Product Driven

🚀 The Art of Feature Marketing: From Development to Customer CelebrationJoin Matt Watson in this enlightening episode of Product Driven as he explores a critical yet often overlooked aspect of product development: celebrating and marketing your new features. Discover why shipping code is just the beginning, and how proper feature promotion can transform your product's impact and customer engagement.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The significance of celebrating development achievements📚 Creating comprehensive documentation and training materials🔄 Building effective internal communication channels📣 Developing strategic marketing approaches for new features📊 Implementing feedback loops and usage tracking🌟 Maximizing the value of development effortsChapters:0:00 - Introduction to feature celebration importance0:22 - The core challenge of feature shipping1:30 - Quality assessment and celebration necessity2:44 - Internal training and documentation strategies3:30 - Marketing strategies for new features4:15 - Customer feedback and usage tracking5:00 - Maximizing feature value and closing thoughts

🔄 The Evolution of the CTO Role: Leadership in the Age of AIJoin Matt Watson and renowned CTO coach Adelina Chalmers in a forward-thinking exploration of how the Chief Technology Officer role is transforming for 2025 and beyond. This compelling discussion illuminates the critical shift from technical order-taker to strategic business leader, offering invaluable insights for technology executives navigating the evolving landscape.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The transition from order-taker to strategic business partner🔄 Three critical dimensions of engineering leadership💡 Product thinking as a cornerstone of technical leadership⚡ AI's impact on traditional CTO responsibilities🌱 Building empathy-driven technical teams📊 Aligning technical and business metrics for successChapters:0:00 - Introduction and changing CTO landscape3:46 - Strategic leadership evolution7:23 - Technology's role in business value12:13 - Three types of engineering leaders17:24 - CEO-CTO relationship dynamics21:48 - AI's impact on technical roles24:22 - Business integration challenges27:00 - User-centric metrics discussion29:30 - Future of technical leadership31:05 - Product-focused leadership emergenceTransform your technical leadership approach through strategic thinking and business alignment. Join our community of forward-thinking technology leaders shaping the future of software development.

🎙️ Navigating Developer Accountability: A Deep Dive with CTO Coach Stephen SchmidtIn this enlightening episode of Product Driven, Matt Watson and CTO Coach Stephen Schmidt explore the intricate challenges of holding software developers accountable while fostering genuine ownership. Stephen, author of "Amazing CTO," shares profound insights on balancing oversight with autonomy, introducing his innovative motivation formula: Joy + Discipline - Frustration = Developer Motivation.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The delicate balance of granting and maintaining developer ownership🔄 Why micromanagement destroys the "ownership bubble"📊 Understanding the right timing for developer intervention🌱 Building trust as the foundation of accountability💪 The critical role of courage in developer growth⏰ Managing timeline expectations and the reality of project estimationsChapters:0:00 - Introduction and guest overview1:17 - Developer ownership and management challenges3:34 - Communication and ownership expectations5:23 - Finding the right balance in developer support7:17 - The motivation formula breakdown11:31 - Courage in development teams14:47 - Timeline management and accountability20:32 - Holding developers to commitments23:43 - The concept of "done done"27:11 - Mode A vs Mode B management28:01 - Closing thoughts and contact informationJoin our community of innovators and subscribe for more insights into product-driven development and entrepreneurial success.

🎯 The Power of Developer Meetings: Beyond Status Updates to Team SuccessJourney with Matt Watson into a compelling exploration of why meetings remain irreplaceable in modern software development. Drawing from over 20 years of experience, Matt challenges the trending "no-meetings" movement with six reasons why strategic gatherings drive team success and product excellence.This enlightening discussion delves into the delicate balance between developer productivity and team collaboration. Matt illuminates how well-structured meetings transcend simple status updates to become powerful catalysts for team bonding, problem detection, and product understanding. Discover why face-to-face interaction remains crucial in an increasingly asynchronous world through practical insights and real-world examples.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🤝 The critical distinction between status updates and collaborative meetings🧠 Context switching challenges for developers and managers👥 Optimal meeting sizes for different objectives📚 The power of storytelling in team communication🌱 The role of ownership and courage in team dynamics💡 Building psychological safety through personal connectionsChapters:0:00 - Introduction and meeting effectiveness0:22 - Balancing developer and manager perspectives2:44 - Optimal meeting structures and sizes5:08 - Role of ownership and courage7:33 - Six essential reasons for meetings9:56 - Forcing action and accountability12:21 - Manager engagement and team productivity14:40 - Final insights and closing thoughtsThe Six Essential Reasons for Developer Meetings:Product Knowledge & UnderstandingVisual Communication & ComprehensionEarly Problem DetectionTeam CoordinationAction CatalysisTeam Bonding & Trust BuildingTransform your team's collaboration and productivity through strategic meeting practices. Join our community of engineering leaders dedicated to building stronger, more effective development teams.

🚀 Dev Agency Pitfalls: A Guide for Non-Technical FoundersJoin Matt Watson and Melissa Kwan, Founder & CEO of eWebinar, in this captivating episode exploring the intricate challenges and unexpected triumphs of building a SaaS company as a non-technical founder. From agency pitfalls to discovering the perfect technical co-founder sleeping right beside her, Melissa's journey offers invaluable insights into entrepreneurial resilience and team building.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The complexities of dev agency partnerships💡 Product development challenges for non-technical founders🔄 The transition from agency to in-house development⚡ Building effective technical leadership🤝 The importance of aligned incentives in software development📈 Balancing experimentation with deliverablesChapters:0:00 - Introduction and background1:29 - eWebinar origin story3:37 - Product concept exploration5:48 - Early development challenges7:13 - Technical leadership dynamics10:55 - Dev shop experience insights14:36 - Product development complexity17:25 - Relationship dynamics and solutions20:50 - Current team structure and success22:36 - Closing thoughts and takeawaysDiscover how the right technical partnership can transform your startup journey. Whether you're a non-technical founder or a seasoned entrepreneur, this episode offers critical insights into building successful software companies.Join our community of innovators and subscribe for more insights into product-driven development and entrepreneurial success.

🚀 From Vision to Reality: A First-Time Founder's Product Development JourneyJoin Matt Watson as he shares a compelling story of entrepreneurial determination and the intricate challenges non-technical founders face in product development. Through the lens of a seasoned industry expert's journey, discover crucial insights about launch timing, team building, and the delicate balance between perfection and progress.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The perfectionist's dilemma in product launches🌱 Strategic approaches to beta testing🔄 Scope management for initial releases💡 Offshore development team dynamics🤝 Building effective technical partnerships📈 Moving from development to market readinessChapters:0:00 - Introduction to founder challenges1:15 - The launch timing dilemma2:30 - Beta testing strategies3:45 - Offshore development realities5:20 - Communication barriers in tech teams7:15 - Building the right partnerships9:30 - Key takeaways and closing thoughtsDive deep into the entrepreneurial journey and discover how to navigate the complex landscape of product development. Whether you're a first-time founder or a seasoned entrepreneur, this episode offers invaluable insights into building successful tech products with limited technical expertise.Join our community of innovators and subscribe for more insights into product-driven development and entrepreneurial success.

🌐 The Evolution of Creative Web Design: Showit's 20-Year JourneyJoin host Matt Watson and Todd Watson, founder and CEO of Showit, as they unpack the fascinating transformation of a website design platform that prioritized creative freedom in a template-dominated world.Learn how Showit evolved from a simple slideshow builder to a powerful design platform, maintaining its commitment to creative freedom while competing with industry giants. Todd shares invaluable insights on bootstrapped growth, technical evolution, and finding your niche in a crowded market.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Discover Their Journey Through Time:00:00 Birth of a Design Revolution02:27 Navigating the Flash-to-React Evolution05:59 Crafting a Unique Market Position10:48 WordPress Integration Strategy14:07 Quality Assurance in Web Design19:13 Next-Gen Rendering Engine24:38 Strategic Growth & Acquisition

🔍 Understanding Product Thinking: A Software Engineer's GuideJoin Matt Watson and Nax as they explore why engineers need to embrace product thinking beyond just writing code. Discover how understanding user needs and business goals leads to better technical decisions and more impactful solutions.🎓 Whether you're a seasoned developer or just starting your engineering journey, this discussion offers valuable insights into elevating your impact through product-focused development.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:Why users care about outcomes, not codeThe importance of product mindset in engineering decisionsPractical steps for developing product-focused thinkingThe role of product thinking in the age of AIChapters:00:00 - Introduction & Why Product Thinking Matters00:32 - Code vs. Product: What Users Really Care About01:31 - Defining Product Thinking for Engineers02:38 - Common Challenges in Developer Mindset03:51 - Tips for Developing Product Ownership05:28 - Overcoming Development Challenges06:46 - Actionable Steps for Engineers08:13 - Product Thinking in the AI Era09:11 - Closing Thought

In this episode of Product Driven, Matt Watson discusses the differences between outsourcing projects and building dedicated teams, particularly in the context of software development. He explores the pros and cons of both approaches, emphasizing the importance of understanding when to use project-based work versus staff augmentation. Matt shares insights from his extensive experience in the tech industry, highlighting the benefits of hiring global talent and the challenges of managing remote teams. He advocates for staff augmentation as a more effective strategy for companies looking to build long-term, dedicated teams that integrate seamlessly into their business processes.TakeawaysOutsourcing can be a cost-effective way to access global talent.Project-based work is suitable for short-term, defined tasks.Staff augmentation allows for building a dedicated team that works directly for you.Quality of talent is crucial in software development.Effective communication skills are essential for remote developers.Having a fractional CTO can enhance project success.Long-term partnerships with development agencies can lead to better outcomes.Understanding the local culture is important when hiring globally.Project-based developers may not always be the best fit for long-term needs.Agencies can provide better resources for employee growth and retention.Find Product Driven Everywhere:https://product-driven.captivate.fm/episodesThis episode is sponsored by Full Scale:https://fullscale.io/Sign up for the Product Driven newsletter:https://newsletter.productdriven.com/Chapters00:00 Outsourcing vs. Dedicated Teams08:07 Understanding Staff Augmentation18:05 Benefits of Working with a Development Agency

In this episode, Matt Watson and Tommy Forstrom discuss the dynamics between engineering and product teams, exploring the friction that often exists due to misaligned incentives and communication gaps. They emphasize the importance of collaboration and understanding between these teams to create a cohesive product development environment. The conversation also delves into the roles of CTOs and CPOs, highlighting the need for product-minded leadership in tech companies. Ultimately, they stress the necessity of fostering a culture where developers are engaged in the product process, leading to better outcomes for both the team and the customers.TakeawaysMisaligned incentives often create friction between engineering and product teams.Developers should be involved in the product planning process.Customer focus is essential for both engineering and product teams.Leadership alignment is crucial for reducing tension between teams.A single executive overseeing product and engineering can improve collaboration.Healthy tension is often a euphemism for deeper issues within teams.Developers need to understand the business context of their work.The role of CTO should evolve to include product leadership.CPOs and CTOs can coexist but should have clear responsibilities.Creating a cohesive team culture starts from the top.Sound Bites"It's not a linear journey.""We have to set the tone from the top down.""We need owners, we need people to own things."Chapters00:00 Engineering Teams vs. Product Teams21:47 The Role of CTO vs. CPO30:12 Building a Cohesive Team Culture