More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, we're talking with Alyson Caffrey from Nashville, Tennessee, about something that is very, very pivotal to growth in your business. So, you've figured out something that works for your business. You figured out how to do it. You figure out how to get clients, and it starts to grow and get traction. But as an entrepreneur, you start to get busy, too busy. Too busy to do it all yourself, so you start to build a team, and that can be the most freeing, or it can be the most frustrating experience. That difference between it being freeing or frustrating is having the right process, the right standard operating procedures in place That's what Alyson specializes in helping people do. She helps people get off the operations or agency hamster wheel… finding yourself running crazy, trying to keep up with everything, and bring a sense of calm, peace, and order to your day to day operations. We had a really great conversation about the role of operations and procedures in a business and what to do to really get some traction in that area. It was a fun conversation, and you're going to enjoy it, no matter what stage of growth you're at. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Lawrence Neal, who's calling in from Ireland, where he helps personal trainers grow their business. He has a nice membership community, and we talked about the difference between growing something organically and growing something with paid advertising. It really comes down to the velocity you can gain from paid traffic and the access you have to a bigger volume of people, so we talked about how to safely do that in a way that helps you figure out the right way to get people on board. We talked about the different philosophies of people trying something on a free trial basis, and I think if you're in that kind of situation, where a free trial is a practical way for people to trial your service, you're going to enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it. I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'. I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service. Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together. So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Paul Baeppler from Cleveland, where he's a private investigator. Have you ever wondered if someone was spying on you, or thought there was a hidden camera watching you, and listening to your conversations? Well, apparently, that's big business, and Paul has a way to help people in that situation. He does it all the time in person, helping businesses and individuals who are concerned about being surveilled, but now he has a system that can help individuals anywhere, not just locally in Cleveland. We talked about the psychology of how do you get into the conversation that's going on in the mind of the person who is suspicious or suspects they are being followed, tracked, or spied on in some way? So we walked through a really great breakdown of how to apply the 'Before Unit' profit activators to this challenge, starting with who's our target audience, what's the thing that's going to get them to raise their hand, and how can we start the conversation? This conversation was a lot of fun, and I think we hatched a really actionable, practical plan that, if you listened to the ideas behind it, will apply to whatever you're doing as well. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Randy Redinger from South Dakota on his way to Washington. We talked about a very interesting part of the startup phase, trying to figure out the best model for approaching people. He's in a situation where he has a really great opportunity with a unique product making custom closets that people can fully design. They know exactly what they want, and he can have it cut out and delivered right to them. It's a unique process for selling one at a time, but we talked about the possibility of selling through distributors or people who can actually install the closets, people who have a chance to create a kit, and buy multiple at a time. When you're looking at something like this, the opportunity of being able to sell anywhere to anyone, it can sometimes blind you because there are too many opportunities. Often, the best thing to do as you're figuring it out is to artificially constrain yourself to a geographic area so you can get all your ducks in a row, and then roll out with a proven model. We had a great conversation about the opportunity. You're going to love the discussion. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Sue Richey from Northern Virginia, where she runs a very successful property management company with her husband. This is one of those businesses, that if you're fortunate enough to get it up to scale, you've got the stability of recurring revenue. There's a base of clients who love you and really depend on you and, if nothing's broken, will continue to stay with you. It creates a big opportunity in your after unit, and we spent a lot of time exploring the opportunities to expand within the people she already has under management, by talking about the proprietary metrics that are available. This is a great episode to really uncover the potential, and very applicable to any business with a healthy after unit. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Hans Comyn from Medellin in Colombia, where for the past 15 years he's been developing his skills in helping men with their confidence in meeting women. We had a great conversation about how to go beyond the idea of just providing information and courses, and expecting people will take it on themselves to get the result, but instead, what would it mean if you went all the way and helped people overcome what blocks them from doing the things that he knows they should be doing. We all start our marketing equation, our puzzle, with what is the thing we can actually help people with, that would be a dream come true scenario, and only then can we get to the point where we're selecting the right target audience of people we can most help. This target audience is a little bit different, but the spirit of what we're trying to do is help people get to the result they want. And maybe, what needs to happen is the price you charge for something has to go up, so you can increase the amount of time or effort you put in to actually getting the result. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Cheryl Pinkard, a seasoned marketing strategist from New York, shares her insights into delivering impactful results for niche audiences. She discusses the importance of presenting outcomes clearly and understanding client psychology for better sales. The conversation highlights innovative marketing strategies, particularly in real estate, and the crucial role of tailored coaching programs. Cheryl also navigates the complexities of relationships in this sector, emphasizing the necessity of collaborative approaches and effective lead generation tactics for sustained success.

Today on the More Cheese Less Whiskers podcast, we're going to continue the Email Mastery journey we started last week. One of my favorite magic tricks to do with a new business is to look at how we can use what we call a 9-word email and simply send an email to your unconverted prospects and saying, 'Are you still looking for a home in Georgetown?' or 'Are you still planning a trip to Israel?' or 'Are you still looking for a yacht?', to check in with someone who's been on your list, but who hasn't yet taken any action. It's been magical to see the results we've been able to get, and this episode is the continuation of the Q&A calls we did when I was running full-page ads in success magazine, generating leads for our Email Mastery Academy (linked in the show notes). I used the 9-word email idea as content for the ad, the Email Mastery book as the offer to collect their details, and then followed up with an email... 'I'm getting together with a few people to talk about 9-word emails, would you like to join us?' The calls were with people who I didn't yet know. They read the ad in the magazine, we gave them all the information on how to do it themselves, and they were willing to join in when I offered the call. You're going to really enjoy this episode, but more importantly, let's think about what your 9-word email could do, and what we could do to get results for you. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast I've got something I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works. What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine. There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...