The Story of a Brand Show

This episode is brought to you by Sendlane. Kristoffer says, "one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking. Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates delicious donuts with magical macros 🍩. 3g Net Carbs and 1g sugar. They are made with wholesome ingredients like almonds and soluble tapioca fiber and are naturally sweetened. We discussed: * What he's grateful for * Closing his first business and how it affected him * Carrying armor and building a wall from feeling emotions * Why comparison is the thief of joy * How to recover from bankruptcy, closing a brand, and finding yourself again * Avoiding playing it small and overcoming imposter syndrome * Why entrepreneurs struggle with "not being enough" * Understanding the difference between "fear and intuition" * Why he stopped drinking alcohol * Having self-compassion for yourself * Starting fresh with Good Journey * Creating a delicious donut * Lessons learned that he is now applying to his brand, Good Journey * And more… Join Ramon Vela and Kristoffer Quiaoit as we break down the inside story of Good Journey on The Story of a Brand. For more on Good Journey, visit: https://www.goodjourneyfoods.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Ethan says, "Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into fitness, they could be into renovation. There's people that are passionate about it and want to talk about it. And so I would say it can be done in every single space. There are spaces where it's a more natural fit, but it can be done any where." Today, we interview Ethan Song, Founder & CEO of RareCircles. RareCircles is a membership and experiential loyalty platform, powering the world's best communities. We discussed: * What he's grateful for * His previous brand, Frank & Oak, and how it informed his new venture * What worked in the early days of Frank & Oak around community? * The challenges of building community and why more brands aren't doing so * What is the easiest way to build communities * A walk through the RareCircles platform and what it does * Who do they work and how to onboard? * Why building a community can fit with any sector and brand * And more… Join Ramon Vela and Ethan Song as we break down the inside story of RareCircles on The Story of a Brand. For more on RareCircles, visit: https://www.rarecircles.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Michael says, "If you are eating more clean three to five days in a row, you're gonna feel a major difference. Three to five days, that's it. You don't have to do it for years and years. It's obviously better. You're gonna feel better. Just doing it for three to five days, you're gonna feel a major difference. You're gonna feel lighter, you're gonna feel less bloated. You're gonna feel more clear, more productive, more energy. And that's what it is. That's what true health is about, feeling your best." Today, we interview Michael Kuech, Co-founder of Your Super. Their mission is to make the world a healthier and happier place by providing natural, organic, and delicious products. Their mixes include Superfoods which are plant-based foods that contain high amounts of micronutrients, minerals and vitamins. We discussed: * What he's grateful for * He tells us about his Cancer diagnosis and how he recovered * Why 50% of Cancers are diet related and what to do about it * How to make a connection between what you eat and how you fee * Their book: Your Super Life: 100+ Delicious, Plant-Based Recipes Made with Nature's Most Powerful Superfoods * How to super charge your meals and the power of Detoxing * Why they want to be a vehicle for change * And more… Join Ramon Vela and Michael Kuech as we break down the inside story of Your Super on The Story of a Brand. For more on Your Super, visit: https://yoursuper.com/ Get the "Your Super Life book" at your favorite bookstore: Barnes & Noble, Booksamllion, Target, Amazon, Walmart, etc. Follow them on IG on @kristelandmichael and @yoursuperfoods. Learn more on kristelandmichael.com and yoursuper.com. Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Kelley says, "I was just astounded. What guy is educated enough about skincare to understand what these products are? There's nobody that I know in America that is in my sphere of friends or business people that would understand any of this, and I sure didn't. But big cosmetic companies really thought that they could market skincare to men how they market for women. And it just didn't work out very well. That's why Tiege has been so successful. Our tagline is Uncomplicated Skincare for men." Today, we interview Kelley Thornton, Founder & CEO of Tiege Hanley, Inc. Tiege Hanley is an uncomplicated skin care company for men, with the sole mission of taking out the guesswork by giving you every product you need and nothing you don't. The products are not only high quality but are affordable as well. We discussed: * What he's grateful for * The difficulties of building a business and lessons learned: Purchase Point story * What is entrepreneurship PTSD? * How he's applied previous lessons learned to Tiege * Building a voice in the market * Spotting cultural changes to find a market opportunity * Break down of ingredients and COGS * Why they produce their own products and why it's a competitive advantage * How their recycling efforts cost them more money but worth it * What the future holds for Tiege, including TV spots * And more… Join Ramon Vela and Kelley Thornton as we break down the inside story of Tiege Hanley, Inc. on The Story of a Brand. For more on Tiege Hanley, Inc. and to get a 30% discount, visit: https://tiege.com/storyofabrand Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Chelsea says, "I think what we're seeing is everybody's looking at every area for ways to tighten their budget and their marketing dollars. And what is exciting about what's possible with D2C is you're still seeing this pushback into stores, but those that have invested well into D2C, realizes it influences the store purchase." Today, we interview Chelsea Jones, Co-founder of Chelsea & Rachel Co. One of only five woman-owned Shopify-Plus Preferred Partners in the world, Chelsea & Rachel, Co has a proven track record of delivering increased sales for eCommerce clients. Focused on consumer food and wellness brands, Chelsea & Rachel, Co., is quickly leading the path on UX/UI design and custom Shopify development for enterprise brands looking to make a significant impact. We discussed: * What she's grateful for * Her origin story and overview of Chelsea & Rachel * What to do when you feel stuck * How do you raise kids when you're a mom and entrepreneur? * The big trends in the market * Current challenges faced by brands and solutions * What's working and what's not working * What type of brands does she work with * Why everything starts with strategy * And so much more… Join Ramon Vela and Chelsea Jones as we break down the inside story of Chelsea & Rachel Co. on The Story of a Brand. For more on Chelsea & Rachel Co., visit: https://chelseaandrachel.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Liz says, "Perky plant is a hundred percent organic fertilizer in an easy-to-use shaker bottle for house plants. So picture your spice jars that are sitting in your kitchen right now but full of organic fertilizer for those house plants. You can just put it on your counter, put it on your shelf next to your plant, and it's a reminder to feed your plant and keep it healthy." Today, we interview Liz Murphy, Co-founder & CEO of Perky Plant. Perky Plant is a plant food additive made of organic, water-soluble nutrients and bio-stimulants that make your plants as Perky as can be. Perky Plant comes in an easy-to-use shaker bottle that makes watering fun! We discussed: * What she's grateful for * Working & learning for established entrepreneurs * The road from intern to Co-founder & CEO * Attending college and running a brand: how she manages the hustle * Identifying the market opportunity * Overview and mission of Perky Plant * Working with influencers * Advice for college students * Last words on mental health and plants * And more… Join Ramon Vela and Liz Murphy as we break down the inside story of Perky Plant on The Story of a Brand. For more on Perky Plant, visit: https://perkyplant.co/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Gracia & Benjamin say, "from a skin perspective, most people think of skin as something that they should treat from a topical standpoint. Skin is our largest organ. Our gut is really the place where every single health practitioner, every human, everybody should focus first." Today, we interview Gracia Walker and Benjamin Silver, Co-founders at BROC SHOT. BROC SHOT is a daily shot for beauty, body + brain powered by a certified broccoli sprout powder formula that the TGA (Australia's version of the FDA has even approved) as a medicine. BROC SHOT contains broccoli sprouts which contain the highest amount of the active compound, sulforaphane, of any vegetable–50-100x more than mature broccoli. Sulforaphane is clinically proven to fight free radicals that cause cell damage and premature aging, detoxify the body from pollutants, stabilize and strengthen the gut barrier to enhance immunity and normalize bowels, and improve and support brain function. We discussed: * What they are grateful for * The problem with many products: "bit of science, lots of marketing" * Sulforaphane: The magical compound and what it does * The 3 key functions of BROC SHOT: Gut health, inflammation, detoxification * Why you need to take it - Ramon's story * How cooking broccoli kills the Sulforaphane and sprouts are the way to go * Why beauty starts in the gut? * Collagen vs protein vs multivitamin vs sulforaphane * And more… Join Ramon Vela, Gracia Walker and Benjamin Silver as we break down the inside story of BROC SHOT on The Story of a Brand. For more on BROC SHOT, visit: https://brocshot.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Harry says, "I think the part about the company that really excites me is the things that we have done to provide resources and experiences for people to fulfill their full potential. We launched a mentoring program last year. Our goal is to personally one-on-one mentor, thousands of people, where we're providing them with one-on-one connection with outsiders, experts, mentors to help them overcome whatever's getting in their way of achieving what they want to achieve." Today, we interview Harry Arnett, Co-founder & CEO of MUNICIPAL. MUNICIPAL was created to inspire, build & showcase a community of self-made, unstoppable people. Simply put, MUNICIPAL is a mindset. It pushes you to make big things happen. Nothing is given. Everything is earned. Commit to your dream. Put in the reps. And be unstoppable. Co-founded by Mark Wahlberg, the Sport Utility Gear they create will give you the comfort, style and versatility that you need to pursue your full potential. We discussed: * What he's grateful for * Deciding to be an entrepreneur * Wanting the brand to be much more than a transaction * Mark Wahlberg and the brand ethos: be unstoppable & make big things happen in your life * His background and origin story * Redefining how people see and experience comfort * Their focus: clothing that says something about you * Their mentoring program and turning their ethos into reality * A breakdown of the materials and men's and women's line * What's he most proud of about the brand? * And more… Join Ramon Vela and Harry Arnett as we break down the inside story of MUNICIPAL on The Story of a Brand. For more on MUNICIPAL, visit: https://municipal.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Today, we interview Vanessa Barboni Hallik, Founder & CEO of Another Tomorrow. Another Tomorrow launched in January 2020 and are an end-to-end sustainable luxury ready-to-wear collection and platform. They have a transparency initiative that will ensure each of its products, particularly its articles of clothing, come with a tag equipped with a QR code. This QR code links customers to a product ID page that offers transparency on the history of the product. This includes the manufacturing location, shipping process, material composition, and more. Another Tomorrow believes that transparency is key in the fashion industry, and that this partnership is an excellent way to both gain trust with customers and inform them of its business practices. Another Tomorrow also launched a resale program, aimed at, in part, at reducing production of new clothes, which from their point of view, is the only way that resale can help fashion to reduce its overall environmental footprint. We discussed: * What she's grateful for * Her transition from Financier to Fashion * Why fashion was ripe for transformation * Fashion's problems the sustainability * Values that guide the brand: Animal, Human, & Environmental Welfare * Transparency and their Providence Journey * Treating Clothing as an Asset * Embracing Re-commerce as a way to produce less * A breakdown of materials used * Their Fashion * And the future of Another Tomororw Join Ramon Vela and Vanessa Barboni Hallik as we break down the inside story of Another Tomorrow on The Story of a Brand. For more on Another Tomorrow, visit: https://anothertomorrow.co/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode is brought to you by Sendlane. Aaron says, "My wife always reminds me that things always work out. I know that viscerally, I've lived that. I think as entrepreneurs, we get so deep in the weeds and the stress of the business and how many people are counting on us from our employees or investors, our customers that we forget that. It might have been Tony Robbins, that said everything always works out and if it hasn't worked out yet, it hasn't reached its full resolution. Life is not happening to us. We're not victims of external circumstance. Life is happening for us." Today, we interview Aaron Hinde, President and Co-founder at LIFEAID Beverage. LIFEAID's focus is on great tasting, wellness enhancing, and functionally driven supplement products. LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscious and performance-minded consumers. We discussed: * What he's grateful for * His financial collapse in 2008's Real Estate recession * Reframing your thoughts * The role of attitude and effort in our success * Why life is simple: make better decisions * What is negative soft talk, negative loops, and how to flip it to the affirmative * Breaking down the concept of the A.T.M. (Alignment. Trajectory, and Momentum) of life * How to build and keep momentum: "keep doing the little things" * Breakdown of beverage products including FITAID Energy + Sports Recovery Join Ramon Vela and Aaron Hinde as we break down the inside story of LIFEAID Beverage on The Story of a Brand. For more on LIFEAID Beverage, visit: https://www.lifeaidbevco.com/ Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Sendlane. Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!