Business Tips & Career Change Advice for Women: Second Act Success

Shannon Russell | Business Coach for Women, Consultant, and Author of Start Your Second Act
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Dec 22, 2025 • 32min

Hallmark Christmas Movie Obsessed? Meet Film Critic Rachel Wagner | #228

It’s holiday season and we are talking Hallmark Christmas movies on the Second Act Success Podcast. We are officially fan-girling because film critic and host of the Hallmarkies Podcast Rachel Wagner joins us to talk about hosting this popular podcast with Hallmark and movies at its core. Rachel shares how a love of movie criticism led her to start creating online reviews, launch a podcast, and eventually build a thriving platform that’s now deep into its 9th holiday season (with thousands of episodes!). Along the way, she’s interviewed Hallmark writers, actors, and directors, yet she’s also honest about what actually grows a show: consistency, relationships, and being ready when opportunity knocks.If you love Hallmark Christmas movies, rom-coms, podcasting, content creation, or you’re dreaming about starting a creative second act in the new year, this one is pure holiday gold.Key takeaways from this episode:How Rachel’s love of film criticism turned into a real podcasting career pathWhat it really takes to run a successful podcast Why you don’t need celebrity interviews to build a profitable, loyal audienceHow to “be ready when luck finds you” (and why creative success can be unpredictable)The truth about consistency, repetition, and making content that people actually wantWhy Hallmark is keeping rom-coms alive—and how Rachel built a niche brand around itRachel’s best advice for anyone starting a second act (or launching a podcast in 2026)*Get the full show notes here!Leave a review for the Second Act Success Podcast here.******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Dec 15, 2025 • 32min

Paralegal to Podcasting Pro: How Fran Stone Built “9 to 5 Mom with a Pod” While Raising a Toddler | #227

*Book a free strategy call with Shannon here.What if you could start a profitable podcast and personal brand before you ever quit your 9–5?In this inspiring episode of the Second Act Success podcast, Shannon Russell talks with Francesca (Fran) Stone, founder of 9 to 5 Mom with a Pod—a podcast and consulting platform that helps mom content creators launch personal brands and grow with purpose.Fran shares how her winding career path—from talent agent to paralegal—gave her the business, sales, and people skills she now uses as a full-time entrepreneur. After becoming a mom, she realized her demanding legal career no longer fit the life she wanted, so she started her podcast as a side hustle, monetized it through consulting and affiliates (not sponsorships!), and eventually quit her job to work for herself… all while caring for her toddler at home.If you’re a mom who dreams of starting a podcast, growing a brand, or leaving your 9–5 to work online, this conversation will show you what’s possible—without a massive audience or going viral.Key Takeaways:Every job prepares you for entrepreneurship How Fran’s past roles in admin, accounts receivable, talent representation, and law all gave her skills she now uses in branding, sales, and running her business.Building a business while still in your 9–5 How she tested her idea, validated demand, and stacked part-time income before quitting her job, plus what she put in place financially to make the leap.Running a business with a toddler at home Real talk on routines, support from her husband, working in focused 20-minute pockets, and swapping scroll time for CEO time.You don’t need to go viral to make money Fran proves you can monetize with around 2,000 followers if you have a strong brand, clear offers, and a nurtured audience.*Get the full show notes here!Leave a review for the Second Act Success Podcast here. ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Dec 8, 2025 • 17min

Second Act Authors: 9 Books That Prove It’s Never Too Late To Rewrite Your Story | #226

This uplifting discussion celebrates the transformative journeys of nine inspiring authors who published their works in 2025. Each author shares how they turned personal experiences into powerful narratives, offering insights on topics like wellness, finances, and creative expression. From feng shui to cooking, these books encourage women to embrace their second acts and assert their voices. The episode serves as a motivating reminder that it’s never too late to write your own story and pursue your passions!
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Dec 1, 2025 • 28min

Stay-at-Home Mom Turned Community Leader: Michelle DeKeyser on Motherhood and Belonging | #225

If you’re a mom who feels like you’ve lost yourself in motherhood, this episode of the Second Act Success Podcast is for you.Host Shannon Russell, business coach for women and author of Start Your Second Act, sits down with former teacher turned stay-at-home mom and community builder Michelle DeKeyser, founder of Mama Genius and the Mama Genius Hub.Michelle shares her honest journey from teaching to being a stay-at-home mom to searching for community with other women, and creating her own Mama Genius community. If you’ve ever thought, “I checked all the boxes—marriage, kids, house—so why do I still feel empty?”, Michelle’s story will help you feel seen, less alone, and inspired to create your own second act.We talk about motherhood, identity, mom burnout, community, and starting a business as a mom, and how to find the courage to listen to that quiet now-what voice inside.Key Takeaways:Losing Yourself in Motherhood: Why so many moms feel stuck, burned out, and out of alignment after years of putting everyone else first.From Stay-at-Home Mom to Mom Entrepreneur: The moment she realized she needed “something more” and how she slowly transitioned into launching a second-act business for moms.Why Moms Need Community & Belonging: How Michelle created Mama Genius, a safe community for moms to be vulnerable, share ideas, and rebuild their identity beyond “just mom.”This episode is perfect for:Stay-at-home moms wondering what’s nextWorking moms who feel misaligned in their careersWomen craving community, purpose, and a second-act businessAnyone interested in personal growth, mom entrepreneurship, and identity after kidsSHOW NOTES:https://secondactsuccess.co/225Connect with Michelle DeKeyser:https://connectingmamas.com/https://creators.spotify.com/pod/profile/mama-genius-hub/episodes/https://mamageniushub.com/------- ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Nov 24, 2025 • 17min

Gratitude, Growth & New Beginnings: Reflecting on 2025 and Preparing Your Second Act | #224

In this special Thanksgiving episode of the Second Act Success Podcast, host Shannon Russell, business coach, author, and mom of two, reflects on the incredible milestones, personal growth, and business breakthroughs that made 2025 a transformational year.From publishing her book Start Your Second Act, to speaking on stages across the country, to running global LEGO® Serious Play® workshops, to celebrating precious family moments…Shannon shares the moments she’s most grateful for and the lessons that shaped her second act as an entrepreneur.This episode will inspire you to slow down, reflect with gratitude, acknowledge your growth, and step confidently into 2026 with clarity and intention. Whether you're planning your own second act, building a business, or craving a fresh start, this warm and honest year-end reflection will help you recognize just how far you've already come.Grab your journal, settle in, and let’s celebrate gratitude—one meaningful moment at a time.SHOW NOTES:https://secondactsuccess.co/224------******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Nov 17, 2025 • 30min

She Quit Her CMO Job to Build a Happier Life: Dani Cee’s Bold Second Act Career Pivot | #223

Ready to trade burnout for a life that actually fits? In this empowering episode, Shannon Russell talks with Dani Cee, a former Chief Marketing Officer who walked away from a 20-year corporate career to launch the Happy Life Agenda and work as an empowerment consultant. Dani shares the moment she knew the 9–5 was costing her everything, how journaling, faith, and clarity guided her exit, and the simple pillars she now uses to help women design a happier second-act career. If you’re a working mom craving work–life balance, purpose, and flexibility, this conversation is your roadmap to a smart, values-aligned career change.Key Takeaways:Career Change After Burnout: Why Dani left a high-pressure marketing leadership/CMO role to become an entrepreneur.Happy Life Agenda Framework: The four pillars—openness, clarity, connection, purpose—for designing a life and business you love.Practical Exit Steps: How journaling, devotion/meditation, and networking coffee chats created clarity before resigning.Working Mom Priorities: Building a business that supports family time, presence, and flexibility (without losing income goals).Avoid the Shiny-Object Trap: Validate ideas so you don’t recreate the same misery in a new job or business.Faith & Mindset: Using stillness to make bold decisions—and allowing space for the grief that can follow a big career pivot.What’s Next: Local workshops and events with built-in childcare so moms can learn, connect, and grow.SHOW NOTES:https://secondactsuccess.co/223Connect with Dani Cee:https://happylifeagenda.com/https://happylifeagenda.com/podcasts/https://www.instagram.com/happylifeagenda/----------- ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Nov 10, 2025 • 32min

The Power of Intuition: How Dina Berrin Left Fitness To Teach Tarot | #222

Feeling out of alignment in your life or career? In this episode, host and business coach for women Shannon Russell sits down with Dina Berrin, former fitness pro and staffing leader turned intuitive life coach, to share how she transformed a long corporate chapter into a purpose-driven second act. Dina reveals how tarot, numerology, astrology, and her original charm reading method help clients dissolve limiting beliefs, reconnect with their authentic selves, and step into their full potential. If you’re a woman in midlife craving a career change, a more soul-aligned business, or a clear path to your next chapter, this conversation is your roadmap.Key TakeawaysCareer Change & Second Act: How Dina moved from fitness and staffing to a thriving practice as an intuitive life coach.Alignment Over Hustle: Practical ways to spot when you’re out of alignment and how to realign your life and business with your values.Tools That Transform: How tarot, numerology, astrology, and charm readings create powerful breakthroughs and action steps.From Side Hustle to Full-Time: Building skills on the side while in a 9–5—and knowing when to leap into your own business.Confidence & Clarity: Reframing “failure” as data, strengthening intuition, and making courageous choices during career transitions.Year-Nine Numerology Insight: Why releasing what no longer fits sets you up for a strong next cycle—and a more authentic second act.SHOW NOTES:https://secondactsuccess.co/222Connect with Dina Berrin:https://dinaberrin.com/https://www.instagram.com/dinaberrin/------- ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Nov 3, 2025 • 43min

Laid Off to Lifted Up: Aransas Savas on Building “The Uplifters” and creating Courage Capital | #221

What if a layoff is the nudge you needed to quit corporate, start a business, and design a second-act career you actually love? In this inspiring conversation on episode #221 of the Second Act Success Podcast, Aransas Savas—innovation leader turned coach, community builder, and host of The Uplifters—shares how losing her role at Weight Watchers became the catalyst to redefine success, create flexible income, and prioritize a life that fits.We dive into career change after layoffs, how to leverage your network, and Aransas’s framework for building “courage capital” so you can take bold, confident action—whether that means launching a business, starting a podcast, creating a community, or pivoting roles. If you’re craving purpose, freedom, and fulfillment, this episode is your roadmap to a second act.Key TakeawaysCareer Pivot After Layoffs: How Aransas transformed a corporate layoff into a second-act career with more freedom and meaning.Courage Capital: A practical framework to build self-belief, take risks, and make bold moves in business and life.From Corporate to Creator: Lessons from innovation, research, and service design that translate into entrepreneurship.Network Power: Why your network, mentors, and community accelerate a successful career transition.Iterate to Clarity: Use rapid prototyping and feedback to validate offers, events, and new business ideas.Holistic Success: Rethinking compensation—time freedom, family presence, and well-being vs. a predictable paycheck.Show Notes:https://secondactsuccess.co/221Connect with Aransas Savas:https://www.aransassavas.com/https://www.aransassavas.com/podcasthttps://www.instagram.com/aransas_savas/----------------------------- ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Oct 27, 2025 • 19min

LEGO Serious Play for Teams: Hands-On Strategy, Team Building, and Leadership Development | #220

Turning Creativity into Cash Flow: How LEGO Serious Play Became a Powerful Tool for Team Building—And an Extra Revenue Stream in My Business.Looking for a fresh way to boost team communication, collaboration, and problem-solving? In this short, power-packed episode of the Second Act Success Podcast, host Shannon Russell, business coach and certified LEGO® SERIOUS PLAY® facilitator, shares how this additional business arm to her business turns meetings into momentum. She talks about how you can think outside of the box when it comes to taking your passions and turning them into aspects of your business.  Learn how hands-on, brains-on building with LEGO bricks drives 100% participation, sparks innovation, and accelerates strategic planning across industries (hospitals, pharmacueticals, nonprofits, tech, education, and more).You’ll hear Shannon’s pivot from working in the entertainment industry to entrepreneurship, how she integrated LEGO SERIOUS PLAY workshops into her business, and exactly why this approach outperforms traditional meetings for leadership development, culture building, change management, and project planning.Key takeaways:What LEGO SERIOUS PLAY is and why it works for corporate team building and strategy workshopsHow it guarantees equal participation and unlocks creative problem solvingReal-world outcomes: alignment, engagement, and faster decisionsWays to add LEGO SERIOUS PLAY as a new revenue stream or service offering in your businessWhat are additional revenue streams you can consider to add onto your business offerings? This episode of the Second Act Success Podcast will get you thinking!If you want to learn more and book your own custom workshop for your team, learn more at https://secondactsuccess.co/corporate.SHOW NOTES:https://secondactsuccess.co/220******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...
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Oct 20, 2025 • 32min

Write the Book That Builds Your Brand: Amy Vogel on Publishing in Your 40s | #219

Want to write a book but don’t know where to start, or whether to self-publish vs. traditional? In this episode of Second Act Success, host Shannon Russell talks with Amy Vogel, who went from tech sales and then spent years as a pastor before publishing 5 books and now working as a women’s book coach. If you are thinking about turning your story into a brand-building book that clarifies your message, motivation, and mindset, this episode is a must listen.Amy shares her journey to publishing her first book at age 42, why more women are choosing self-publishing, and how a book can become your business centerpiece, instead of a stressful side project. If you’re a midlife creator, coach, consultant, or entrepreneur ready to finally write your book, this conversation is your roadmap.Key Takeaways:Qualified to author: Why your lived experience is enough, and why 40s/50s is prime time to publish.Publish path 101: Clear pros/cons of traditional vs. self-publishing, costs, timelines, rights, and royalties.Brand centerpiece book: Use your book to drive clients, speaking, and programs, not just royalties.The 3 M’s Framework: Align Message, Motivation, and Mindset to finish the manuscript.Accountability wins: How coaching, deadlines, and a plan get you from idea to finished draft.Vision > hustle: Define your success metrics and avoid burnout while you build your author platform.SHOW NOTES:https://secondactsuccess.co/219Connect with Amy Vogel:https://www.amywvogel.com/https://www.linkedin.com/in/amywvogel/---------- ******** Book a free Strategy Call with Shannon Watch the free How To Start a Business Training Download the free Career to Business Roadmap Join the Second Act Accelerator Read Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life ➡️ Let's Connect: Instagram | LinkedIn | TikTok Home Chef Meal Delivery - (free shipping & $4.99 per serving) Flodesk Email Marketing - (25% off your first year) Stitch Fix Personal Stylist - ($25 off your first order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links in...

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