Making Data Simple

Send us a textI took a much needed vacation and invited my favorite coach back on the show. Lynne Snead, Principal and Owner of Talent Evolution Systems, discusses how to maintain focus and expand influence, using the three circles model.  Leadership is is influence; are you a manager or leader? Would people follow you even if they didn't have to? If the answer is yes, that's leadership.02:47 Meet Lynne Snead Again03:47 The Circles Model 09:30 The Circle of Personal Control14:05 It’s the How You Say It, Also to Yourself!20:43 Thought Management22:53 Leadership = Influence25:08 A Manager vs a Leader27:05 Mindset & Energy29:59 Stress31:11 Atomic Habits 33:47 Mindmapping36:19 Emotional Intelligence39:38 Read, Study, Learn or Be Left Behind Lynne Snead LinkedinTalent Evolution SystemsKatherine MayneReading list:Stephen Covey, 7 HabitsJames Clear, Atomic HabitsJohn A Daly, Advocacy: Championing Ideas and Influencing OthersWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textFor the Electrical Engineers in Test out there, this is your episode.  Todd VanGilder, CTO and CRO, and Ryan Smith, Tech Fellow, for Genuen join the podcast to talk about achieving reliable performance through Systems Engineering and Custom Test Equipment.  And their secret sauce: Replica.02:26 Meet Genuen Leaders08:33 Boeing09:21 Genuen15:11 2-min Pitch16:11 Client Profile18:25 Use Cases23:00 Replica33:10 Reflective Memory Secret Sauce37:16 Monetizing Replica40:06 Coolest Use Case41:42 True but No One AgreesLinkedin: linkedin.com/in/todd-vangilder, linkedin.com/in/hryansmith Website: https://www.genuen.com/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textLearn AI Ethics, Risks, and Regulation with Christina Montgomery, IBM's Chief Privacy and Trust Officer.  Yes, Law can be fun AND very interesting.   01:00 Christina Montgomery!04:36 My Daughter and the Bar08:36 Chief Privacy and Trust Officer11:37 Keeping IBM Out of Trouble13:34 Client Conversations16:23 Where to Be Bullish and Bearish20:52 The Risks of LLMs24:21 NIST and AI Alliance28:26 AI Regulation36:13 Synthetic Data38:00 Misconceptions40:07 Worries41:27 The Path to AI43:13 Aspiring Lawyers Linkedin: linkedin.com/in/christina-montgomery-8776b1a Website: https://www.ibm.com/impact/ai-ethicsWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textAn avid rock climber and passionate advocate for digital services, Meg Gallagher, Director of Sales, WalkMe.  WalkMe is a digital adoption platform (DAP) that helps businesses simplify the user experience and increase user engagement on their websites, mobile apps, and software platforms. 01:19 Meg Gallagher!02:09 Favorite Spirits04:47 Jeff City MO07:38 Meg's Background13:57 WalkMe16:53 A Double Click19:14 The How23:40 Human Process Automation26:42 SLED31:53 Monetization33:04 The 1-Min Pitch33:33 Technology behind WalkMe34:04 Finding Meg35:01 Rock Climbing36:20 True but No One Agrees37:55 Advice for Women in Tech39:58 Reading RecommendationsLinkedin: linkedin.com/in/megfgallagherWebsite: https://www.linkedin.com/company/walkme/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textMastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textA chat about leading Fortune 100 clients with Clodagh Daly, Director of Account Technical Leaders at IBM for UKI.  So fun.  Stories, sound bites, charisma and lies.01:41 Introducing Clodagh Daly05:49 Charisma & Lies20:40 Account Technical Leader Magic28:04 C-suite Influence Stories34:41 The Best Account Technical Leaders 37:06 Continuous LearningLinkedin: linkedin.com/in/clodaghdalyWebsite: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textPart 2 : With Roger Premo, General Manager, Corporate Strategy and Ventures.  We transition from 5 truths on GenAI to 5 truths on Hybrid Cloud.  Everything inquiring minds want to know!01:40 Hybrid Cloud02:32 Truth #6, ROI on Cloud13:51 #7, Hybrid Multi-cloud is the Norm18:06 Hybrid Landscapes Today20:50 #8, Hybrid is Not Just for Large Enterprises23:17 Multi-cloud Affordability25:40 #9, Open Source Wins32:23 Lock-in34:53 Final #10, Hybrid by Design40:30 Getting Started45:15 Summarizing IT TruthsLinkedin: https://www.linkedin.com/in/ropremo/Website: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textPart 1 : Let's talk IBM's view on IT Strategy with Roger Premo, General Manager, Corporate Strategy and Ventures.  This is Roger's 5 truths on GenAI.01:31 Roger Premo is BACK02:37 IBM's Ventures08:06 10 Truths of GenAI and Hybrid Cloud08:39 Let's Start with Facts13:37 The First Truth : Multi-model 18:41 Second Truth : GenAI will be Hybrid Multi-cloud23:36 Third Truth : Gov and Security are a Must27:42 Truth Four : Data is the Competitive Advantage33:00 Five : Scaling for ROI Remains Challenging39:12 How to Start with AI47:38 Roger's LearningLinkedin: https://www.linkedin.com/in/ropremo/Website: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textWant to go deep into Intelligent Systems, meet Peter Voss, Founder and CEO of Aigo.ai.  Peter coined the term ‘Artificial General Intelligence’ and is perfecting the hyper-personalized Chatbot, WITH a brain.01:56 Meet Peter Voss08:23 Passion for Intelligent Systems12:54 Why only Aigo16:31 ChatGPT? A Different View22:03 A Use Case by Example30:53 What is Included, What is Not34:08 Who are your Clients36:10 The Engagement38:57 The Business Case41:59 AI that Reasons44:26 The Definition of AGI46:51 For FunLinkedIn: linkedin.com/in/vosspeterTwitter: @peterevossWebsite: aigo.ai/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textThis is always a good interview; an interview from last year with Dr. Mindy Weinstein discussing how we try to reach humans through digital marketing, and the power of scarcity. I am reminded of this concept every time I look at the resell price of Taylor Swift tickets.Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. Original episode season 7 Episode 5.01:41 Meet "Marketer" Mindy Weinstein04:42 Technology in Marketing07:50 One of the top women in digital marketing09:12 The power of scarcity19:16 Four types of scarcity20:41 Bourbon scarcity21:47 Businesses leveraging scarcityLinkedIn: linkedin.com/in/mindydweinsteinWebsite: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/Summary of Dr. Weinstein's book:Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply related, demand related, time related or limited edition―affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.