The Thoughtful Entrepreneur

Unlocking the Power of Texting: How Texting Can Elevate Your Business CommunicationIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the realm of business texting with Phil Portman, CEO of Textdrip. This episode is packed with insights on how businesses can utilize texting to enhance communication, boost customer engagement, and navigate the evolving regulatory landscape. We summarize the key takeaways, providing actionable advice and detailed explanations to help optimize your business texting strategy.Phil Portman founded Textdrip to overcome the limitations of traditional email communication, which often suffers from low response rates and poor deliverability. Texting, on the other hand, has become a preferred communication method, especially among adults under 50, due to its immediacy and higher engagement levels. Textdrip integrates texting into customer relationship management (CRM) systems, enabling businesses to run effective text drip campaigns. Key features include automated follow-ups, seamless CRM integration, and higher engagement rates compared to email.Phil discusses how various industries can leverage Textdrip to improve their communication strategies. For instance, in insurance, it can capture leads and provide timely customer service updates. In real estate, it can send property details and coordinate appointments. The platform also helps businesses navigate regulatory changes by ensuring compliance with new guidelines, such as using registered traffic to avoid fines. Textdrip stands out with superior deliverability, robust analytics, and exceptional customer service, offering competitive pricing and a promotional 60-day free trial for podcast listeners.About Philip Portman:Phil Portman is a Bootstrapped SERIAL ENTREPRENEUR who has created multiple 8 gure businesses. He has created several startups from the ground up including Textdrip, Argos Automation, Pranshtech Solutions, Landline Remover, Positive Intent AI, and his most recent project, Coaches HQ. Textdrip, a agship in Phil’s business portfolio, is a business texting platform for insurance, mortgage, real estate, and solar sales. Phil enjoys helping other budding entrepreneurs follow their dreams. He hosts the SUCCESS IS Podcast, and he is a contributor for FORBES Online where he shares his entrepreneurial and leadership wisdom. When Phil is away from the business, he enjoys his life as a Michigan native residing in Holly, Michigan with his wife and two sons.About Textdrip:Textdrip is a cutting-edge communication platform designed to help businesses engage with customers through personalized, automated text messaging. Specializing in SMS marketing and customer relationship management, Textdrip enables companies to streamline communication, drive conversions, and improve customer retention with minimal effort. By combining advanced automation with a user-friendly interface, Textdrip empowers businesses of all sizes to create impactful, real-time messaging campaigns that deliver measurable results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Textdrip website athttps://textdrip.com/Check out Textdrip on LinkedIn athttps://www.linkedin.com/company/textdripCheck out Philip Portman on LinkedIn athttps://www.linkedin.com/in/philportmanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Future of PR: Embracing Digital Innovations for GrowthIn the latest episode of our podcast, we had the pleasure of hosting Justin Goldstein, the founder of PR73, an integrated communications firm specializing in public relations and marketing. Justin shared his wealth of knowledge on how businesses can effectively leverage PR to enhance their visibility, credibility, and ultimately, their sales. This blog post will break down the key insights from the episode, providing actionable advice and thorough explanations to help you maximize the impact of your PR efforts.Justin Goldstein founded PR73, an integrated communications firm named after 73rd Street in Manhattan, where he started the company. PR73 focuses on creating synergies between public relations and marketing, offering a range of services from media relations to digital marketing. Justin's approach emphasizes the importance of integrating PR with business development goals to drive growth. One of the common misconceptions about PR is that it is solely about gaining visibility. While visibility is a crucial aspect, Justin argues that effective PR should be integrated with business development goals. Many businesses fail to understand how to leverage PR for their growth, leading to missed opportunities.In summary, this episode provides valuable insights into the role of public relations in business growth. Justin Goldstein's expertise highlights the importance of integrating PR with marketing strategies, leveraging media coverage effectively, and maintaining exceptional customer service. As the media landscape continues to evolve, businesses must adapt their approaches to PR and recognize the potential of both traditional and new media channels. By doing so, they can enhance their visibility, credibility, and ultimately drive sales growth. For more information about Justin Goldstein and PR 73, visit their website at pr73.com where you can explore the range of services offered and learn more about how PR can benefit your business.About Justin Goldstein:Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.About PR73:PR73 is an NYC-based, integrated communications firm that specializes in developing insight, strategy, and content to build and strengthen trust across both internal and external audiences.Originally founded as Press Record Communications, PR73 expands upon its predecessor's vision by combining PR and marketing to deliver more holistic, innovative services that go beyond traditional communications. With an award-winning team of seasoned creative professionals and business-minded experts, PR73 has a proven track record of crafting consistent brand messaging across all platforms, driving visibility, and fostering growth for its clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out PR73 website athttps://www.pr73.com/Check out PR73 on LinkedIn athttps://www.linkedin.com/company/pr73Check out Justin Goldstein on LinkedIn athttps://www.linkedin.com/in/goldsteinjustinDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Impact of Remote Staffing on Business Growth and InnovationIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Pranav Dalal, founder and CEO of Office Beacon, to explore the nuances of remote staffing and outsourcing. The discussion highlights Office Beacon's distinctive approach and the broader industry trends, offering businesses valuable insights into remote staffing solutions. This blog post distills the episode's key points, providing actionable advice and detailed explanations for companies considering these solutions.Office Beacon, founded in 2001 as a graphic design outsourcing company in India, has grown into a comprehensive managed services provider. It offers over 150 services to a diverse clientele, including SMBs and Fortune 100 companies, across domains like call center operations, accounting, graphic design, and logistics support. Unlike freelance platforms such as Upwork, Office Beacon employs staff full-time or on a dedicated basis, ensuring HR compliance across countries like India, the Philippines, Mexico, and South Africa. This model provides advantages such as adherence to local labor laws, robust data security, and formal contracts that clarify work ownership.Pranav Dalal notes a rising demand for remote staffing, driven by businesses seeking global talent. Key trends include India's reputation for software development, the Philippines' call center expertise, and South Africa's emerging skilled workforce. Office Beacon is expanding in South Africa, focusing on roles like customer support and marketing to leverage local talent and address unemployment. The company identifies ideal clients as those willing to invest in growth, creating a positive feedback loop that benefits both parties. With a streamlined onboarding process and competitive pricing, Office Beacon offers an efficient path for businesses to access global talent and thrive in a competitive landscape.About Pranav Dalal:Pranav Dalal is the CEO and Founder of Office Beacon, a virtual and remote global staffing agency. His entrepreneurial journey began in mid-2001 when he traveled from Los Angeles to India, rented an office, hired five employees, and started Office Beacon—all within one week. In 2012, Pranav expanded Office Beacon's global footprint by taking over service facilities and employees from a subsidiary of VistaPrint in the Philippines. Now, with over 5,500 full-time employees globally, Office Beacon operates in India, the Philippines, South Africa, and Mexico. Pranav is particularly proud of growing the organization without partners, venture capital, or private equity while remaining the sole owner of the company.About Office Beacon:Office Beacon is dedicated to empowering businesses by providing reliable, flexible, and cost-effective staffing solutions that help organizations scale and thrive. Recognizing the unique challenges of business growth—from sourcing skilled talent to managing costs and ensuring operational efficiency—Office Beacon offers Remote Staffing as an innovative solution to eliminate traditional hiring obstacles and seamlessly expand teams.With over two decades of experience, Office Beacon has become a trusted partner for thousands of businesses, delivering the right talent at the right time. The company’s global workforce of over 5,500 professionals serves clients across 18 industries, offering more than 150 specialized services. Headquartered in Los Angeles, with service centers in India, the Philippines, Mexico, and South Africa, Office Beacon taps into a diverse global talent pool to provide tailored solutions that meet the unique needs of each client—no matter their location.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Office Beacon website athttps://www.officebeacon.com/Check out Office Beacon on LinkedIn athttps://www.linkedin.com/company/officebeaconCheck out Pranav Dalal on LinkedIn athttps://www.linkedin.com/in/pranavdalal/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Navigating the Future of Technology ConsultingIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Nik Froehlich, the President and CEO of Saritasa, a technology consulting firm. The discussion centers around the evolving landscape of technology, particularly focusing on custom software development, the integration of artificial intelligence (AI), and the applications of virtual reality (VR) across various industries. This blog post delves into the key themes and insights from the episode, providing actionable advice and thorough explanations for businesses looking to leverage technology to enhance their operations and competitiveness.Nik Froehlich begins by providing an overview of Saritasa, describing it as a technology consulting company that specializes in custom software development. Saritasa's work spans a wide range of clients, from startups aiming to innovate and improve the world to established businesses seeking to enhance their competitiveness and efficiency through tailored software solutions. Reflecting on the technological landscape since the company's founding in 2005, Nik notes the significant changes that have occurred, particularly with the advent of mobile technology and the rise of app development. The introduction of the iPhone democratized software development, enabling anyone to create applications and leading to an explosion of mobile apps and services.The conversation then shifts to the applications of VR in various sectors. Nik shares several compelling case studies that illustrate how VR is being utilized to enhance training and customer experiences. As the discussion progresses, Nik addresses the growing importance of AI in business operations. He notes that while many companies are eager to adopt AI technologies, it is crucial to understand that AI is a tool that should be integrated thoughtfully into existing processes. Towards the end of the episode, Nik offers valuable insights for clients looking to hire developers, emphasizing the importance of clear communication and understanding the development process. This episode serves as a valuable resource for business leaders looking to understand the significance of technology in their operations and encourages proactive engagement with technology, fostering a mindset of innovation and growth in the competitive business landscape.About Nik Froehlich:Nik Froehlich is the Founder and CEO of Saritasa, a technology consulting company focused on delivering innovative software solutions that drive business growth. With a deep passion for empowering organizations through technology, Nik is committed to helping businesses unlock new opportunities and enhance their operational efficiency through custom-built digital products.Before founding Saritasa, Nik spent 20 years successfully running and expanding a construction-related service company, where he leveraged emerging technologies to solve complex business challenges and streamline processes. Drawing from his extensive experience in both business and technology, he transitioned from his previous venture to create Saritasa, a company designed to help other businesses harness the power of technology to propel their success.Nik thrives in his role as a leader and enjoys working alongside the talented team at Saritasa, where collaboration and innovation are at the core of their work. Outside of his professional life, Nik is supported by his life-long partner and their four children, who inspire him daily with their intelligence, work ethic, and self-motivation.About Saritasa:At Saritasa, the mission is simple: empower businesses through innovative technology. The company specializes in designing and developing custom, commercial-grade software systems that streamline complex operations, enhance user experiences, and provide scalable, long-term value.With nearly two decades of industry experience, Saritasa has the expertise and capability to consistently exceed client expectations. The company believes that custom software should be tailored to meet the specific needs of users, aiming to create solutions that are smarter, faster, simpler—and ultimately better. At Saritasa, they are builders of better, crafting technology that drives success and transforms businesses.Saritasa offers full-spectrum innovation across strategy, design, and development, with services that include:Custom Software DevelopmentMobile App DevelopmentWeb DevelopmentLegacy ModernizationUI/UX DesignVirtual Reality DevelopmentAugmented Reality DevelopmentDevOpsBy combining technical expertise with a commitment to excellence, Saritasa delivers powerful, transformative solutions that help businesses thrive in an increasingly digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Saritasa website athttps://www.saritasa.com/Check out Saritasa on LinkedIn athttps://www.linkedin.com/company/saritasaCheck out Froehlich on LinkedIn athttps://www.linkedin.com/in/nikfroehlichDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Sales Strategies for the Digital Age: Adapting to New Consumer HabitsIn the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.About Geoffrey Reid:Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and elsewhere.About marcusevans Group:Founded in 1983 marcusevans is one of the world's leading business intelligence companies employing more than 3000 staff across a global network of 49 offices. Focused on providing our clients with the information and connections they need to accelerate performance in their business, we can count the majority of the world’s top 1000 companies as customers. Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Furthermore, we support our clients in developing their most important asset; their people. Our Professional Training division offers a diverse and extensive range of training solutions covering both highly technical and soft-skills training, whilst our Linguarama brand specialises in the delivery of business language and cultural training on a globally scale.marcusevans holds broader interests in client engagement, bringing the incredibly emotive power of sports into our clients businesses. Our Curation brand provides the world’s most discerning clients with exclusive bespoke experiences based around some of the world’s most sought after sporting events.The marcusevans group also holds significant and growing interests in the media and entertainment sector. The Artists Partnership works with some of the world’s leading film and theatrical talent as well as representing writers and directors. Through The Development Partnership and The Partnership Group, we drive collaboration with key industry stakeholders to develop and produce award-winning film and television programming for global distribution and syndication.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out marcusevans website athttps://www.marcusevans.com/homeCheck out marcusevans on LinkedIn athttps://www.linkedin.com/company/marcusevansgroup/Check out Geoffrey Reid on LinkedIn athttps://www.linkedin.com/in/geoffrey-reid-b073111/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Productizing Your Services: Effective Strategies for Attracting Clients EffortlesslyIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh Malone engaged in a conversation with Jay Melone, the founder and CEO of Profit Ladder, about innovative strategies for service-based business owners. The discussion focused on attracting clients without traditional prospecting methods, a common challenge for many professionals. Jay shared his journey from struggling with high-ticket sales to developing a system that allows clients to access his expertise through affordable, productized offers. This episode offers a comprehensive breakdown of key insights and actionable advice.Jay Melone recounted his early consulting experiences, highlighting the challenges of traditional sales methods like prospecting and pitching, which often led to frustration and burnout. He emphasized the misalignment between these methods and the integrity many professionals wish to maintain in their business practices. Recognizing these limitations, Jay introduced the "reverse flywheel" concept, which focuses on attracting clients by offering valuable resources upfront. This approach allows service providers to demonstrate their expertise and engage potential clients without the pressure of relentless outreach.One of the core ideas Jay discussed is the importance of productizing services. By breaking down complex consulting frameworks into accessible toolkits, he enables clients to engage with his expertise at a lower risk. This strategy not only builds trust but also increases the likelihood of clients seeking comprehensive services. Jay also stressed the significance of understanding customer personas and tailoring offerings to different client preferences. By offering a range of resources, service providers can cater to both DIY clients and those seeking direct engagement, ultimately creating a pathway for potential clients to experience the value of their services.About Jay Melone:Jay Melone has been an entrepreneur for 15 years. He launched his rst business, New Haircut, in 2010. But he quickly realized how challenging it is to grow a small business. In between client projects, he’d make time to market and sell. He spent countless hours prospecting and pitching, often leading to proposals that went unanswered. He sat stuck on that soul-sucking hamster wheel for over a decade. Then in 2020, facing full-on burnout, he began experimenting with a dierent way to grow the business. He packaged his premium, done-for-you services into aordable, do-it-yourself products. Online courses, toolkits, and templates that his market could use to solve their own problems. These productized oers were packed with value that established trust with his audience and demonstrated his expertise. And because Jay charged a small fee, they also helped to generate a new, passive revenue stream. But here’s the biggest positive that came from productizing… The customers of his products began asking for Jay’s premium services. By the time Jay met with them during a sales call, they were already 80% sold because of the value they’d gotten from his products. Jay had created a series of free and low-ticket oers that attracted his ideal customers, lled his pipeline, and stabilized revenue – a ywheel. He had automated his marketing and sales, freeing him up from the grind of daily business-building. To date, Jay’s ywheel has produced $80k in product revenue and $900k in premium service revenue, with a net prot increase of 1,810%. Because of this experience, Jay launched Prot Ladder in late 2023 to help fellow service-based business owners grow their prots. He provides strategic advisory to help them identify and launch productized versions of their services that automate their marketing and sales.About Profit Ladder:Profit Ladder is a business growth consultancy founded by Jay Melone, specializing in helping companies optimize their operations, increase profitability, and scale effectively. With a focus on strategic planning, sales optimization, and leadership development, Profit Ladder delivers customized solutions that drive sustainable growth and measurable results. Jay Melone's expertise and data-driven approach empower businesses to unlock their full potential and climb to new levels of success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Profit Ladder website athttps://newsletter.profitladder.net/Check out Profit Ladder on LinkedIn athttps://www.linkedin.com/company/profit-ladder/Check out Jay Melone on LinkedIn athttps://www.linkedin.com/in/jaymelone/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 2098 - Jay Melone

Engage, Educate, and Convert: The Webinar Approach to Digital MarketingIn a recent episode of *The Thoughtful Entrepreneur*, host Josh engages with Andy Audate, the founder and CEO of AudateMedia, to explore the nuances of digital marketing. Andy shares his inspiring journey from being the youngest T-Mobile franchise owner to leading a global marketing agency that aids small businesses in automating customer relationships. This discussion highlights the effectiveness of webinars, the importance of addressing specific pain points, and the creation of engaging content that resonates with potential customers.Andy Audate’s entrepreneurial path is remarkable. At just 19, he opened his first T-Mobile franchise, quickly recognizing the potential of digital marketing. This insight led him to pivot and establish Audate Media, a marketing agency focused on helping small businesses connect with prospects and automate customer interactions through digital channels like email and text messaging. His early success underscores the importance of recognizing market trends and adapting accordingly, while his transition to a digital marketing expert highlights the need for continuous learning and adaptation in business.A significant part of the conversation revolves around the power of webinars as a marketing tool. Andy emphasizes that webinars can effectively engage potential customers, especially when they address specific pain points. Webinars provide educational value, offer an interactive format for real-time engagement, and can reach a large audience simultaneously, making them an efficient tool for mass communication. Andy advises focusing on specific pain points, providing actionable solutions, and incorporating interactive elements to keep the audience engaged. By following these strategies, businesses can enhance their digital marketing efforts, connect with their target audiences more effectively, and ultimately drive better results. For more insights, visit andyaudate.com.About Andy Audate:Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.About AudateMedia:AudateMedia is a cutting-edge digital marketing and media solutions company focused on helping brands elevate their presence and connect with audiences through innovative, data-driven strategies. Specializing in content creation, social media marketing, and digital advertising, AudateMedia empowers businesses to tell their unique stories while maximizing their impact in the ever-evolving digital landscape.With a team of expert strategists, creatives, and analysts, AudateMedia combines industry-leading tools and methodologies to craft customized marketing solutions tailored to each client’s specific goals. Whether it's building a robust online presence, optimizing customer engagement, or driving conversions, the company offers a full suite of services, including SEO, PPC advertising, email marketing, influencer partnerships, and video production.AudateMedia places a strong emphasis on data analytics and performance measurement, ensuring that every campaign is optimized for maximum ROI and long-term success. Through its innovative approach and commitment to staying ahead of digital trends, AudateMedia is dedicated to helping businesses of all sizes navigate the complexities of digital marketing and achieve sustainable growth.With a client-first philosophy and a passion for creative excellence, AudateMedia is the trusted partner for brands looking to thrive in today’s fast-paced digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Audate Media website athttps://audatemedia.comCheck out Audate Media on LinkedIn athttps://www.linkedin.com/company/audatemedia/Check out Andy Audate's website athttps://www.andyaudate.com/Check out Andy Audate on LinkedIn athttps://www.linkedin.com/in/andyaudate/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Revolutionizing Cleaning Services: The Role of Technology and Franchise Innovation In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Adam Povlitz, the CEO and President of Anago Cleaning Systems. This episode delves into the unique business model of Anago, the current state of the cleaning industry, and the opportunities available for potential franchisees. Below, we break down the key insights and actionable advice shared during the episode.Josh opens the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video available on his website, which outlines steps to achieve 100% inbound marketing in any industry over the next 6 to 8 months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this valuable resource. After the introduction, Josh welcomes Adam Povlitz to the show. Adam provides a brief overview of Anago Cleaning Services, explaining that it operates as a commercial cleaning franchise with a distinctive three-tier franchise model. Unlike traditional franchises, which typically have a corporate office and unit franchise owners, Anago's model includes a master franchise layer, creating a unique structure that separates operational and sales functions.Adam elaborates on the three-tier franchise model of Anago Cleaning Services. Unit franchisees are responsible for the actual cleaning services, managing crews, and handling the operational side of the business. Master franchisees focus on sales, marketing, and administrative aspects. Often experienced professionals from various industries, they thrive in the franchise system without engaging in hands-on cleaning work. Adam shares the history of Anago, noting that it began in 1989 as a traditional cleaning company. By 1991, it transitioned to a master franchise model, selling unit franchises and cleaning contracts. The company has since expanded significantly, now boasting 48 master franchises across the U.S. and Canada, supporting approximately 1,800 unit franchises.About Adam Povlitz:Adam is the CEO & President of Anago Cleaning Systems, an internationally franchised commercial cleaning brand headquartered in South Florida. He joined Anago in September 2009 and served as President since April 2015. He was appointed CEO in May 2018. In January 2010, he was Director of Human Resources / Franchise Development, and in September 2010, he was named Vice President - Operations. In 2013, Adam was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Adam holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE).Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Entrepreneur and Forbes publications. About Anago Cleaning Systems:With over 30 years of experience as a leader in the commercial cleaning franchising industry, Anago Franchisees have faced the majority of challenges. No matter if you’re a hotel looking for quality common area cleaning or a medical facility needing trustworthy cleaning and janitorial services, Anago is the right choice for you.Serving industries such as healthcare, education, government, hospitality, property management, manufacturing, and everything in between, Anago Franchisees’ experience familiarizes them with compliance and security-related issues, and helps them develop and utilize the most effective and advanced methods for cleaning your business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Anago Cleaning Systems website athttps://anagocleaning.com/Check out Anago Cleaning Systems on LinkedIn athttps://www.linkedin.com/company/anago-cleaning-systems/Check out Adam Povlitz on LinkedIn athttps://www.linkedin.com/in/apovlitzDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Role of Hybrid Publishing in Today's Literary WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Jenn Grace, the founder and CEO of "Publish Your Purpose." This episode delves into the evolving world of publishing, focusing on hybrid publishing—a model that merges the best aspects of self-publishing and traditional publishing. Jenn shares her expertise, offering valuable insights and actionable advice for aspiring authors. Here, we break down the key takeaways from their discussion, providing a comprehensive guide for those looking to navigate the publishing landscape.Josh begins the episode by inviting listeners to explore his services, which include introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines the steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content and also invites potential guests to join his podcast.As the conversation shifts, Josh introduces Jenn Grace, highlighting her role as the founder and CEO of "Publish Your Purpose." Jenn elaborates on the concept of hybrid publishing, describing it as a model that combines the best aspects of self-publishing and traditional publishing. She notes that many aspiring authors are unaware of hybrid publishing, which sits in the middle of the publishing spectrum. Jenn emphasizes that her company aims to elevate thought leaders—individuals passionate about making an impact through their work—by helping them amplify their purpose through publishing.About Jenn Grace:An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.About Publish Your Purpose:Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Publish Your Purpose website athttps://publishyourpurpose.com/Check out Publish Your Purpose on LinkedIn athttps://www.linkedin.com/company/11262384/Check out Jenn Grace on LinkedIn athttps://www.linkedin.com/in/jenntgraceDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking Advertising Success: The Key Role of AI and Strategic PartnershipsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the intricacies of the advertising industry with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. This episode is rich with insights on the evolution of advertising, the transformative role of artificial intelligence (AI), and practical strategies for businesses to optimize their advertising investments. The conversation offers actionable advice and thorough explanations to help businesses navigate the complex world of advertising.Josh begins by inviting listeners to delve into the world of advertising and the importance of building connections with partners, investors, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover the best sources of business growth. Josh offers a free video resource on his website, upmyinfluence.com, where he outlines steps to achieve 100% inbound marketing in any industry without relying on spam, ads, or sales tactics. He then introduces Jessica Hawthorne-Castro, highlighting her leadership role at Hawthorne Advertising, a legacy agency with nearly 40 years of experience in the industry.Jessica provides a brief history of Hawthorne Advertising, emphasizing its long-standing presence in the advertising landscape. The agency is independently owned and has played a pivotal role in establishing the performance marketing industry. She explains that Hawthorne Advertising has adapted to the evolving landscape by incorporating analytics, various media systems, and AI into their marketing strategies. As the conversation shifts to the current state of advertising, Jessica shares her insights on the impact of AI on the industry, emphasizing the necessity of human oversight to ensure accuracy and relevance. She also addresses common apprehensions about advertising investments, advising businesses to set clear expectations and KPIs before launching any campaign. Jessica concludes by encouraging businesses to embrace advertising as a vital component of their growth strategy, highlighting the importance of finding the right partner and investing in marketing strategies that align with business goals.About Jessica Hawthorne-Castro:Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. As a thought leader, Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, and many more. In addition, Jessica has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. Jessica has served on many Boards including the YPO Pacific U.S Regional Executive Board, YPO Global Editorial Advisory Board and has served as a YPO Chapter Chair. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador. Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University and a Cum Laude Bachelor’s degree from UCLA's School of Arts and Architecture. She resides in Los Angeles with her husband, son and daughter.About Hawthorne Advertising:Hawthorne is an award-winning, full-service agency focused on delivering success for our clients. Our creative, media, strategy, analytics and audience intelligence disciplines are activated according to individual campaign objectives and KPIs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Hawthorne Advertising website athttps://www.hawthorneadvertising.com/Check out Hawthorne Advertising on LinkedIn athttps://www.linkedin.com/company/wearehawthorneCheck out Jessica Hawthorne-Castro on LinkedIn athttps://www.linkedin.com/in/jessicahawthornecastroDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.