Thinking Big: Strategy that scales. Mindset that multiplies.

Today I welcome Margo White, a copywriter for entrepreneurs. There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Margo says copywriters should not decide the fate and direction of the business. Margo teaches how to create your content strategy and a unique - as she loves to call it - "Content DNA", define "Customer Avatar" and other mysterious creatures in the world of Marketing My biggest takeaways from this episode are: Content is like couture. If it doesn't fit perfectly - it's a disaster What is Customer Avatar and Anti-Avatar 3 pillars of the copy that drives ACTION Today we will be Think Big on copywriting Connect with Margo White http://linkedin.com/in/margowhite/ https://www.instagram.com/meanmarketer/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/

Welcome to this week's episode of the Thinking Big Podcast. Today I welcome America's #1 money mentor, Chris Naugle to the show. Chris empowers entrepreneurs, and business owners with the knowledge of how money works. Chris is driven to deliver the financial knowledge that fuels lasting freedom. To date, he has spoken to and taught over ten thousand Americans. His success includes managing over 30 million dollars in assets in the financial services and advisory industry and tens of millions in real estate business, with over 200 transactions and an HGTV pilot show since 2014, and is the author of two books, including Mapping Out The Millionaire Mystery My biggest takeaways from this episode are: How to become your own bank, and have money start working for you. The lies, or misinformation we have been told about how money works. I can now get a Money Gun! Today we will be Think Big on money and how to use it Connect with Chris Naugle https://www.chrisnaugle.com/ https://www.linkedin.com/in/thechrisnaugle https://www.facebook.com/thechrisnaugle https://www.instagram.com/thechrisnaugle/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Episode Transcript Well, everyone I want to welcome Chris Naugle to the podcast. He is the number one money mentor, and before we get too much into what you do, me and my wife had had a disagreement for the last. I'd say six to eight months that I'm hoping you can help with. Oh, yeah. Okay, I want to go buy a money gun. You know, just load up money in there and just shoot that shit everywhere. I wanted money gun. She thinks that's not a wise investment of my money. What do you mean? You cannot go wrong with the money gun? Oh my god. She doesn't think money guns a good investment here. See? I'm gonna prove that it is Hang on one second. All right, I did. I wasn't prepared for this. But let me show you how important a money gun There we go. See? That gotta have a money gun. So when she watches this recording, and sees that man Oh, man, it might just look like a bunch of things going at the camera. But those are hundreds. So I am I am going to get a money guy. That's that's the first thing I'm gonna do. Come see. I knew it. I knew it. I knew it. I knew it. Got it now. Yeah. God, see, Snoop made it look so damn good that I just have to get one. So there we go. That's that's a no brainer. Now. Now getting into so my audience you know, a lot of my audience is young entrepreneurs, people who are new into their career, new into possibly doing a side hustle new into trying to get have their money, start working for them instead of them working for their money. And that's where I know that you can add absolute tremendous value to, to my tribe and to my listeners. Before we start, what are some? How did you kind of get you know where you are? What drove you to do it? Because to me, you know, success leaves clues. And knowing a little bit about your journey on on, you know, where you came from, and, you know, kind of where you get your journey where you are usually loved to hear those stories? Sure. I mean, you know, from a young age, you know, and I love you know, what you teach and what you talk about, she talks a lot about imagination and dreaming. And that's kind of where I began, you know, I grew up in a lower middle class family mom didn't have any money and dad wasn't really in the picture. And I had to just imagine things, you know, I wanted to be a pro snowboarder, and I wanted to skateboard in a dirt bike. And I couldn't just have those things. I couldn't just say, Hey, Mom, let's go buy a dirt bike, or Hey, I want to snowboard I had to first visualize it. Now, a lot of my upbringing was that was dreaming, visualizing so deep that you know, I would draw pictures of me doing it and then at night, I would literally dream about me actually doing that. And, you know, by the, you know, trying to remember how old I was like 15 or so, I was so dead set on being a pro snowboarder because I watched all the VHS tapes of these pro riders. And that's all I want to do. So that materialized and I did become a pro snowboarder, but it's not like you could just think of it and then all the sudden happens you have to go out there and do what everybody else is unwilling to do. So that's kind of like a lot of how my upbringing was right to my first clothing line that I started in mom's basement. And that was just a dream. I actually hated my job. I worked at a restaurant I was degraded so badly that that job led me to the point where I said, I'm done trading hours for dollars. And the only alternative is what call, I got to make money somehow to go on these snowboard trips. So started printing shirts with my art teacher Mr. Mahal ski and selling them in backpacks. And then I'd get friends that would come in, and I'd say, Hey, I'll give you a shirt if you helped me sell these to people in school, and it just one after another. And then on the snowboard journeys, we would stop at the stores, you know, along the way, and I'd map them out on a back then we didn't have GPS, just so everybody knows I'm a little older, we have actually a map, and we'd map out all the shops, and we'd stop and ask him to sell the clothes and that materialized. And by 17. I'm like, you know, this whole, traveling around with a bag of clothes is cool, but I want my own store. And that became my next big dream. And that dream almost led me to my first like, you know, failure. I don't want to say failure. But you know, where you get to a point and everybody tells you you can't do something. There's no way that's possible. There's no way that's going to happen. You're a fool. That's a stupid idea. You're going to lose it all kid, you know, like that movie, you'll shoot your eye out, kid. Well, that was that was me. And I almost gave up. And I remember I needed 70 grant to open fat man board shops in 1994. And I couldn't find 70 grand I had no idea how to raise it. Every bank said no. But I, I got one bank that said, Hey, if you can collateralize the loan, we'll give you 70 grand. And to me, I didn't even know what the word meant. And they told me and I'm like, great, I've got a 86 Audi 4000, I've got a dirt bike and a baseball card collection Will that do? And they said now we're thinking something a little bit more. My mom knew that this was like the thing that stood in the way of me chasing my dream and not and she put her house the only thing she had in the world I grew up in a 700 square foot two bedroom ranch out in Lockport, New York. And she put that house on the line so that I could get that loan and chase that dream. And that's, that's where life got interesting. Because I was becoming a pro snowboarder, now I had these stores and I had a whole new obligation that was don't fail or mom and you want mom and me lose the house, you know, I don't have a place to live. So that's a lot of pressure on a 17 year old man. That's where it began. And I'll never forget, you know, everything started going well. And by the early 2000s, I had multiple stores was highly leveraged. And then the.com crash hit and I really had to make some decisions, I was either gonna deliver pizzas or go do something and I put my resume out. And I got calls from Wall Street firms of all places. And that's kind of where the story begins with money as I landed in Wall Street, it was just like the movie Wall Street with Michael Douglas. I mean, that was what I was chasing. That's kind of in my mind what being a stockbroker was even though it's not it, that's what I envisioned. And I dove in. And at first, it was a temporary thing. But it ended up being something I was really good at something I really enjoyed. And I still continued running my stores, but I wasn't working in the store anymore. And I remember who's kind of weird like a pro snowboarder, because at that time had gone Pro. And now all of a sudden, every day I'm wearing a suit, kind of like messes with your mind, who actually you actually have to, you know, mindsets, everything, you actually have to kind of separate, you know, that whole two sides, like one side is I'm going to wear my jeans, my hoodie, my beanie. And then the other side is, I'm going to go be an advisor, I'm going to put the gray suit on with the black tie. And I'm going to do that thing. And that was hard for me. But I was really, really good at the advisor role and I was working on my stores not in them anymore. So the stores actually started doing a lot better. And that's when I started learning a lot about money and stocks and bonds and everything was like a dream. You know, at that point, I was making more money than I'd ever made. And, you know, I was running my stores doing the pro snowboard thing. And hash man, I remember like from 2004 to 2008. It was just like a fantasy world. And I remember, you know, I flipped a couple houses 2006 and seven in 2008. I decided to dive in and I bought a dilapidated paint store to convert it into a strip mall where my main Batman store was going to be and I mean, you know exactly where I'm going. Because in 2008, many of you will remember what happened. Some of you might be too young, but in 2008 was the great recession that thing hit me like a Mack truck and I was one payment, one payment from being bankrupt. And at that point, that was my first like crush. You know, a lot of people realize that and I remember, you know, I was so beat up so down in the dumps that I came home to my girlfriend who had just moved into my house like, you know, all of us have that girlfriend that moves into the house, right? You show up one day and our bags are there. Or maybe that's just me, but I like to think everybody goes through that. And I came home to her and I said Sweetie, I need your help. I need your help paying the mortgage. I need your help paying the utilities. And by the way, my friend Pete's gonna move into that bedroom and my friend Jessica is going to move in into the bedroom upstairs. Any questions that go? Yeah, well, I thought I had a 5050 shot it 150 percent she was gonna walk out the door and never come back. And I had a 50% shot that she was gonna at least help with some of it. And I think she kind of liked me because she actually did stick around. And, you know, we're now married, we have a 10 month old, but so you can see where that one went. But that's how I made it through that time. It was it was hard. Working from 4am till 10 o'clock at night, I had a lot of changes. But that was my first crash and then 2009 to 14 and I'm going to get right to the point of how I learned what I did here. I got into real estate real heavily and I I thought I was doing everything right I read the books, I you know, I'd watch some videos, and I just dove in and I got up to 36 units I was so proud of myself. I'm like, Oh my god, I got this real estate thing figured out and and everybody that's in real estate knows that nine to 14 man was that a good time to buy because everything was on sale and sometimes on sale. 70%. So I amassed 36 units at great prices. But where I made the mistake is I didn't understand how money really worked. And by the 37th unit, the bank said no more. You don't fit in a little box, we're gonna we're not going to give you this next mortgage. And I thought that was it. But that led me to getting a little behind. Then they froze my lines of credit so I couldn't finish units and then then that story in 14 and I had to sell all 36 units in a went quick. I remember I was having a hard time making ends meet. We me and my wife are well she's my fiancee then But me and Larissa had just bought our dream house, I had the two Audi's in the garage, you know, everybody envisions like you get to that point where you're doing well, but now all of a sudden, everything was crumbling under me again, this is like the third time this has happened in my life. So you can see, I'm on this crazy roller coaster. Right? I have money and then I then it's all gone. And then I have money and assets. And then it's then it's all gone again. And this one hit me the hardest because I really thought I'd figured it out. I thought I'd made it. And then all of a sudden, just one turn of events, one change, one thing happens. And now all of a sudden, I'm right back at the bottom and life is falling apart. I'm selling that dream house, I'm selling the audio in the garage, I'm selling all my rental properties. And I just felt so defeated. And I had dreamed this life I dreamed up this house I dreamed up that as for in the garage, like all these things, I had dreamt and imagined them happening. That just all fell apart. And I'll tell you the next part is pretty miraculous. And what happened in it was I got a postcard to go to a three day seminar to learn how to flip houses. And I didn't want to go, you know, I wasn't going to the seminar to learn how to flip houses, but they were giving away a free iPod Shuffle. And I was like, I gotta have that. So I want like a money gun. It's just like, you go to an event and someone shoots the gun at you, you know, it's like, you're just thinking that so I go there, and I was so bored. I'm like, I'm the advisor in this room. And these guys, you know, you don't have an ego, I'm not gonna lie. You know, you go through life. And you know, you think you make it and you get an ego. And it's hard to shed that ego. But two guys got up in front of Mike and Greg. And they start talking about money. them like I perk up I'm like old money or now we're talking about something my life. And they start talking about money in real estate and what they're doing and how they're using it, how they're being the bank, and I've never heard the be the bank thing. Like my hat says BYOB. A lot of people like oh, bring your own beer. Well, no, it's become your own bank. And that's what they're talking about. And they started saying things that I'm like, listening to and I'm like, No, it doesn't work that way. Oh, no, it can't be that way. You're doing what? How are you? You know, I start questioning. All these things are saying and these are the two rock stars, these guys were very successful. One had an a&e show. And all of a sudden, by the end of that event, I mean, I remember they do their call to action. I was the first guideline, credit card getting maxed out for money that my lawyer said moved back in and I thought she was going to kill me. But I knew that I had just heard something that was about to change my life. And what they talked about was that one thing that changed my life and it was so simple. And that's what I liked about it was like all I had to do to do what they were doing is change one thing in my life. And at that moment, 2014 I began that transformation that change. And that's when everything changed at that after that I started going to masterminds and I had mentors, and I couldn't afford any of this. I want everybody to be clear to remember I just lost just about everything. So when people think about this, like oh, you must have had all this money. No, folks, I did not you know what I had? I had a VISA credit card, same one I still have today. And I max that sucker out. Over and over. I just I knew I had to have what these people knew. Because I knew the answer to why I was riding this roller coaster was lying in the secrets of the wealthy. I knew that these wealthy individuals knew how to do it, and I didn't and I needed to bridge that gap. That's, that's very interesting because a lot of people won't, or don't spend the money to learn, they don't. And the way I look, the way I always look at is I would rather spend a few $1,000 and compress, you know, two to 10 years in two months, you know, learning what other people what other other people know. And then people who don't invest in other programs just aren't going to get very far. Now Now, one of the things you said I'm an I'm an out date you a little bit. So and we actually have kind of parallel back backgrounds a little bit. So I grew up in Colorado, and I was a skier. But this was way before snowboarding wasn't really even a thing back then. And I was actually and I was actually Hawking t shirts. That said, Give me Rossignol or give me head. Because those are the two big ski brands. My at the end of my first I had snowboards was my number one sponsors, really. So you know, and I was in like, I don't know, maybe sixth grade hockey and give me Rossignol or give me head. T shirts. So brings it brings back brings back some some memories. So what are you so money does not work the way that we think it truly does not. And there there is things that people with money know that people without money, don't know, there's assumptions, there's lies, there's, you know, just the perception of what what money really is, you know, what are some of the things that I don't know about money that I need to know about money, it's easy. We are brought up and it's no one's fault. We're brought up in a society in a world where we're literally lied to every single day about what money is how money works, and everything else. And the biggest mistake, all of us make, and myself included until I learned what we're about to talk about is we are not in control of our money, we have been taught our entire life to give up control of our best dollars, like I'm holding $100 bill, like we've been taught to take these dollars, and give them to somebody else, deposit them in somebody else's bank. And we just think that that's right, we think that's normal. And then when things happen, like my story, we're not in control of the dollars that we need to take advantage of the opportunities that present themselves, because we've already given up control because somebody somewhere convinced us that we are not capable of being a good steward of our own money. And I'll tell you break it down to every one of you, nobody, even a high level financial advisor like I was for 16 years, nobody will ever care more about your money than you do. So why? Why do we give up control of our money? The tool? Because that's all money is a tool? Why do we give it to somebody else? Why do we deposit money in the bank? Ask yourself, why do you do that? That's the simplest thing. You know what? Like, let me ask you, why do you deposit money in the bank? Because that's just what we do. That's what we've been taught. my paycheck goes directly into the bank app, I never see it. And it's because of what you just said, because that's what you've been taught to do with your money. And you just don't even think anything of it. What if I were to tell you that the bank makes 400 to 13 100% more money than you do on your dollars? Like you're like most people when I say that? No, they don't they can't they lend it out at six. And I'm making wonder if you're only making five? No, they're making 400 to 13 100% more than you are because what they're doing is they're moving your money continuously and consistently. I mean, most people when they take money into the bank it take this $100 and give it to the teller, you know, what do you think happens? You think when you hand that money to the teller the teller takes your $100 bill and puts it in a little box in the back with your name on it. Heck, no man that the money that bank takes your money and lends it out in those little glass cubicles, and does make 400 to 13 100% more because they're making the margin and they're giving you next to nothing. And we just think that's okay, folks, that's not okay. It's not okay. And then when you need your money, let's say you got a large sum of money or 10,000 or more in the bank and you want it all because you got a great opportunity. Go to the bank and try to take all your money out. Try just just, you know, a lot of people tried doing this back during COVID in March in April, and they realize the true fact they wouldn't give you all your money. They're like, well, we can't give you it all now and you're just you know, in most people are just like all that stuff. Okay. Well, can I just come back like houses were like, almost like we're asking permission for the bank to give us our money back, folks. You're brainwashed. You're brainwashed and listen, like I'm seeing this and I get so passionate about this because that was me. I just thought this is okay. And then not only that, like what else do we do like if any of you listening like have a job or you have a business that has retirement account, you get your paycheck and before you even get it, the money goes into that form. One key thing that you've been told by everybody is exactly what you should do to save for that fictitious day called retirement. Or when you're going to sell off on your sailboat out into the water. Very few people ever do that to see, you know, statistically only five out of 100 people are going to be financially secure at the age of retirement. So right there lies the problem. And the problem is our whole life, what we've been trained to do is to conform to what somebody else tells us, our future life should look like 5% only five of those 100 created their lifestyle and created their financial futures. And that is where the problem is. You all wait including me have forgot how to create. And if we don't create it ourselves, no one is going to create a course they're definitely not back there trying to create the wealth bores now do you think the stock market? I'd like to get your insight on the stock market? Do you think it's a game? Again, it's a fixed game. Yeah. And it's going to crash and burn in 2022 and 2023. And that's very controversial. I say that I upset people. You know, like, no, it's not, it's not going to crash Listen, like it will crash and to will in 2000. Yeah. It To me, it's, it's all a perception of what people think it has. No, there's a lot of it that doesn't have merit on the back end, how things are valued, or, I mean, I lost millions in 2000 when the stock market when the dot bubble hit, millions just disappeared, literally, literally overnight. And so what do you think about like, you know, the hedge funds and like the the GameStop thing it to me that that just shows the complete when when a group of people could go and just obliterate a hedge fund. To me I kind of giggle when I saw that. I'm sorry, but I thought it was great, man, I wish I could have went out and patted all those retail investors that played that game and but you know, they didn't beat the hedge funds. A lot of people like oh, we won this. No, no, you didn't you actually lost but you proved the point. And you proved the point that the hedge funds are not Invincibles you know, they can be beaten in now in today's digital world, if people band together keyword if people come together for a unique, you know, a uniform goal. And that goal was Hey, we're gonna drive GameStop up, then you actually can be traveling. But the problem is, unfortunately, it's called FOMO. Okay, fo mo fear of missing out. That's one of the most dangerous things I just did a recording the 10 biggest mistakes investors make and that's one of them is FOMO. People think when when GameStop was going up. Now let's look let's think about GameStop. Because everybody remembers this. It's pretty recent. When that was going up, like where did people forget the GameStop. On its best day, its greatest year was a $20 stock in its best day. And it got to $500. And people thought that it was a good thing to buy. It's called FOMO. It's just the same thing. When you go to the casino, and everybody's winning, and you see everybody like winning, you're like, Oh, my God, I'm missing out, put it all on black, and then you lose it on you're like, Well, that was stupid. Like, well, that's GameStop. That was stupid. I see in GameStop. I mean, I'm a professional trader been doing it. 20 years, I understood everything that was happening. I understood the short side the cover, you know, I understand why they were able to beat that because they pushed it so high that that hedge fund couldn't cover anymore, and they just had to just lay their cards down. But the thing is, is the retail investors actually lost that battle because they all jumped in it at the top and some of them didn't get out. And that's, you know, one of the biggest mistakes here's, here's the easiest rule. If anyone wants to make money in investing, here's his golden ticket. This is how you make money and you'll never be wrong. Follow three rules. Rule number one, buy low. Rule number two, sell high. Rule number three, don't lose money. And you know what the best part about rule number three, is it happens automatically when you do one in two. So why is it that every single person that invest unless they're a trader or professional trader? Does the complete opposite? In most people like No, they don't think about it right now. Are people piling money into the stock market? Absolutely. Why is the stock market going up like crazy right now? It's because people are piling money in, they get their stimulus check. A lot of people are dumping it in the market. Where's the market? all time high. So what are what are people actually doing and what do people do? They put they buy high? And then what do they do when the market goes down? Fear sets in and they sell low? And what do they all do lose money. They do the exact opposite of what they get on they do everybody the second starts going down, people are gonna get beer kicks in and they're gonna, they're gonna sell. They're gonna say shit, sell it all, sell it all. And here's the thing that people who know what's going on. They're selling right now sitting back. When it goes back down there, they're getting. So I actually did that one year. So I think it was in 2008. I'm like, Mother, I'm not gonna do this again. I saw it going down. This wind went way down. I took out A loan on my 401k as much as they would do it when the stock market I think was like 13 or 14,000 at the time, and then I put it in an account. And then when, when the stock market was down to like three or 4000, I put it all back in. I just knew that. Because when I got burned in in 2000, with all that I, I started paying a little more attention to how the stock market, I'm no pro by any means. But I start paying attention. I'm like, Okay, I'm gonna try getting ahead of this. I pulled all this money out of it, and then put it back in when it was low. I probably lost it all since then. But you know, it's, yeah, I did the right thing. And that's a hard thing to do. How did you feel when you were buying into that market when it was all crashing around you and you're listening to everybody around you losing money in every paper and every news channel is all you're losing? It's it's all going to fall apart? And here you are, you're buying because you just knew that you should do this. But what did it feel like to actually buy during that? I was giggling he for once I might win something. Now a lot of people when they actually do it, they're supposed to do they actually have fear doing it. They're buying into a market going down and mentally they're so like, it's I don't know what they call it. But when the markets are going up, there's something inside of us that makes us feel warm and fuzzy and excited. You know, it's going up. But when it's going down fear is there. And it's hard to want to buy an oil I don't know if I should it's going to go lower, of course it's going to go lower. Well, I'm going to buy in when it gets to the bottom, you'll never get the bottom and you'll never get the top you can't time the market. So the best thing to do is just when it goes down you just start buying systematically and consistently just by you know and it's it's funny you mentioned about like selling right now what are the wealthy doing right now? Like we're so everybody listening to this, you know, right now we're we just turned into April of 2020. What are we in 2021 COVID happened and we all forgot about what year it was, but 2021 and the wealthy individuals, I know, multimillionaires and billionaires are all selling my real estate portfolio that I built up over the last six years selling, selling just listed another three properties. I just sold two, I started with 91, about a year and a half ago, and I'm down to I'll be under 20. And people must think Oh, are you crazy? Like Is something wrong? Like do you need the money? Oh, absolutely not matter of fact, I don't need the money at all. But I do understand the principle of what I just said rule number one is buy low. I did that. Rule number two, sell high, the market is high. So I could hold these. But what why to ride the next cycle back down? Why would you do that? And that's the thing like with stocks? Why in the heck would you ever buy a stock and just you know, buy it at the top and you feel good? And then all sudden, you're just like, well, if it goes down, I'll just ride it out. No, you won't. And 90 plus percent of the people that buy stock or mutual funds or ETFs, don't ride it out. They've just conditioned you in your mind to believe that invest for the long haul you'll be okay, but no one ever does. Because when it actually happens, it's a different reality. Fear kicks in. But then reality happens next. And the reality is I lost my job. I don't have any money to pay my mortgage, I can't pay my kids college tuition. And Heck, I can barely put food on the table. And I got all this money sitting in my 401k. And I was supposed to ride this out because it's like 40% down I What are you gonna do? You're gonna you're going to put food on the table for your family? Are you going to worry about your retirement accounts loss you're going to sell? Of course you are and you're going to take major losses, which are then real, and then you're going to pay taxes folks like this is what people do. So why would you do that? Just do the opposite of everybody else, and you will probably be way better off. And that that's in anything in life. If you see a herd of people doing something, do the opposite. Don't do what they're doing. Because you you will know I know that you do a lot of stuff in in real estate and I'm part you know, with COVID. You know, COVID happened. You see all of these companies, you look at downtown's now, like downtown Houston, I'm in Houston. And you see a lot of these high rise buildings that were businesses that they're now figuring out, hey, we might not need that real estate, we can do a lot of stuff from home. I'm person I'm waiting for a boom of conversions where people real estate investment trusts REITs come in, and they say, okay, we're gonna convert these two housing to living. Are you seeing anything in that in the real estate? I just think there's gonna be such a big thing in the in the business side, you know, we're companies are not going to need the space that they have that they currently have. And how is that can be repurposed? And how can we position ourselves to take advantage of possibly some of that real estate that I think is going to happen? It might not be in a year might be in three or four years, but it's going technology is getting better? More and more companies are going to go remote. And I think a lot of that real estate is going to be converted to something. I don't know what but something. You're absolutely correct. You know, one of the biggest things that this country lacks is affordable housing in there's a massive need. for affordable housing, there's, there's not enough rentals for the amount of people there's people that will you know, very soon I don't know when when they stopped with this moratorium bullshit scuse my language, but there's gonna be a massive, like problem with people's mortgages with some, you know some companies that own some of these larger facilities, they think they're not going to be able to stabilize some of these buildings. Again, like you said, it might not be a year or two years or down the line, it's not going to be immediate, but you're going to have a major transition because these big sky rises that used to hold all these people, all those people are working from home on channels like this, or zoom. They're not in those offices. So how are these companies going to afford to pay all those rents? And, you know, pay all those overheads? They're not? So yeah, I think you're gonna see a massive switch, that these commercial spaces are going to start converting into living spaces you're already seeing in strip malls, you're seeing strip malls, be converted into self storage facilities, you're seeing old box stores like Kmart, and that being converted into storage facilities, Heck, even Walmart's so you're already seeing it happen. Because the world's changing, Amazon is obviously needing more warehouse space. And so is every single business in the world, because they're all going digital, and it's changing time. So how do you capitalize on that? Well, you get ahead of it first, but now would be too early. Because if you buy now, real estate way too high. And remember the rules, you got to always go back to the rules buy low, not high. And then what's going to happen, though, is when all this does settle. And the government, you know, stops with this modern monetary theory nonsense of printing, which they're just trying to drive inflation, if you see the price of things going up, folks, that is just your dollars becoming weaker, it doesn't mean that things are going up in cost, your money is becoming weaker, because the Fed is trying to do that they're trying to create inflation. But the problem is, it's not working. And it won't work. Because this thing's gonna all blow up and crash and burn. This is the largest experience or experiment in our history with the financial systems. And I don't think it's gonna work. And so to most economists, they don't think it's going to work. So if it doesn't work, what does that mean for you? It's not good. Because if you got all your eggs in the baskets, where they want you to put your money, stocks, bonds, mutual funds, ETFs, that's where they want you to put your money, then you lose it all. But you know what, when when you lose, somebody else gains when the Fed increases inflation. Who wins the government do when when milk is double the cost of gas is double the cost when lumber goes up? 40% Oh, sorry, just did who loses? Not the government you do, the government wins, because the the deficit in the money they owe is now cheaper, because they can pay it back with weaker dollars. You see, that's the whole game. And there's only a couple ways to get ahead of this. And you got to just change. So a lot of people like well, it's all over. What am I going to do now? I don't know. I guess I'm just going to try to enjoy my life and hope for the best until this whole thing explodes, as says, you know, says this Chris Naugle guy, I know, there's more hope than you can believe. And it's so simple. You just follow what the wealthy to do change one thing. And that is where your money goes first, and then I'll teach, you know, and that's what we do with BYOB or the money multiplier. We teach people exactly how to do that. And how to do the same thing that the banks do the same thing that the wealthy do with their money. And it's something that's been done for hundreds of years, and it will not fail, and it will not crash and burn, and you will come out on top. And that's the beauty. It's like I can say that with the utmost certainty because it has to work. Yeah. It always has. So is that Yeah, I know. You talk about your infinite banking. You know that that philosophy of of what you do that concept of what you do it? That is exactly what it I mean that is that exactly what you're discussing our Thursday, I'm thinking what, what I learned in 14 was I sat there talking to you know, this guy, Mike Baird, about real estate, and he was lending me money. And he starts talking about this thing, you know, and call that his private bank. And awkward. That sounds cool. Tell me more about this private bank thing. I didn't learn that and Wall Street school. He starts telling me and he's going into it. I'm like, Wow, that's awesome. Wow, it's guaranteed to it's tax free. Come on, like, Dan, someone's lying to you. But keep going, keep going and telling me all this stuff that he's doing Oh, yeah, I can put money in and take it out immediately. And I still make uninterrupted compound interest on every dollar even though I took the money and I'm just like, Dude, what is this thing? And then he tells me, and I lean in, I'm like, someone's lying to you, man. I'm sorry, Mike. But I'm an advisor. And this is not how that thing works. And he leans into me and he says, Chris, if it doesn't work that way, then how have I been lending money to you all this time from this? And how has it worked? exactly the way I just explained I sat back huh? You got a point there. So Mike, how do I learn this thing? He's like, I can't teach it. I just use it. So call this Brent guy and you know, and that led to me watching a 90 minute video that was my my toll if you will to be able to talk to this brand guy. And that 90 minute video is what changed my life and I If anyone wants to know what a privatized bank is, you guys are not probably going to be ready for what I'm going to tell you. But a privatized bank is you creating your own bank, but not at a bank, at an insurance company, and you do it with a vehicle you all know and probably don't like called whole life insurance. Oh, that's right. But it's not the whole life you buy from an insurance professional or insurance store. It's a very specially designed and engineered whole life design that can get really the only people that know how to do this are the people that only do this, your financial advisors, I I'm hard pressed to find a financial advisor that actually understands this. They say they do because they, you know, they're like me, they think they know everything. No disrespect. But believe me, guys, you know, you think you know everything about money. And then when they actually learn about it like I do, they're like, I didn't know it could do that. I didn't know it worked that way. I didn't know I could give up my commission so that the client actually has access to 60 to 90% of their money immediately. Yeah, well, you should have studied with the Rockefellers, the Rothschilds, and what every bank in this country has been doing for hundreds of years. And that's so my financial, so my financial advisor that pulls up in a beat up, Camry might not know about how to how money works, I find, you know, and I know a lot of advisors, and you know, a lot of them get mad at me, because I kind of beat up on them a little bit. But I've earned the right to, and I always tell them, I say you don't understand this. Well, yeah, I don't know what whole life is, again, exactly. You don't understand how this work, right? Otherwise, you'd be doing this. But then they don't do it. Because they don't want to give up their commissions. They don't want to, I mean, let me let me ask you this, your financial advisor that pulled up in that beat up, Camry, like, do you think he'd be willing to give up 90% of his income so that you could have access to 90% more money? Absolutely not, you're absolutely correct. And that's the whole name of the game. In order for privatized banking to work, the way that it works for the banks in the wealthy, somebody's got to give up a lot. And that somebody is that the money mentor, the advisor, or the IBC practitioner that knows how to build this, they have to give up their commission so that you have access to your money. And then that's where the fun begins. So once you get somebody that's actually willing to do that, and actually, I got to go back to that camera, because that's funny in Wall Street, when I was when I was an advisor, one of the jokes was, you know, why do people pull up to Wall Street in a Rolls Royce to take advice from some of you that took the subway and and very true. Most of the clients that I helped, and that I've dealt with had way, way more money than me, but for some reason, they took advice from me, it was a weird dynamic, but that gets the guy's got to think about that. We should all be taking our advice from the people who have done it, who have made it and who are living what we would articulate as the perfect day. And if you're not taking your advice from that person, or actually getting guidance on that, then you're doing it wrong, and you're learning about the big lie even more, you're doing everything backwards so that somebody else can have control of your money and make money on it. And that's that's what privatized banking does. It puts you in the driver's seat in in 100%, control of your money. And what else it does is it puts a perpetual tailwind behind your money. Think about an airplane right? airplanes. When they fly. They're either flying with a tailwind or headwind. And when you have a tailwind, you're like, oh, the pilot comes on and says, oh, we're going to arrive 30 minutes early, we had a nice tail, and you're like, That's sweet. The plane didn't have to work any harder, didn't have to fly any faster, nothing had to change. But we got here 30 minutes faster. What you don't realize that plane was going 150 miles an hour faster than it was the other time when you were on the plane going the other direction. The headwind is not something that most people think can change, but it can't. And it's it can change with something that Albert Einstein talked about a lot called compound interest. But let's add one word to that on interrupted compound interest. Imagine this, I'm just gonna do a visual if I can't, because I'm a visual thinker. Imagine I have $100. And let's say I change one thing, this $100 that normally would go into someone else's bank, you actually took this advice, and you say, you know, I'm going to change where this money goes first. So you change and you put this money into this specially designed and engineered whole life. So I got $100 that I just put into it. And I don't get caught up in the numbers, folks. It's just an example. Like, should be more than that. But now I get $100 there. What does the insurance company Give me that my bank doesn't? Well, right now in 2021. All the insurance companies we use which are mutually owned dividend paying insurance companies pay a guaranteed 4%. So does your bank pay you 4% on your deposits? Hell no. There you go. That's the right answer. Hell no. They don't barely give you 1%. So now I'm better off there. But then the insurance company because their mutual says hey, every year based on our surplus assets, we're gonna give you a dividend. So I'm like, Wow, that's cool every year. Yeah, it's not guaranteed, but we've paid dividends out for over 100 years, and we're gonna probably pay dividends for the next 100. So now listen, I'm not just making four I might be making six. So now I'm making 6% on my money. That's way better than the bank. But now, the reason I put the money in the bank is because I've been lied to and taught that. That's the Any place that can put money and take it right back out, and Oh, God, I gotta have my money. How many of you listening to this right now, when you look at your bank account on that piece of paper, you get warm and fuzzy, but the more there is there, the more money you have in somebody else's bank, the more you're losing the game, just so you know. But that's what you you feel warm about that, because you're like looking at it, you like touching it, that means your money's not working. Your money has to be working everyday because you only have so many hours in the day, most people work 40 to 80 hours a week. And after that you're just shot, right? So if you can't work any more hours, then how can you make more money? Well, I can get a raise, I can do things more efficiently, I can find a better job, I can start a hot side hustle. But you are always going to be research restricted by the number of days or hours in the day, you can only make so much the problem, or the thing that you need to do is you need to stop thinking about how much money you can make by trading hours for dollars, you need to start thinking about your dollars going to work because most people have equity in their homes have money sitting in 401, K's and money sitting in the bank accounts. And you know what, I want you to visualize this. Because this is the way I learned it. You come home after a really hard day, you open the front door of your house, you're exhausted, it's late, you just want to go to bed and you look over into your living room and you catch a glance of your couch and on your couch is your money. Your Money is literally sitting on your couch laughing eating potato chips spilling all over drinking your soda watching TV. And it's been doing this every day for the last week, the last month last year, and it looks over at you and it says What did you have another hard day? Because that's what you do, folks? you lent money was exactly it's exactly what in laws except for the money actually would go to work your in laws won't go to work. You could walk over to your money, you can say you know what, tomorrow, you're going to go to work, you're never going to get a vacation, never gonna come home, you're never ever going to stop working until the day you're gone. And your money would be very thankful because finally you gave it a purpose. People just don't know how to make money work. So let's go back to that one, change that $100. We put it into that bank. And we know the banks paying us better interest guaranteed. We know it's paying us a dividend. But now what about liquidity? You put your money in the bank? Because you can take it back out? Well, yeah, we have liquidity. In the first couple years, you might not have 100% access to all the money. But how much do you have 60 to 90% in the first year. So let's say I put 100 in and I want 90 back, I can go immediately in the first 30 days and take 90 out. Now that was your regular bank and you started with 100 new took 90 out how much money is still earning interest in your regular bank $10. The remaining amount in my bank, this privatized bank, which is the specially designed whole life $100 is still in my account. And I'm holding $90 like literally I've got no I'm just holding a bunch of money I'm holding $90 in my hand and $100 is still in the bank earning 4% plus the dividend. How can that possibly happen? Well, this 90 I'm holding in my hand, it's not even my money. See the insurance companies have all the money and they will gladly lend me money and alone of nine Duff. So all I do is I go online, I click a button, no application no credit check in 36 hours later, the money's in my hand I'm holding $90. Where did the 90 come from? Is what people typically asked me? Well, it came from the insurance company's general account. Yeah, I get that. But why would they just give it to you? And why wouldn't they ever want that loan back because you told me that I don't have to pay the loan back, who's making loans and not asking for the money back insurance companies. Why? Because all they did is when you took that contract out, they promised two things promise to pay you 4% guaranteed. And they promised you a death benefit the day you graduate from this world, or this earth or whatever you want to call it graduate means Dodgers so everybody knows. So what they do is they take this $90 and they subtract it from my death benefit, it's the same thing to the insurance company someday they got to pay that death benefit out. So it doesn't matter if I use it while I'm living or when I'm dead. They're just going to give me this $90 is the loan, they're gonna charge me interest on it, but not more interest in what I'm earning on my money. So now I literally have an arbitrage on money. And I'm holding $90 now the most important thing is, you just learned how to make uninterrupted compound interest on your money. But now you got 90 bucks. So what are we going to do with this 90? We're going to go put it on black? are we actually going to do something productive and make this $90 that wants to go sit on my couch? But really doesn't. We got to make it work. So where is it gonna work? could work in real estate? It could work? How about even easier how many people you know, have credit card debt. So let's just assume somebody's got a visa. And they're paying, you know, it's just for simple math. The visa is $90. Okay, that's their balance. And they're paying, you know, 10 bucks every single month on that visa trying to pay that $9 balance off, but visa is charging them 20% every single year. That's the headwind. So even though you're trying your hardest to pay this debt down, it just never seems to get paid down. Welcome to the world. Welcome to what you've been taught us credit card game. That's the game. So now let's change that game. I have $90 in my Hand of the insurance companies money that would, it just means that I'm going to get somebody when I die gets $90 less. So I got this money, I'm going to pay these off. And then what I'm going to do is I'm going to take the $10 that I used to get the visa, and I'm going to change the name on the check. Because I'm not going to stop paying the $10 that I used to get my visa, let's be smart about it. Let's be an honest banker. I'm going to change the name on that $10 check. And I'm going to write Chris naugles Bank, and I'm going to put that $10 back into my bank. So what just happened? Well, some people are like, well, you took a loan from your private bank, that whole life thing you're talking about. You paid off visa, then you took the $10 you were given visa and you put it back in your in your account. Okay, great. You draw circle, you just went full circle. But in doing that I made money twice. I made money once on the 4% plus dividend. Okay, that arbitrage and then I made money twice, because I just recycled and recaptured 20% that I used to just give away. You see, when I teach people about money, I teach them that the biggest rotor or the biggest problem to most rotor of wealth is not so much that your ability to make money, you're good at that. It is the simple fact that you give all your money away to somebody else's bank, you do visa, Amazon, car payments, mortgage payments, all your money goes to somebody else 90 cents on every dollar goes to somebody else to build Well, why don't we start there, instead of working hard or taking on more risk, let's start taking back the money we're giving away to everybody else. If I can make 20% by just paying myself a $10 check instead of visa, man, that's wrong. And that's Yeah. And that's such easy money to get back as I mean, people are pushing out hundreds or 1000s of dollars per month, on interest fees, that they're just pissing in the wind, you're never gonna see that never didn't get it back. Never gonna be now. So I did something back. I'd say maybe five years ago, and people thought I was stupid. And they said, yo, you never do that. That's the wrong thing to do. And I'm like, well, and again, I'm no financial person. I'm like, I would rather borrow from myself than a bank. So we were going to go buy a new car. And I said, well, rather than go get a note and pay them, even if it's 2.9%, or 3%, I'm going to go take a loan out of my 401k, which is already my money. I know it's not going to build the interest. I know that's stupid. But if I'm still going to be paying the money regardless, I would rather be paying myself that 3% interest in it going back into my 401k I know that's probably the stupid thing to do. But I'm like, why would I pay someone else interest when I can pay myself vendors? And what you're saying is the exact same thing, but instead of doing a promo 401k you're doing it from a, you know, from your from your other source? That is to me that that is a Oh, that's see, you're teaching stuff that people just don't know. I know people just don't understand that and don't know. But let's talk about that. 401 K, so yes, am I I'm using the only difference between what you just described using a loan from your 401k. And what I'm doing with this specially designed whole life policy, the private bank is I'm earning uninterrupted compound interest in the 401k isn't because when you take a loan from your 401k, the money actually comes out of the 401k. It's no longer invested. But the cool thing about what you said, and I teach this as well, you took the money from your 401k that was just sitting there in the market. And you're just like, you know, I'm going to, I'm going to be the bank, and I'm going to basically finance my car. So you paid for the car, then you you should have taken and figured out how much the car dealership would have charged you per month to finance that car to you. And let's just say it was 500 a month, you take the $500 a month that you would have given away to somebody else for a car payment, and you pay the $500 a month back to your 401k it's the same thing. But now every penny of that $500 is going back into an account that you own that you control and that you benefit from. And the coolest thing people don't take loans from 401k sometimes is like Yeah, but I got to pay interest on that loan. Yes, you do. And that interest goes back into your account. It doesn't go to the financial company. It doesn't go to your employer it goes back into your account by law. Yeah, that's a pretty sweet thing. You just gave yourself a guaranteed interest rate. Plus you got yourself a shiny new car on the driveway. Yeah, love it. Yeah, yeah, so and people but in all the people like advisors like that stupid you never pull money I'm like, but I'm gonna pull them 30 1000s gone regardless at that I've got the car. So either I'm going to be paying my own interest or I'm gonna pay someone else. The money's gone either way, you know, so it's and why was that? Why do you think they would tell you that stupid why because managing it because there's less money for them. They now control less money and it's in their financial best interest for me to keep my money there than to pull it out and use it myself. it to me You always follow the money. If if people are doing something some way it's because someone's making some money and they don't want to lose they don't want to lose that money. Now I've been to your you know, I've been to your site I've been looking at a lot of your love your stuff, the best way to Get in touch with you is just going to you're going to your website and all the people listening, it's going to be in the show notes. So you don't have to write this down. But it's gonna be in the show notes feel click, but you've got some great stuff up on your website, from your webinars, from your classes from your real estate, there is so much free, that's the thing, free valuable information. And you have you have courses and you have, you know, stuff that I'm actually going to do this, I've got to learn this stuff, because I'm, I'm sick of paying, paying everybody else. And I had the concept. I just don't know how to, I don't know the means to do it correctly. But go to Chris naugle.com. And that is the you know, all of your stuff is is up there. I give everything away for free, including my book. I mean, you can go to the website and get my book mapping out the millionaire mystery or the private money guide. Totally free. I mean, I'm not gonna pay the shipping to your house, but you can have the books for free. And where that came from his remember those that hard time. When I hit in 14, I went to my first mastermind out in California with this guy, Greg, and he was like, just a superstar, right? And I remember paying all this money to go there. And I caught him. I got him aside and I said, Greg, give me the best advice. I'm down on my luck, like what is the best advice you can give me and he puts his hand on my shoulder and he says, Chris, I'm gonna give you the best advice. I can give you any in liens. And he says, give your best stuff away for free. And then he walks away. And I'm like, really, dude, I just paid five grand to come to this mastermind. That's the best thing you got. For me. I'm like suffering here. I'm broke. And that's what you tell me. If folks, it was the greatest advice somebody could give me because it goes back to the core universal law. If you give you get, I give it all away for free. So thank you for bringing that up. Yeah, you can't you cannot get without giving. And here's the you know, here's another mental thing that people think they think that you know, the stuff that I teach and the stuff that I do. It's all out there for free anyways. It's, it's I just can put it in a different maybe a different format different way. But it's all out there. So yeah, giving it away for free. And it's like money, it goes against what we're taught that, you know, you got to hoard that stuff. You got to keep it like you know, that's, you know, your information is your goal that that's your company. You can't do that. But it does not work that way. It does not so, great stuff up there. Great stuff up there. And all the listeners I'm telling you, you don't know what you don't know. Go to the website, go to Chris Naugle comm go to the website and look at the three webinars, the free stuff that's up there, get the book, you've got two books up there, it, it this stuff's free. So why would someone This is what always gets me so you got all this great information up there. And people still won't a lot of general public still won't go do do that. And it just blows my mind. You probably spent years writing your book you spent you know 20 years of knowledge going into that book, and stuff that you're teaching and I can go there and get that for free. It's just blows my mind that people do not take these journeys to learn what other people people who who have made it are always willing to share their experience share their knowledge to grow other people. So again, thank you so much great stuff and I'm I'm telling you I'm up there and I think I might bring back the give give me Raj Nord give me head you should gotta bring that back. And if I can just say cuz everything we were just saying can be summed up with a quote and this is I think, why people don't do things. And it's a quote that Will Rogers said he said the biggest problem in America is not what people don't know. The biggest problem in America is what people think they know that just ain't so. Stop taking advice from people that hold you down that hold you back that don't empower you stop taking advice from your broke ass brother in law and go out there and create yours future the way you want it to be. Absolutely. Oh, again, Chris, thank you so much for for taking the time out today to be on the show. And and give you know give give back to your my community. And thank you so much. And just thank you that that's all I can say. It's great, great stuff. Thank you. Great talking with you. You as well.

Welcome to this week's episode of the Thinking Big Podcast. Today I welcome my friend Nelly Yusupova to the show to discuss techspeak for entrepreneurs. Whether you're a beginner or a seasoned entrepreneur, you will need technology as part of your solution. Nelly teaches you a proven roadmap to accelerate your time to market, especially if you're not a technology company. Nelly is a CTO with 18 years of experience, a Tech Advisor, and the creator of TechSpeak for Entrepreneurs. Over the years, she has managed many teams and software projects of all sizes and analyzed and optimized their development processes for timely and cost-efficient delivery. And it a pleasure to have Nelly on the show. My biggest takeaways from this episode are: Validate your idea to ensure it is viable and solves a real problem. The philosophy of building it and they will come does NOT work. You don't need technical experience to launch a technology solution. Today we will be Think Big on how to use technology in our companies and side hustle businesses. Connect with Nelly Yusupova https://www.techspeakforentrepreneurs.com/ https://www.instagram.com/digitalwoman/ https://twitter.com/DigitalWoman https://www.facebook.com/DigitalWoman TakeNelly's Free Quiz techspeak.co/quiz Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests Until next week, remember to always be thinking big.

Welcome to this week's episode of the Thinking Big Podcast. Today I welcome my friend Jesse Paul Smith to the show as we dig into what it means to persist in your dreams. Jesse is a speaker, entertainer, and coach. He is the host of the My Creative District Podcast and the creator of the World Dance Challenge. My biggest takeaways from this episode are: Depression can happen to anyone in any situation, this is where Jesse found himself even after working with such greats as Rihanna and Justin Timberlake. We were not meant to help everyone, but we were meant to help someone and how we find "Our someone" "Our Tribe" that we can help. Stop comparing ourselves to others, because all that glitters is gold. Jesse will share how I inspired him and taught him how to dance.. OK that didn't happen. I can't even do the sprinkler move, and I just saw Jesse do a one-arm handstand move. Today we will be Thinking Big on how to move forward with our dreams and stay persistent. Connect with Jesse Paul Smith https://podcasts.apple.com/us/podcast/my-creative-district/id1525890194 https://www.instagram.com/jessepaulsmith/ https://www.worldwidedancechallenge.com/ https://twitter.com/jessepaulsmith http://www.jessepaulsmith.com/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ https://podcasts.apple.com/us/podcast/thinking-big-podcast/id1478451184?ls=1

Today I welcome Christopher Decker to the show as we talk about the importance of authenticity. Christopher is the author of the book Profit, the host of the age of authenticity podcast, and the founder of salescast.co. In the process, we dive into how Chris overcame Sexual infidelity and addiction, drug and alcohol addiction, and a lawsuit that almost brought him to his knees, and how he overcame that to become his authentic self. Today we are going to put on our big boy pants and Think Big about what it takes to be authentic. Connect with Christopher Deckerhttps://salescast.co Age of Authenticity Podcasthttps://open.spotify.com/show/0dcU9yqSKkhmc0Dtw5bVVN Christopher free podcaster sales masterclasshttps://salescast.co/masterclass/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Thanks for listening! It was so nice to have Christopher on the show. Be sure to check him out at https://salescast.co/masterclass/. It means a lot to me and to the guests. If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. Until next week, remember to always think big

Today I welcome my friend Stacey Hanke to the show as we dig into the importance of influence and tips for what we can do to increase our own. Stacey is the author of two books; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday® and Yes You Can! Everything You Need to Know From A to Z to Influence Others To Take Action. Her books provide practical and immediate skills and techniques that have given thousands the ability to enhance their influence. Her client list reads like dow from Coca-Cola, FedEx, Kohl's, McDonald's, Pfizer, GE, General Mills, just to name a few. Stacey has been featured on Fox News and Tedx And now she chose to grace our amazing listeners. Today we will be Think Big on how to help us to influence others to take action Monday to Monday. Connect with Stacey Hanke https://staceyhankeinc.com https://www.instagram.com/staceyhankeinc/ https://www.facebook.com/StaceyHankeInc?ref=hl http://www.linkedin.com/in/staceyhanke https://twitter.com/StaceyHankeInc Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/

Sean welcomes his friend Lauren Davis to the podcast--aka the branding and social media whisperer. She's a digital branding strategist who focuses on personal branding, which goes hand-in-hand with social media. Lauren loves teaching people strategies that she uses with personal brands, podcasters, speakers, and leaders all over the world. She helps them to be more visible online as well and increases their personal brand strategy and personal brand presence through their social media. Instead of using social media as an afterthought, she teaches them to use it as a tool for their success. In this episode, you'll hear: How impactful and powerful a tool social media can be. Lauren's tips for podcast show notes. The biggest mistakes people make on social media and how you can make social media fun and exciting. Consistency on social media is key. Lauren's background story and how the record store she started with her husband led her into social media and marketing. Why making connections with people on your social media platforms is so important. What platforms Lauren recommends based on your social media goals. What Clubhouse is, how it works, and where Lauren sees its future. How she gets people to engage with social media and why connecting with your followers is so important. About Lauren's free download, which is 100 high-quality, engaging social media content ideas and why it's different than others on the internet. The change in Lauren's presence on social media and why her branding is becoming more defined. Connect with Sean Osborn here: https://thinkingbig.info/ https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Connect with Lauren Davis Lauren's 100 social media prompts The Real Personal Branding Podcast Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Today we get to talk with Brenden from Master Talks, and we are going to talk about tips and tricks to help us with our public speaking, going live, and connecting with the audience. Brenden has one unique goal - to help you overcome your fear of public speaking so that you can use your voice to better communicate your ideas to the world. Today we will discuss: Tips and tricks that will 10x your communications skills. Understanding how communication is everything we do. Understanding the pros have done this 100's of times, so don't beat yourself up. The 3 biggest tips for your Facebook Lives and other presentations. So today, we are thinking big into our communication skills. Get in touch with Brenden Kumarasamy. https://www.mastertalk.ca/ https://www.youtube.com/c/MasterTalks/featured https://www.instagram.com/masteryourtalk/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. Until next week, remember to always think big Episode Transcription 8uIYpcE7SxSCR8rSv83O Thinking BIG Podcast with Guest Brenden [00:00:00] Sean Osborn - Thinking Big: I want to welcome Brendan to the show today. He's actually the host of master talk on YouTube and it is a fantastic YouTube channel, on public speaking. And I know I'm like a lot of people out there. Public speaking is probably one of the hardest things for people to do. Most people would literally rather die than get up and do public speaking. I remember the first time I had to get up and do public speaking and not in a corporate environment, I'm okay. In a corporate environment and, in conference rooms and stuff like that. But actual public speaking, I was terrified that I could not stop shaking. And it's one of those things. And one of my mentors actually had told me a long time ago that the person at the front of the room with the marker is the one making the money. And what he meant by that is the person that's up there at the front doing the speaking is the one that has the influence [00:01:00] on the people within the room. So again, I absolutely want to welcome you Brendan to the show and tell us a little bit about master talk and what, how you got started in doing that Brenden - Master Talk: Absolutely Sean thanks for having me. So I, like you mentioned, I have a YouTube channel called master talk where I help people through communication skills and how I got stuck. It was when I was in university, I used to do these things called case competitions. Think of it like professional sports, but for nerds. So other guys, my age were playing football or soccer, some other sport. I channeled that competitive spirit. To presentations. So for three years, I presented hundreds of times coached dozens of people in their communication skill. So when I graduated and I got a job in corporate America, I guess in my case, corporate Canada, some based in Canada, I just asked myself a simple question, which was how do I make a difference in the world? And that's when the idea for the YouTube channel came to be, because I realized a lot of the [00:02:00] communication information out there was really bad. You hear advice like, Oh Sean, you should be yourself. Making videos in my mother's basement. One thing led to another and the rest is history. Sean Osborn - Thinking Big: Oh, fantastic. Yeah. And did you see when you were in college? What gave you the idea? Did you see people actually struggling with trying to get up and doing to do public speaking presentations? What kind of, where did you see that? And clicking your mind saying, Hey, I can actually help people live better. I can help people do this and have them actually be more fulfilled and really more successful to me. You cannot be successful. In a corporate environment in much any environment, if you can't communicate and you can't get up, you can't speak, you just can't be very successful. I don't think, to me, it's, to me, it's one of the core values that I wish they taught heavily in school, which they don't. Brenden - Master Talk: Yeah. And I completely agree with you on that one, for sure. The way that I think about the Shaun is when I started doing these competitions. So just to give [00:03:00] you an idea, the tie in with the corporate world, this is what a case competition is. Essentially is a business gives you a problem and you have three hours to solve it and present a solution to a board of executives. So people do that for fun and university. It's an odd thing. And there's this weird international competitions where people fly out from 19 countries around the world to give these types of presentation. It's really bizarre. And it was the best three years of my life also. But to build on that think of me as the in-house speech coach for that competition. So when I competed the first year, I wasn't really good, obviously, I was kinda trying to figure out how to do this, but I entered the second year, much like sports. You start to take a more mature, more mentorship role. As you get older within an organization as new fresh individuals start entering the program. In this case, it was a presentation program. So I started coaching those people. And then over time, in those three years, I was the speech coach for pretty much everyone who was new to the program. And as I was nearing graduation, I was getting started to worry because the [00:04:00] technology consulting and jumping into the corporate world, I kept noticing a consistent theme of out of all the students. I coach, I probably coached me 50 people in three years and the consistent threat theme, but rather question, they kept asking me that never had a good answer myself was how did you learn how to speak? And I kinda just said I just learned, I'm self-taught and I've done hundreds of presentations, but because they kept asking me, I wondered what resources actually exist out there. It seems like people like to look this up and watch it. So I started watching a lot of my competitors, YouTube channels, who PhDs and the subject who, or who had decades of experience. And I just kept vomiting in my mouth. To be honest, it was too academic. Wasn't practical. And for the younger demographic, it was useless because they couldn't understand the complex lingo. So I got so frustrated that it started making videos basement with no budget and with the phone. And then a year later I ended up coaching a lot of executives and developing a practice out of it as well. Sean Osborn - Thinking Big: And I actually absolutely love stories like that, [00:05:00] where. People get into business and they, or they get into doing something that they love. They don't know how they're going to do it. They don't have all the technology. They don't have all the stuff figured out. They don't have. But you wanted to help and you've found a way to help and you got better by, by doing that. Cause obviously your stuff is extremely professional. Definitely not done in the basement and definitely not done, so you just see you've gone from there. But if people don't start somewhere, we never off the ground. We never do it. So just going out, I love that because just going out and yeah. Doing it, get you better now. One question. So how do you think the difference between presenting live and presenting in front of a camera? The difference in that, especially now with, with what's going on in the world and, people are having to obviously social distance and there's not a lot of big live events and there's not a lot of big, public speaking things. I actually find it harder. To sit in front of a camera to do a [00:06:00] presentation, to do something then I do in real life. So when I'm in, when I'm on a stage and I'm talking with people, I can feel the room. I can feel the energy, it's either you do it or you don't. There's no going back. You're up there. You're live. When I'm in front of a camera, I absolutely frightened. To even start to push the play or push push the record. So w what do you see the difference in, difference between live virtual and live in real Brenden - Master Talk: Yeah, absolutely. I would say the biggest difference in the two, Sean is in the online world, you can't gauge your audience's reaction. So what does this mean? Let's say I was in person. I was giving you and your company, your family, a workshop on communication. And to say, joke, two things will have been in that instance. One is you'll laugh at the joke. I'll say, wow, Brendan's such a funny guy. We're number two. Which is much more likely you look at me and say, wow, this person should [00:07:00] really not be seeing any jokes, but either way I can gauge your reaction in real time and adapt my presentation. As my presentation goes on. I don't have that luxury in the online world, because if you're on a zoom call with all the cameras off, if you're presenting on camera and there's nobody there it's much harder for you to gauge how your audience is reacting. Especially when they're not in the room. So how are you supposed to navigate those types of situations? So a couple of easy tips. I was like to give out one, always keep your eyes on the lens of the camera. So one way I do that is I take a picture of favorite food or a favorite person that I like. And that always forces me to look at the lens in that way. It's a good artificial trick you can implement. Second one is get on a phone call with one of the people that will be sitting in that zoom call. So we have a feeling of who's going to be there, what their needs and expectations are, what do they aspire to be? And you can always picture that person. So it's a lot easier for you to present energetically for them, even if you [00:08:00] don't see them on the other side. Number three is always assumed good intentions from your audience, whether it's in person or online. This is a lot more important than it seems, but it's not something you'll get overnight. So for example, with me, when I started doing podcasts myself as a guest, it was really bizarre. Essentially what a podcast is a stranger. You don't know, asks you a bunch of questions about your life, does an unhealthy amount of research on you. And you have to answer as if you know that person. So when I started, it was very frightening for me, but when you get into those off off show discussions with the hosts, after you realized that. They're really just doing this to benefit their communities there. And everyone's just a really nice person. So my perception of my, the hosts that ended up, I ended up speaking to, and this analogy applies for any presentation that you do in the virtual space or really anything at all transitions very quickly from who's the Shawn guy to, wow. I really love what Sean's doing, what the thinking big podcast is really helping us communities think bigger and achieve greater goals. So I'm going to assume as if I've known him for five years and speak to him in that way. [00:09:00] It's not something you get overnight, but over time, that belief becomes true. Sean Osborn - Thinking Big: And that takes a lot of time to develop. Now, one of the things that I actually do like right now, I actually do use a teleprompter, but not for words, I actually have you in front of the teleprompter. So I'm actually looking right at you and you're actually. Right behind your right in front of the camera. That's the only way that I can truly connect with the people that I'm talking to because I had where I had the camera above the, above the monitor and you always look up, you can't, it just was a natural I'm the type of person that I actually have to look at someone, in the eyes when I'm talking to them. To, you know what you said, it that's how you read how people are taking in what you're doing. And that's how you read how they, how they're interpreting what you're saying. But I personally, I have to do that. I can't, I hate it. So I do some podcasts, matter of fact, where it's just audio only. And it's just [00:10:00] dry it's absolutely dry. I know the people that listen to the podcast are only listening to it, but I get so much more out of the conversation when I can see the other person, when I can see you, Brandon, we're sitting here looking at each other, eye to eye, even though we're not in the same room. And I think that is very powerful for really any type of communication, especially public speaking, but. I see that's going to be a huge, or that is a huge problem for people that are trying to do video. I don't know why I'm so scared. Why get more scared in front of a video camera? Then in front of an audience, I guess I, maybe I used to be afraid in front of an audience and maybe I've just grown and I get used to it. But I'm terrified in front of cameras. I don't know. I try tricks. I tried doing different things, but getting used to and going live. So to me, I'd love to get your thoughts on how you go live on things like Facebook and [00:11:00] things like, YouTube and stuff, because. It's one thing to sit there and record something 20 times until you think it's good. And then you post it, but that I was, man, I'm telling you the first time I went live, I was scared to death. What do you do a lot of your, do you do much stuff live Brenden - Master Talk: I don't do a lot of live presentations. I do mostly speaking engagements that are alive online, but I definitely understand where you're coming from and happy to talk about the differences between camera and live because I get it. And I would say the big difference there, Sean is. For actually, let me give you an easy win here for the camera. There's actually an easy trick to present. This is a of my videos alone. There's a guy. There's yeah, there's a guy behind the camera. Sean Osborn - Thinking Big: Oh, wow. See, now that is a great, that is a fantastic tip. So you actually have someone there that you're actually talking Brenden - Master Talk: Yeah, exactly. Sean Osborn - Thinking Big: That's a Brenden - Master Talk: Yeah. And don't get me wrong by the [00:12:00] first year. It was just me. One man show had no budget for anything. I was just a broke student to, this is before my production and my business ramped up. But when I started, yeah, it was just me and a camera hated my life. It was so bad. I didn't like the video making process. I couldn't talk to anybody. I was speaking to nobody. I just couldn't show up. I, but I still tried my best. And I did all right. My first, sir, when I brought Danny my best friend to do all my production and I just gave him a chunk of my salary to do all of that. Oh, it just became so much more enjoyable. So we'd have dinner after and lunch, it'd just be fun, a lot more relationship building. So that's my recommendation. Obviously you don't need to have a professional person doing this. You could have a friend, a wife, a husband, a family member, or just do that for you. So that would be one thing. Yeah, go ahead. Sean Osborn - Thinking Big: So what so what are someone that's wanting to either get into public speaking or they're needing to get into public speaking with either, their job. I know you do coaching for corporate people too, but what do you, what are some of the best ways to start? Getting into being able to [00:13:00] do public speaking from a, I think from a personal development standpoint or not from the technical side of, Oh, you need to contact an agency to get, on stages and stuff from a personal development standpoint, what are the best things for someone to start to get the ability or to get the skill set to doing public speaking? What are the best ways to Brenden - Master Talk: Yeah let's go into two directions here. So one for people who don't want to be keynote speakers and for the others who do those who don't wanna be keynote speakers. This is my pitch to you. My pitch is understand that communication is everything that you do. It's not just about presentations, it's every interaction that you have, the people around you, the tough conversations you have with your family, the dinner conversation you have with your friends, the tip that you give the delivery guy when he comes and gives you pizza. Every interaction is all about communication. And once you realized that the only question left to answer is the following. [00:14:00] How would the world change if you were an exceptional communicator, how would the world be different? If you were top 1% speaker that answer's going to be different for everybody, for some it's about having this big YouTube channel and for others, it's just spending more time with their family and understanding how to interact with them in a more healthier way. Find that why and find that reason you'll be able to find communication work on a way that's comfortable for you. That's one side other side is you want to go pro that's a totally different conversation. If you want to go pro the big piece of advice I have for you is understand that professionals present the same presentation. Hundreds of times, Tony Robbins has been doing the same seminar for 40 years. 40 years, same seminar unleash the power within three days, workshop, you walk on fire. He yells at you the first day. Always the same thing. Repeat, repeat. So if your goal is to be a pro, you need to figure out one [00:15:00] topic that you want to be a grand master at. So the topic I ended up choosing for my life that I'm still trying to do well obviously I'm very far away from Tony, but I'm getting there is communication. I want to be, I want to be the number one person in that space. So for you, what is that thing? Focus in, dial in on that one, talk a master it, and then you'll, you can get paid to speak and be a pro. Sean Osborn - Thinking Big: How do you think, so for me communicate, or, communication is really about connecting. How do you go about making sure that when you're communicating with someone, when you're talking with someone, because a lot of people sit there and talk, but not a lot of people actually connect. That's not something. How do you go about making sure when you're talking with someone that you're actually connecting with them? Brenden - Master Talk: Yeah. Once again I've a pro hack here solving the symptom versus the issue. I think most people, most humans struggle with this idea of how do I connect with everybody? Cause it can be exhausting to listen to people you don't actually [00:16:00] particularly like. So my advice, because that's more for advanced people. I would say the chapter one is to find your tribe and connect with them first, because those are the people that you're more inclined to, to have a relationship with, to, to have the same interests as them. And you'll also be more inclined to ask them the questions you actually want to have answers to. And lesson to them. So for me, just, you don't use me as an example here, but I'm just using it just to demonstrate. I love personal development conferences, Tony Robbins seminars, mine Valley events, Lewis house events, just like places where people want to get better. So the community there, I usually. Gel with pretty much anyone there in the room. I just get up, talk to anybody and I immediately liked them because we all have the same values. So it's all about picking the right events, but that analogy applies for anybody. If you're somebody who. Loves collecting buttons for some random reason. I highly encourage you to go to a button meetup. Talk about the different buttons they're collecting. It's a lot [00:17:00] easier for you to interact with those people and start conversations. And that's really how you'll get rid of your social anxiety and get comfortable talking to people. You have zero interests in common with. Sean Osborn - Thinking Big: It's you have to be. Comfortable just communicating and talking with the people around you, let alone up on stage. Cause that's just a whole different level of sitting there. That's a great tip that really connecting with the people, people in the audience caring about the people who you're with before you can really get up and talk to them. What what are some of the best tips? What do you do? How do you prepare? If you're going to get up and you're going to do a presentation or you're going to do. A talk, how do you prepare for that? Now I understand if you're a pro you've done this, thousands of times it's the same thing, but if you're fresh and you're just getting started, what are some of the things that we can do to help that first time or help get up? What, or how do you prep for a talker or a presentation? Brenden - Master Talk: Absolutely. So [00:18:00] here's, if you do this one technique from boat to share, it will 10 X or communication skills overnight, especially if you want to be a keynoter and the technique is called the puzzle method. Sean public speaking is like a jigsaw puzzle. Those thousand piece puzzles in a box, he put together like a puzzle piece. So if I , family or something, which pieces would you start with first and why? Sean Osborn - Thinking Big: Yeah I would start with the edges because that's the that's the easiest thing to Brenden - Master Talk: Exactly right. And you're absolutely right. It's not a trick question, right? You do the edges for us. They're easy. You work you in the middle. So the question we'd ask ourselves is why don't we do that in public speaking, we have a presentation, the boardroom in the classroom, in the conference room. So what do we do? Start with the middle. We shove a bunch of content chefs of shove. Then we get to the presentation. We ramble. We get to the last slide. And then it sounds something like this. The thanks. So that's [00:19:00] probably 95% of the presentations I hear, but there's an easy way to fix this. And the way you fix this is treat your presentations like a Chickasaw puzzle. Start with the edges. First practice, your introduction, 50 times, not three times, not five times do it 50 times. It's actually not that hard. Your introductions admit it. It'll take you an hour. Same thing with the conclusion. What's a great movie with a terrible ending. Last time I checked terrible movie. 50 times the conclusion and only two hours of practice, you'll transform your keynote and look at your presentation and go, wow. I can never introduce like that before. The way that I conclude in this. Speech is so marvelous, then tackle the middle. And then when you tackle the middle two simple questions, we're keeping it very simple today. The first question is what's your key idea. If you were to summarize your entire presentation in one sentence, what would that sentence be or better? [00:20:00] If you were to summarize your life's work in one sentence, what would that sentence be? And then the second part, which we'll spend the rest of your time working on is what is the best way of defending that key idea? Is it a quote? Is it an analogy you won't get it the first time, but as you continuously test and do it hundreds of times, dozens of times, or even just a couple of times, you'll have a pretty solid keynote just with that framework. Sean Osborn - Thinking Big: man. That is some I'm telling you that is a. Fantastic tip D when I do presentation stuff that alone will help so many people. So I'm trying to pay attention to the camera. I'm trying to look at you, but I'm trying to write stuff down too. I'm taking notes right now. I'm taking massive notes. So what do you now, one of my problems that I'd run into when I do when I do public speaking, especially if I'm not prepared enough, is I am always afraid. Then I'm going to forget stuff. [00:21:00] So I will like, if I'm doing a presentation for, a company all just have a presentation of slides full of, 20 bullet points for each, each slide and it's just like communication or upload, but I'm afraid that I'm going to forget stuff. So that's why I always want it on the slides. And that to me just makes for such a boring. Blah presentation or speaking event that, w so what do you do you use a lot of like props for speaking like a, presentation type stuff in the background, or what is your preferred method to, I don't want to say map out your talk. Like how do you map out? If you've got a 15 minute talk or a 20 minute talk what type of tips do you have for In your mind mapping out where you're going through the, do the story. Brenden - Master Talk: So the way that I think about this, because every expert is going to give you a different opinion here. I usually don't like to prescribe. And the reason I don't [00:22:00] is because every speaker's very different with the way that they think about it. Like Joseph Campbell would talk about the hero's journey, Donald Miller, we're talking about that journey and how that hero moves across. Nancy's got her own thing for me. The big thing is I don't, I'm not a big fan of frameworks for him. The big thing is. If you want to do be a master communicator, you need to fail a couple of times. What does that mean? That means as you're presenting, you need to constantly have dinner with your audience. And I'm very big on the dinners. Like connecting personally with the people that you're seeking to serve to understand if the ideas are actually landing. Now, I'll give you a personal example. So when I started master talk, I was very insecure. Not because of my skill, but because of how young I was coaching executives double my age when I was probably 22 or 23. So it was very intimidating for me. So in order to compensate for the insecurity, I used to just gloat about my clients at the beginning to be shown as credible. And I say, Oh yeah, I worked for this client, did the CEO thing, and then an a, a six-year-old asked me the best question. I think I've gotten into my career. And the question was, what's the [00:23:00] CEO. And I said, ah, yeah, you're right. What is a CEO? That's a good point. And I realized from her question, That nobody really cares about your credentials. They only care about the value. If you deliver your value with confidence, people don't care how old you are, the right people. Anyways. So from that experience, I changed my tune from just talking about my clients. I left all of that out of the conversation and I replaced it with a personal story about how I used to struggle with communication, because I grew up in a city called Montreal and Montreal. You need to know how to speak French. So I went to a French school, so my whole life. I presented a language. I didn't even know it. So if I can master communication, anyone can, because that method. Oh, presenting was better at defending my key idea, which is convincing anyone that they can master communication in a purely authentic. But didn't get that the first time I got that the 25th time after the six-year-old kind of got me in with the right feedback. So you have to understand that it's an iterative process and how you tell your stories, but [00:24:00] eventually once you've done it enough times, you can jump up keynotes out of thin air. Sean Osborn - Thinking Big: and one of the things that I noticed people, especially newer in doing talks is they will, if they've got a 10 minute talk or a 15 minute talk, they will spend 90% of it on the technical, the data the stuff, and very little time on the story. And. That to me that's so that was a hard lesson learned that people learn. People want to know based on stories. It's all about the story of, and how you can intertwine, the story with what you're trying to teach, but sitting there for 15 minutes, just giving them backed up to fact that per fact is just. And I see the thing is I see so many people do it and it's, to me, it's all about the story and all about the storytelling and how to me, the best speakers are the best storytellers. It's, that's just for me, [00:25:00] at least that's how I learn. And I actually pay attention much more to people if they're telling stories, obviously than not than just trying to shove facts down my, down my throat of whatever they're trying to teach. Brenden - Master Talk: And I agree it right. I think a good way of thinking about this, the whole content versus delivery thing. I want you all to think about your high school presentations and your high school teachers. How much do we actually remember from high school? I don't know about you, but I don't remember much. But why is that? The content is so good. The teachers are so educational, they're very well-educated. They have master degrees, so what's the problem. But the opposite is also true. When you think about your favorite speakers in the world, it could be Tony, it could be Bernie Brown. It could be anyone you put your finger on and go ask somebody in the crowd. You go, Tommy, what is it about this speaker that got you excited. Tommy's going to look at us and go. Was, I'm not sure, Brent, it was just a way that he made me [00:26:00] feel or she made me feel it was well, what's the lesson then Tommy, me, what did you learn from this speech? All I learned that I could do anything I want. So even the best speakers in the world, you don't remember much either. You only remember one or two key ideas, but it's those one or two key ideas that changes your life, which is still important. But the lesson is the following provided your key ideas. Solid. You need to spend 99% of your time on delivered to make sure that key idea lens. Sean Osborn - Thinking Big: Yeah. And that, so one of the things that, that I've been taught and not from a speaking standpoint, just from a communication standpoint, with your tribe and with your with the people that you communicate with is people need to hear, things five, six, seven times before they actually get it. Now, when you're doing, when you're doing a talk, do you actually what you were saying, do you actually go over. Maybe the same thing in different ways during a speech to get a point [00:27:00] across. Brenden - Master Talk: You got it? Absolutely. So I've probably presented the same keynote 350 times now. So give or take, and in those 350 shots, I've definitely experimented with different slides, different ways of thinking. But now I have a pretty robust. Standardized way of thinking about that specific Keno, but you're right in the sense that when they create a new one, let's see when I do my storytelling workshop, I reworked that a lot and I'm still reworking that one today. Cause I've probably done that one 75 times give or take. So I'm still refining that one, but that's the point I'm driving is every time you open a new slot, a new slide deck, you always have to keep refining. You have to keep applying the methodology. Of listening to your customers, listening to your audience and seeing if they actually understood the idea. But the beauty is once you get the hang of this, it's going to be much easier for you to take a presentation from zero to hero in a much shorter period of time. Sean Osborn - Thinking Big: Yeah, and I think so it's one of the things that, you know, and you touched on this is there's a lot of speakers that I've gone and I've listened to, or people that are [00:28:00] teaching, whatever it is. I don't necessarily remember all the stuff. They said, very little of the stuff they said, but I do remember. Key things on how they made me feel. And you had mentioned that and it's we don't, I don't remember details, but I remember feelings much better than detail. You know what, or if you had, three tips on public speaking, what are the three biggest tips for someone to, to do To start doing their public speaking. What are the three things that, that you absolutely. If you screw any of these three things up you're going to die. Brenden - Master Talk: So to keep it simple, apply puzzle, right? Start with the edges first, master your intro, your conclusion, dive for the middle. That's one. Number two, apply puzzle to one singular topic in presentation. As best as you can. So in your case, on let's, I was coaching you for you. The advice is simple. Make a presentation on your own podcast. What are you trying to achieve with [00:29:00] thinking big who's your core audience? What do you aspire for that audience and make a presentation out of that? Cause you can use that as promotional material and the beauty is that it's repeatable. You can spin it up as many times as you want. And after a couple of dozens of times, you'll be a master at communicating your own podcast to the world. And then number three is have dinner with your audience. I'm always astounded, whether you're a content creator or a business owner the lack of awareness and time that people spend actually interacting with the people that already listened to them. A common question I get is Brendon, how do I get as many subscribers as you and you, your YouTube channel, how to get thousands of followers, we need to understand. That when I asked the question back to, then I go, how many people listen to your podcasts to go? Like 50. And I go, okay, how many people do know? And that 52. Okay. And that's the point I want to drive. The third biggest mistake people make in public speaking is they don't talk enough with their audience. How are you supposed to make an elite level presentation? If you don't understand your audience at a level that they don't even understand [00:30:00] themselves, that's the secret. Sean Osborn - Thinking Big: Oh, and that is huge. I'm telling you that is absolutely huge because most people will. I don't care if you're developing courses. If you're developing speeches. Most people will spend all this time developing a speech or developing a course without ever talking to their tribe because we think we know what they want. We think we know what they want to hear. We think we know what they want to learn. And without going in front of your tribe, without going in front of the people, listening to you. I will get it wrong every single time. I think I know what they want, but until I go out and talk with them, I get it wrong every single time. So that, that is absolutely huge. And Brendan, I really want to thank you for for being on the podcast and everyone make sure that you go and I'm going to put this in the show notes. The links are going to be all there. But go to master talks on YouTube, but I'm telling you it is a fantastic [00:31:00] channel tons. And tons of content on everything from public speaking to you. I know you just did one on online TEDx stuff. So let me ask you, so one question, what is the best way for someone to grow or get onto like a TEDx talk? W what is the best thing to do? Brenden - Master Talk: I would say the general piece of advice with Ted is prepared the speech before you get invited for the talk? That's the big thing I would focus on my, with my expertise is you need to start thinking about your Ted talk years in advance. Because if you start preparing your Ted at this, when you get invited for it, you won't nail it. You just don't have enough time unless you like quit your job. And all you do is the Ted talk. The people who actually nailed their Ted talk, I've done it hundreds of times. Most of them, not all of them. There's always exceptions to the rule, but the general idea with Ted is prepare for Ted before Ted calls. You. Sean Osborn - Thinking Big: that's. That's good advice. That is great advice again, [00:32:00] Brendan. Thank you so much for for being on the podcast and. Master talk, people go watch, mash, talk, go watch the videos. They're fantastic videos and I'm telling you they are. So I see a lot of content on YouTube. That's on, of not professional and all of your stuff is extremely professional. It's very good. It's very well done. So congratulations to that. It's I see huge things for that, because it is to me it's one of the most, I don't know if it's the most sought after or most underused. Type of skillset is the speaking and so absolutely necessary. So thank you. Thank you for putting that content out. It's wonderful content.

Welcome to the Thinking Big Podcast. Today we get to talk with Trav Bell, THE Bucket List Guy. Someone first called Trav the Bucket List Guy about ten years ago, (and no it was not David Hasselhoff). It was because of all the crazy and interesting things he has done in his life. From the age of eighteen – well before Bucket Lists were a 'thing' – Trav had written a 'To Do Before I Die List'. Today, as a forty (something) year-old guy, thanks to The Bucket List movie and the popularity of the concept, they certainly popular now. Trav's Bucket List is the reason why he attacks life. It's always been his compass, his motivation. It continues to give him purpose and bring meaning into his life. Ignorantly, he thought everyone had a written list like his… apparently not. Today we will discover: What is a Reverse Bucket List? What is a Future Bucket List? What is a F%CKIT List? Why you must #tickitB4Ukickit A bonus, Why "The Hoff" is so popular in Australia. So today, we are thinking big into why LIFE'S WAY TOO SHORT NOT TO LIVE YOUR BUCKET LIST LIFE. Get in touch with Trav Bell. https://www.thebucketlistguy.com/ https://www.instagram.com/bucketlistguy.travbell/ https://www.facebook.com/thebucketlistguy/ https://twitter.com/travbell Order the Bucket List Blueprint book here: https://thebucketlistguy.shop/collections/frontpage Bucket List Life Podcast https://www.thebucketlistguy.com/podcast/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS bucket list, people, life, book, bucket list items, write, thinking big, david hasselhoff, mount everest, run, ironman, absolutely, business, list, years, Welcome to the thinking big podcast. Today, we get to talk with Travis Bell, the bucket list guy. Someone first called trap the bucket list guy about 10 years ago. And no, it was not David Hasselhoff. But it was because of all the crazy and interesting things he's done in his life. From the age of 18, this is well before the bucket list were thing Trump had written a to do before I die list. And today, as a 40 something year old guy, thanks to the bucket list movie and the popularity of the concept. It is certainly a popular thing now. Trump's bucket list is the reason why he attacks life. It's always been his compass, his motivation, and it continues to give him purpose and bring meaning into his life. And ironically, he thought everybody had written a list like this, and it is apparent that it's not true. So today, we're thinking big into why life's too short, not to live your bucket list life. Welcome to the thinking big podcast with Sean Osborne. The show helping you think bigger into your life and potential Shaun believes by equipping you with the tools, strategies and philosophies required to be successful in all aspects of your life you can achieve anything you believe in empowering our own growth makes a deeply positive and lasting impact on our lives, community and our world. Now, here's Sean, everybody. I want to welcome tribe bell to the podcast today. I have been looking so forward to this because the stuff you do, I think actually wakes people up or makes you alive. But for the people listening you know, Travis, he's from the bucket list guy. Yeah, he is the bucket list guy. He's got, you know, his podcasts. He's got his coaching. He's got his speaking. And, man, I am so excited to have you on. But I do have one question because I really question the sanity of where you're at. You think in the US why and how did David Hasselhoff ever get popular over there? Oh, wow. I would it I've never been able to figure that out. Okay, so why would you elect Donald Trump? I'm gonna ask a question with a question because there's both each other. There might be related, I don't know, to show. So the I've actually like check this out. I've actually met David Hasselhoff True Story Fun fact, I represented. I'm not going to speak on behalf of the nation. But I was I grew up doing surf lifesaving like lifeguarding, competition and as a swim out surf lifesaver and doing doing all that stuff when I was growing up. And our state was in the state team and we actually competed against California and the California lifeguards. And back in the day when Baywatch was at its peak. We went to the set of Baywatch. They're in Malibu and actually met David Hasselhoff went out in the water with him and all that net net that pretty much my life that was my life Pinnacle right there. downhill since but Baywatch was huge. Everywhere was in it, was it? I think it was owl. Owl. You know, we were full of Australian lifeguards and the surf lifesaving movement here in Australia. You know, bondo rescue was another another big thing over here. I don't know that. That's pretty sad, though, isn't it? It really is. I thought it was his singing that got so popular there. So that's what I don't. Well, he he, he single handedly bought down the wall, didn't he? He single handedly got up on that thing and bogged down the wall between East and West Germany back in the day 89 I think it was or something like that. And, I mean, the harsh You know, we've got a lot to thank Jesus. All right, well, that makes a little bit happened. But I want to I want to get into all the stuff that you're doing because it's such To me, it's such great stuff. And it's such when we start having these bucket list items or these things that just go out and do epic shit. I'm not doing epic shit bucket list up. Yeah, absolutely. For me, it absolutely wakes me up as a human. It. It's what drives me. It's what God did. There's just so much to doing Teaching and there's so much I mean, it just breeds so much life into people. Now, how did you? I know, but the people, you know, people listening, how did you get started in doing the bucket list? So that, yeah, hello how this came about? I've been the bucket list guy for 10 years now, you know, and how it all actually started is someone actually called me the backup this guy, like, you know, user generated content, as we say in my internet marketing speaker, but someone actually called me the back of this guy was not it wasn't David Hasselhoff. No, I wish it was, I wish but again, again. I mean, he is the original bucket this guy, I'm just his Lackey, you know, so he can do anything. And he'll tell you about the now I was in the you know, we just, you know, talked about the Iron Man, I just talked about my life getting a job growing up. So I did a phys ed degree after after high school. And I started personal fitness training back in the early 90s. So that was my first business, I started personal training my own business, always worked for myself side that in third uni. And then started with one client, I was the first to franchise personal fitness training studios in Australia, I did that. And I did that for 20 years in the personal training industry. And that was pretty much my identity. One of the biggest personal training companies here in Australia, 10s of 1000s of clients later, you know, a whole bunch of personal trainers working under that brand chain of gyms up and down the eastern seaboard in Australia, over 2 million personal training sessions done under that brand. And but it was I, I sort of became a bit too much of a lawyer a bit too much of an accountant, there was some toxic people, there's a it became too much for me to be honest. And I found myself in a bit of a downward spiral I went, you know, there's some toxic people in my life and situations and circumstances and legal stuff. And it just became too much. And I found myself slipping into a mild when compared to what I've heard since I'll be at a mild state of depression, but instead of going on heavy antidepressants, which, you know, as you know, is kind of like a band aid effect. I wanted to get to the root cause my psychology of what I was going through. So being always curious, I wanted to find out what the hell was going on. So I signed up for every course known to man and you know, when they said run to the back of the room, I rent I was in first round to the back of room Sign me up for the upgrade, you know how it goes and but I learned about positive psychology I learned about you know, NLP life coaching, Academy principle, law of attraction, etc, etc, etc. and had mentors books in but I really had to force myself at that point in time to go to these things. And it wasn't until I've worked through a whole lot of stuff, a friend of mine, at the end of it about a year and a half of really intense, full immersion kind of learning. A friend of mine said, Hey, why don't you teach this shit truth. And that actually helped me compartmentalize what I was going through, I'm like, that's why I'm here and helped me justify what all the money I'd spent as well. Like, that's why I'm here. I'm here to teach this stuff. So I put on a tour and only had to pay the 40 people to come to my tour. And it was shit compared to what I do now. But about halfway through I started sharing my list to do before I died always had one written down since I was 18. A lot of people didn't know that about and this is on 10 years ago. And I'm certainly not 18 anymore. And I said you know who else has got one of these lists to do before you die? She written down like me and and I was like doughnuts. Now. I was the only freak in the room. I said why are you you know, there's some entrepreneurs in their own nervous and you know, why? Why are you earning money? You know what, why are you getting out of bed in the morning? Why do you want more time? Why do you want to grow your business? Why do you want to climb the corporate ladder? What is your reason? Why? commonly? No pay off the house? Put the kids through school? do a bit of trouble when I'm older. Yeah, and possibly sicker. I want Is that it? Yep. Have you written any of that down now? Well, that inspired the group I started sharing my list and some of the things that I'd done and for me since I was 18 I don't know whether I picked it up from a Tony Robbins scene or something, I just wrote down his list. And I've always been crossing it off. So wherever I went and shared housing, or wherever I had my little blue folder with my list to do before I die. And I just thought everyone did it, honestly. And then to realize it was a bit of a, you know, awakening thing for a lot of a tool for a lot of people in that seminar, and it fired everyone up. And it really got them thinking. And then Joe, one of the participants said, at the end has all this list to do before you die stuff. It's like you're back at this short, you'll love the back of this guy. And when ping lightbulb moment is around that time that I read the four hour workweek by Tim Ferriss who I've met on my lunch with on my bucket list and and yeah, it was like, that was the epiphany. That was the lightbulb moment that I went now what I'm going to get out of personal training, I sold off all my gym beside the franchise the whole thing, and was and then went online. And it was scary. But I knew there was something this this packet this guy.com could really offer me it was really congruent to my values. It's a reflection of who I am. I can help more people kind of life coaching but not life coaching. Because it's gets met with skepticism. Yeah, but it's a way in which I can you know, travel the world do my bucket list and help others to live, you know, live a life experiencing more meaning purpose and fulfillment through this lens. And back at least really what I teach is positive psychology, which is the psychology or the The Science of Happiness, really, but with this bucket list, you know, theme over the top, but that's how it all started, man. Yeah, and it to me, it's the it's the whole you said it's the why of things. It's like we do all this shit all our life to eventually get to a place that we don't know what it is we, as you said, no one writes it down. No one does this. What's interesting, though, is you did that at 18. So you made a bucket list of 18 or so lists to do before a dive before I called it a bucket list before the movie. Yeah. And it's like that one decision that you made. It's weird that if we look back to our lives, there are certain things that we do. We don't know why we do. I mean, you get a bucket list. And you know, Monday this is just something I do but I think things that we put down on paper and things that we do like that actually helped develop our develop our life develop where we're going. So it does it does if you don't write stuff down, you're not like you know, the stats say that if you if you write stuff down, actually, right? Remember this stuff called? member this member these guys? Crazy concept. It's called a pain of kids. And and this is called paper. It's a crazy. Yeah. Okay, if you answer this is we're in the 21st century, this is a electronic piece of paper. Just I don't want to continue just ruining the whole thing now. So so this is my point, your your major horror, I think we rehearsed this earlier. But if you actually write stuff down Go analog, there is statistics to prove that if you actually put pen to paper, it's more of a conscious process even more than typing into your phone or a computer. I don't know about the whole tablet kind of pen thing that you got going on over there, man, but but I'm sure it's somewhere in the middle. It's more of a consciousness process. Albeit, if you actually write stuff down, you got a 42% more likelihood of actually manifesting, you know, things turning up. So whether it be goals, or whether it be bucket list, or whatever, just writing stuff down that that is my tip of the day is to write stuff down, get it out of your head, because we're so busy on our daily to do lists that we forget about our bucket list until something traumatic or dramatic happens to us or a loved one. You know, so I want to my whole thing is in our coaches around the world to is to help wake people up before they get given the use by date. Yeah, this suddenly, yeah, you get given a boy died suddenly, people reprioritize Go on. Now my bucket list is important, you know, like the movie was shit, because because there's about two blokes who get given a cancer diagnosis. And then they write a bucket list, which is done. Yeah, I base my career on. And that is the thing, if you don't write this stuff down to me, when we write it down, we actually mean that's part of the manifesting of is creating what we want in life. You know, you mentioned you know, the law of attraction and creating what we want. And I fully believe in that. And I think if we don't write stuff down if we don't make that plan, and if you don't put pen to paper and you don't physically write, it's like building a house. You can't just say, to build something there. You've got to be pen to paper and you got to draw the damn command and draw the blueprint of the house. And so what is so easy to do is easy not to do, right? It's easy to do is easy not to do easy. People don't even write goals down, they look back at the start, and because of fear of success and fear of failure, same psychological makeup, you know, they might have done in the past. And they're like, well, if I write that down, I'm sort of committing to myself, but I won't let myself down. I've disappointed myself in a form in a form of life. So I'm not going to give this again. So people are scared of actually writing goals now. But yeah, the thing is about writing stuff down. I know, it's really simple. But if you don't write stuff down, you're not typing into Google. What your search terms are, right, you know, and you're not getting the information fed to you, the universe will not provide that information by osmosis or frickin telepathy. All right, you got a hunch in, you got a punch in Google? You know, by writing it down. I believe we're punching it into Google. And then, you know, as NLP teaches you, then the universe you know, it's a Why is strong enough? The hell will work itself out. We're gonna know what that wise first. And that's why I think the way that you do things on not setting goals, but setting bucket lists, to me my bucket list items. Those are my wise. Yeah, I don't care how Yeah, I don't care how I get there. I don't care. But I write a book, I don't care. It doesn't matter how I get to the end. That bucket list item is my why. And if I focus on having a list of my why's that is so much more powerful than the having a list of my goals, I might have a goal of writing a book, I might have a goal of, you know, doing a, you know, a talk in front of 5000 people, I might have a goal. But that's not what drives me, what drives me is the bucket list of being able to go and hike in the you know, wherever and go to Australia and surf on the, you know, certain air and to travel and do all these things. Those bucket list items. For me, that's actually what drives my goals. And that's why I think it's such a powerful concept is you're not with this bucket list. I'm not worried about my goal. I'm not worried about the why I have Yeah, you're right, you're right. I think when we say goals to anyone, they sort of they, you know, they shrink. And as business coaches, even Life Coach, you know, like, we we say that to people and, and they get scared of it. But if you say bucket list has got a lot more fun attached to it, and a lot more a lot more individuality, they can be a little bit more loose. Yeah, it's got a motion. It's, and it takes into account. And I've written about this so many times in the book. And, you know, it takes into account all the smart Golding, you know, and the SMART goal. You know, acronym there is specific, targeted, measurable, all that sort of thing. And what these things are, top, there's two types of goals, right is there's a type, there's an achievement goal and a habit goal. So an achievement goal is where you get to the end and you go you know, yep, I've ticked that off ticket before you kick it. Alright, so I have ticked that off. That is an achievement that is a bucket list item. But there's the habit goal, which is my you know, you're drinking a lot of water, they're shown and they may, you know, drink four liters of water a day that that's a habit goal. And now those habit goals might be contributing towards, you know, the end result of an achievement goal or a backup this diagram, but the two, you know, interrelated. But let's be really specific. A bucket list is a tangible life plan, right? You know, where your career plan in your business plan should fit into your life plan and not be the other way around. So this is really bringing home that work to live principle, if, and I'm sure the people around you that guide, you know, the people that you coach, that you're always saying, you know, your vehicle, your business, your job, your career, whatever, it's got to produce two things. And those two things are the cash flow and also the time flow for you, the owner to go out there and do your bucket list. It's not about the time and money is what gets spit out of a good optimized business, right. And double bonus if you actually love what you do, which a lot of people can't say that. If you actually love what you do is hitting your values, which is your internal rulebook, you're doing good for other people, you're of service to community. I think that's the holy grail, man, you know, like, if you're doing something you love, and it's giving you the time flow and the cash flow for you to to go and do your bucket list with your family and your mates, then then Thanks for coming. That's that's the that's it. To me, and if everybody did that, we would be in a much, much better place. I mean, if everyone was happy with what they did, and they you know, We'd be much happier. Well cap, you know, the sad reality in pre COVID 89% of people are what they call who work or an employer is disengaged. So there's 89% of people in America and it's an American stat, we go to work every day, just get the paycheck and go home and not engaged and not into what they're doing. They just get this got a job. Yeah, and that's, that's, that's scary. Because you look at and Australia and Canada, we're not that far off, you know, the western, we're not that far off. The point is, that those sort of statistics are all well and good. But when the, the, the negative effect of that is things like depression, mental health, anxiety, the loneliness, you know, we've got this thing called the loneliness epidemic. Now, that's the adverse effect of social media. Now, that's scary. It's an epidemic, that we know it is well, and truly, we know what a pandemic is. But this is an epidemic. The over prescription of antidepressants, suicides, youth suicides, this is the shit that really gets me going. And this is my why, especially with young, you know, young men and suicides. Don't even get me started. And so what I'm trying to do is, is, you know, through this lens of bucketlist, is get these positive psychology kind of principles out there, this other perspective maybe on life for people to either map into their world or not, I'm not telling anyone how to live their life, how they must, should or have to, or need to live or anything like that, just try it on ca go. But over the last 10 years, we've been really successful waking people up giving them that, that, you know, I've had people literally come off suicide watch, go off antidepressants, big call, but maybe right place right time. But at the end of the day, it really helped people get that perspective shift, you know, to be in more gratitude, to have more meaning purpose and fulfillment in their life. And for a lot of people right now, it's been the light at the end of the tunnel. Because, you know, once again, these statistics are not getting any better, they were already shocking before COVID you gotta throw COVID on top of that, with Yeah, with that, you know, like, it's, it's pretty bad. And, and so, just, and for everyone kind of listening and watching my life, this is not just about ticking a whole bunch of cool stuff off. This is really about how a person how we reverse engineer every aspect of our lives, in order to make this stuff come to fruition. Get encouraged, get excited about the growth of you on the journey towards these destinations, these self imposed destinations, but most importantly, get excited get curiously excited about the person that exists on the other side. And that's the person that we don't know yet. That's called out potential, right? Yeah. We probably get excited about it. And people seem to think that their current situation is their potential. They think where they're at right then that that's their limit. That's their potential. Get yourself out of the ecosystem or the negative of negative support. Get around some people unfollow unsubscribe, stop watching the fucking news. Pretty simple. You know, control your inputs, control your inputs. One of the things that I learned when I've gone through depression is simply switch off the frickin news. You know, before we start our day within you with bad news ended with bad news. No wonder all depressed. It's like a shit sandwich. Oh, I mean, yeah. And then and then everyone has, like, a complaining competition whenever they catch up with each other. Yeah. Now you'd you'd mentioned, you know, that kind of the achievement. And you know, the habit things and how they, how they interact. Now. For instance, one of my stories or, you know, part of my life is I was about, I'd say over 100 pounds overweight, somewhat depressed. I didn't realize I was clueless about how depressed I actually was, but overweight, too. And I had set up a you know, so I did a bucket list of, you know what, I'm going to do an Ironman. So, that one decision to do that, I, I couldn't swim. I couldn't I couldn't run to my damn cupboard to get the cookies out without being out of breath. I mean, it was. So it was way out. There was a bucket list thing that was like, Who the hell do you think you are? But I knew that by setting that huge bucket. To me, that was a bucket list item by setting that huge bucket list item. I would have to develop the habits to become that person to be able to do that. And it wasn't about crossing the finish line. It wasn't about crossing and hanging. I'm an Iron Man. It was who I was going to have to become habits I was going to have to develop the person I was going to have to be in order to go across that line, yeah, those were the habits. You know, you talk about the habits. And now one decision, you know that one bucket list item completely changed my life. This was like 15 years ago. Yeah, yeah, 10 years ago, and it completely changed my life that just that one bucket list item. And that's Yeah, that's why I think this stuff is so damn powerful. That's what it's that's that that's a perfect example, man. You know, like, that's a perfect example of, I've got one. The second thing I ever wrote, right? Second thing I ever wrote on my list to do before I die. When I was 18, before this whole bucket list, even moving in, was to complete a full Ironman, right. And I'd grown up as an this, the first thing I ever wrote was to go to base camp on Everest. And so I did that, I did that with my dad, and on the Tibetan side of Mount Everest, and that was absolutely. And and, and the thing is, when I got to Mount Everest, when I got to the advanced base camp on Mount Everest, which was 6500 meters, we got to, I don't know what that isn't feet. That's the highest place in the world that you can, that you can track to without being you know, giving up the ice axes and getting on the rope and all that something. The point, the point of that little story is that I went to Mount Everest base camp, advanced base camp, I had severe altitude sickness. And I felt like I was hung over every single day you do 10 steps and you're out of breath, you think you're fit until you get to altitude. And another two kilometers above me was Mount Everest, the top of Mount Everest. So we've got three bucket lists that I want to talk about just briefly, one, we've got our future bucket list, all the stuff we want to do in the future. One is reverse backup this, which I encourage everyone to also write and actually write first, which is all the cool stuff you've done in your life as if it were in abundance all the way along. And that's a big gratitude exercise, which is, you know, one of the pillars of positive positive psychology. And we've also got a third type of list, and that's called the bucket list. So it is mentioned in the book. It's called a bucket list. So we've got three. So when I went to Mount Everest and went to advanced base camp, I'm hugging. I'm hugging the fucking porcelain bowl every morning throwing up because of altitude sickness. I had Mount Everest on the bucket on the future bucket list and it went on to the bucket list straightaway. I went back there I'm not gonna go any higher. So I'm a surfer, not a mountaineer. Be be real with yourself, but did the Ironman I too. I entered the I grown up as a swimmer. So that was no fun right into I entered the Iron Man, Melvin Iron Man when I ran it down here in 2012. I entered the year out because you got to do that because it sold out really quickly. And I didn't even own a bike. I done one marathon, I could swim, but I didn't own a bike. And then that was the agenda that that that was actually one of the things that put me on the map because I did about 6070 videos and I just posted them a lot of people started following the journey. But it was like you just said it was that absolute transformation. When the Why is strong enough to hell work itself out. So I entered a video of me actually entering the Iron Man paying the 1000 bucks or whatever it was, and then going and this is the full Iron Man two, and I never mind you I've never done a full triathlon before. Like before, the Ironman was the first triathlon ever entered. So you do an Olympic distance. You do a half Ironman in the full Ironman. So I've done three triathlons in my whole life. And they're all part of training. But yeah, I got a coach broke down before breakthrough kind of thing. Got a coach after I broke down. I'd also i overtrained for it. But yeah, that that and I had a heap of people who followed me on social media actually, you know, turn up for the for the Iron Man to watch it all. And you know, it is these journeys that really define us. And, you know, in that in that year of training for the Ironman, I had my most productive and highest income year as well. So, anonymize it and see and that's what So, what I don't get with a lot of people is what people don't understand is the training for an Ironman. It takes a lot of time. It's full time is full time and people will always say I don't have time to exercise. I don't have time to work out. I can tell you don't that's what gives you the energy to go and do your other stuff. Energy and also you become an absolute time management Nazi. Yeah, you know, like you'd become a freak and don't you you just like Bang, bang bang and your nutrition. Everything you're rested is going to be on point and we had, you know with the most productive business year No, since and it was just amazing. I've got a quick story. But another quick story about Iron Man cam. Who was a, again, I don't know what this is in pounds, but he was 160 kilograms. Now that's, that's a lot of pounds, it was a big big boy, over six foot i think is 62 or 63. And he was an alcoholic, he smoked, he was a biker, he, he was in a job that he hated. He was a miserable prick, you know, catch up with him is just just, you know, Debbie Downer. The whole and he had you know, shitty friends, they all just got drunk on weekends, etc, etc. Now, he was dragged like a headlock to one of my early you know, earliest seminars, he used to run an event called the, the bucket list experience, three days personal development. And I in that I get people to in the break to actually, you know, take action, they back into something, pay for something, you know, just do something, it comes out the back of the room, just angry. Shit, you know, I didn't sign up for this, you know, I was dragged here. And he's made Simon was like, you know, I just dragged him here. And I'm like, if he wants to leave, and let him leave, you know, like, he doesn't want to be here. And he's just, you know, having having smoked in every break and not doing anything just like, when is this gonna finish? Can we go now and you know, so we got to the end of the three days and came Hang in there. He hung in there. Simon's I come, I come. I didn't do something, do something. And I said in the last last break in three days, right? In the afternoon, I said cam? You've said it for three days, mate. I know you don't want to be here. You know, you've complained all the way through for the love of God just so just for me. I can do something on you know, just take action on something. Something. I don't care what it is. Alright, so now I had it was face to face. It was like just dude. It was you know, looking at might do something. guys come back and come back into the room after the bright side smoke. He's gone. Alright, you're happy? Show me is fun. into the five k run. Good. Nice. Well Done. Done. Yeah. Why did you want to do that? Because I don't know. Just to keep you happy. All you got bullshit. You could have done a lot of different things. So what why? Why did you do art? I've always wanted to do a run, I guess. And you know, Glover did it when I was younger, you know? Alright. Anyway. Months later, it really started. He started doing a little bit of training. Months later, probably six months later, I think it's five k running come around. I didn't lost contact with cam he wasn't really that close to me. Um, and Simon has made it and I'm close with. He said, Cam spent training. What's, you know, you've done something, you've lit a fire somewhere and he's gonna do this five years following through with it. Like really? Okay, well, look, I'm not doing anything on that Sunday, I'll go down and it was the run to the G the big mcg where we held the Australian Rules, you know, Grand Final 100,000 people and what you do at the end of the run, they've got a five, even a 10 they got a half marathon, you can run into the Genie, you're up on the big scoreboard and all that sort of thing. And so we said in the US, I went there and I just did support cam to see if this thing was real. Went to sit in the bleachers and he comes camp. He came in he run shuffle, run, shuffle, kind of walk and he finished and he lost a bit of weight in that in that in that time that I'd seen him since he lost a little bit of weight. He had the participation t shirt on they put the big metal around him. He had his family and people in the bleachers as well got the hugs afterwards. I said Mike well, Dan is our tribe. Thanks for turning up. And the small side appears I've never seen before. Hmm, what's going on here that day without knowing you went in into the 10 k run? Did the same. The day you finished these 10 k run into the half marathon day finish this half marathon in full day into the fall and the day ended full. He ended his first triathlon couldn't swim. had to go and get a bike. Did a sprint distance, didn't Olympic distance. Same thing on the day that he finished, did a half then did a full over the course of like two or three years and it In the process, he given up drinking, I still had beers and stuff. He wasn't, you know, wasn't going to meetings, put it that way. Giving up the smokes whole new network of friends wasn't a biker anymore. Got a girlfriend changed jobs, his income had gone up. He was smiling. He was off antidepressants. And you know, when Iron Man right at the end, you have the catches, and the catches the guys, the girls, the supporters that get there, at the end of the night before 12 o'clock. midnight. And the people who were the last people are coming through and they've got the glow sticks, and you know that they walk in most of the marathon kind of thing. And you got to cut off is well in Australia. Anyway, it was 12 midnight, he got in at quarter to midnight 1145. And here we are going on, she's gonna make it easy. And he comes through fucking bleeding from nipples. You know, I've chafing and it was just unbelievable. Yeah, you know. And, and he finished and he just collapsed in a hate but he was a completely different person, man. And we were one of the catches there midnight, you know, to bring him down the chute, you know, and Ken more, you are an Iron Man, you know, rang out. And it was just absolutely amazing and changed his life ever since man. You know, one thing, one thing, that's amazing. And that's what, that's why I love doing what I do. And I'm sure that's one of the reasons that you love doing what you're doing. When you get when someone gets that one idea that all it takes is just one thing. And then once that person starts believing in what they can do, nothing's gonna stop them. Nothing, nothing once they get to bleep nothing will stop them. When the Why is strong enough to hell work itself out. Simple as that. You know, like, if you look at all your bucket list items and write them from, you know, inspiration or inspiration number 10. In a Mia inspired one to 1010 being really inspired one being near anything that's five and above. Pay close attention to their the life challenges. You know, they're the things that and when you're writing this stuff down, always think about the what and the why not about how the how will appear? You know, you will it will appear but people overcomplicate the hell, don't they? Yeah, absolutely. I think we go Why don't think about people who go climb Everest, you know, don't think about every single step they've got to make up to mount the top of Mount Everest, they don't over complicate it, they just go Alright, I'm as as prepared and I've got the right people around me the Sherpas, I've got the right gear, checks and balances, shits gonna, she's gonna go on up there, and it's not always going to go to plan. But that's how we should we've got to trust ourselves a lot more and fall into it, you know, lean right into it. And, and just commit, because in the commitment is where you get, I think infinitely resourceful. It's not about resources, it's about resourcefulness, when the Why is strong enough? Absolutely. And and you mentioned about this guy, and I personally think I'm not here to do talk about you know, fitness and getting healthy and, but to me, if you don't have a well rounded life is meaning relationships, your help your career, you know, if you don't have a good rounded life, they affect each other, they really do. So I'm not advocating people going out and doing an Iron Man did. But if you for me, until I started looking at everything in my life, the you know that the health of fitness, things didn't change, I had to be more holistic on everything around not just not just planning. And let's be honest, you know, like in this day and age with, with us being as authentic and vulnerable as we possibly can. And I said on social media trying to grow business, no disrespect, there's a level of respect that comes with people who are out there having a go, you know, there's a level of respect that, you know, you can't, you can't hide anymore, you got to put yourself out there and someone that takes, you know, does stuff like that in another part of their life. It maps into other areas, or deliberately, you know, it maps directly into other areas, you know, and and that's, you know, you doing an iron man would have bought you more business no doubt. Yeah, absolutely Simple as that and again, and not knowing how, so to me, if you if you already knew how to do these bucket list items, you'd have already done them. Yeah, I would have already Anything that I've ever done in life that has been big, I have no clue how I started. I know the steps didn't know the house didn't know that. And I shouldn't, I shouldn't know how if I know how it's not a bucket list item, it's not a big item, if I already know how I need to write that one off, don't need to give, we need to trust our intuition, intuition, a lot more thinking and just trust ourselves a lot more, to fall into things to, you know, get uncomfortable, and take more risks. Because people we do it, we do it in other areas of our life, whether it be in relationships, whether being investments, whether it be in business, you know, we got to trust ourselves more. And what's the worst thing that can happen? Honestly? Yeah. So. So yeah, it's it's a mindset that has definitely helped a lot of people over the years. To that the saddest thing I've heard over the years is people saying Trev thank you for giving me permission to dream again. Dude, what's happened? You know, one of the things I said in the TED Talk, that I'm quoted on probably more than anything, and people are dying at 40 and being buried in it. Yep. The Walking Dead. We know. You know, Groundhog Day. Corporate America. Yeah, yeah. But But, you know, so. So wake up, you haven't got much time. Let's, you know, do something small, write some stuff down, do the low hanging fruit first, and cross a few of the smaller ones off. And you can still do or a lot of different things during COVID. I'm doing five things at the moment. And at the end of the day, knock off those small ones, and never give you the momentum and motivation, especially the big ones. Yeah. So what is left? So what's the biggest thing right now? On your bucket list? What's that one? hairy, dirty, big ass thing that you still? Well, okay, so I've just obviously, you know, just done the book. So there it is. And that that was only 10 years since I've been the bucket this guy, you know, every speaking I do you have a book. It's coming. It's coming. It's kind of talking about a battle and perfectionism and procrastination. But, you know, 10 years it took me to write this is only this thick. That's pretty sad. But it's, it's a big thing to do. I mean, that's a huge, yeah, extremely cathartic. And, and it was a, you know, I just couldn't bear to write on my goal list for this year. 2021 when we've been in lockdowns and all that might What is your excuse for not getting this thing done? I could not write. This is the year I'm publishing my book. So getting the book was, you know, getting the book done. Two weeks before Christmas has been huge. So the next one, I What have I got coming in? So stand up comedy geek. I'm absolutely shitting myself. Yeah. See my mind make it so I've done a TED talk in front of 2000 people. I've done the book. I've don't mind making it and myself but doing that I've just, yeah. That that's a signpost like, you see one of mine is to rap with Snoop Dogg so I've got a manifesting that out somebody isn't rapping check yourself in chapter nine what chapter is a one of one of the guys one of the guys in the book one of the stories that are telling Aaron young he no word of a lie he wrapped ice ice baby with vanilla ice on stage. No shit. And he's just like any lost the phone. He lost the phone that he did the selfie with he did a selfie on stage and I got waterlogged or something like that he wrote and when he told me the story on another guy is played with with with kiss. Like we met Paul Stanley from kiss. It's in May, you should eat some of the stories that are just nuts. And it's so cool. But yes, nope. Yeah, hopefully is you might if you smoke in probably a green light or so. One of the other I mean random I'm 47 and and one of the things that I literally bought just before Christmas as a reward for getting my book out. Was this if you can see this right here is some DJ decks. Yeah, so I literally bought those just before Just before Christmas as a reward. So one of the bucket list items I've got for myself this year is to play is to play a live DJ ship DJ set night somewhere and I host a party somewhere and just play a play a live set. I put like a mouse head or something. You got to come up with some Yeah, it did. I don't, I don't think Burning Man or tomorrow land or one of these big Miami festivals that are calling me up anytime soon. But it's just something and it's also a massive you know, a really good way for me to type you know, just switch off. I can't play a musical instrument to save myself. But I can I can kind of put some music together on this. And yeah, I love it and time just time to stop just like surfing for me to stop time. You know, float. That's really cool. Yeah, I can't serve. Not Yeah. Yeah. You're in Texas. I'm in Texas. Yeah, I can't ride a bull either. I can do that, either. So that's the thing I did in Houston. Right. So check this out. I went and spoke in Houston. And we went to some when they were there film Dallas. That was around there wasn't in Dallas. Was it done now? Houston, maybe not in No, it's doing Dallas No. Went to some ranch thing. It's like this old, like, like a ghost town kind of set up. It was in Houston. And one of the things on my bucket list was to ride a mechanical bull with a cowboy hat on. And, and I did that in Houston. That see that now that you can do in Houston? that that that's available? Yeah. Yeah. So on your I want to talk about your book a little bit that you've talked about it, but it's so you can get it. I know it's on your website. And for those listening, just go to, you know, traps website, and you can get on amazon.com. It's on Amazon as well. Yeah, but if you want to sign one, we'd have to sign it from amazon.com in the US. But yeah, it takes a week or so to get over there. If it's in the if it's in the US and I'll put a little gear, put little notes, a note in there. And, you know, like I do know where to go and send it and send it over to so yeah, it's been, it's really cool, because a lot of people have ordered them before Christmas and New Year's and taking this time between Christmas New Year and the start of the year, taking time out of their life to work on their lives using the framework, the my bucket blueprint framework to unpack their bucket lists, write stuff down and write their reverse bucket list the fact that this may be and also the future bucket list, but they're doing it with their families as well. They're doing it as a couple, which I encourage but more importantly, doing it themselves. First, you got to put your own oxygen mask on first before you can help others so so I want people to go into 2021 and, and really, you know, really prioritize. Because this for a lot of people has been the light at the end of this COVID tunnel for a lot of people and stuff that they can action right now. Yeah, and it's an actual action. I mean, there's steps within the book to, you know, get you from point A to point B and so that's what I absolutely love about talking with people that have spent their blood, their sweat their tears, creating a book creating an asset creating something for us to you know, I can, you know, now I can take you know, 10 years of what took me What took you 10 years, and condense that down into you know, a month or two. And to me that is one I appreciate that more than anything I mean that that is such a big thing. And to be able to it's gonna cost me $30 to get 20 years of experience and it's like yeah, are you kidding me? I can I can spend $30 and get 20 years of experience. It's just yeah, so easy is another side thing. Yeah, well another side You know, one of the bucket list items that I'm doing at the moment is reading 52 books in a year that you know, that's an interesting exercise it literally we wake up it's I my partner Tracy and I we wake up we have a coffee in bed and I read out loud so she learns Ireland and it makes me accountable weren't warms up my voice because I'm doing a lot of zoom and media and right you know, things with the team and, and so and that first hour is where my brain is really impressionable. So rather than jumping onto social Media and you know, becoming the pitcher of someone else's agenda. And getting that negative input on controlling the input on learning, the, the, the retention of information goes through the roof, I abused books, you know, writing, writing through them. And it's that daily practice that we absolutely love. And it's and we both learned so much from it, reading one or two chapters a day and because I want to be a writer of love that are going to read well, Mr. Writer, I guess, but I want to, I'm reading it the other I'm writing at the other end of the day, but reading 52 books in a year is this daily practice, just like training for an Iron Man is a daily thing. And it's, it's had a huge impact on my life. My business, well done that. Do you think doing? Like an Iron Man has helped you? Do things like writing and do things like reading 52? books? Yeah, from a mindset standpoint? Yeah. Look, it's, it's all it all compounds, you know, it's not just the Iron Man, it's, it's not just writing a book it you know, it's, it's, it's all the above, you know, you're breaking stuff down. And we're all, you know, to sit here and say, oh, I've got all the answers. No, why, you know, like, the more you read, the more you realize you don't know. But little bit by little bit, you know, chunking chunking, I do a lot of coaching around this concept called a typical perfect day, or a typical, perfect week, compared to, you know, an optimizing and hacking, what I call this, well, our definition of work life blend, not work life balance, nothing ever balances, but work life blend. And this whole concept of work life blend is what people are, I think, defining for themselves right now in the midst of COVID. And, you know, working from home and all that sort of thing. It's very different for each person. And it comes down to controlling the inputs, controlling what you hear, you're learning, controlling, are you managing your time, controlling who you bring into your life, you know, all the different habits of success that you decide to, you know, put into your day. And I think I think that all compounds on each other, you know, and I think when you've got a system, a daily system sort of sorted out hacked, trial and error tested and measured that, you know, you know, I just, I just always think, how can I go like Ilan musk run $3 billion companies. He's not real good on the relationship side of things. But he's, he's got a bunch of kids, but his health is probably questionable, but you know, like, like, everyone's got 24 hours in the day, and there's high achievers that seem to, you know, smash it. And so, you know, I'm always learning of how I can squeeze more make it more quality rather than quantity. And, you know, you then it gives you the confidence if you've got that daily system in place, it gives you the confidence to go you know, what, I know how to manage my time, no matter what's going on, all into that I'm in and I know I can deploy. Right? Yeah, and I think you know, as you said, learning and doing all the stuff that you're doing it to me if you if we are not learning, we are absolutely dying, and we've got to continually push ourselves to learn and to be more you know, tomorrow than we are today. Yeah, yeah. That being said, when I'm learning I sort of started off like last year I started off at like war and peace you know, really thick book with very small font and I think at the end of the year I finished with Mr. tickle you know, the Mr. Men book is fucking about three bids in. Desperate to knock out the goal. So you got to learn to be specific because you have 252 books, but they didn't say they have a very big one a big book. That's right. Oh, well travel. I absolutely want to thank you for being on being on the podcast, and everybody the bucket list blueprint, his book, everyone go to the shownotes I'm gonna have links to obviously everything about to get in touch with grab. And yeah, there's the book. And I cannot wait to get mine. Yeah, I followed your stuff. And I can't wait to get the book and start looking at the steps and implementing the steps because to me, whenever I get someone else's viewpoint of something, I always even if even if I get one, only one nugget from your book. Yeah, that is worth 1000s and 1000s of dollars. Just one nugget. I know him to get more than that. But just one he only got one set better. You're going to get the book and everyone. Here's my challenge to you Sean and on all your watchers and listeners in it. Get it What's your TED Talk Do you know, it goes into a lot, a lot, a lot deeper into the book, of course, and it's more of a workbook too. So there's a link in the book. Whereas when you map out your battles, when you write your bucket list, I want you to send it to the link in there, send it and that comes directly to me. I'm collecting right now and collecting 365 365 bucket lists from all around the world, from from people of all walks of life. So you may or may not be in the next book with your bucket list. But more broadly, I can't help myself being in a personal training industry for 20 years, I want to make people accountable to not just write this stuff down. But that, you know, we've got a really big group of hashtag bucket list is on Facebook. And I've got everyone in there, you know, like uploading their bucket lists, doing things on their backup is providing support and encouragement to each other. And this is also about accountabilities, because again, what's easy to do is easy not to do. So I encourage everyone to write you know, get a book, write, write their backups down, send it to me, and we've got special magical ways to make this stuff come to fruition, boy. Oh, fantastic. And again, thank you so much for being on. I look forward to I'm gonna upload mine, I'm telling you, mine is gonna be mine, I'll be able to so all right. Well, thanks again, so much. And thanks for your time. And thanks for writing this book. So people just, I don't think people understand how much it actually takes and how much. And I don't think we tell the authors enough how much we appreciate the stuff that they're putting out and the stuff that they're getting, you're giving it to people. I mean, it's $30 is nothing for what we get. It's unbelievable. So thank you for doing that. And the whole philosophy of the bucket list is just fantastic. And you have a hash tag that you use on everything and it's ticket before you kick it. And that's what that's fantastic. Yeah, yeah. Yeah. Wait until they're about to kick it before they go credit. Once that better. We've got signs that say, there we go. I love it. Yeah, those are great. We got back at this coaches now in 22 countries around the world. So they're all teaching teaching this stuff. I it was so great having traveled and thank you so much. And thank all the listeners for listening as well. And make sure you go to the show notes and go visit trap. He's got a ton of stuff up there at the bucket list. guy.com. He's got his fantastic podcast, the bucket list life podcast, and many, many things. Go look at his book, you know, in order the bucket list blueprint book, he's got a link directly there where you can get a signed copy from him, as well as through Amazon. And it means so much to me, and the guests that if you enjoyed listening to this, and if you got anything out of this, please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drives listeners to our shows. So please let me know what your thoughts are. And make sure you subscribe using your favorite player and using the links within the show notes. And again, thank you so much and until next week, remember to always think big

Sean welcomes Dana Malstaff to the Thinking Big podcast. Dana is the founder of the Boss Mom movement, which includes her Facebook community, courses, a YouTube channel, and the chart-topping podcast "The Boss Mom Podcast". Her book, Boss Mom, was published in 2015 and kicked off her business and the Boss Mom movement. Dana has been featured in Fast Company, Amy Porterfield's podcast, Goal Digger podcast, and more. One of my biggest takeaways from this episode is how she organically grew her Facebook community to over 50k, and why she runs it the way she does. Her methods are pretty genius. Today, we are thinking big about our communities, and how we show up. In this episode, you'll also hear: The story behind how Boss Mom began. How Dana found her tribe to support her while she started her business. Why women have different motivations for starting a business than men. What feeling valued can do for your business. Dana's email system and why every part of that ecosystem is important to your community. A breakdown of her Facebook community and how it grew organically. What Dana doesn't allow in her Facebook community and why. Why she encourages questions and how those questions can spin into marketing and ideal clients. Dana's affinity for systems and how they help increase productivity and flexibility. How breaking down an expert system so that people can easily understand it leads to success. Why familiarity is optimal in most cases. Novelty is less sought after. Asking questions is growing, and no one is perfect the way they are. Dana sees perfection as a moving goal, and being messy should be the goal. About the Nurture to Convert YouTube channel Dana just launched. Connect with Dana Malstaff https://boss-mom.com/ https://nurturetoconvert.com/ https://boss-mom.com/itunes https://www.instagram.com/danamalstaff/ https://www.facebook.com/groups/BossMomGroup https://www.youtube.com/channel/UCeTjINhAn35dIsEAsapkuLw Connect with Sean Osborn here: https://thinkingbig.info/ https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Thank You for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below.