The Internet Marketing Podcast

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills! Hosted on Acast. See acast.com/privacy for more information.

We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more. Hosted on Acast. See acast.com/privacy for more information.

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results. Hosted on Acast. See acast.com/privacy for more information.

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy? Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines. Hosted on Acast. See acast.com/privacy for more information.