eCommerce Evolution

Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump. Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify. We talked about the key questions you should ask your customers and how you can turn their answers into extra cash! Make sure you give this episode a listen to learn key things like...The 3 questions that need to be on your post-purchase survey. Where your customers are coming from (because we all know how hard attribution can be). What Trevor has learned from running one of the most popular post-purchase survey apps on Shopify. Plus, some of the most surprising things surveys can reveal. 

Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon. I first met Gracey when we both spoke at SellerCon in Austin earlier this summer. Her presentation was amazing, and I immediately knew I had to get her on the show.If you’re like most of the brands I know, then you’ve likely never tried Amazon Lives, or if you did, you did it as a brand and got little to no traction. The good news is that your competition likely isn’t using Amazon Lives or Amazon Influencers either... so you have a potential edge.Here’s what Gracey and I discuss:Advantages of Amazon Live with an A-List Influencer vs. Live as a brand.How to show up on the Amazon home page with your Amazon Live.How to find Amazon Influencers to work with that fit your brand.TikTok Shop - how it works, how to leverage for growth on and off Amazon.How to fully leverage influencer content.What is the influencer marketing mindset, and why is it critical for success in influencer marketing?How creative control may be killing your results with influencer marketing.#influencermarketing #amazonlives #tiktokshop #digitalmarketing #digitaladvertising

FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklisthttps://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not.Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound.In this episode, Nick Flint, our Email Strategist at OMG, breaks down 8 Email & SMS tests you need to run right now! We talk about how Email & SMS can improve EVERY other channel. We’re talking Google Ads, YouTube ads, Facebook, Amazon - ALL made better by leveraging Email & SMS.Here’s a peek at what we cover. Why opt-in rate is NOT the key metric, you need to measure for your opt-in pop-up. (And why that spinning wheel might be doing more harm than good.)How making some prospects “work for it” can increase purchases and email engagement.Should you show your price in emails or make people click to see the price?How Everyday Cali used a creative “break our site” offer to drive engagement and get solid customer feedback.Plus, much, much more…

Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin.Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS. He is all about surprise and delight. And I couldn't agree more! I learned things from Tomer about reviews that I haven't heard ANYWHERE else…and I've been doing this for a while. Here's a look at what we cover:Why the raw number of 5-star reviews for you or your competitors isn't what matters most, and how to shift your focus to the 5-star review RATE instead.Why 4-star reviews hurt your listings.5 keys to a 6-star experience on Amazon that you probably have yet to think of.Creative ways to delight customers without spending more. Why offending some customers can be a good thing.Thinking about every element of your product as an "experience."

What if you could find one strategy that, if properly executed, could:Triple your revenueBuild a hyper-engaged community around your brandGet feedback on exactly what products to launch next (and create anticipation around the launch of new products)Create an ongoing, repeatable marketing vehicle that improves CAC and LTVEstablish a content machineSounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day Hydration Challenge" around their brand: Live Infinitely.They leverage their challenge to grow from a mostly Amazon brand, to 50/50 Amazon and Shopify, to having a successful exit.In this episode, Alicia and I dive into the why behind "Challenges" and what it takes to make them successful. #eCommerceEvolution #ChallengeBasedMarketing #LiveInfinitely #AliciaReynoso #eCommerceTips #CommunityBuilding #CustomerValue #BusinessGrowth #RevenueBoost #HydrationChallenge

Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce). He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know. Here’s a look at what we cover:Jay Abraham’s 3 ways to grow any business. New Customer Acquisition (NCA) is only ONE way to grow your business and is almost certainly the most expensive way.Why Conversion Rate Optimization (CRO) can be misleading and why focusing on Customer Value Optimization (CVO) matters more.What all failing eCommerce brands have in common and how to avoid the death spiral. The principle of optimizing before you multiply. Using direct mail for retention, remarketing, AND new customer acquisition.#Podcast #Ecommerce #DrewSanocki #PostPilot #EcommerceStrategies #CustomerRetention #DataDrivenDecisions

Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better! Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more.He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind it. What we cover: How an eBike company turned the tables on their "add to cart" rate, resulting in a jaw-dropping $12 million impact. How a shoe company reworked its mobile experience to simplify and improve conversions. When to run quizzes, when to not, and when to ask more questions instead of less (this will likely surprise you).How to think about CRO from the customer's perspective in terms of "micro journeys."Should you go headless? Why Nirav thinks it's usually a bad idea, and when to consider it.

YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. But it’s not easier to scale on. And it’s not easier to measure. For brands that get it right, YouTube can accelerate growth like no other.Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more.This episode is unique because Jacques Spitzer and I interview each other! Jacques is the CEO of Raindrop (the creative agency behind Squatch, Manscapped, Shady Rays, and more) and the podcast host Marketing People Love. OMG and Raindrop have collaborated on several campaigns (including NATIVE), with Raindrop handling the creative side and OMG handling the media and strategy. In this show, we discuss:Why most brands get YouTube creatives wrong and how to fix it.Why measuring YouTube performance is harder than most and why you’re probably not measuring YouTube properly.How to truly achieve “exit velocity” with YouTube.Getting the proper view of brand lift, search lift, and halo effect from YouTube ads.Creative breakthroughs and much, much more. 

Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon.Are your products showing up on the “digital shelf” for eager shoppers? Feed marketing is the perfect blend of art and science, advertising and merchandising.Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results.Here is a look at what we cover: Common feed mistakes that keep your products off the digital shelf and unavailable to eager shoppers.How a sporting apparel company increased clicks by over 200% with better product titles.Optimizing your efforts as you go (based on results). Giving shoppers AND platforms (Google, Facebook, etc.) what they want so that you attract more new customers.What Dynamic Prospecting is, and how optimized feeds can fuel new customer acquisition.

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.Here's a look at what we cover:Why focusing on size alone isn't the way to build a large and thriving community.The secret sauce principle of "if everyone is invited, no one is invited."The mechanics of building an email list and how to build an engaged community from that list.How to structure an offer ladder.Tools for building community.Plus more!