

The Simple and Smart SEO Show
Crystal Waddell
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
Mentioned books

Jun 8, 2022 • 50min
Instagram SEO: How to Rank Higher in 2023
Welcome to the Simple and Smart SEO Show Podcast!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Here's some highlights from today's show: •B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is!• Repetition is key when it comes to getting your message across on social media.•Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to whatever they're searching for.•An example of this is using the key word "client testimonials" in a caption about gathering client testimonials. •Adding keywords to your Instagram handle or profile name is a great way to optimize your social SEO strategy.• If you already have an Instagram handle that you're happy with, there's no need to change it just for the sake of keywords.• You can take your best performing Instagram content and repurpose it for your websiteWhat are you excited to implement on Instagram?Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 1, 2022 • 33min
Optimize your Pinterest account for SEO
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 2nd episode?Here's a quick overview:•People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description.• The Pinterest profile name is the bold area underneath one's picture.• It is important to have 10 boards at a minimum, with 20 pins per board.• Delete is a naughty word on Pinterest- consider hiding or making secret any boards that are not related to business goals.Make sure you listen until the end to pick up a genius tip for Pinterest if you use Instagram Reels!Like and subscribe to the Simple and Smart SEO podcast!Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 1, 2022 • 21min
The Mindset Behind Your Winning SEO Strategy!
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 3rd episode?Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast!Here's a few points of discussion:•Shopify store owners need to develop their own custom SEO strategy because there is no one size fits all for every business.• Documentation is important for an effective SEO strategy.• Product titles, collection titles, alt text, meta descriptions, blogs and on page copy are some of the elements that should be considered when developing an SEO strategy. • Utilizing keyword research and internal linking are also important parts of an effective SEO strategy.What was your favorite takeaway? Listen now and leave a review!Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Apr 26, 2022 • 16min
Welcome to the Simple & Smart SEO Show Podcast!
Welcome to the very first episode of The Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.In today's episode, we share a little bit about ourselves and our love of SEO.•Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners.• Crystal Waddell is an e-commerce seller who uses Shopify to power her online store.• The two met in 2018 and started talking about all of the different things they were learning in their businesses (bonding over their love of Dunkin coffee!)• One of the things that attracted Brittany to SEO was how simple changes can make a big difference.• For Crystal, meeting Brittany meant having someone to talk to about business growth – somebody she could learn from and bounce ideas off of.Leave a review and let us know what you think of the episode!What are you hoping to learn?Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!


