Music Tectonics

Remember the feeling of walking into an old school music store - rows of guitars, stacks of amps, and an afternoon to spend trying every instrument in the store? In this week’s episode, CEO David Mandelbrot shares how Reverb is recreating the experience with an online marketplace for new, used, and vintage musical instruments and gear.  Find out how their specialized expertise, expansive global inventory, and network of buyers and sellers helps Reverb cultivate a community of music makers from around the world. With verified effects pedals, synthesizers, guitars, keyboards, amps, and so much more, Reverb is empowering musicians with tools they need to succeed. Hear how Reverb fits into the flourishing ecosystem of services and platforms that allow musicians to be more independent than ever before. Tune in for an exclusive ticket giveaway for the 2021 Music Tectonics Conference.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

When Imogen Heap sees something she can’t do, she makes it happen. As an award-winning singer songwriter, producer, audio engineer, and industry pioneer, Imogen is breaking down barriers for artists to take control of their data and create music in new ways. Imogen explains that frustration motivated her to launch Mycelia, a play space to explore technologies around the blockchain using smart contracts to streamline payment distribution. She discusses how the successes of Mycelia led to the development of the Creative Passport, a data store where musicians and artists can collect and organize all of their data. Imogen shares her inspiration for the creation of Mi.Mu gloves, expressive, wearable controllers for electronic music used by chart topping artists including Ariana Grande. Imogen shares her vision for the intersection of virtual and augmented reality. How can a greater understanding and access of data help empower artists? Where can NFTs take us? Brainstorm the possibilities with Imogen Heap on this week’s episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

These days, once you hit play on your favorite track, you’re generating data, from Spotify analytics to recommendation algorithms on Youtube. This week, host Tristra Newyear Yeager sits down with industry leader and founder of Measure of Music, Christine Osazuwa to talk about the influence of data and analytics in the music industry. Christine shares the story of her rise to Global Marketing Director of Data & Insights at Warner Music Group, which all began with a life-altering Good Charlotte concert and learning to code in Myspace. Christine demonstrates the true power of making data work for you to make informed decisions and predictions. As a champion of equity and diversity, Christine shares her vision for greater representation in the music industry. How can industry leaders more effectively utilize data to mitigate bias? Tune in for more details about the 2021 Music Tectonics Conference.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

In this week’s episode, Stephen White, CEO of StageIt, sits down with host Dmitri Vietze to explore how Stageit, a global ticketed live streaming platform, is setting the stage for the future of virtual performances. Like poker chips or game tokens, StageIt has gamified ticketing and tipping to keep fans engaged and optimize the monetary value of live performances for artists. Discover how StageIt is creating more ways for the artists and fans to have authentic connections with backstage, behind-the-scenes content and opportunities to win exclusive prizes on the tipping leader board. Find out why much like the dawn of televised sports, Stephen White predicts the future of live music is hybrid, both virtual and in person. How will these shifts affect audience demographics? How can artists embrace their creativity with decreased days on tour? Get Stephen's take on hot topics like NFTs and gamification. Tune in for exclusive information about the 2021 Music Tectonics Conference. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

In this week’s episode, Dmitri Vietze sits down with Ed Vincent, founder and CEO of  the 2020 all-star startup, festivalPass. festivalPass is a global marketplace and subscription service for live events, partnering directly with ticketing companies, venues, and promoters to cultivate live events from concerts, film, comedy, sports, food, wine, and more. Find out how festivalPass is mitigating the “cannibalization” of the full price ticket while still ensuring that consumers can access affordable live music experiences. Ed explores how to maximize the subscription model by identifying and optimizing the financial behavior of Millennials and Gen Z. How will NFTs and other crypto-assets tie into the live event space? How can new music industry startups maximize new investment through crowdfunding models? Tune in to this week’s episode for an exclusive announcement for the 2021 Music Tectonics Conference.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Have you ever had chills listening to a song that really resonated with you? In this episode, Tristra Newyear Yeager sits down with Dr. Psyche Loui to explore what the heck is happening in our brains when we listen to music. What technology are scientists using to navigate the unique intersection between psychology, neuroscience, and music? Find out how fine tuning atmospheric music can enhance certain brain frequencies and trigger specific brain activity, such as sustained attention. Discover how the latest tech advancements in connected brain listening have helped improve working memory in elderly patients. How will a more complete understanding of our neurological response to music influence the music content created? Will we be tuning into Spotify playlists of brain based compositions in the near future? Listen to find out! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

From MTV to the dawn of Youtube, music videos have become an essential medium for artists to promote their music and invite fans into immersive experiences of music, dance, fashion, and more. In this episode, J.P. Evangelista joins Tristra Newyear Yeager to discuss how Vevo, the world’s largest music video network, continues to bring premium value to music music videos as a medium as consumer habits and devices evolve. Learn how Vevo is maximizing the full commercial and promotional value of music videos, while leading the way with the latest music industry trends. Find out how connected TVs are changing the way we experience music video content, and how Vevo’s new Moods use AI sentiment analysis to enhance those experiences. Get J.P.’s thoughts on the tricky nature of curation algorithms and his predictions for the future.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Songwriting is the heart of the music production process and with the soaring demand for music content, there’s never been more opportunity for songwriters. John Cesario (JC) and Jonathan Stone join Tristra Newyear Yeager to discuss how Rocket Songs has cultivated the first global marketplace for songwriters to license their work directly to artists. Find out how Rocket Songs is finding new ways to virtually recreate the songwriting experience while connecting artists and songwriters from around the world. John and Jonathan delve into the biggest challenges facing songwriters and explore the most effective methods for monetizing your catalog. How will the expansion of automated sample licenses and virtual collab sessions empower today’s songwriters? Find out on this week’s episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Today’s artists wear many hats from manager to social media marketer to advertiser and more: Beatchain is giving them the data science and digital marketing tools they need to succeed all in one place. Discover how Beatchain is actively and continuously reacting to the market space to determine what tools artists really need to reach their fans and make sales. Find out how state of the art tools such as Fanbuilder, Insights Overview, and Hypelinks allow artists to more efficiently gather relevant data to make informed marketing decisions and more effectively convey their narrative. Get Luke and Ben’s unfiltered take on how top social media and discovery platforms such as Instagram and Spotify are falling short of artists needs. What kind of content is getting the most engagement and how does genre influence the way artists interact with their fans. Find out this and more on this week’s episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Dust off your record players, because it's time to talk vinyl—and CDs and cassettes! The pandemic has brought challenges across the music industry for retailers, manufacturers, and distributors of physical music formats, but AMPED hasn’t missed a beat! Irregular host Tristra Newyear Yeager sits down with Jocelynn Pryor to discuss how AMPED is connecting independent artists and local retailers with effective ecommerce networks and distribution strategies, including production of collectible variants, to meet the current growing demand. Jocelynn explores how the cultural shift to items of nostalgia and tangible engagement during lockdown have influenced the recent explosion of vinyl. Will we be listening to sea shanties on vinyl soon? Find out on this week’s episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!