The Story of a Brand Show

CommerceFocused Media, Inc.
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Jun 4, 2024 • 49min

Mad Rabbit - From Shark Tank to Tattoo Titans

In this engaging episode of "The Story of a Brand," Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry. Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success. The episode delves into the pivotal role of customer feedback in product development, the challenges of managing inventory, and the necessity of adaptability, especially during the COVID-19 pandemic. The brand offers 11 tattoo care products, including soothing gel, sunscreen, balm, lotion, body wash, tattoo glide, repair patches, and numbing cream, with plans to expand into piercing care. Their big focus is community building through social media and supporting tattoo artists. Selom also shares insights on future product launches. Join us for this insightful episode, in which Selom Agbitor illuminates the fascinating world of tattoo care and entrepreneurship. For more on Mad Rabbit, visit: https://www.madrabbit.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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Jun 4, 2024 • 58min

Wildling - Embracing Holistic Beauty with Wildling

In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand. We discussed gratitude, customer testimonials, exciting new product launches, and Wildling's dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients. Key Highlights: * The founders share heartfelt stories of positive customer feedback. * Emphasis on the significance of building strong customer relationships and community. * Introducing innovative products such as the Starnectar Jelly Cleanser and Moonbounce Plumping Moisturizer. * Detailed discussion on the use of natural ingredients and the influence of astrology in product formulation. * Exploration of facial Gua Sha tools and their benefits. * Incorporation of moonstone crystals and a reflexology spoon for enhanced facial massage techniques. * Availability of webinars and tutorials to help users understand facial maps and body points. * Promotion of a holistic self-care approach through guided practices. * Focus on plant-based ingredients like Sea Fennel and Bio Retinol. * Importance of customer feedback in refining and developing products. * Commitment to supporting the skin's microbiome and integrity. * Addressing conditions like Rosacea and Eczema with gentle, non-disruptive products. * Preference for whole plant extracts over essential oils to prevent skin sensitization. * And more! Tune in to discover how Wildling is revolutionizing the beauty industry with its holistic approach, ancient wisdom, and commitment to natural ingredients. Whether you're a skincare enthusiast or seeking a deeper connection with your self-care rituals, this episode offers valuable insights and inspiration. For more on Wildling, visit: https://wildling.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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Jun 3, 2024 • 49min

Elyse Oleksak - A Shark Ate My Bagel - How We Built Bantam Bagels

In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir." Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand. Ramon and Elyse delve into the highs and lows of entrepreneurship, highlighting the critical moments, personal sacrifices, and lessons learned along the way. They discuss the importance of human connection, the power of perseverance, and the necessity of taking risks to achieve control and success in business. Elyse recounts vivid stories, including a nerve-wracking yet triumphant appearance on Shark Tank and the challenges of balancing motherhood with a burgeoning business. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone who loves a good success story, this episode is packed with valuable takeaways and inspiration. Don't miss out on this engaging conversation; check out Elyse's book for more in-depth stories and insights. For more on Elyse Oleksak and her new book, "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir," visit https://howwebuiltbantambagels.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 31, 2024 • 53min

Memo Paris - The Emotional Resonance of Fragrance

In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris. From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy's story is a testament to the transformative power of belief and encouragement. Here are the key themes and highlights from our conversation: A Shift in Path: Discover how Molloy's university mentor, Nigel, played a crucial role in redirecting his career from banking to the vibrant world of fashion and fragrance. The Birth of Memo Paris: Learn about the inception of Memo Paris, a brand that has successfully expanded its reach to 60 countries. It offers fragrances that capture the emotional resonance of memories and destinations across the globe. The Emotional Resonance of Scents: Molloy discusses Memo Paris's unique approach to creating scents that evoke memories and emotions, a concept that gained even more significance during the COVID-19 pandemic. Creative Collaborations: Get an inside look at how Memo Paris stands out through its collaborations with poets and perfumers and Molloy's wife's significant role in overseeing the brand's creative direction. A Fragrance Wardrobe: Explore the concept of fragrances serving as a wardrobe for different moods and occasions and how Memo Paris prioritizes building enduring relationships with its customers. Join us as John Molloy takes us on a journey through the creation of Memo Paris, the art of fragrance making, and the profound impact that encouragement can have on redirecting one's career path and life. For more on Memo Paris, visit: https://us.memoparis.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this. * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 31, 2024 • 1h 2min

Masami - Secret to Having Healthy, Manageable, Beautiful Hair

In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products. Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of clean and sustainable indie beauty and wellness brands currently featured in a pop-up store in Palm Springs, California and around the country. Lynn also discusses her battle with breast cancer and how running Masami helped her maintain a sense of normalcy and purpose. She emphasizes reprioritizing and maintaining a growth mindset during challenging times. Lynn explains how Masami's products, featuring the hero ingredient Mekabu, provide hydration without leaving hair limp or greasy. She stresses the importance of consumer education about product ingredients and avoiding toxic chemicals found in many mass-market brands. We ended our conversation discussing the role of small brands like Masami in promoting cleaner, safer beauty products. For more information, visit Masami's website at: https://www.lovemasami.com/ Follow the Conscious Beauty Collective on Instagram at @consciousbeautycollectiveshop If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this. * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 29, 2024 • 1h 4min

Afia - Transport Your Tastebuds to the Eastern Mediterranean

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods. With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings at Texas farmers markets to a successful retail launch, her story is a testament to the power of perseverance, strategic thinking, and a commitment to values. Farrah Moussallati Sibai's journey with Afia Foods is more than just a business success story; it's a narrative about overcoming adversity, embracing community, and remaining steadfast to one's values. Through her experiences, listeners can find inspiration, practical advice, and the motivation to pursue their dreams, no matter the industry or starting point. Join us for another deep dive into the stories of entrepreneurs making a difference in their communities and the world. For more on Afia Foods, visit: https://afiafoods.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 28, 2024 • 1h 11min

Cien Chiles - Adding Flavor to Anything and Everything

In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles. Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportive Whole Foods cashier who believed in her vision. Maria delves into the challenges and triumphs of building Cien Chiles, emphasizing the importance of non-GMO certification for consumer trust. She describes the creation of her sauces, inspired by family recipes and crafted with wholesome ingredients to complement meals without overpowering them. She offers practical tips for using her sauces in various dishes. Maria's commitment shines through as she talks about running Cien Chiles with her husband, successfully placing their products in over 200 retailers. She advises aspiring entrepreneurs on patience, steady growth, and building the right partnerships. Visit cienchiles.com for recipes and follow them on social media for updates. This episode celebrates vision, gratitude, and sharing authentic flavors. For more on Cien Chiles, visit: https://cienchiles.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 23, 2024 • 56min

Scentbird - The Fragrance Destination of the World

Welcome to our latest episode, in which Ramon Vela delves into Scentbird's fragrant journey, exploring the transformative power of fragrance and the entrepreneurial insights that have driven the brand's success. Andrei Rebrov, Co-Founder and CTO of Scentbird reflects on the critical support from Murat Aktihanoglu of Entrepreneur Roundtable Accelerator (ERA) during their early days in the US, highlighting the significance of kindness for immigrant entrepreneurs. In this episode, you'll also discover how Scentbird has evolved from offering fragrance samples to pioneering a subscription model, enhancing customer engagement through innovative technological integrations. We'll also explore people's emotional connections with scents and how Scentbird leverages customer data to create personalized fragrance experiences. Tune in for valuable business advice, fragrance highlights, and insights into the future of Scentbird technology. For more on Scentbird, visit: https://www.Scentbird.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 18, 2024 • 44min

Elo Health - Ari Tulla on the Future of Health, Authenticity, and the Power of Small Changes

In this enlightening episode, Ramon Vela dives deep with Ari Tulla, the visionary co-founder and CEO of Elo Health, exploring the evolving landscape of health and wellness and the role of technology in shaping our daily habits. Here's what we covered: * Authenticity in Branding * Social Media and Transparency * The Power of Routine * Overcoming Health Habit Hurdles * Tech Meets Health * Medication vs. Natural Methods for Weight Loss * Market Dynamics and Consumer Preferences * Elo Health's Innovations * Ari's Personal Health Practices Whether you're a health enthusiast, a tech-savvy individual, or simply looking to improve your well-being, this episode offers valuable insights into making healthier choices in our fast-paced world. Join us as we uncover the trends shaping the future of wellness, guided by one of the industry's leading voices, Ari Tulla. For more on Elo Health, visit: https://www.elo.health/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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May 16, 2024 • 1h 3min

Cerebelly - Give Your Little One a Smarter Start

In this insightful episode, Ramon Vela delves into the captivating journey of Don Clark, the CEO behind Cerebelly, a trailblazing organic baby food company committed to nurturing cognitive development from infancy. From his early days in retail at Target to spearheading Cerebelly, Don shares his vision, including how the Whole Foods model inspired him to venture into the organic baby food industry with a strong emphasis on health and cognitive development. He also discusses Cerebelly's ambitious plan to revolutionize baby food and foster a healthier future generation through informed nutrition choices. Tune in to uncover the pivotal moments, challenges, and inspirations that propelled Don to redefine organic nutrition for the younger generation. For more on Cerebelly, visit: https://cerebelly.com/ This episode is brought to you by Compass Rose Ventures and Shopline USA. If you enjoyed this episode, please leave The Story of a Brand a rating and review on Apple and Spotify. Plus, don't forget to follow us! Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

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