The Story of a Brand Show

This episode is brought to you by Sendlane. Cara says, "there's been a fundamental shift in society, right? We now know that people are thinking differently about where their money goes. They want to have the planet in mind, or their own values in mind. They might be vegan or a woman who's thinking about like how to empower other women. Or they are from a minority community. Bottom-line, where I put my dollars matter. And this has motivated my co-founder and I, much like a lot of other millennial moms with all the spending power in their homes." Today, we interview Cara Oppenheimer, Co-Founder of Goodbuy. Goodbuy is a chrome browser extension and website that's on a mission to make shopping "feel good" by making conscious shopping easier online for consumers looking to shop their values and support small businesses. We discuss: * What she's grateful for * The problems and challenges with shopping online * Overview and origins of the brand * Why it matters where you spend your dollars * The shift in the online consumer mindset * Why consumers want to feel heroic again * There website, chrome extension, and how it all works * How small businesses get on Goodbuy - It's Free! * Why all consumers should install the Goodbuy chrome extension on the computers * And more… Join Ramon Vela and Cara Oppenheimer as we break down the inside story of Goodbuy on The Story of a Brand. For more on Goodbuy, visit: https://www.trygoodbuy.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Kyle says, "Founders have a superpower. There's a reason they've gotten a brand to a certain size. Usually, that superpower has to do with product and product creation. Unfortunately, a lot of the CEOs and founders end up getting caught up in a lot of things that they're not good at. It's not their background, it's not their experience. And so if they're unable to invest the capital to buy a genuine expert in that area of business, let's say in wholesale, then they're really left exposed. They may get the orders because they're great salespeople. But when you get that order, then you gotta place the product, then it's gotta sell through. There's a lot to deal with." Today, we interview Kyle Widrick, Founder & CEO of Win Brands Group. Win is a modern holding company that specializes in buying and building brands that matter. We discuss: * What he's grateful for * Overview of Win Brands Group * A look back to 2022 and COVID * What brands have been through in the last few years * A forecast of the 2023 environment for brands * His focus on 2023 and why profit is the ultimate leverage * The 3Ps of of wholesale and being successful in retail * The opportunities in 2023 * A review of their portfolio including Qalo, Gravity, Love Your Mellon * The Win Brands Group criteria for acquiring a consumer brand * And more… Join Ramon Vela and Kyle Widrick as we break down the inside story of Win Brands Group on The Story of a Brand. For more on Win Brands Group, visit: https://www.winbg.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Kristina says "when a company offers our program for new parents to employees and the spouses of employees, it speaks volumes about the culture of that company and shows that they really care about their employees and, and want the best for them. In the end, when an employee takes advantage of our services, they're that much better employee when they return because employees no longer have to choose between having a family or having a career." Today, we interview Kristina Harris, Operations Manager of Limerick. Limerick promotes healthy families by providing researched based breastfeeding information and products to families. We discuss: * What she's grateful for * Overview and origin of Limerick * Why she inspired the birth of the company * The reasons for the company's longevity * How a company shows it cares for its employees * Breast pump breakdown, including features * The airport story and other customer examples * Limerick for consumers and Limerick for business - a breakdown * Post partem depression, anxiety, OCD and more * What services provide they provide? Join Ramon Vela and Kristina Harris as we break down the inside story of Limerick on The Story of a Brand. For more on Limerick, visit: https://limerickinc.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Raed says "people arrive at open and they have an experience that gives them a taste and an understanding of where this can go… Maybe five minutes every morning and you get to choose. Maybe you engage with meditation every morning or breath work every morning, or movement. And as you build the momentum, Open builds the momentum within you… And you're not alone in this journey, you're doing this with your friends and with a broader community of Open practitioners and hopefully over time, that journey looks like one that is unique and individual to you." Today, we interview Raed Khawaja Co-founder & CEO of Open. Open is a social space for meditation, movement, and practice — on and offline. They blend old and new to bring you to the here and now. Their hybrid method strengthens the mind-body connection. We discuss: * Why he's grateful * Overview and origin of Open * Why promote mindfulness? * His personal journey and what's going on in the world * Writing a plan for the next 10 years of your life * Why we should have learned this as children? * Why do people try to avoid los? * How people can train for resilience * What does the journey with Open look like? * Their studio in Venice, California * Last word: "call that presence that mad you feel great" Join Ramon Vela and Raed Khawaja as we break down the inside story of Open on The Story of a Brand. For 30 days free of Open visit: www.withopen.com/STORYOFABRAND Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Robert says, "we surround ourself with objects that we gravitate towards. We define our ourselves by the things we buy, put on our body, drive, what we live in, what we use. And so that emotional relationship that people have with things has always fascinated me. And, ultimately, that's why I get paid is that we try to and move above function and purpose, which is very important, and get to that layer of emotional connection and desirability that people have with things. That drives a lot of my work and the work of my team here." Today, we interview Robert Brunner, Founder & Creative Director of Ammunition. Ammunition is a design studio dedicated to bringing products and services that matter to market. We discuss: * His gratefulness practice and who he's grateful for? * An overview and origin of the Ammunition * His upbringing, caught between an engineer father and an artist mother * Why the relationship between people and things has fascinated him * Why everything we do is defined by product designers and their designs * The story of Beats by Dre * The challenges to designing a great product * Why something new and innovative is expensive * A teaser on his second book currently being worked on * Why risk should not be a four letter word * The reinvention of everyday things * What market areas are ripe for innovative products * Last words and how to work with him Join Ramon Vela and Robert Brunner as we break down the inside story of Ammunition on The Story of a Brand. For more on Ammunition, visit: https://ammunitiongroup.com/ Checkout his book: Do You Matter? How Great Design Will Make People Love Your Company, by Robert Brunner Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Liz and Erica say, "we are very grateful for how this community and this country have welcomed us. The opportunity here is real. We have talked about how important it is to share a piece of our culture. We are neighbors, yet so many people have not really tried authentic Mexican food. Usually when they think of Mexican food, they think of the fast-food chains. So we are very committed to not only providing authentic Mexican food but sharing a piece of our culture through food." Today, we interview Liz Gonzales Lara and Erica Arteaga, Co-founder of Dos Amigas. Dos Amigas is a woman and minority-owned business specializing in authentic Mexican food delivery to homes and businesses throughout Metro Denver. We discuss: * Why they are so grateful * Overview and origin of the brand * How they got started during the pandemic * The challenges they face with logistics, recipes, and getting the word out * Why they joined an accelerator program and how it helped them * Sharing a piece of their culture * What makes them proud about running Dos Amigas? * Why they must get a stamp of approval from their mother * Plans for the future, including expanding regions and possibly retail * Advice for other founders * New products and where to buy Join Ramon Vela, Liz Gonzales Lara and Erica Arteaga as we break down the inside story of Dos Amigas on The Story of a Brand. For more on Dos Amigas, visit: https://dosamigas.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Stefanie says, "nowadays people are thinking about their health and are looking to make changes, and incremental changes are totally fine too. It is like our Agua Fresca. It will not be totally sugar free, but it will not have the dyes and the artificial ingredients that you find in other brands. This is an incremental change that you can make and still have something that's enjoyable." Today, we interview Stefanie Garcia Turner, Founder of TUYYO Foods. TUYYO Foods is a modern line of Latin American foods and beverages made with real ingredients. Their current products consist of powdered Aguas Frescas ("fresh waters" a staple in many cultures, traditionally made by blending fresh fruit, water, and sugar together) and Cafecito- instant Colombian coffees. We discuss: * What she's grateful for * Overview and origin of the brand * Her background working at Whole Food Brands and helping brands get into retail * Her background in working with celebrity CPG brands * Why she is bootstrapping the brand * Her advice for Founders including accounting, managing inventory, channels, and more… * A review of her products, including ingredients, how to consume them, and her future plans * And so much more… Join Ramon Vela and Stefanie Garcia Turner as we break down the inside story of TUYYO Foods on The Story of a Brand. For more on TUYYO Foods, visit: https://tuyyofoods.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Kit says, "the core demographic for us are people in their 30s who understand that in order to keep moving as they want to move and feel as great as they can, they have to do the right things. They have got to train in a way which is going to keep them safe, improve every aspect of their performance and obviously have a bit of fun along the way." Today, we interview Kit Hawkins, CEO and Founder of BLOCK Training. BLOCK Training is an athletic training system that helps you perform at your best while reducing the risk of injury. Created by NBA legend Steve Nash and his team of world-class sport performance coaches. It's now available for athletes of any age and ability. We discuss: * Why he's grateful for his wife and the mindfulness knowledge she shared with him * Advice for other founders on using mindfulness * How mindfulness helped his business * An overview of BLOCK Training and its origins with Steve Nash * His background in the music industry and entertainment * How he met Steve Nash and how the training developed * The BLOCK Training customer - who are they * A review and breakdown of the BLOCK method and philosophy * How the program works and is there equipment needed * Why it's science and evidence based * How they will help you make working out and health a habit * And more… Join Ramon Vela and kit Hawkins as we break down the inside story of BLOCK Training on The Story of a Brand. For more on BLOCK Training, visit: https://blocktraining.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Jing says, "Plants By People was founded in the thick of COVID when we were all feeling vulnerable in the face of the unknown virus. So we launched this line of organic fruit and botanical beverage blends as a wellness boosting alternative to tea, coffee, and ready to drink beverages. They're packed with naturally healthy ingredients with super food adaptogens and low sugar, so we also support diabetic and low sugar lifestyles." Today, we interview Jing Dipiero, Founder & CEO of Plants By People. Plants By People is a woman-owned plant-based food and beverage brand that brings ancient plant medicine to life with modern health science. Their tasty and transformational plant-powered wellness tonics incorporate superfoods and adaptogens into your day in an easy and ethical way, bringing you a bit more energy, and a bit more joy. We discuss: * Why she's grateful for her husband * An overview of Plants By People brand * How she learned about herbal medicines and its focus on the whole individual * Her focus on functional ingredients, including botanicals * Breakdown of the different products, their ingredients and benefits * The various ways to use the products, including a use case study from her kids * And much, much more… Join Ramon Vela and Jing Dipiero as we break down the inside story of Plants By People on The Story of a Brand. For more on Plants By People, visit: https://www.plantsbypeople.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Kat and Phoebe say, "So I think the new breed of sustainable brands is starting to be more performance focused and strive for a reasonable price point. Then they add on the sustainable side of things. This makes it easier for consumers to switch. And I think that's why more and more consumer are switching. Hopefully, we're helping to bring about that change and help establish that sustainable products are actually better products, more premium products with better performance." Today, we interview Kat Dey, Co-founder and President and Phoebe Yu, Founder & CEO at Ettitude. Ettitude is a fabric innovation and lifestyle brand making the world's softest, most sustainable materials with their proprietary CleanBamboo™. We discuss: * What they are grateful for * Overview and origin of the brand * Why they are eco focused * Their patented technology as a competitive advantage * Ettitude's high rating as a B-Corp * Why Bamboo and why it outperforms other fabrics * The benefits of bamboo such as better sleep and anti-microbial * Why cotton is bad for the environment and consumers * A review of their products, including bedding as their flagship product * Other fabrics, including Vegan Cashmere * Corporate gifting and their Oeko-Tex standard certification, which keeps your baby safe * And so much more… Join Ramon Vela, Kat Dey, and Phoebe Yu as we break down the inside story of Ettitude on The Story of a Brand. For more on Ettitude, visit: https://www.ettitude.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!