Music Tectonics

Join Jade Prieboy, new business manager at rock paper scissors, and host Dmitri Vietze as they reflect on their visit to NAMM, the vast trade show of the National Association of Music Merchandisers in January 2019. NAMM attracts over 100,000 attendees to Anaheim CA each year. In this episode, hear about exciting new brands, instruments, and trends Jade and Dmitri saw at NAMM. They got to play with innovative new gear from Hercules DJ Controllers, Joué, Touché by Expressive E, Alex 4, Analogue Systems, Roli, Elektron's Model Samples, Korg, Roland, Haken Audio, Melotron, Stylophone, and more.

Join Billboard and Forbes writer Cherie Hu, as she speaks with Music Tectonics host Dmitri Vietze of rock paper scissors PR, to discuss where she sees the music technology field going in 2019. Cherie explores how music is merging more and more with other creative industries including e-sports, film and TV, social media filters, and live streaming. Whereas many hoped concerts would succeed as live streams, Cherie points out that live-stream-only content is engaging audiences with the opportunity to connect with artists and other fans in chat forums and more. Cherie also breaks down what she thinks will and won't work for music in virtual reality. And she takes a position on what record labels should be doing with A.I. music composition. She also puts a spotlight on expected growth of streaming in what Spotify calls "rest of world," Africa, Asia, and Australia, now that Mark Mulligan says that U.S. and U.K. streaming growth is slowing down. 

The year 2018 was a pivotal one for the music technology field. Record labels saw significant growth in streaming revenues. Music-related technology products like smart speakers, considered specialty last year, came into their own this year. Spotify's direct public offering came to light. SoundCloud did not die. And China flexed its music industry muscles. Join regular guest Tristra Newyear Yeager and host Dmitri Vietze, both of rock paper scissors, as they talk about what news stories stood out in 2018. 

Tech-fueled earthquakes have shaken the music industry and it’s easy to point fingers about who’s at fault, from streaming services to record labels, from user-generated content platforms to hardware manufacturers looking for a loss leader in music. To kick off Music Tectonics, we identify several shifts in our society that have been simmering beneath the industry’s ground and are surfacing in unexpected ways. Special guest: Tristra Newyear Yeager. Host: Dmitri Vietze, rock paper scissors.