Music Tectonics

Digital experiences in fitness have been a growing phenomenon since before the pandemic, but that growth has only accelerated since March due to the high demand for online content. Hear from Lauren Pufpaf, Co-founder of Feed.fm, as she explores the integral role of music in the time of digital fitness, smart mirrors, even bluetooth ovens. Find out how Feed.FM is helping businesses share music with their customers legally and seamlessly, from licensing to delivery to curation. Music is everywhere in your physical life; at the hair salon, in the background at the gym. Lauren explains how fitness companies large and small suddenly pivoted to digital- and faced new challenges incorporating music into their offerings. How can artists monetize their music through fitness and meditation apps? What are the legal obstacles of digital marketing with music? Connect with Lauren at the Music Tectonics Conference! She’ll be speaking at the online event Oct. 27-28, 2020.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Music marketing has become more and more intertwined with video. How can indie artists tap into video’s power to engage listeners without breaking the bank or learning a whole new skillset? Diarmuid Moloney, founder and CEO of Rotor, explains how his platform automates and streamlines the music video creation process. Starting with just a song, musicians and their teams can focus on creative decisions instead of technical details to make engaging music videos speedily and cost effectively. Get a sneak peek at the new features and subscription tiers Rotor is about to roll out to help artists keep up with the fast paced demands of the short-form video boom. Hear how Rotor got its start thanks to a giant novelty check. Find out how indie artists have been getting creative with Rotor in lockdown, and how the Rotor team works with major labels to create videos in minutes that get millions of views on YouTube. Get Diarmuid’s insights into the current trends that are shaping the future of content creation. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

What does it mean to personally invest in an artist? Hear from Adam Cowherd, CEO & founder of AmplifyX, a platform that’s introducing a new financing solution for artists and a new asset class for investors- the first and only such platform that’s SEC and FINRA compliant. The AmplifyX model lets upcoming and established artists retain control of their own intellectual property and career decisions, all while collecting up to 90% of royalties (the current industry standard is often less than 20%). Investors don’t just get an album or some crowdfunding perks- they own a chunk of the royalties. Learn how music industry and investment trends inspired AmplifyX— and how they’re poised to amplify those trends. What does this funding alternative offer independent artists? How does this model differ from the traditional label and publisher deals? How will investing in artists- and the future potential for trading- change the music industry? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

As the pandemic hit and music teachers scrambled to find new technology to support remote learning, many turned to Solfeg.io. Hear about how music and education intersect from Toms Rusovs, CEO and Co-founder of Solfeg.io, MidemLab 2020 winner in the Music Creation & Education category. Toms explores how this new learning tool supports learning in over 10K schools by breaking down popular songs to teach essential musical ideas. When a teacher isn’t available, there's AI technology to customize lessons to the student. The result: students practice more and learn faster.  As user generated content (UGC) becomes ever more important in the music industry, platforms like Solfeg.io provide the ultimate fan engagement: learning how to play your favorite songs by your favorite artists.  What does this mean for the future of music education beyond the pandemic? How will this technology bring new revenue streams, new listeners, and new artists to the music industry? What gave solfeg.io the edge in negotiating deals with publishers? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Musicians are suffering and venues have closed. Rishon Blumberg of Brick Wall Management explores how artists are adapting to stay afloat during this global pandemic and navigate a world without touring. From Instagram livestreams to drive-in theater style concerts, what’s working to fill the gaps? How are live albums and concert merch changing in the time of livestreaming? Artists are using this time to write and record loads of new material- but who’s to blame if their streaming payouts amount to pennies?  Where does Rishon fall on Daniel Ek’s controversial statement on releasing new music constantly? How are top tech talents like rock stars? Find out how Rishon translated his artist management experience into 10x Management, the first tech talent agency. His new book with co-founder Michael Solomon explores how to get the tenfold value that top talent can provide, and become a little more 10x yourself. “Game Changer: How to be 10x in the Talent Economy” is out 9/22/2020. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Video gaming platforms have become essential lockdown music festival venues even as new livestreaming platforms keep coming out of the woodwork. Find out what makes popular games and virtual concerts such a great match from Alex Perrien, CEO of Genesis, the leading provider of virtual events on the Minecraft platform. Alex discusses how his company creates unique event experiences, from the Blockeley festival on a virtual college campus to a DJ stage in the center of a volcano spewing lava. How has Genesis transformed the experience of music in Minecraft in just a few months? What does it take to plan, design, and monetize a Minecraft festival? Listen as host Dmitri Vietze explores what the remote world of festival experiences will look like during and after the pandemic as the world shifts to a new normal.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

You'll get more than you bargain for in this episode, when BPI's Casandra Strauss moves from giving an overview of the Music & Tech Springboard Programme to providing a compelling list of categories that music tech companies can help solve in the music industry from A&R to music discovery among casual listeners. Think of British Phonographic Industry (BPI) as the UK equivalent of RIAA. Think of Strauss as an up and coming thought leader in music tech!  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

From panda-cams at the zoo to live acoustic guitar sets from the bathroom, OnNow.TV is a one-stop shop for all things livestream. Hear how  Co-founder Matthew Addell’s decades of experience in digital music led to creating the world's largest index of global live streamed events- in just a few weeks. Adell explains how the OnNow.TV platform helps viewers discover livestream events of all kinds happening around the world, while doubling streamers’ audiences. Matthew digs into how OnNow.TV removes friction from the fragmented livestreaming landscape, brings people together remotely, and lets streamers own their data.  How does he see the livestreaming market maturing even after the pandemic? Who will be the Justin Bieber of livestreaming content? How is the crochet industry like the music industry? What unlikely music tech developments is Adell excited by?  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Releasing and marketing music today generates tons of data. How do you make sense of all those Spotify streams, YouTube views, TikTok videos, Shazam searches, even Wikipedia pageviews? Chartmetric CEO Sung Cho explains how his company processes and visualizes publicly available data on 2.5 million artists to put all those numbers in context. Find out how Chartmetric helps artists, managers, indie labels, even A&R track the success of new music, surface trends before they’re even a thing, and focus their energy on what works. What does it take for a track to go viral on TikTok, and why is it such a powerful music discovery platform? What’s the deal with paid playlist promotion? How does Chartmetric track songs through “playlist journeys?” Find out why Chartmetric is a passion project for Sung after honing his data analytics expertise in mobile games and SaaS. Questions? Join Sung for an “Ask Me Anything” on Friday, 7/17 at 12pm PT / 3pm ET in the Music Tectonics App, a new social network for the Music Tech community. Find out more about Friday’s Music Tech AMArama and get the app at www.MusicTectonics.com/community The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Pandemic lockdowns revolutionized how people consume music overnight. After gathering and analysing the resulting data, Mark Mulligan of MIDiA Research offers his insights and predictions for the future of streaming, live events, and the unexpected blooming of new use cases for music. How have music fans’ need states changed, and how does the industry need to change to meet them? How will live streaming have to mature to become a significant revenue generator? Will the coming recession result in bouncebacks or carve outs? What can music tech companies do now to weather these seismic shifts?  Find out from Mark in a presentation recorded at our Isolate or Innovate forum. You don’t want to miss Mark Mulligan’s illuminating infographics. Find his slide deck in the Music Tectonics community app: https://app.musictectonics.com/ The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!