

The Recursive Podcast
The Recursive Media
The Recursive podcast is your weekly wander inside the minds of innovation leaders across SouthEast Europe. Each week our hosts cozy up with a digital economy champion and dive deep into their life philosophy, values, leadership style, and personal development. Join us for inspirational stories on how to grow, learn and think big.
Episodes
Mentioned books

Feb 22, 2024 • 1h 10min
Entrepreneurship as a Personal Growth Path With George Dochev from LucidLink
Our guest is on a quest to redefine the way businesses collaborate and work with data in the cloud.
With more than 20 years of experience in building successful enterprise software products, George Dochev is the co-founder and CTO of US-Bulgarian scale-up LucidLink.
The company’s solution is used by the biggest names in the media, health, and finance industries, namely Adobe, Spotify, and WebMD.
At the end of 2023, LucidLink closed the largest round for the Bulgarian ecosystem - a 75M dollars Series C.
Is LucidLink on its way to becoming the next Bulgarian unicorn? Watch the episode to find out for yourself.
In this conversation with George Dochev we unpack some of the big questions around scaling and growing a company to a multibillion dollars business:
*This episode of The Recursive Podcast is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.

Feb 6, 2024 • 1h
How to Build a Profit-First Mindset with Serial Entrepreneur Ruslan Leteyski
Our guest is only 27 years old but he already has several successful ventures in the e-commerce industry. Ruslan Leteyski founded his first company while still in high school.
He’s the founder of CheckOutX and Vanga AI, e-commerce solutions for Shopify & WooCommerce that help merchants increase their revenue.
His current project TimeCraft is a platform for providing session-based digital services.
Ruslan Leteyski is also an active angel investor. Some of the businesses he supported include CloudCart, Klear, Puzl Coworking, and CoLiving Semkovo.
In this episode, we follow his journey in building, scaling, and exiting profitable businesses in the e-commerce industry - from CheckOut X becoming the industry's top checkout alternative to being rejected by Shopify, through the challenges of transitioning to a WooCommerce ecosystem.
The episode is packed with actionable insights on:
The balance between validating a product idea through development and user feedback;
The challenges of receiving feedback and managing imposter syndrome (while feedback is valuable, it's essential to filter and assess its relevance);
Lessons learned from failure in building a lean startup
In his conversation with Irina, Ruslan Leteyski introduces his latest project TimeCraft, a platform designed to streamline and support various session-based services such as coaching, therapy, and teaching. Leteyski aims to empower individuals to monetize their time effectively and to provide freedom for service providers.
Ruslan Leteyski is also a prominent critic of the prevalent startup culture's fixation on fundraising and the misconception that raising capital equates to success. He advocates building a solid business model and addressing real market needs rather than solely chasing investment rounds. And urges the media to cover and recognize the stories and potential of bootstrapped companies more often.
*This episode of The Recursive Podcast is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.
Time Stamps:
0:00 Introduction
01:17 Curiosity Fuels Entrepreneurial Journey
03:39 Building a Profit-First Mindset
8:56 E-commerce Disruption: The Rise and Fall of CheckOut X
12:00 Navigating the Shift from Shopify to WooCommerce Ecosystem
18:15 The Product Validation Journey: Balancing Vision with Customer Feedback
26:56 Vanga AI: Lessons Learned From the Transition and Exit
32:15 TimеCraft: Redefining Session-Based Services in the Digital Era
43:11 The Digital Nomad Lifestyle and the Future of Remote Work
52:12 Why Startup Success Shouldn't Revolve Around Investment Rounds
59:10 Outro

Jan 25, 2024 • 38min
How AI Is Reshaping The Workforce With Strategic Investor Ivaylo Slavov | Ep.87
In today's special episode, we're breaking away from the norm to revisit some of our most memorable conversations and catch up with our guests to see where life has taken them since.
Our guest for today is none other than Ivaylo Slavov, a veteran in Bulgaria's IT industry. Last time we spoke, his company BULPROS had recently merged with the German giant ec4u, forming DIGITALL and setting ambitious goals to lead the digital cloud services market in the US.
Fast forward almost two years and Ivaylo has traded his CEO hat for that of an investor, diving into projects at the intersection of AI and HR. After 13 years at the helm, he reflects on the transition, marked by international travels, and reevaluation of life priorities.
Ivaylo shares his decision to step away from operational duties, focusing instead on providing advisory support to tech startups.
He unveils his involvement in four impactful projects:
Transforming Easy Consult into a flexible workforce service provider;
Supporting Team Schedule's shift management software, which addresses scheduling and resource challenges
Work Talent, a modern job board, aiming to streamline hiring processes and better match candidates with employers;
Vibe Jobs, tackling the challenge of connecting non-digital workers to job opportunities through a chatbot-based job board within Viber. The emphasis is on simplifying the application process for those with limited access to digital platforms.
In his role as a strategic investor, Ivaylo emphasizes his active contribution to strategic development, market penetration, and mission validation.
The conversation delves into the evolving impact of AI on the workforce. While noting positive effects for senior knowledge workers, they acknowledge challenges for low-qualified workers, underlining the crucial need for strategic thinking and addressing security concerns in the realm of AI.
Join us on this insightful journey as we unravel Ivaylo Slavov's post-CEO ventures and explore the ever-changing landscape of AI and HR.
*The Recursive Podcast is excited to announce that this episode is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.

Dec 20, 2023 • 1h 6min
Cracking the Code of Life With Milena Georgieva from EPIX.AI | Ep.85
Our next guest is on a quest to unlock the code of longevity.
Milena Georgieva is a molecular biology, genetics, and epigenetics professor at the Bulgarian Academy of Sciences.
She is also a Co-founder and Chief Scientific Officer at the startup company EPIX.AI.
In her role, Prof. Georgieva is in charge of R&D activities and manages a group of experts working to understand aging processes and create instruments to measure biological age and extend the human lifespan.
The conversation spans from the genesis of Prof. Georgieva’s fascination with molecular biology, genetics, and epigenetics.
The discussion delves into the current state of genetic research and the mission of EPIX.AI, emphasizing the importance of health span over the lifespan. She explains how their interdisciplinary team leverages biological data, genetics, and epigenetics to create personalized prevention protocols for age-related diseases to extend healthy lifespans.
EPIX.AI, as its name suggests, deploys AI and ML algorithms, to decipher genetic triggers and organize and utilize effectively the abundance of health data.
Prof. Georgieva expresses the necessity for a cohesive ecosystem integrating scientific breakthroughs into practical applications, pointing out the gap between research and its implementation in business. She advocates for a shared language and collaborative mindset between the scientific, business, and governmental sectors to bridge this divide.
Watch the episode to learn more about:
*The Recursive Podcast is excited to announce that this episode is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.
Time Stamps:
00:00 Introduction
01:27 Unraveling Life's Code: First Steps into Molecular Biology & Genetics
05:10 Bridging the Gap: Integrating Science and Business in Genetic Research
12:35 From Lab Discoveries to Entrepreneurial Impact
17:00 Nature's Blueprint, Nurture's Influence: Understanding Genetics and Epigenetics
30:59 EPIX’s Mission to Revolutionize Aging
42:15 2024: EPIX’s Roadmap to Personalized Health Transformation
47:10 The Future of Healthcare: From Treatment to Prevention and Precision
52:46 Decoding Stress: Understanding Its Diverse Impact on Health
58:58 The Power of Listening to Your Body
1:04:46 Outro

Dec 12, 2023 • 46min
Why Hydrogen Is the Clean Fuel to Save Humanity With Dragomir Ivanov From Hydrogenera
Our next guest is a dedicated engineer looking for solutions to reduce harmful emissions and popularize hydrogen technologies.
Dragomir Ivanov is a leading expert in the field of hydrogen with over 16 years of experience.
He is the founder of Hydrogenera - a company developing technologies for the production, storage, and consumption of hydrogen. He is also the author of two patents in the field.
Dragomir’s vision is to demonstrate that hydrogen can be the main energy source because it is universal, has a zero carbon footprint, and can completely replace conventional fuels.
In his conversation with Irina, Dragomir shares insights from his transition from lab innovations to entrepreneurial endeavors focused on hydrogen technology, emphasizing the simplicity and potential impact of converting water into clean fuel.
The entrepreneur says that the technology for a hydrogen-based energy system is here but the primary challenge he sees is a shift in the mindset and a proper legislation.
In his view Bulgaria is lagging behind in adopting hydrogen compared to other European countries, missing on the potential for market growth and energy efficiency improvement.
In this podcast episode you’ll also hear:
How an energy revolution based on hydrogen could reshape society, influencing economic structures and labor dynamics. The conversation shifts to envisioning a future where hydrogen becomes a widely adopted and affordable energy source, akin to the evolution of solar panels' affordability over time.
The business model at the core of company, which customizes systems for each client rather than mass-producing standardized products;
Time Stamps:
0:00 Introduction
01:28 The Origins of Hydrogen Passion: From University Sparks to Green Energy
03:20 Hydrogen Innovation: Bridging the Gap Between Lab Discoveries and Market Solutions
11:02 Hydrogen Adoption: Challenges, Readiness, and Market Potential
19:56 Hydrogen Integration: Competition, Collaboration, and Customization
27:14 Redefining Energy Costs: Hydrogen's Place in Future Economies
31:21 Navigating Deep Tech Fundraising: Insights and Challenges
34:30 "Hydrogen Valleys" - Potential Models for Communities Generating Their Own Green Energy
38:40 Sofia's School Hydrogen Project: Reducing Emissions & Inspiring Curiosity
41:11 The Energy Transition: Dual Push by Government and Industry
44:30 Outro
The Recursive Podcast is excited to announce that this episode is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.

Oct 19, 2023 • 1h 14min
On People and Ideas: Inside Marius Istrate's Investment Philosophy
Hello, The Recursive Community! We are back from our summer break and today we are taking you on a journey to Bucharest and inside the mind of a seasoned investor.
Marius Istrate is currently the Chairman of the Board of TechAngels Romania, an investors' community planning accelerated growth after a decade on the market. He is also a Venture Partner at 3VC and Crew Capital.
Among the companies he invested in are FlowX.AI, parol, Carsup, Snackable AI, Transition-One, Romania-Insider.com, Younichoice, SmartDreamers, Bunnyshell, OxidOs.
In his previous modus operandi, Marius was an entrepreneur himself, CTO, and CEO at various IT companies. He also took on the role of Chief People Officer at the Romanian unicorn UiPath, leading the company's growth from 100 people to 3K.
In a conversation with our Country Lead in Romania Elena Vrabie, Marius discusses the transition from being an entrepreneur to an investor, highlighting how his experience at Uipath shaped his thinking, but also the importance of embracing change and gaining diverse experiences in the business world.
“One of the things that people appreciate about working with me today is that I'm capable of asking questions from different angles that they haven't really thought about before”, he explains.
Marius reflects that the most rewarding aspect of his work as an investor is the opportunity to continuously meet and learn from people with diverse backgrounds, values, and perspectives.
Join Elena and Marius’ conversation as they explore the value of education today, what it means to be a decent human being, and why founders should explore life in different cultural contexts.

Aug 30, 2023 • 1h 13min
Mental health struggles and the power of being genuine with Velina Getova, @NotYourTherapy | Ep.81
Join us in our latest podcast episode as we delve deep into the realms of leadership, mental health, and authenticity together with Velina Getova, founder of NotYourTherapy, which provides psychological support in the workplace.
With more than ten years in human development, Velina has worked with multinational corporations, tech start-ups, universities, and nonprofit organizations in Bulgaria, the US, and the UK.
Long years of experience led her to the realization that the most needed skill in the future is not only our ability to learn but also our ability to manage our interior state.
In her conversation with Irina, Velina shares personal stories of leaders opening up about their mental health struggles and the transformative power of being genuine in leadership roles. She discusses the societal molds that define what a leader "should" be and how breaking free from these molds can lead to more genuine and effective leadership.
Velina also touches upon the challenges of modern communication tools and their potential to lead to burnout. We learn about Velina's passionate mission to change the narrative around entrepreneurship in Bulgaria, emphasizing happiness, success, and mental well-being.
As we envision a future where discussions around entrepreneurship focus on joy and positivity, we invite you to be part of this enlightening conversation. Tune in and discover how to find your authentic leadership style and the importance of self-reflection in our fast-paced world

Aug 2, 2023 • 1h 21min
Against All Odds: The Story of the World’s First Cargo Drone Airline with Svilen Rangelov from Dronamics
Join us in our latest podcast episode as we explore the journey of Svilen Rangelov, the co-founder and CEO of Dronamics, the world's first cargo drone airline.
Svilen's passion for fast, affordable, and green freight is transforming the way goods are moved across the globe.
Dronamics is the company he co-founded with his brother Konstantin in 2014 and in this episode, Svilen shares the story of how they built Dronamics from the ground up, overcoming nearly 700 rejections, plenty of skepticism, and challenges in the tech industry.
Dronamics develops and operates large, long-range drones built specifically for cargo to serve a variety of industries: from pharma to food, from e-commerce to spare parts.
Their full-scale flagship drone, the Black Swan, recently successfully completed its first test flight.
In his conversation with Irina, Svilen explains the vision behind creating an airline, rather than just a product, to offer same-day delivery services over long distances.
The CEO of Dronamics delves into the strategic decision of starting the company in Bulgaria, a contrarian bet that turned into a talent filter for those deeply committed to the vision. Svilen shares insights on how their hands-on approach and commitment to innovation led them to build their own equipment and machinery, creating a solid foundation for growth.
Svilen opens up about Dronamics' long-term vision, aiming to turn the company into a generational one, making a positive impact on a global scale.
Svilen and his team aim to continue innovating = the aviation industry, redefine logistics, and democratize access to rapid and reliable goods delivery

Jul 19, 2023 • 1h 13min
Change the Story That You Tell Yourself with Serial Entrepreneur and Investor Andrei Pitis
Our next guest is a well-known entrepreneur and investor in the Romanian IT industry.
Andrei Pitis has 30 years of experience in tech. He was one of the first official Linux contributors in Romania and co-founder of RoEduNet, a network that offered free internet to students.
Later, Andrei founded Vector Watch, a Romanian start-up that produced the first Romanian smartwatch. The company was later acquired by Fitbit, where Andrei held various positions including VP of Engineering and VP of Product.
In the meanwhile, Andrei invested as an angel in CleverTaxi that got acquired by MyTaxi.
Later, Andrei founded Simple Capital, a private investment vehicle supporting local startups with global aspirations.
As an active angel investor and mentor, Andrei is the president of ANIS (The Romanian Employers' Association of the IT&C industry), an associate professor at the Politehnica University of Bucharest, and a creator of educational programs like Innovation Labs.
In his conversation with Irina, Andrei walks us through his long journey in the tech industry, having witnessed many shifts from the first programming languages to the dot-com bubble, the 2008 global financial crisis, to the emergence of AI and blockchain.
He offers his insights on the cyclical nature of technology's evolution, the importance of branding for building a successful tech business, and why launching your product globally from the start is the way to go for entrepreneurs from the CEE region.
In this episode, he also talks about:
Why creating magic is important in tech;
Edge Mentality vs. Center Mentality;
How To Cope With Stress as an Entrepreneur;

Jul 12, 2023 • 54min
The Power of Creativity with Ionut Vlad from Tokinomo: An Artist’s Approach to Disrupt Shopping
Today on The Recursive Podcast we get to find out more about revolutionizing in-store advertising with robots.
Ionut Vlad is the co-founder of Tokinomo, a technology company that uses sensors, motion, light, and sound, to bring shelf products to life and increase shopping engagement.
No wonder the startup which produces in-store marketing robots has received various awards, like “Impact Star” by Deloitte, and “Most Inventive Startup” by La French Tech Romania.
With a background in graphic design and fine arts, Ionut honed his craft as an Art Director at Saatchi & Saatchi before launching his own game-changing project.
As Ionut Vlad shares in his conversation with Elena Vrabie, it was his creativity that eventually led him to a tech solution of a marketing problem - how to make products visible and attract shoppers’ limited attention spans in stores.
“I noticed something quite interesting - my creativity helps a lot because I think the best engineers have this creative approach to things, otherwise they wouldn't invent stuff. If you are kind of a stickler for the rules, you will always come up with the same stuff. If you're creative and you're trying to bypass certain obstacles, then the creative mind comes into play”, Ionut Vlad says.
In the episode, Elena and Ionut Vlad also discuss: 🛍️ The Psychology Behind Shopping Decision-Making; 🧲 Do opposites attract in a co-founding team? 👂 Listening to feedback vs. following one’s original ideas to solve problems;😳 How to be a successful founder if you’re an introverted person?