The Thoughtful Entrepreneur

Josh Elledge of UpMyInfluence.com
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Jun 21, 2025 • 17min

2217 - The Race Against Time for Medical Device Startups with bioaccess® CEO Julio Martinez-Clark

Navigating Clinical Trials for Medical Device Startups: Insights from Julio Martinez-Clark of bioaccess®In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Julio Martinez-Clark, Founder and CEO of bioaccess®, to explore the challenges medical device startups face in navigating early-phase clinical trials. Julio draws on his extensive experience to explain how bioaccess® is helping companies conduct trials in Latin America as a strategic alternative to the U.S., offering startups an efficient and cost-effective way to progress. The conversation dives into the intricacies of regulatory compliance, data quality, and patient recruitment, offering critical insights for innovators looking to accelerate their time to market.Overcoming the Challenges of Medical Device Clinical TrialsJulio Martinez-Clark explains the complex journey from medical device innovation to market. He highlights that medical device development is often capital-intensive and time-consuming, with startups typically relying on grants in the early stages before needing millions to fund animal studies, human trials, and regulatory submissions. One of the biggest challenges that startups face is meeting investor expectations for rapid progress and clear milestones, particularly with the ultimate goal of acquisition by large players such as Medtronic or Johnson & Johnson.The U.S. clinical trial process, while rigorous, is also costly, and the lengthy approval timelines add pressure for startups already constrained by limited resources. Julio stresses that many medical device innovators underestimate the amount of time it takes to secure funding, develop products, and get approval from the FDA. He also shares how crucial it is for companies to factor in the regulatory strategies and financial resources needed to navigate these challenges without facing setbacks.To overcome these challenges, startups should build long-term financial plans and strategies, preparing for what can be a long and resource-heavy journey. This proactive approach, combined with a solid regulatory strategy, ensures that startups remain on track and avoid costly delays.About Julio Martinez-ClarkJulio Martinez-Clark is the Founder and CEO of bioaccess®, a company dedicated to helping medical device startups navigate the early stages of clinical trials and regulatory approval. With years of experience in the medical device and healthcare innovation sectors, Julio provides strategic insights into accelerating time to market and achieving regulatory compliance for cutting-edge medical technologies.About bioaccess®bioaccess® is a leading contract research organization (CRO) focused on supporting medical device startups through early-phase clinical trials, particularly in Latin America. Offering a more affordable and faster approach to clinical trials, bioaccess® helps startups overcome high costs and lengthy timelines associated with U.S.-based trials while ensuring adherence to global regulatory standards and high data quality.Links Mentioned in This Episodebioaccess® WebsiteJulio Martinez-Clark on LinkedInKey Episode HighlightsThe Fractional Legal Team Model: How startups can benefit from cost-effective legal models that provide proactive support, ensuring compliance and minimizing risks.The Value of Early Regulatory Engagement: The importance of involving legal and regulatory teams early in the product development process to avoid delays and surprises.Speed to Market: How startups can accelerate the time it takes to bring life-saving medical technologies to market while maintaining quality and regulatory compliance.Latin America as a Strategic Alternative: How conducting clinical trials in Latin America can be a cost-effective and faster alternative for startups.Intellectual Property and Data Integrity: Lessons on maintaining the integrity of clinical data and respecting intellectual property while conducting international trials.ConclusionJulio Martinez-Clark’s insights into the world of medical device startups and clinical trials provide valuable guidance for entrepreneurs navigating the complexities of early-stage development. By utilizing alternative trial sites, such as Latin America, and proactively engaging with regulatory bodies, startups can save time, money, and resources while ensuring that their products reach the market faster.*Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 20, 2025 • 19min

2216 - Protecting Your Business from Legal Pitfalls with Intellectual Strategies' Jeff Holman

Proactive Legal Strategies for Startups: Insights from Jeff Holman of Intellectual StrategiesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Jeff Holman, Founder and CEO of Intellectual Strategies. Jeff brings over 25 years of experience in intellectual property and business law to the conversation, where he shares how startups can avoid legal pitfalls and proactively handle legal challenges. The episode highlights the importance of adopting a fractional legal team model and how early legal engagement can empower startups to make smarter, cost-effective business decisions.Building a Proactive Legal Strategy for StartupsJeff Holman explains that one of the most critical steps for startups is integrating proactive legal counsel into their business strategy. Instead of treating legal issues as emergencies, startups can benefit greatly from a fractional legal team that provides ongoing, subscription-based legal support. This approach removes the financial barriers of hourly billing and ensures that companies receive expert legal advice on issues such as intellectual property, employment law, and contracts, without the risk of unpredictable costs.A proactive legal model helps businesses avoid costly mistakes, including intellectual property infringement and marketing missteps. Jeff emphasizes that involving legal counsel early in business decisions, such as structuring contracts, launching products, or navigating advertising regulations, can prevent issues from escalating into expensive lawsuits or penalties. The fractional legal team model also ensures that businesses have access to diverse legal expertise, fostering smarter, faster decision-making while avoiding the delays often caused by working with a single attorney.Jeff shares valuable insights on the risks startups face, such as using copyrighted material or celebrity likenesses without permission, which can lead to severe legal and financial consequences. By leveraging fractional legal teams, startups can gain comprehensive support and reduce the likelihood of such mistakes, ultimately saving money in the long run. Proactive legal strategies not only safeguard the business but also empower entrepreneurs to innovate and grow confidently.About Jeff HolmanJeff Holman is the Founder and CEO of Intellectual Strategies, a firm dedicated to helping businesses navigate the complexities of intellectual property and business law. With over 25 years of experience in the field, Jeff offers expert legal counsel to startups and entrepreneurs, ensuring they make informed decisions that protect their businesses and foster long-term success.About Intellectual StrategiesIntellectual Strategies is a legal consulting firm specializing in providing proactive, fractional legal support to startups and growing businesses. The firm offers a subscription-based service that covers a range of legal needs, including intellectual property protection, contract negotiation, employment law, and more—ensuring companies can scale without fear of legal pitfalls.Links Mentioned in This EpisodeIntellectual Strategies WebsiteJeff Holman on LinkedInKey Episode HighlightsFractional Legal Teams: How a subscription-based legal model provides affordable, expert support for startups.Proactive Legal Counsel: The benefits of involving legal counsel early in business decisions to avoid costly mistakes.Integrating Legal into Marketing and Operations: How proactive legal oversight can help prevent costly marketing mistakes.AI in Legal: The role of artificial intelligence in legal work, and where human expertise remains essential.Intellectual Property Pitfalls: Lessons learned from the Crumble case, and how businesses can avoid IP mistakes.ConclusionJeff Holman’s approach at Intellectual Strategies highlights the importance of proactive legal counsel in navigating the complexities of starting and scaling a business. By adopting a fractional legal team model, startups can access high-quality legal support and make informed decisions that protect their assets and future growth.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 19, 2025 • 20min

2215 - Standing Out in a Crowded Market: Product Marketing Strategies with BoldPMM’s Gal Ko

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today’s MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company’s go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it’s harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product Marketing: How crafting a compelling narrative helps businesses resonate with their audience and differentiate their brand.Overcoming Market Saturation: Gal’s strategies for cutting through the noise in a saturated market, including the importance of value-driven content.Leveraging Podcasts: How CEOs and business leaders can use podcast appearances to build authority and engage decision-makers.Building Authentic Connections: Gal’s advice on engaging niche communities and using customer stories to build trust and authenticity.Staying Agile in Competitive Markets: The importance of adapting to market changes and staying proactive in content creation.ConclusionGal Ko’s conversation with Josh Elledge offers a wealth of insights for product marketers and business leaders looking to stand out in a crowded market. By focusing on storytelling, diversifying marketing channels, and leveraging podcasts, companies can build stronger connections with their audience and foster long-term engagement.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 18, 2025 • 18min

2214 - How CEOs Can Energize Their Work and Their Teams with Disruptive Leap's Loic Potjes

Navigating the CEO Journey: Expert Insights from Loic Potjes of Disruptive LeapIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Loic Potjes, Founder and Managing Partner of Disruptive Leap. Loic brings decades of executive experience and coaching insight to the conversation, sharing what it really takes to lead effectively in today’s high-pressure business environment. From managing overwhelm and isolation to enhancing team engagement and time mastery, this episode offers a powerful roadmap for CEOs and founders who want to lead with greater clarity, balance, and impact.The CEO’s Challenge: Moving from Reactive to Intentional LeadershipLoic opens the conversation with a personal note—his love of wine and community, especially as part of a wine club in Johannesburg. For Loic, passion outside of work fosters connection and personal renewal—qualities that matter just as much in leadership. But when the topic turns to the realities of being a CEO, the tone gets deeper: leadership is often lonely, reactive, and draining.He explains how many CEOs find themselves overwhelmed, stuck in the busyness of daily operations, and losing clarity on what truly drives business growth. According to Loic, one of the most effective strategies for reclaiming purpose and focus is to transition from reactive task management to a proactive leadership rhythm. That starts with self-awareness: understanding what energizes you, what drains you, and how to build a team that fills your gaps. By making space for strategic thinking and empowering complementary teams, CEOs can realign with their zone of genius and free themselves from burnout.Loic also discusses the power of consistent communication and engagement. Disengaged teams, he notes, are a global epidemic—with only 8% of French employees reportedly feeling engaged. To counter this, CEOs must not only lead with clarity but also create environments where employees thrive. Engagement starts at the top, and Loic shares practical steps for CEOs to model intentional leadership while nurturing team motivation and accountability.About Loic PotjesLoic Potjes is the founder and managing partner of Disruptive Leap, where he coaches CEOs and executive teams to lead with clarity, resilience, and impact. Drawing from his extensive background in leadership, Loic helps clients unlock their potential, align their priorities, and scale both personal and professional growth.About Disruptive LeapDisruptive Leap is an executive coaching firm focused on helping CEOs and leadership teams transition from reactive management to high-impact, purpose-driven leadership. With a focus on mindset, strategy, and sustainable performance, Disruptive Leap equips leaders to elevate both their businesses and their lives.Links Mentioned in this EpisodeDisruptive Leap WebsiteLoic Potjes on LinkedInEpisode HighlightsHow Loic uses personal passions to build meaningful professional networksThe biggest challenges CEOs face: overwhelm, isolation, and time mismanagementWhy moving from reactive to proactive leadership is key to sustainable successPractical tips on building complementary teams and fostering engagementLoic’s coaching approach to help CEOs regain clarity and lead with intentionConclusionThis episode is a masterclass in modern leadership. Loic Potjes reminds us that true CEO success goes beyond growth metrics—it’s about finding balance, modeling clarity, and building deeply engaged teams. Whether you're leading a startup or a mature company, Loic’s insights will help you navigate the complexities of leadership with more purpose and power.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 17, 2025 • 21min

2213 - How to Turn Your Business Blunders into Laughs and Lessons with William Holsten

Goof-Proofing Your Business: In-Depth Strategies to Avoid Entrepreneurial BlundersIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with William Holsten, author of UH-OH! Avoid Unintentional Blunders That Derail Entrepreneurial Success and Goof-Proof Your Business. William brings decades of innovation leadership and entrepreneurial experience to the table, helping founders avoid the kinds of costly mistakes that derail even the most promising ventures. This episode is packed with actionable strategies that help entrepreneurs build self-awareness, minimize risk, and create resilient systems that catch problems before they happen.Build Systems That Prevent Mistakes Before They HappenWilliam explains that while some mistakes are inevitable in business, many are completely preventable with the right systems in place. One of his most powerful tools, the pre-mortem, helps teams anticipate failure by imagining a project has already collapsed—then working backward to uncover what went wrong. Combined with the use of checklists—borrowed from high-reliability fields like aviation—this method equips business leaders to stay focused during high-stakes decision-making.He also introduces Kissa Kongo, a physical and verbal confirmation technique adapted from Japanese railway safety protocols. By pointing and speaking aloud during critical tasks—such as verifying data or completing checklists—entrepreneurs can reduce mental fatigue and prevent errors that happen under stress. It’s a simple but powerful way to build consistency and attentiveness into everyday operations.William’s broader philosophy centers on cultivating self-awareness and strategic reflection. He encourages entrepreneurs to pause regularly, assess their decisions, and implement feedback loops to avoid repeating mistakes. With supporting tools like scenario planning, progress tracking, and post-mortems, William empowers founders to build systems that anticipate, prevent, and learn from failure—without stifling innovation.About William Holsten:William Holsten is a seasoned innovation executive, author, and speaker with over three decades of experience leading transformative business initiatives. His book UH-OH! distills hard-earned wisdom into practical tools that help entrepreneurs identify and avoid costly, preventable errors. William's work is dedicated to empowering leaders to goof-proof their businesses and thrive under pressure.About WilliamHolsten.com:WilliamHolsten.com is the online home of the UH-OH! framework and a resource hub for entrepreneurs seeking to minimize avoidable mistakes. From free tools and downloads to speaking engagements and workshops, William helps founders and teams build resilience, improve clarity, and lead with intention.Links Mentioned in this Episode:William Holsten’s WebsiteWilliam Holsten on LinkedInGet the Book: UH-OH!Episode Highlights:Why some mistakes are essential for growth—and others are entirely avoidableHow to use pre-mortems and checklists to strengthen your decision-makingThe surprising business power of “Kissa Kongo” verbal confirmationStrategies for building team accountability without micromanagementWilliam’s tips for staying sharp under pressure and avoiding burnoutConclusion:In a high-speed business world where founders juggle constant demands, William Holsten’s insights serve as a crucial reminder that awareness, systems, and a few simple tools can prevent the blunders that tank startups. From stress-proofing your leadership to training your team for clarity and consistency, goof-proofing isn’t just possible—it’s essential.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 16, 2025 • 19min

2212 - Insights in Boosting Course Completion Rates and Member Engagement from The Membership Lab’s Nathalie Doremieux

Building Engaged Communities: Insights from Nathalie Doremieux on Podcasting, Memberships, and Course CompletionIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Nathalie Doremieux, Founder of The Membership Lab, about how to build truly engaged online communities through memberships, podcasts, and courses. With over 18 years of experience, Nathalie shares proven strategies for boosting course completion, building sustainable member relationships, and designing digital learning experiences that deliver real transformation.Whether you're a course creator, podcaster, or coach, this conversation is packed with practical insights on what it takes to create communities that stick—and grow.Creating Connection: Lessons from Pop Culture and PodcastingNathalie kicks off by drawing a surprising parallel between online communities and the hit reality show The Traitors. Just like the show, building trust and fostering consistent engagement are essential for keeping members connected and motivated. She shares how strong communication, support for diverse learning styles, and ongoing touchpoints can turn passive consumers into loyal, active participants.For podcasters, Nathalie developed Podcast Lead Flow, a tool that helps turn listeners into leads by collecting meaningful audience feedback. Podcasters can embed AI-powered listener forms on episode pages, then use the responses to create personalized follow-ups that build real relationships.Her advice? Don't just grow downloads—grow dialogue.Why Online Courses Fail—and How to Turn That AroundAccording to Nathalie, only 3–5% of students complete online courses. The culprit? Lack of structure, support, and accountability. Today’s learners want more than content—they want community, feedback, and transformation.She outlines a 3-part strategy to reverse this trend:Track learner progress and use data to identify drop-off points.Offer regular support through group coaching, office hours, or even automated check-ins.Celebrate wins with public shout-outs, gamification, and personalized milestones.About Nathalie DoremieuxNathalie Doremieux is the Founder of The Membership Lab, where she helps coaches and course creators build high-impact, engaged online communities. With nearly two decades of experience in digital learning, tech implementation, and membership strategy, Nathalie guides entrepreneurs in turning their expertise into sustainable, supportive ecosystems that deliver real results.About The Membership LabThe Membership Lab provides expert frameworks, tools, and support for creators building thriving membership communities. The program offers everything from engagement strategies and accountability systems to launch templates and peer support. It’s designed for coaches, consultants, and course creators who want to go beyond information delivery and create genuine transformation.Links Mentioned in This Episode:The Membership Lab WebsiteNathalie Doremieux on LinkedInEpisode Highlights:From Listeners to Leads: How Podcast Lead Flow turns podcast audiences into active community members.The Course Completion Crisis: Why most online learners drop off—and how to keep them on track.Designing for Engagement: Simple strategies to support, celebrate, and retain your members.The Power of Belonging: How trust and community dynamics shape the success of any membership or course.What Makes Memberships Work: Insights into frameworks that actually drive transformation and retention.ConclusionJosh Elledge’s conversation with Nathalie Doremieux is a masterclass in digital engagement. From designing podcasts that build trust to creating courses that people actually finish, Nathalie offers a blueprint for meaningful, scalable impact. Whether you’re launching your first membership or refining an existing program, her insights can help you foster connection, increase retention, and build a community that thrives.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 15, 2025 • 16min

2211 - Chatbots and Beyond The Future of Website Development in an AI World with Commexis' Len Ward

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you’re a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn’t just automation—it’s transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they’re bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites is interactive—think intelligent Q&A tools, not static pages.Marketing Brain GPT: A proprietary AI developed by Commexis to provide strategic insights based on real campaign data.ConclusionLen Ward’s conversation with Josh Elledge offers a timely and practical look at the role of AI in marketing. With consumer behavior shifting and technology evolving rapidly, businesses must embrace intelligent systems to remain competitive. From building internal AI teams to launching smarter customer engagement tools, Commexis is leading the way in helping companies rethink what’s possible. If you’re ready to enhance your marketing strategy through AI, Len and his team are a great place to start.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 14, 2025 • 18min

2210 - How to Build a Thriving Pet Salon Franchise with Salty Dawg Pet Salon's Sally Facinelli

Unlocking the Secrets of Successful Franchising: Insights from Sally Facinelli, CEO of Salty Dawg Pet SalonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sally Facinelli, CEO of Salty Dawg Pet Salon, about how she’s building one of the most human-centric franchise models in the pet grooming industry. Sally shares her journey from leadership and mentoring to scaling a national brand, offering powerful insights into systems-driven growth, empowering franchisees, and building a business that prioritizes both customer experience and operational excellence. If you’re interested in franchising or breaking into the booming pet care space, this conversation is packed with lessons you’ll want to apply.Turning Passion Into a Scalable Franchise ModelSally Facinelli’s career is grounded in empowering others—especially women—to lead with confidence. As the CEO of Salty Dawg, she has taken that passion into a high-growth franchise that offers spa-quality grooming experiences for pets. Unlike traditional grooming salons, Salty Dawg is built to reduce stress for pets, using high-end products and creating a calm, consistent environment.Sally took over after the original founder, John, passed away and has since guided the brand into its next phase of growth. Her focus? Helping franchisees succeed with well-documented systems, proven processes, and turnkey business support. Franchise owners don’t need to be groomers themselves—instead, they benefit from Salty Dawg’s expertise in staffing, operations, and customer experience, while they focus on running and scaling their business.Franchising, Sally explains, isn’t just about replication—it’s about optimization. From franchise disclosure documents (FDDs) to lease negotiation support and supply chain discounts, Salty Dawg is designed to give entrepreneurs a head start and a strong foundation.About Sally FacinelliSally Facinelli is the CEO of Salty Dawg Pet Salon, where she leads the company’s growth through strategic franchising. A longtime advocate for female leadership and entrepreneurship, Sally brings decades of business experience to mentoring new franchisees and building a brand rooted in compassion, quality, and operational excellence.About Salty Dawg Pet SalonSalty Dawg Pet Salon is a national pet grooming franchise offering a spa-like experience for pets and a turnkey opportunity for entrepreneurs. With a focus on high-end grooming services, soundproofed salons, and expert staff training, Salty Dawg empowers franchisees with the tools and support needed to succeed in the growing pet care market.Links Mentioned in This Episode:Salty Dawg WebsiteSally Facinelli on LinkedInEpisode Highlights:A Unique Grooming Model: How Salty Dawg redefines the pet salon experience with quality, comfort, and consistency.Systems Matter: Why operational manuals, training, and legal compliance are non-negotiables when franchising.No Grooming Experience Required: Franchisees focus on managing and scaling, not clipping and washing.Franchisee Support: From location selection to product sourcing and staff training, Salty Dawg provides hands-on help.Growth Potential: Franchisees can start with one unit and expand to multiple locations with a proven model.ConclusionSally Facinelli’s episode is a must-listen for anyone exploring franchising, especially in the booming pet care industry. Her leadership at Salty Dawg Pet Salon demonstrates how strong systems, human-centered values, and strategic support can create scalable success for franchisees. Whether you're a consultant, business owner, or first-time entrepreneur, Sally’s insights show that with the right foundation, franchising can be both fulfilling and highly profitable.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 13, 2025 • 21min

2209 - How Can Founders Empower Their Teams for Greater Innovation and Growth with Lcubed Consulting's Lisa Levy

Innovation and Leadership: Insights from Lisa LevyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Lisa Levy, Founder and CEO of Lcubed Consulting, about how innovation and self-reliant leadership can drive business success. Lisa brings over 16 years of consulting experience to the conversation, sharing her framework for empowering teams, streamlining operations, and fostering a culture of continuous innovation. Her story—intertwining a love of live music and her journey as a bold business strategist—offers valuable perspective for entrepreneurs navigating growth and transformation.Building Empowered Teams and an Innovation-Driven CultureLisa opens up about one of her biggest passions: live music. As a lifelong groupie and advocate for joy outside of work, she shares how music fosters unity and serves as a powerful metaphor for teamwork and harmony in business. This sets the stage for the real focus of the conversation—how founders can let go of control, empower their people, and create businesses that grow without their constant oversight.At Lcubed Consulting, Lisa helps founders overcome common delegation roadblocks, such as the fear of losing control or the belief that they are the brand. Her solution: teach leaders how to build self-reliant teams by instilling trust, clear communication, and accountability. She also introduces her “innovation engine” framework—a repeatable process that encourages idea generation, prioritization, and real-world testing to ensure businesses evolve with market demands.Lisa’s approach isn’t about overhauling your company overnight—it’s about making intentional shifts that activate your team’s full potential. Whether you’re scaling operations or refining your strategy, her clarity calls and blueprint can help you uncover friction points and identify simple, high-impact changes.About Lisa LevyLisa Levy is the Founder and CEO of Lcubed Consulting, where she specializes in aligning people, processes, and technology to enable scalable business growth. A dynamic strategist and speaker, Lisa empowers business leaders to build self-sufficient teams and embed innovation into their company culture.About Lcubed ConsultingLcubed Consulting partners with founders and executives to optimize internal systems, drive accountability, and spark innovation. The firm’s proven frameworks help businesses grow sustainably by reducing operational friction and empowering leadership teams to execute with clarity and confidence.Links Mentioned in This Episode:Lcubed Consulting WebsiteLisa Levy on LinkedInEpisode Highlights:Live Music & Leadership: How Lisa’s passion for live music illustrates the value of unity and joy outside the boardroom.Letting Go of Control: Founders must learn to delegate and empower their teams to avoid burnout and stagnation.The Innovation Engine: Lisa’s framework for fostering consistent, meaningful innovation across an organization.From Chaos to Clarity: Aligning people, processes, and tech to create scalable, sustainable growth.Special Offer for Listeners: Access Lisa’s innovation engine blueprint and book a free 60-minute clarity call.ConclusionLisa Levy’s episode offers a powerful reminder that innovation and leadership aren’t reserved for Fortune 500s—they’re essential tools for every founder. From building teams that don’t rely on micromanagement to embedding creativity into daily operations, Lisa’s strategies help businesses adapt and thrive. Whether you're a startup founder or a seasoned executive, her insights will guide you toward leading with intention and scaling with purpose.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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Jun 12, 2025 • 18min

2208 - Embracing Growth How Today’s Founders Can Thrive in a Fast-Paced World with Andrew Poles

Mastering Leadership and Entrepreneurship: Insights from Andrew PolesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Andrew Poles, Founder and CEO of Andrew Poles Executive Coaching. Andrew is an executive coach who helps startup founders and small business owners build leadership capacity, navigate high-pressure growth, and scale their ventures effectively. With a background in entrepreneurship and a passion for personal development, Andrew brings practical insights to leaders striving to grow not only their companies—but themselves.Building Founders Who Can Build CompaniesAndrew works with two key audiences: high-growth startup founders (particularly in tech and medtech), and small business owners navigating more stable, bootstrapped environments. For tech founders, challenges often revolve around investor pressure, scaling quickly, and transitioning from doing everything themselves to leading others. These leaders must rapidly establish culture, process, and structure in what Andrew calls a “pressure cooker” environment.Small business owners face a different set of obstacles. Without investor capital, they're often bootstrapping their operations and must maintain long-term stability while building sustainable growth. Andrew supports both types of founders with customized coaching that helps them sharpen leadership skills, foster emotional resilience, and drive strategic clarity—even amid chaos.He also discusses how systemic disruption—especially through AI—is reshaping how companies build, operate, and scale. While software companies can now move faster with leaner teams thanks to AI, product-focused businesses face greater uncertainty from external factors like tariffs and supply chain instability. Andrew’s coaching helps founders stay grounded and make smart decisions amid uncertainty.About Andrew PolesAndrew Poles is the Founder and CEO of Andrew Poles Executive Coaching, where he helps entrepreneurs grow as leaders while scaling successful businesses. With a background in startups and a deep understanding of leadership psychology, Andrew guides founders through personal and organizational transformation.About Andrew Poles Executive CoachingAndrew Poles Executive Coaching offers 1-on-1 coaching, leadership development, and strategic guidance tailored to entrepreneurs, founders, and executives. Andrew specializes in helping leaders in high-pressure, high-growth environments build the clarity, confidence, and capacity needed to scale both themselves and their companies.Links Mentioned in This Episode:Andrew Poles WebsiteAndrew Poles LinkedInEpisode Highlights:Startups vs. Small Business: The different leadership challenges faced by tech startup founders vs. bootstrapped business owners.The AI Shift: How artificial intelligence is changing the way software companies operate and compete.Leadership Pressure: Why transitioning from self-management to team leadership is one of the hardest leaps for first-time founders.Personal Development: Andrew’s philosophy that a founder’s growth directly shapes the company’s trajectory.Holistic Success: The importance of blending business goals with personal growth to create long-term fulfillment and impact.ConclusionJosh Elledge’s conversation with Andrew Poles delivers valuable insights for entrepreneurs navigating high-stakes leadership roles. Whether you're building a unicorn startup or growing a steady business from the ground up, Andrew’s experience and coaching approach can help you evolve as a leader while scaling your impact. His emphasis on holistic development reinforces the truth that business success begins with personal growth.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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