The Story of a Brand

CommerceFocused Media, Inc.
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Nov 19, 2022 • 57min

Univer.se - Bring Your Website Vision to Life (No coding required)

This episode is brought to you by Sendlane.   Joseph says, “Universe is an app on your phone that allows you to build a totally custom website in minutes with no technical skill or capital required. And you can make any kind of website. But more often than not, people are making website for their new brands. So if you are an upstart fashion designer or you make ceramics or you are a baker, you now have a tool that allows you to bring that brand into the world to shape a presence online that looks exactly like your creative vision.”   He goes on to say, “It also allows you to facilitate commerce. So we built our own commerce engine that is far easier to use than any other tool. It's completely mobile first, so you can do it entirely on your phone. You can build an inventory, transact and ship goods all from our service. So it's a website builder, but really it's a business in a box.”   Today, we interview Joseph Cohen, Founder & CEO of Univer.se. Univer.se is the first website builder and commerce platform built for mobile devices.   We discuss:   * Why he’s grateful * Creating something from nothing is overcoming inertia * Overview of the app and origin story * Why it’s more like a business in a box * Inspired by Snapchat and Instagram * Building a platform for the iPhone generation * How do you empower and encourage people to create? * Why it’s like Internet Legos * How it works, code blocks and support * Case studies of brands that have launched on Univer.se * Why influencers love it and why it’s unlike any tool on the market * Why the world needs creators   Join Ramon Vela and Joseph Cohen, as we break down the inside story of Univer.se on The Story of a Brand.   For more on Univer.se, visit: https://univer.se/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 16, 2022 • 1h 15min

Get Joy - Feed Your Dog as if They were Family

This episode is brought to you by Sendlane.   Tom says, “we didn't want to create a company just to be in the pet space. I wanted to create a company that really affected the lives of people and the animals inside the home through great fresh nutrition. And I knew if we could do that brick by brick, by bringing amazing, fresh nutrition both in fresh meals that we cook here in our kitchens, or our freeze-dried raw, or our organ treats. If we brought great nutrition to these animals who give us nothing but love and care for us all the time, then I knew we could make the household actually a better house, a better environment because people are living a healthier life.”   Today we interview Tom Arrix, Founder and CEO of Get Joy. Get Joy’s holistic dog wellness experience offers fresh full meals, Fresh Freeze-Dried full meals fresh toppers or mix-ins, Freeze Dried Organ Treats, chews including 100% all natural bully sticks and naturally shed Elk + Deer Antlers.   We discuss:   * His gratefulness for his family * The concept of the Fox Hole and why they use it internally * Overview of the brand and origin story * Story about his dog with lymphoma and how the doctor influenced him * Process foods and dog nutrition * Why his team is so important to the brand and mission * Breakdown of Get Joy recipes * What does their customer avatar look like? * Their focus on dog gut health and why it’s crucial * Discuss on new and future products including telehealth, supplements * And more…   Join Ramon Vela and Tom Arrix, as we break down the inside story of Get Joy on The Story of a Brand.   For more on Get Joy, visit: https://getjoyfood.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 14, 2022 • 50min

Belgian Boys - Deliciousness Baked In

This episode is brought to you by Sendlane.   Anouck says, "Is there something important about making them in Belgium? I think the importance is about quality. And right now we are achieving this quality in Europe. We, as a brand, have decided on behalf of the consumer to never lower our quality. That is something that our brand stands for. I don't know if our consumer knows where our products are made? They buy it because it tastes delicious. It's better quality and the fact that it's made in Belgium is added value."   Today we interview Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is a Woman Owned brand, with a majority female workforce that produces delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide.   We discuss:   * Her gratefulness for her brother who helped with mindfulness * Overview and origin of the brand * Learning from mistakes * Why they make their product in Belgium * How they broke through the competition * Their journey with retailers * Advice for other founders, including dealing with naysayers, ask for advice, learn from tough experiences * New products and more…   Join Ramon Vela and Anouck Gotlib, as we break down the inside story of Belgian Boys on The Story of a Brand.   For more on Belgian Boys, visit: https://www.belgianboys.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 14, 2022 • 1h 6min

Walden - A Gym for the Meditative Mind

This episode is brought to you by Sendlane.   Eddie says, “it’s like going to gym, a gym for your mind. And in the beginning, no one enjoys exercising when they first start. Obviously, there are a few exceptions, but the same is true with meditation. It's really, really freaking hard to develop a meditation practice. But once you do, and once you're doing it, you sort of get runners high and it becomes this sort of beautiful practice and you have a beautiful relationship with your cushion or your bench because you're sitting on it for so long.”   Today we interview Eddie Cohen, Founder of Walden. Walden creates products to inspire ritual, encourage the present moment, and honor tactility. Their products help create space for the self.   We discuss:   * Why he’s grateful * The story of his 10 day meditation retreat and what he learned * Arriving at a fork in the road with his career * An overview of the brand and the difficulty in launching * Product philosophy and the story behind the Candle clock * Product reviews including meditation cushion, bench, essential oils, aromas, and timer * His thoughts on meditation apps like calm * Plans for the future * How has meditation helped him * Why design is so important to him * Building a brand from an idea * Quite hours and rituals * Why gratefulness is so important   Join Ramon Vela and Eddie Cohen, as we break down the inside story of Walden on The Story of a Brand.   For more on Walden, visit: https://walden.us/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 11, 2022 • 55min

UNiTE Food - Using Food as an Instrument of Inclusion

This episode is brought to you by Sendlane.   Clara says, “taste is paramount in terms macros or nutrition content. For me, it's always been about being under 200 calories, 10 grams of protein, high fiber. All the things that a nutritionist would tell you to look for because my product has to do a job. It's not just a fun snack. Even though it is fun and it's fun to eat, it has to actually keep you full. It has to get you through mid afternoon slump or get you from breakfast to lunch and keep you full.”   Today we interview Clara Paye, Founder of UNiTE Food. Their mission is to UNiTE people using food as an instrument of inclusion. They make globally inspired flavors with wholesome, gluten-free ingredients and superfoods for a nourishing, high-protein snack.   We discuss:   * Her gratefulness for her media exposure when they launched * Her experience launching the brand during the pandemic * How she went from plumbing to Food & Beverage * The origins of the brand * Her lessons learned in launching a retail brand * Her retail partner strategy * An overview of her products, including flavors and recipe philosophy * How her bars are a tool for wellness and more * Why she believes that wellness can be profitable * Advice for founders of food & beverage brands * What Clara’s most proud * Her struggles with ADD * And more…   Join Ramon Vela and Clara Paye, as we break down the inside story of UNiTE Food on The Story of a Brand.   For more on UNiTE Food, visit: https://unitefood.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 10, 2022 • 1h 3min

FightCamp - Where Fitness Has Never Been More Fun

This episode is brought to you by Sendlane.   Khalil says, "we're looking for people to be engaged and excited about their fitness lifestyle & wellness. If people can make it into a lifestyle where it transcends what happens within that hour that they work out and becomes part of their identity, this is where we see people stick with our fitness routine for a very long time."   Today we interview Khalil Zahar, Co-Founder & CEO of FightCamp. FightCamp delivers the most exhilarating and effective form of home fitness through interactive boxing workouts, streamed to your device on demand.   We discuss:   * His gratefulness for his parents for how they raised him * Overview of the brand & mission * The first iteration of their company, including how they originally worked with professional and Olympic athletes and their pivot to the consumer market * Challenges in moving to a consumer model * Providing a path for people to get better fitness instructions and results * Why they want to introduce people to boxing culture * Misconceptions with boxing workouts and why it works your full body * The future of FightCamp, including a system that tracks other exercises * Their community on Facebook   Join Ramon Vela and Khalil Zahar, as we break down the inside story of FightCamp on The Story of a Brand.   For more on FightCamp, visit: https://joinfightcamp.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 10, 2022 • 60min

Corso - Carbon Offsets + Shipping Protection for Shopify Brands

This episode is brought to you by Sendlane.   Paul says, “for us shipping protection is a white glove experience that you as a consumer can add at the checkout level to your cart that helps protect you against lost, theft, damage, basically anything that could happen in transit, but also offset 100% of the carbon that's associated with your order.”   Today we interview Paul Bartholomew, Co-founder & Chief Growth Officer. Corso provides carbon offsets + shipping protection to Shopify brands.   We discuss:   * His gratefulness for his wife * Overview and origins of Corso and why they are merchant focused * Why post-purchase is so vital * How brands can be more sustainable * Trends that they see in the market, including sustainability, outsourcing, and more * Advice for entrepreneurs, including trusting your team * Advice on growth * How Corso works with brands, including onboarding, fees * Their new upcoming suite of products   Join Ramon Vela and Paul Bartholomew, as we break down the inside story of Corso on The Story of a Brand.   For more on Corso, visit: https://www.corso.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 8, 2022 • 22min

QPilot - How to Create a Better Subscription Program

This episode is brought to you by Sendlane.     Matthew says, “regardless of your industry, if you’re thinking about subscriptions or if you're already doing subscription, you should, think about and collecting data on these two things: one, what people like or don't like and two, the reason people subscribe and why people cancel. Understanding those two components is critical because they can influence each other immensely.” Today we interview Matthew Holman, Co-founder & Head of Growth for QPilot. QPilot unleashes Scheduled Shopping like Subscribe and Save or Automated Replenishment to work with any platform and any customer experience. In this episode, we’re given trends & insights and strategic and tactical best practices that you can use right away to enhance and grow your subscriptions. We also cover some growth advice for other SaaS companies. We discuss: * His gratefulness for his opportunity to join QPilot * Overview and origin story of company * SaaS growth advice, including building with the customer * Trend and insights in subscription, including growth, popularity, and fatigue * Best practices including what data you should collect, flexibility, LTV, and how you should approach problems with your subscription strategy * People subscribe because they love your product, but why do they cancel? Hint: customer experience. * How long, on average, do people stick around? * Why they prefer percentage versus usage fee * Their launch checklist * How to prepare for a subscription strategy * Why they don’t like the term subscription instead they like “Scheduled Orders” * How to work with QPilot Join Ramon Vela and Matthew Holman, as we break down the inside story of QPilot on The Story of a Brand. For more on QPilot, visit: https://qpilot.cloud/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
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Nov 5, 2022 • 49min

Vitafive - The World of CPG According to Nik Hall

This episode is brought to you by Sendlane.   Nick says, “this is how I look at Consumer Packaged Goods (CPG). CPG is incredibly difficult. We all know it. Everyone that's in it know’s it's really, really difficult. You’ve got business-to-business (B2B). The brand to the retailer. You got business-to-consumer (B2C) sales, which is direct to consumer, Amazon, anything like that. And then you have B-to-B2C.   He goes on to say, “So when you sell to Sprouts or Kroger or Target or whatever it may be, how do you then get a consumer product off of the shelf? Yes, you've sold it to Target. Target is now buying your inventory, but if consumers don’t buy it, you're going to have to pay for it again. You're going to have to buy it back with less of an expiration date and so on. That's where it gets really, really difficult.”   In today's interview, we have a return guest and friend of the show (episodes #383/384), Nik Hall, Founder of Vitafive. Vitafive is on a mission is to provide high-quality, benefit-based supplements in eco-friendly packaging!   In this episode, we’re given a behind the scenes look at the products we love to buy, whether it’s online or at a retailer, and the challenging environment entrepreneurs face bringing products to market.   We discuss:   * His gratefulness for his wife * Overview & update of Vitafive * How retail has changed * Why he believes in selling more to less retail stores * Why you should not do consignment * How to start with retail, including starting local and test * How to get more sales through retail * Why channel strategy is critical * Growth versus profitability * Advice to CPG founders, including pricing strategies and if you don’t think you can do it, don’t! * And more…   Join Ramon Vela and Nik Hall, as we break down the inside story of Vitafive on The Story of a Brand.   For more on Vitafive, visit: https://vitafive.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

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