More Cheese Less Whiskers

Welcome to the More Cheese, Less Whiskers podcast. In today's episode I'm going to go through the 8 Profit Activator Scorecard with you. >> Begin Your Scorecard

Welcome to the More Cheese, Less Whiskers podcast where we spend a full hour hatching evil schemes and applying the eight profit activators to one specific business. It could be your business. Today I have a guest, Joel Johnson, who I've known for a few years now. Joel has been to a Breakthrough Blueprint Event. We've done some work together and we got a great opportunity to catch up looking at his before unit that's already really working well. We were able to hatch some evil schemes to increase the retention, the value of the asset that he has of all of the leads that he's generated. All of the prospects that he has that have not yet converted into clients. That's one of the greatest assets that any business has. We had a really great discussion about that. We also talked about the after unit and measuring return on relationship. Neither of these concepts were new to Joel but you'll see in our conversation that this deepening process, even with what he is applying, there's lots of room to apply the deeper principals that we talk about and improve the numbers. It all comes down to knowing what your numbers are. Knowing the metrics and dividing things into a before unit, a during unit and an after unit. I think you're going to get a lot out of this episode and if you'd like to be on the show so we can hatch evil schemes for you, go to morecheeselesswhiskers.com and click on the link that says be a guest. Enjoy this episode.

Welcome to The More Cheese, the Less Whiskers podcast. This week we have a very exciting episode. We have best-selling author Jamie Smart. Jamie is the author of the books "Clarity" and "The Little Book of Clarity". He also has a new book coming out in about eight weeks and it's called "Results, Think Less, Achieve More". One of the things that Jamie's really known for is writing very insightful books - when I say insightful, meaning there's no practice, there's no effort required for you to make a change. Once you read the book, you get the insight. Change is immediate and inevitable. I love that kind of thing about the way Jamie writes, but he's got a really cool opportunity with the largest bookseller in the UK for some special placement in their travel-related book stores in the airports and train stations and motorway stores. We are going to spend some time today brainstorming how to maximize this opportunity. We start out with how to convert as many of the people as you can who are in the store and pick up the book, to actually buy the book, and then work backward from there. You'll see the over-riding strategy in how we look at this, how we select that target audience and apply it to a Profit Activator. We had a really great discussion. Lots of great ideas came out of it, and I think we'll see how they can apply to any business. A way of thinking and insight about how you apply the Profit Activators to your business. Enjoy the episode.

This week, I have a very special episode for us, it's the very first time I spoke about the concept of More Cheese, Less Whiskers back on episode 24 of the I Love Marketing podcast.  This episode will give you a great foundation of the ideas behind the More Cheese, Less Whiskers method we go through each week here on the show. I think you'll get a lot out of listening as we explain and introduce the concept that I'd been working on for quite some time before I actually spoke about it.

This week, we've got a really great episode. I spent some time with Mike Russell, who has a business that turns dentists' waiting lounges into an opportunity in the during unit where, on average, people are waiting for about 8 minutes.  Mike's team have a really great system that play videos that rather than overtly-selling are educational. We talk in Profit Activator 3 about educating and motivating, and this is one opportunity to guide customers to the next step. Now, it's a relatively new adventure for him and one of the things we talked about is how do you get the word out about something that's new.  One of the ideas, building on last weeks episode, is  to create a pilot program and document the results so it's easy for the dentist to see the impact of using these videos in their waiting lounges.  I'm pretty excited about this episode. I think you'll enjoy it. Here we go.

This week I'm talking with Matt Sellhorst. Matt helps boat dealers make more money and this is a great show demonstrating how the 8-Profit Activators apply to any brokerage business where you are looking to match buyers to sellers as well as finding sellers for buyers. You'll hear a great 'lightbulb' moment for Matt as he starts to think in terms of 'What if I only got paid when my clients make money'. It's a change in mindset you'll hear a lot across the shows and can be a breakthrough mindset change for you too...

I'm excited about today's episode. I had a great conversation with Coran Woodmass, a business broker with a very specific type of business modeled after one of the principles we talk about in the 8-Profit Activators. This is exactly the type of conversation I love having on More Cheese Less Whiskers and we were able to hatch some pretty amazing schemes that are going to make a big difference to Coran’s business.

This week I'm talking with my good friend Kenny MacCarthy. The conversation turned into a really great example of how the first 4 profit activators (the Before unit) can work together in harmony to create exceptional results in an automated, predictable way.

This week I'm talking with long time I Love Marketing listener & seafood legend Jeff Moore but rather than focus on what Jeffs doing, we're looking at his wife Doreen's business. This is a fantastic episode diving deep into the difference between convincing & compelling.

This week I'm talking with Dan Sullivan, founder of Strategic Coach. Dan and I record The Joy of Procrastination podcast together and in the first episode the perfect opportunity presented itself. Join me as we talk for an hour about marketing and fill Dan's upcoming event... To get the transcript or if you want to be a guest on the show?  Head over to MoreCheeseLessWhiskers.com & follow the 'Be a Guest' link.