https://www.instagram.com/bornfitness/ The Daily Pump Newsletter https://schwarzenegger.ck.page/0943ca5e13 Pen Name Consulting https://penname.co/ Vagaro  ⁠vagaro.com/pro⁠  Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber