The Internet Marketing Podcast

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.In this episode we discuss:The benefits of adopting video recording tools like LoomMotivations behind his upcoming book, ‘Scaling’The duality of lifeHow to relax before going on cameraPractising vs. publishingWhat is screen presence?Referenced in this episode:https://www.loom.com/https://www.8figurefirm.com/[Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw[Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters[Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ[Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y[Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8iConnect w/ Armando/Leduc Entertainment:https://www.leducentertainment.com/https://www.youtube.com/user/sketchycharactersConnect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013. In the episode we discuss:The concept of mentorship vs. asynchronous mentorshipThe benefits of hiring pirates vs. romanticsWhat’s not taught in business school?Creating your own roadblocks to force reevaluation of your products and servicesImmersing yourself in industry research to accelerate your growthFunctionality that’s been critical to the reliability of GreenPal’s platformReferenced in this episode:[Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz[Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35[Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW[Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0[Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCjConnect with Bryan/GreenPal:https://www.yourgreenpal.com/https://www.linkedin.com/in/bryan-clayton-a96b33214https://www.instagram.com/bryanmclayton/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.Referenced in this episode:https://bitly.com/https://bitly.com/pages/products/qr-codeshttps://tinyurl.com/https://short.io/https://qrfy.com/https://uqr.me/https://apps.shopify.com/coupon-detectivehttps://apps.shopify.com/promopirateshttps://apps.shopify.com/cleancarthttps://www.capterra.co.uk/https://www.g2.com/Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.In the episode we discuss:How to create a culture that embraces changeHow to approach challenging conversations with a business partnerHow to respond when in receipt of feedbackHow to embrace creativity in businessThe importance of giving your people time to thinkConnect with Claire, Phil & Corporate Punk:https://corporatepunk.com/Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.In the episode we discuss:What is a Fractional CMO?When are the primary benefits of hiring a Fractional CMO?What skills make for a successful Fractional CMO?When is the right time to hire a Fractional CMO?Connect with Aimee/Bandwidth Strategy:bandwidthstrategy.comaimee@bandwidthstrategy.comhttps://www.linkedin.com/in/aimeehschusterConnect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.Referenced in this episode:https://alitu.com/https://www.remastermedia.com/https://bouncecast.app/https://www.castmagic.io/https://www.chopcast.io/https://www.clipgen.io/https://choppity.com/https://www.microsoft.com/en-us/microsoft-365/clipchamphttps://www.headliner.app/If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses:What technology is encompassed within web 3.0?How to get start learning about web 3.0 platformsExamples of how brands are integrating web 3.0 within their marketing Referenced on this episode:https://decentraland.org/https://www.playbook.com/ https://academy.binance.com/enhttps://www.reddit.com/r/CryptoCurrency/https://www.reddit.com/r/CryptoMoonShots/https://www.coinbase.com/learnhttps://superrare.com/https://rarible.com/ https://veefriends.com/https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh  CONNECT WITH LITERAL HUMANS/WILLIAM:https://literalhumans.com/https://www.linkedin.com/in/william-gadsby-peet/  CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/ CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility  For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.comIf you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.