Thinking Big: Mindset, Habits, and Hacks

Sean Osborn
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Apr 26, 2021 • 45min

Techspeak for entrepreneurs with Nelly Yusupova

Welcome to this week’s episode of the Thinking Big Podcast.  Today I welcome my friend Nelly Yusupova to the show to discuss techspeak for entrepreneurs. Whether you're a beginner or a seasoned entrepreneur, you will need technology as part of your solution. Nelly teaches you a proven roadmap to accelerate your time to market, especially if you’re not a technology company.  Nelly is a CTO with 18 years of experience, a Tech Advisor, and the creator of TechSpeak for Entrepreneurs. Over the years, she has managed many teams and software projects of all sizes and analyzed and optimized their development processes for timely and cost-efficient delivery. And it a pleasure to have Nelly on the show.  My biggest takeaways from this episode are: Validate your idea to ensure it is viable and solves a real problem. The philosophy of building it and they will come does NOT work. You don’t need technical experience to launch a technology solution. Today we will be Think Big on how to use technology in our companies and side hustle businesses. Connect with Nelly Yusupova https://www.techspeakforentrepreneurs.com/ https://www.instagram.com/digitalwoman/ https://twitter.com/DigitalWoman https://www.facebook.com/DigitalWoman TakeNelly’s Free Quiz techspeak.co/quiz Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ If you enjoyed listening then please take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests Until next week, remember to always be thinking big.
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Apr 19, 2021 • 43min

Staying persistent with your dreams with guest Jesse Paul Smith

Welcome to this week’s episode of the Thinking Big Podcast.  Today I welcome my friend Jesse Paul Smith to the show as we dig into what it means to persist in your dreams. Jesse is a speaker, entertainer, and coach. He is the host of the My Creative District Podcast and the creator of the World Dance Challenge.  My biggest takeaways from this episode are: Depression can happen to anyone in any situation, this is where Jesse found himself even after working with such greats as Rihanna and Justin Timberlake. We were not meant to help everyone, but we were meant to help someone and how we find “Our someone” “Our Tribe” that we can help. Stop comparing ourselves to others, because all that glitters is gold. Jesse will share how I inspired him and taught him how to dance.. OK that didn’t happen. I can’t even do the sprinkler move, and I just saw Jesse do a one-arm handstand move. Today we will be Thinking Big on how to move forward with our dreams and stay persistent. Connect with Jesse Paul Smith https://podcasts.apple.com/us/podcast/my-creative-district/id1525890194 https://www.instagram.com/jessepaulsmith/ https://www.worldwidedancechallenge.com/ https://twitter.com/jessepaulsmith http://www.jessepaulsmith.com/   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ https://podcasts.apple.com/us/podcast/thinking-big-podcast/id1478451184?ls=1  
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Apr 3, 2021 • 40min

What it means to be Authentic with Guest Christopher Decker

Today I welcome Christopher Decker to the show as we talk about the importance of authenticity. Christopher is the author of the book Profit, the host of the age of authenticity podcast, and the founder of salescast.co. In the process, we dive into how Chris overcame Sexual infidelity and addiction, drug and alcohol addiction, and a lawsuit that almost brought him to his knees, and how he overcame that to become his authentic self. Today we are going to put on our big boy pants and Think Big about what it takes to be authentic. Connect with Christopher Deckerhttps://salescast.co Age of Authenticity Podcasthttps://open.spotify.com/show/0dcU9yqSKkhmc0Dtw5bVVN Christopher free podcaster sales masterclasshttps://salescast.co/masterclass/   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Thanks for listening! It was so nice to have Christopher on the show. Be sure to check him out at https://salescast.co/masterclass/. It means a lot to me and to the guests. If you enjoyed listening then please take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. Until next week, remember to always think big
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Mar 26, 2021 • 44min

Why Influence is so important - With Stacey Hanke

Today I welcome my friend Stacey Hanke to the show as we dig into the importance of influence and tips for what we can do to increase our own. Stacey is the author of two books;  Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday® and Yes You Can! Everything You Need to Know From A to Z to Influence Others To Take Action. Her books provide practical and immediate skills and techniques that have given thousands the ability to enhance their influence. Her client list reads like dow from Coca-Cola, FedEx, Kohl’s, McDonald’s, Pfizer, GE, General Mills, just to name a few. Stacey has been featured on Fox News and Tedx And now she chose to grace our amazing listeners. Today we will be Think Big on how to help us to influence others to take action Monday to Monday. Connect with Stacey Hanke https://staceyhankeinc.com https://www.instagram.com/staceyhankeinc/ https://www.facebook.com/StaceyHankeInc?ref=hl http://www.linkedin.com/in/staceyhanke https://twitter.com/StaceyHankeInc Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/
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Mar 15, 2021 • 55min

The biggest mistakes people make on social media with Lauren Davis

Sean welcomes his friend Lauren Davis to the podcast--aka the branding and social media whisperer. She’s a digital branding strategist who focuses on personal branding, which goes hand-in-hand with social media. Lauren loves teaching people strategies that she uses with personal brands, podcasters, speakers, and leaders all over the world. She helps them to be more visible online as well and increases their personal brand strategy and personal brand presence through their social media. Instead of using social media as an afterthought, she teaches them to use it as a tool for their success.   In this episode, you’ll hear:   How impactful and powerful a tool social media can be. Lauren’s tips for podcast show notes. The biggest mistakes people make on social media and how you can make social media fun and exciting. Consistency on social media is key. Lauren’s background story and how the record store she started with her husband led her into social media and marketing. Why making connections with people on your social media platforms is so important. What platforms Lauren recommends based on your social media goals. What Clubhouse is, how it works, and where Lauren sees its future. How she gets people to engage with social media and why connecting with your followers is so important. About Lauren’s free download, which is 100 high-quality, engaging social media content ideas and why it’s different than others on the internet. The change in Lauren’s presence on social media and why her branding is becoming more defined.   Connect with Sean Osborn here: https://thinkingbig.info/ https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Connect with Lauren Davis Lauren's 100 social media prompts The Real Personal Branding Podcast Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia
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Mar 6, 2021 • 36min

Using your voice to better communicate your ideas to the world with Brenden Kumarasamy

Today we get to talk with Brenden from Master Talks, and we are going to talk about tips and tricks to help us with our public speaking, going live, and connecting with the audience.  Brenden has one unique goal - to help you overcome your fear of public speaking so that you can use your voice to better communicate your ideas to the world. Today we will discuss: Tips and tricks that will 10x your communications skills.   Understanding how communication is everything we do. Understanding the pros have done this 100’s of times, so don’t beat yourself up. The 3 biggest tips for your Facebook Lives and other presentations. So today, we are thinking big into our communication skills. Get in touch with Brenden Kumarasamy. https://www.mastertalk.ca/ https://www.youtube.com/c/MasterTalks/featured https://www.instagram.com/masteryourtalk/   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. Until next week, remember to always think big Episode Transcription 8uIYpcE7SxSCR8rSv83O Thinking BIG Podcast with Guest Brenden [00:00:00] Sean Osborn - Thinking Big:  I want to welcome Brendan to the show today. He's actually the host of master talk on YouTube and it is a fantastic YouTube channel, on public speaking. And I know I'm like a lot of people out there. Public speaking is probably one of the hardest things for people to do. Most people would literally rather die than get up and do public speaking. I remember the first time I had to get up and do public speaking and not in a corporate environment, I'm okay. In a corporate environment and, in conference rooms and stuff like that. But actual public speaking, I was terrified that I could not stop shaking. And it's one of those things. And one of my mentors actually had told me a long time ago that the person at the front of the room with the marker is the one making the money. And what he meant by that is the person that's up there at the front doing the speaking is the one that has the influence [00:01:00] on the people within the room. So again, I absolutely want to welcome you Brendan to the show and tell us a little bit about master talk and what, how you got started in doing that Brenden - Master Talk: Absolutely Sean thanks for having me. So I, like you mentioned, I have a YouTube channel called master talk where I help people through communication skills and how I got stuck. It was when I was in university, I used to do these things called case competitions. Think of it like professional sports, but for nerds. So other guys, my age were playing football or soccer, some other sport. I channeled that competitive spirit. To presentations. So for three years, I presented hundreds of times coached dozens of people in their communication skill. So when I graduated and I got a job in corporate America, I guess in my case, corporate Canada, some based in Canada, I just asked myself a simple question, which was how do I make a difference in the world? And that's when the idea for the YouTube channel came to be, because I realized a lot of the [00:02:00] communication information out there was really bad. You hear advice like, Oh Sean, you should be yourself. Making videos in my mother's basement. One thing led to another and the rest is history. Sean Osborn - Thinking Big: Oh, fantastic. Yeah. And did you see when you were in college? What gave you the idea? Did you see people actually struggling with trying to get up and doing to do public speaking presentations? What kind of, where did you see that? And clicking your mind saying, Hey, I can actually help people live better. I can help people do this and have them actually be more fulfilled and really more successful to me. You cannot be successful. In a corporate environment in much any environment, if you can't communicate and you can't get up, you can't speak, you just can't be very successful. I don't think, to me, it's, to me, it's one of the core values that I wish they taught heavily in school, which they don't. Brenden - Master Talk: Yeah. And I completely agree with you on that one, for sure. The way that I think about the Shaun is when I started doing these competitions. So just to give [00:03:00] you an idea, the tie in with the corporate world, this is what a case competition is. Essentially is a business gives you a problem and you have three hours to solve it and present a solution to a board of executives. So people do that for fun and university. It's an odd thing. And there's this weird international competitions where people fly out from 19 countries around the world to give these types of presentation. It's really bizarre. And it was the best three years of my life also. But to build on that think of me as the in-house speech coach for that competition. So when I competed the first year, I wasn't really good, obviously, I was kinda trying to figure out how to do this, but I entered the second year, much like sports. You start to take a more mature, more mentorship role. As you get older within an organization as new fresh individuals start entering the program. In this case, it was a presentation program. So I started coaching those people. And then over time, in those three years, I was the speech coach for pretty much everyone who was new to the program. And as I was nearing graduation, I was getting started to worry because the [00:04:00] technology consulting and jumping into the corporate world, I kept noticing a consistent theme of out of all the students. I coach, I probably coached me 50 people in three years and the consistent threat theme, but rather question, they kept asking me that never had a good answer myself was how did you learn how to speak? And I kinda just said I just learned, I'm self-taught and I've done hundreds of presentations, but because they kept asking me, I wondered what resources actually exist out there. It seems like people like to look this up and watch it. So I started watching a lot of my competitors, YouTube channels, who PhDs and the subject who, or who had decades of experience. And I just kept vomiting in my mouth. To be honest, it was too academic. Wasn't practical. And for the younger demographic, it was useless because they couldn't understand the complex lingo. So I got so frustrated that it started making videos basement with no budget and with the phone. And then a year later I ended up coaching a lot of executives and developing a practice out of it as well. Sean Osborn - Thinking Big: And I actually absolutely love stories like that, [00:05:00] where. People get into business and they, or they get into doing something that they love. They don't know how they're going to do it. They don't have all the technology. They don't have all the stuff figured out. They don't have. But you wanted to help and you've found a way to help and you got better by, by doing that. Cause obviously your stuff is extremely professional. Definitely not done in the basement and definitely not done, so you just see you've gone from there. But if people don't start somewhere, we never off the ground. We never do it. So just going out, I love that because just going out and yeah. Doing it, get you better now. One question. So how do you think the difference between presenting live and presenting in front of a camera? The difference in that, especially now with, with what's going on in the world and, people are having to obviously social distance and there's not a lot of big live events and there's not a lot of big, public speaking things. I actually find it harder. To sit in front of a camera to do a [00:06:00] presentation, to do something then I do in real life. So when I'm in, when I'm on a stage and I'm talking with people, I can feel the room. I can feel the energy, it's either you do it or you don't. There's no going back. You're up there. You're live. When I'm in front of a camera, I absolutely frightened. To even start to push the play or push push the record. So w what do you see the difference in, difference between live virtual and live in real Brenden - Master Talk: Yeah, absolutely. I would say the biggest difference in the two, Sean is in the online world, you can't gauge your audience's reaction. So what does this mean? Let's say I was in person. I was giving you and your company, your family, a workshop on communication. And to say, joke, two things will have been in that instance. One is you'll laugh at the joke. I'll say, wow, Brendan's such a funny guy. We're number two. Which is much more likely you look at me and say, wow, this person should [00:07:00] really not be seeing any jokes, but either way I can gauge your reaction in real time and adapt my presentation. As my presentation goes on. I don't have that luxury in the online world, because if you're on a zoom call with all the cameras off, if you're presenting on camera and there's nobody there it's much harder for you to gauge how your audience is reacting. Especially when they're not in the room. So how are you supposed to navigate those types of situations? So a couple of easy tips. I was like to give out one, always keep your eyes on the lens of the camera. So one way I do that is I take a picture of favorite food or a favorite person that I like. And that always forces me to look at the lens in that way. It's a good artificial trick you can implement. Second one is get on a phone call with one of the people that will be sitting in that zoom call. So we have a feeling of who's going to be there, what their needs and expectations are, what do they aspire to be? And you can always picture that person. So it's a lot easier for you to present energetically for them, even if you [00:08:00] don't see them on the other side. Number three is always assumed good intentions from your audience, whether it's in person or online. This is a lot more important than it seems, but it's not something you'll get overnight. So for example, with me, when I started doing podcasts myself as a guest, it was really bizarre. Essentially what a podcast is a stranger. You don't know, asks you a bunch of questions about your life, does an unhealthy amount of research on you. And you have to answer as if you know that person. So when I started, it was very frightening for me, but when you get into those off off show discussions with the hosts, after you realized that. They're really just doing this to benefit their communities there. And everyone's just a really nice person. So my perception of my, the hosts that ended up, I ended up speaking to, and this analogy applies for any presentation that you do in the virtual space or really anything at all transitions very quickly from who's the Shawn guy to, wow. I really love what Sean's doing, what the thinking big podcast is really helping us communities think bigger and achieve greater goals. So I'm going to assume as if I've known him for five years and speak to him in that way. [00:09:00] It's not something you get overnight, but over time, that belief becomes true. Sean Osborn - Thinking Big: And that takes a lot of time to develop. Now, one of the things that I actually do like right now, I actually do use a teleprompter, but not for words, I actually have you in front of the teleprompter. So I'm actually looking right at you and you're actually. Right behind your right in front of the camera. That's the only way that I can truly connect with the people that I'm talking to because I had where I had the camera above the, above the monitor and you always look up, you can't, it just was a natural I'm the type of person that I actually have to look at someone, in the eyes when I'm talking to them. To, you know what you said, it that's how you read how people are taking in what you're doing. And that's how you read how they, how they're interpreting what you're saying. But I personally, I have to do that. I can't, I hate it. So I do some podcasts, matter of fact, where it's just audio only. And it's just [00:10:00] dry it's absolutely dry. I know the people that listen to the podcast are only listening to it, but I get so much more out of the conversation when I can see the other person, when I can see you, Brandon, we're sitting here looking at each other, eye to eye, even though we're not in the same room. And I think that is very powerful for really any type of communication, especially public speaking, but. I see that's going to be a huge, or that is a huge problem for people that are trying to do video. I don't know why I'm so scared. Why get more scared in front of a video camera? Then in front of an audience, I guess I, maybe I used to be afraid in front of an audience and maybe I've just grown and I get used to it. But I'm terrified in front of cameras. I don't know. I try tricks. I tried doing different things, but getting used to and going live. So to me, I'd love to get your thoughts on how you go live on things like Facebook and [00:11:00] things like, YouTube and stuff, because. It's one thing to sit there and record something 20 times until you think it's good. And then you post it, but that I was, man, I'm telling you the first time I went live, I was scared to death. What do you do a lot of your, do you do much stuff live Brenden - Master Talk: I don't do a lot of live presentations. I do mostly speaking engagements that are alive online, but I definitely understand where you're coming from and happy to talk about the differences between camera and live because I get it. And I would say the big difference there, Sean is. For actually, let me give you an easy win here for the camera. There's actually an easy trick to present. This is a of my videos alone. There's a guy. There's yeah, there's a guy behind the camera. Sean Osborn - Thinking Big: Oh, wow. See, now that is a great, that is a fantastic tip. So you actually have someone there that you're actually talking Brenden - Master Talk: Yeah, exactly. Sean Osborn - Thinking Big: That's a Brenden - Master Talk: Yeah. And don't get me wrong by the [00:12:00] first year. It was just me. One man show had no budget for anything. I was just a broke student to, this is before my production and my business ramped up. But when I started, yeah, it was just me and a camera hated my life. It was so bad. I didn't like the video making process. I couldn't talk to anybody. I was speaking to nobody. I just couldn't show up. I, but I still tried my best. And I did all right. My first, sir, when I brought Danny my best friend to do all my production and I just gave him a chunk of my salary to do all of that. Oh, it just became so much more enjoyable. So we'd have dinner after and lunch, it'd just be fun, a lot more relationship building. So that's my recommendation. Obviously you don't need to have a professional person doing this. You could have a friend, a wife, a husband, a family member, or just do that for you. So that would be one thing. Yeah, go ahead. Sean Osborn - Thinking Big: So what so what are someone that's wanting to either get into public speaking or they're needing to get into public speaking with either, their job. I know you do coaching for corporate people too, but what do you, what are some of the best ways to start? Getting into being able to [00:13:00] do public speaking from a, I think from a personal development standpoint or not from the technical side of, Oh, you need to contact an agency to get, on stages and stuff from a personal development standpoint, what are the best things for someone to start to get the ability or to get the skill set to doing public speaking? What are the best ways to Brenden - Master Talk: Yeah let's go into two directions here. So one for people who don't want to be keynote speakers and for the others who do those who don't wanna be keynote speakers. This is my pitch to you. My pitch is understand that communication is everything that you do. It's not just about presentations, it's every interaction that you have, the people around you, the tough conversations you have with your family, the dinner conversation you have with your friends, the tip that you give the delivery guy when he comes and gives you pizza. Every interaction is all about communication. And once you realized that the only question left to answer is the following. [00:14:00] How would the world change if you were an exceptional communicator, how would the world be different? If you were top 1% speaker that answer's going to be different for everybody, for some it's about having this big YouTube channel and for others, it's just spending more time with their family and understanding how to interact with them in a more healthier way. Find that why and find that reason you'll be able to find communication work on a way that's comfortable for you. That's one side other side is you want to go pro that's a totally different conversation. If you want to go pro the big piece of advice I have for you is understand that professionals present the same presentation. Hundreds of times, Tony Robbins has been doing the same seminar for 40 years. 40 years, same seminar unleash the power within three days, workshop, you walk on fire. He yells at you the first day. Always the same thing. Repeat, repeat. So if your goal is to be a pro, you need to figure out one [00:15:00] topic that you want to be a grand master at. So the topic I ended up choosing for my life that I'm still trying to do well obviously I'm very far away from Tony, but I'm getting there is communication. I want to be, I want to be the number one person in that space. So for you, what is that thing? Focus in, dial in on that one, talk a master it, and then you'll, you can get paid to speak and be a pro. Sean Osborn - Thinking Big: How do you think, so for me communicate, or, communication is really about connecting. How do you go about making sure that when you're communicating with someone, when you're talking with someone, because a lot of people sit there and talk, but not a lot of people actually connect. That's not something. How do you go about making sure when you're talking with someone that you're actually connecting with them? Brenden - Master Talk: Yeah. Once again I've a pro hack here solving the symptom versus the issue. I think most people, most humans struggle with this idea of how do I connect with everybody? Cause it can be exhausting to listen to people you don't actually [00:16:00] particularly like. So my advice, because that's more for advanced people. I would say the chapter one is to find your tribe and connect with them first, because those are the people that you're more inclined to, to have a relationship with, to, to have the same interests as them. And you'll also be more inclined to ask them the questions you actually want to have answers to. And lesson to them. So for me, just, you don't use me as an example here, but I'm just using it just to demonstrate. I love personal development conferences, Tony Robbins seminars, mine Valley events, Lewis house events, just like places where people want to get better. So the community there, I usually. Gel with pretty much anyone there in the room. I just get up, talk to anybody and I immediately liked them because we all have the same values. So it's all about picking the right events, but that analogy applies for anybody. If you're somebody who. Loves collecting buttons for some random reason. I highly encourage you to go to a button meetup. Talk about the different buttons they're collecting. It's a lot [00:17:00] easier for you to interact with those people and start conversations. And that's really how you'll get rid of your social anxiety and get comfortable talking to people. You have zero interests in common with. Sean Osborn - Thinking Big: It's you have to be. Comfortable just communicating and talking with the people around you, let alone up on stage. Cause that's just a whole different level of sitting there. That's a great tip that really connecting with the people, people in the audience caring about the people who you're with before you can really get up and talk to them. What what are some of the best tips? What do you do? How do you prepare? If you're going to get up and you're going to do a presentation or you're going to do. A talk, how do you prepare for that? Now I understand if you're a pro you've done this, thousands of times it's the same thing, but if you're fresh and you're just getting started, what are some of the things that we can do to help that first time or help get up? What, or how do you prep for a talker or a presentation? Brenden - Master Talk: Absolutely. So [00:18:00] here's, if you do this one technique from boat to share, it will 10 X or communication skills overnight, especially if you want to be a keynoter and the technique is called the puzzle method. Sean public speaking is like a jigsaw puzzle. Those thousand piece puzzles in a box, he put together like a puzzle piece. So if I , family or something, which pieces would you start with first and why? Sean Osborn - Thinking Big: Yeah I would start with the edges because that's the that's the easiest thing to Brenden - Master Talk: Exactly right. And you're absolutely right. It's not a trick question, right? You do the edges for us. They're easy. You work you in the middle. So the question we'd ask ourselves is why don't we do that in public speaking, we have a presentation, the boardroom in the classroom, in the conference room. So what do we do? Start with the middle. We shove a bunch of content chefs of shove. Then we get to the presentation. We ramble. We get to the last slide. And then it sounds something like this. The thanks. So that's [00:19:00] probably 95% of the presentations I hear, but there's an easy way to fix this. And the way you fix this is treat your presentations like a Chickasaw puzzle. Start with the edges. First practice, your introduction, 50 times, not three times, not five times do it 50 times. It's actually not that hard. Your introductions admit it. It'll take you an hour. Same thing with the conclusion. What's a great movie with a terrible ending. Last time I checked terrible movie. 50 times the conclusion and only two hours of practice, you'll transform your keynote and look at your presentation and go, wow. I can never introduce like that before. The way that I conclude in this. Speech is so marvelous, then tackle the middle. And then when you tackle the middle two simple questions, we're keeping it very simple today. The first question is what's your key idea. If you were to summarize your entire presentation in one sentence, what would that sentence be or better? [00:20:00] If you were to summarize your life's work in one sentence, what would that sentence be? And then the second part, which we'll spend the rest of your time working on is what is the best way of defending that key idea? Is it a quote? Is it an analogy you won't get it the first time, but as you continuously test and do it hundreds of times, dozens of times, or even just a couple of times, you'll have a pretty solid keynote just with that framework. Sean Osborn - Thinking Big: man. That is some I'm telling you that is a. Fantastic tip D when I do presentation stuff that alone will help so many people. So I'm trying to pay attention to the camera. I'm trying to look at you, but I'm trying to write stuff down too. I'm taking notes right now. I'm taking massive notes. So what do you now, one of my problems that I'd run into when I do when I do public speaking, especially if I'm not prepared enough, is I am always afraid. Then I'm going to forget stuff. [00:21:00] So I will like, if I'm doing a presentation for, a company all just have a presentation of slides full of, 20 bullet points for each, each slide and it's just like communication or upload, but I'm afraid that I'm going to forget stuff. So that's why I always want it on the slides. And that to me just makes for such a boring. Blah presentation or speaking event that, w so what do you do you use a lot of like props for speaking like a, presentation type stuff in the background, or what is your preferred method to, I don't want to say map out your talk. Like how do you map out? If you've got a 15 minute talk or a 20 minute talk what type of tips do you have for In your mind mapping out where you're going through the, do the story. Brenden - Master Talk: So the way that I think about this, because every expert is going to give you a different opinion here. I usually don't like to prescribe. And the reason I don't [00:22:00] is because every speaker's very different with the way that they think about it. Like Joseph Campbell would talk about the hero's journey, Donald Miller, we're talking about that journey and how that hero moves across. Nancy's got her own thing for me. The big thing is I don't, I'm not a big fan of frameworks for him. The big thing is. If you want to do be a master communicator, you need to fail a couple of times. What does that mean? That means as you're presenting, you need to constantly have dinner with your audience. And I'm very big on the dinners. Like connecting personally with the people that you're seeking to serve to understand if the ideas are actually landing. Now, I'll give you a personal example. So when I started master talk, I was very insecure. Not because of my skill, but because of how young I was coaching executives double my age when I was probably 22 or 23. So it was very intimidating for me. So in order to compensate for the insecurity, I used to just gloat about my clients at the beginning to be shown as credible. And I say, Oh yeah, I worked for this client, did the CEO thing, and then an a, a six-year-old asked me the best question. I think I've gotten into my career. And the question was, what's the [00:23:00] CEO. And I said, ah, yeah, you're right. What is a CEO? That's a good point. And I realized from her question, That nobody really cares about your credentials. They only care about the value. If you deliver your value with confidence, people don't care how old you are, the right people. Anyways. So from that experience, I changed my tune from just talking about my clients. I left all of that out of the conversation and I replaced it with a personal story about how I used to struggle with communication, because I grew up in a city called Montreal and Montreal. You need to know how to speak French. So I went to a French school, so my whole life. I presented a language. I didn't even know it. So if I can master communication, anyone can, because that method. Oh, presenting was better at defending my key idea, which is convincing anyone that they can master communication in a purely authentic. But didn't get that the first time I got that the 25th time after the six-year-old kind of got me in with the right feedback. So you have to understand that it's an iterative process and how you tell your stories, but [00:24:00] eventually once you've done it enough times, you can jump up keynotes out of thin air. Sean Osborn - Thinking Big: and one of the things that I noticed people, especially newer in doing talks is they will, if they've got a 10 minute talk or a 15 minute talk, they will spend 90% of it on the technical, the data the stuff, and very little time on the story. And. That to me that's so that was a hard lesson learned that people learn. People want to know based on stories. It's all about the story of, and how you can intertwine, the story with what you're trying to teach, but sitting there for 15 minutes, just giving them backed up to fact that per fact is just. And I see the thing is I see so many people do it and it's, to me, it's all about the story and all about the storytelling and how to me, the best speakers are the best storytellers. It's, that's just for me, [00:25:00] at least that's how I learn. And I actually pay attention much more to people if they're telling stories, obviously than not than just trying to shove facts down my, down my throat of whatever they're trying to teach. Brenden - Master Talk: And I agree it right. I think a good way of thinking about this, the whole content versus delivery thing. I want you all to think about your high school presentations and your high school teachers. How much do we actually remember from high school? I don't know about you, but I don't remember much. But why is that? The content is so good. The teachers are so educational, they're very well-educated. They have master degrees, so what's the problem. But the opposite is also true. When you think about your favorite speakers in the world, it could be Tony, it could be Bernie Brown. It could be anyone you put your finger on and go ask somebody in the crowd. You go, Tommy, what is it about this speaker that got you excited. Tommy's going to look at us and go. Was, I'm not sure, Brent, it was just a way that he made me [00:26:00] feel or she made me feel it was well, what's the lesson then Tommy, me, what did you learn from this speech? All I learned that I could do anything I want. So even the best speakers in the world, you don't remember much either. You only remember one or two key ideas, but it's those one or two key ideas that changes your life, which is still important. But the lesson is the following provided your key ideas. Solid. You need to spend 99% of your time on delivered to make sure that key idea lens. Sean Osborn - Thinking Big: Yeah. And that, so one of the things that, that I've been taught and not from a speaking standpoint, just from a communication standpoint, with your tribe and with your with the people that you communicate with is people need to hear, things five, six, seven times before they actually get it. Now, when you're doing, when you're doing a talk, do you actually what you were saying, do you actually go over. Maybe the same thing in different ways during a speech to get a point [00:27:00] across. Brenden - Master Talk: You got it? Absolutely. So I've probably presented the same keynote 350 times now. So give or take, and in those 350 shots, I've definitely experimented with different slides, different ways of thinking. But now I have a pretty robust. Standardized way of thinking about that specific Keno, but you're right in the sense that when they create a new one, let's see when I do my storytelling workshop, I reworked that a lot and I'm still reworking that one today. Cause I've probably done that one 75 times give or take. So I'm still refining that one, but that's the point I'm driving is every time you open a new slot, a new slide deck, you always have to keep refining. You have to keep applying the methodology. Of listening to your customers, listening to your audience and seeing if they actually understood the idea. But the beauty is once you get the hang of this, it's going to be much easier for you to take a presentation from zero to hero in a much shorter period of time. Sean Osborn - Thinking Big: Yeah, and I think so it's one of the things that, you know, and you touched on this is there's a lot of speakers that I've gone and I've listened to, or people that are [00:28:00] teaching, whatever it is. I don't necessarily remember all the stuff. They said, very little of the stuff they said, but I do remember. Key things on how they made me feel. And you had mentioned that and it's we don't, I don't remember details, but I remember feelings much better than detail. You know what, or if you had, three tips on public speaking, what are the three biggest tips for someone to, to do To start doing their public speaking. What are the three things that, that you absolutely. If you screw any of these three things up you're going to die. Brenden - Master Talk: So to keep it simple, apply puzzle, right? Start with the edges first, master your intro, your conclusion, dive for the middle. That's one. Number two, apply puzzle to one singular topic in presentation. As best as you can. So in your case, on let's, I was coaching you for you. The advice is simple. Make a presentation on your own podcast. What are you trying to achieve with [00:29:00] thinking big who's your core audience? What do you aspire for that audience and make a presentation out of that? Cause you can use that as promotional material and the beauty is that it's repeatable. You can spin it up as many times as you want. And after a couple of dozens of times, you'll be a master at communicating your own podcast to the world. And then number three is have dinner with your audience. I'm always astounded, whether you're a content creator or a business owner the lack of awareness and time that people spend actually interacting with the people that already listened to them. A common question I get is Brendon, how do I get as many subscribers as you and you, your YouTube channel, how to get thousands of followers, we need to understand. That when I asked the question back to, then I go, how many people listen to your podcasts to go? Like 50. And I go, okay, how many people do know? And that 52. Okay. And that's the point I want to drive. The third biggest mistake people make in public speaking is they don't talk enough with their audience. How are you supposed to make an elite level presentation? If you don't understand your audience at a level that they don't even understand [00:30:00] themselves, that's the secret. Sean Osborn - Thinking Big: Oh, and that is huge. I'm telling you that is absolutely huge because most people will. I don't care if you're developing courses. If you're developing speeches. Most people will spend all this time developing a speech or developing a course without ever talking to their tribe because we think we know what they want. We think we know what they want to hear. We think we know what they want to learn. And without going in front of your tribe, without going in front of the people, listening to you. I will get it wrong every single time. I think I know what they want, but until I go out and talk with them, I get it wrong every single time. So that, that is absolutely huge. And Brendan, I really want to thank you for for being on the podcast and everyone make sure that you go and I'm going to put this in the show notes. The links are going to be all there. But go to master talks on YouTube, but I'm telling you it is a fantastic [00:31:00] channel tons. And tons of content on everything from public speaking to you. I know you just did one on online TEDx stuff. So let me ask you, so one question, what is the best way for someone to grow or get onto like a TEDx talk? W what is the best thing to do? Brenden - Master Talk: I would say the general piece of advice with Ted is prepared the speech before you get invited for the talk? That's the big thing I would focus on my, with my expertise is you need to start thinking about your Ted talk years in advance. Because if you start preparing your Ted at this, when you get invited for it, you won't nail it. You just don't have enough time unless you like quit your job. And all you do is the Ted talk. The people who actually nailed their Ted talk, I've done it hundreds of times. Most of them, not all of them. There's always exceptions to the rule, but the general idea with Ted is prepare for Ted before Ted calls. You. Sean Osborn - Thinking Big: that's. That's good advice. That is great advice again, [00:32:00] Brendan. Thank you so much for for being on the podcast and. Master talk, people go watch, mash, talk, go watch the videos. They're fantastic videos and I'm telling you they are. So I see a lot of content on YouTube. That's on, of not professional and all of your stuff is extremely professional. It's very good. It's very well done. So congratulations to that. It's I see huge things for that, because it is to me it's one of the most, I don't know if it's the most sought after or most underused. Type of skillset is the speaking and so absolutely necessary. So thank you. Thank you for putting that content out. It's wonderful content.
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Feb 22, 2021 • 58min

How to Build Your Bucket List Blueprint With Trav Bell

Welcome to the Thinking Big Podcast. Today we get to talk with Trav Bell, THE Bucket List Guy.  Someone first called Trav the Bucket List Guy about ten years ago, (and no it was not David Hasselhoff). It was because of all the crazy and interesting things he has done in his life. From the age of eighteen – well before Bucket Lists were a ‘thing’ – Trav had written a ‘To Do Before I Die List’. Today, as a forty (something) year-old guy, thanks to The Bucket List movie and the popularity of the concept, they certainly popular now. Trav’s Bucket List is the reason why he attacks life. It’s always been his compass, his motivation. It continues to give him purpose and bring meaning into his life.  Ignorantly, he thought everyone had a written list like his… apparently not. Today we will discover: What is a Reverse Bucket List?   What is a Future Bucket List? What is a F%CKIT List? Why you must #tickitB4Ukickit A bonus, Why “The Hoff” is so popular in Australia. So today, we are thinking big into why LIFE'S WAY TOO SHORT NOT TO LIVE YOUR BUCKET LIST LIFE. Get in touch with Trav Bell. https://www.thebucketlistguy.com/ https://www.instagram.com/bucketlistguy.travbell/ https://www.facebook.com/thebucketlistguy/ https://twitter.com/travbell   Order the Bucket List Blueprint book here: https://thebucketlistguy.shop/collections/frontpage   Bucket List Life Podcast https://www.thebucketlistguy.com/podcast/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS bucket list, people, life, book, bucket list items, write, thinking big, david hasselhoff, mount everest, run,  ironman, absolutely, business, list, years,   Welcome to the thinking big podcast. Today, we get to talk with Travis Bell, the bucket list guy. Someone first called trap the bucket list guy about 10 years ago. And no, it was not David Hasselhoff. But it was because of all the crazy and interesting things he's done in his life. From the age of 18, this is well before the bucket list were thing Trump had written a to do before I die list. And today, as a 40 something year old guy, thanks to the bucket list movie and the popularity of the concept. It is certainly a popular thing now. Trump's bucket list is the reason why he attacks life. It's always been his compass, his motivation, and it continues to give him purpose and bring meaning into his life. And ironically, he thought everybody had written a list like this, and it is apparent that it's not true. So today, we're thinking big into why life's too short, not to live your bucket list life.   Welcome to the thinking big podcast with Sean Osborne. The show helping you think bigger into your life and potential Shaun believes by equipping you with the tools, strategies and philosophies required to be successful in all aspects of your life you can achieve anything you believe in empowering our own growth makes a deeply positive and lasting impact on our lives, community and our world. Now, here's Sean, everybody. I want to welcome tribe bell to the podcast today. I have been looking so forward to this because the stuff you do, I think actually wakes people up or makes you alive. But for the people listening you know, Travis, he's from the bucket list guy. Yeah, he is the bucket list guy. He's got, you know, his podcasts. He's got his coaching. He's got his speaking. And, man, I am so excited to have you on. But I do have one question because I really   question the sanity of where you're at. You think in the US why and how did David Hasselhoff ever get popular over there?   Oh, wow.   I   would it   I've never been able to figure that out. Okay, so   why would you elect Donald Trump? I'm gonna ask a question with a question because there's both each other.   There might be related, I don't know, to show.   So the I've actually like check this out. I've actually met David Hasselhoff   True Story Fun fact, I represented. I'm not going to speak on behalf of the nation.   But I was I grew up doing surf lifesaving like lifeguarding, competition and as a swim out surf lifesaver and doing   doing all that stuff when I was growing up. And our state was in the state team and we actually competed against California and the California lifeguards. And back in the day when Baywatch was at its peak. We went to the set of Baywatch. They're in Malibu and actually met David Hasselhoff went out in the water with him and all that net net that pretty much my life that was my life Pinnacle right there.   downhill since   but   Baywatch was huge. Everywhere was in it, was it? I think it was owl. Owl. You know, we were full of Australian lifeguards and the surf lifesaving movement here in Australia. You know, bondo rescue was another another big thing over here. I don't know that. That's pretty sad, though, isn't it? It really is.   I thought it was his singing that got so popular there. So that's what I don't. Well, he he, he single handedly bought down the wall, didn't he?   He single handedly got up on that thing and bogged down the wall   between East and West Germany back in the day 89 I think it was or something like that. And, I mean, the harsh You know, we've got a lot to thank   Jesus. All right, well, that makes a little bit   happened. But I want to I want to get into all the stuff that you're doing because it's such To me, it's such great stuff. And it's such when we start having these bucket list items or these things that just go out and do epic shit. I'm not doing epic shit bucket list up. Yeah, absolutely. For me, it absolutely wakes me up as a human. It. It's what drives me. It's what God did. There's just so much to doing   Teaching and there's so much I mean, it just breeds so much life into people. Now, how did you? I know, but the people, you know, people listening, how did you get started in doing the bucket list? So that, yeah, hello how this came about? I've been the bucket list guy for 10 years now, you know, and how it all actually started is someone actually called me the backup this guy, like, you know, user generated content, as we say in my internet marketing speaker, but someone actually called me the back of this guy was not   it wasn't David Hasselhoff. No, I wish it was, I wish but   again, again.   I mean, he is the original bucket this guy, I'm just his Lackey, you know, so he can do anything.   And he'll tell you about the now I was in the you know, we just, you know, talked about the Iron Man, I just talked about my life getting a job growing up. So I did a phys ed degree after after high school. And I started personal fitness training back in the early 90s. So that was my first business, I started personal training my own business, always worked for myself   side that in third uni. And then started with one client, I was the first to franchise personal fitness training studios in Australia, I did that. And I did that for 20 years in the personal training industry. And that was pretty much my identity.   One of the biggest personal training companies here in Australia, 10s of 1000s of clients later, you know, a whole bunch of personal trainers working under that brand chain of gyms up and down the eastern seaboard in Australia, over 2 million personal training sessions done under that brand. And but it was   I, I sort of became a bit too much of a lawyer a bit too much of an accountant, there was some toxic people, there's a   it became too much for me to be honest. And I found myself in a bit of a downward spiral I went, you know, there's some toxic people in my life and situations and circumstances and legal stuff. And it just became too much. And I found myself slipping into a mild when   compared to what I've heard since I'll be at a mild state of depression, but instead of going on heavy antidepressants, which, you know, as you know, is kind of like a band aid effect. I wanted to get to the root cause my psychology of what I was going through. So being always curious, I wanted to find out what the hell was going on. So I signed up for every course known to man and you know, when they said run to the back of the room, I rent I was in first round to the back of room Sign me up for the upgrade, you know how it goes and   but I learned about positive psychology I learned about you know, NLP life coaching, Academy principle, law of attraction, etc, etc, etc. and had mentors books in but I really had to force myself at that point in time to go to these things. And it wasn't until I've worked through a whole lot of stuff, a friend of mine, at the end of it about a year and a half of really intense, full immersion kind of learning. A friend of mine said, Hey, why don't you teach this shit truth.   And that actually helped me compartmentalize what I was going through, I'm like, that's why I'm here and helped me justify what all the money I'd spent as well. Like, that's why I'm here. I'm here to teach this stuff. So I put on a tour   and only had to pay the 40 people to come to my tour. And it was shit compared to what I do now. But about halfway through I started sharing my list to do before I died always had one written down since I was 18. A lot of people didn't know that about and this is on 10 years ago.   And I'm certainly not 18 anymore.   And I said you know who else has got one of these lists to do before you die? She written down like me and and I was like doughnuts. Now. I was the only freak in the room. I said why are you you know, there's some entrepreneurs in their own nervous and you know, why? Why are you earning money? You know what, why are you getting out of bed in the morning? Why do you want more time? Why do you want to grow your business? Why do you want to climb the corporate ladder? What is your reason? Why? commonly?   No pay off the house? Put the kids through school? do a bit of trouble when I'm older. Yeah, and possibly sicker. I want   Is that it? Yep. Have you written any of that down now?   Well,   that inspired the group I started sharing my list and some of the things that I'd done and for me since I was 18   I don't know whether I picked it up from a Tony Robbins scene or something, I just wrote down his list. And I've always been crossing it off. So wherever I went and shared housing, or wherever I had my little blue folder with my list to do before I die. And I just thought everyone did it, honestly. And then to realize it was a bit of a, you know, awakening thing for a lot of a tool for a lot of people in that seminar, and it fired everyone up. And it really got them thinking. And then Joe, one of the participants said, at the end has all this list to do before you die stuff. It's like you're back at this short, you'll love the back of this guy. And when ping lightbulb moment is around that time that I read the four hour workweek by Tim Ferriss who I've met on my lunch with on my bucket list and   and yeah, it was like, that was the epiphany. That was the lightbulb moment that I went now what I'm going to get out of personal training, I sold off all my gym beside the franchise the whole thing, and was and then went online. And it was scary. But I knew there was something this this packet this guy.com could really offer me it was really congruent to my values. It's a reflection of who I am. I can help more people kind of life coaching but not life coaching. Because it's gets met with skepticism. Yeah, but it's a way in which I can you know, travel the world do my bucket list and help others to live, you know, live a life experiencing more meaning purpose and fulfillment through this lens. And back at least really what I teach is positive psychology, which is the psychology or the The Science of Happiness, really, but with this bucket list, you know, theme over the top, but that's how it all started, man. Yeah, and it to me, it's the it's the whole you said it's the why of things. It's like we do all this shit all our life to eventually get to a place that we don't know what it is we, as you said, no one writes it down. No one does this.   What's interesting, though, is   you did that at 18. So you made a bucket list of 18 or so lists to do before a dive before I called it a bucket list before the movie. Yeah. And it's like that one decision that you made. It's weird that if we look back to our lives, there are certain things that we do. We don't know why we do. I mean, you get a bucket list. And you know, Monday this is just something I do but   I think things that we put down on paper and things that we do like that actually helped develop our develop our life develop where we're going. So it does it does if you don't write stuff down, you're not like you know, the stats say that if you if you write stuff down, actually, right? Remember this stuff called? member this member these   guys? Crazy concept. It's called a pain of kids. And and this is called paper. It's a crazy. Yeah. Okay, if you answer   this is we're in the 21st century, this is a electronic piece of paper. Just I don't want to continue just ruining the whole thing now. So so this is my point, your your major horror, I think we rehearsed this earlier. But   if you actually write stuff down Go analog, there is statistics to prove that if you actually put pen to paper, it's more of a conscious process even more than typing into your phone or a computer. I don't know about the whole tablet kind of pen thing that you got going on over there, man, but but I'm sure it's somewhere in the middle. It's more of a consciousness process. Albeit,   if you actually write stuff down, you got a 42% more likelihood of actually manifesting, you know, things turning up. So whether it be goals, or whether it be bucket list, or whatever, just writing stuff down that that is my tip of the day is to write stuff down, get it out of your head, because we're so busy on our daily to do lists that we forget about our bucket list until something traumatic or dramatic happens to us or a loved one. You know, so I want to my whole thing is in our coaches around the world to is to help wake people up before they get given the use by date.   Yeah, this suddenly, yeah, you get given a boy died suddenly, people reprioritize Go on. Now my bucket list is important, you know, like the movie was shit, because because there's about two blokes who get given a cancer diagnosis. And then they write a bucket list, which is done. Yeah, I base my career on.   And that is the thing, if you don't write this stuff down to me, when we write it down, we actually   mean that's part of the manifesting of is creating what we want in life. You know, you mentioned you know, the law of attraction and creating what we want. And I fully believe in that. And I think if we don't write stuff down if we don't make that plan, and if you don't put pen to paper and you don't physically write, it's like building a house. You can't just say, to build something there. You've got to be   pen to paper and you got to draw the damn command and draw the blueprint of the house. And so what is so easy to do is easy not to do, right? It's easy to do is easy not to do easy. People don't even write goals down, they look back at the start, and because of fear of success and fear of failure, same psychological makeup, you know, they might have done in the past. And they're like, well, if I write that down, I'm sort of committing to myself, but I won't let myself down. I've disappointed myself in a form in a form of life. So I'm not going to give this again. So people are scared of actually writing goals now. But yeah, the thing is about writing stuff down. I know, it's really simple. But if you don't write stuff down, you're not typing into Google.   What your search terms are, right, you know, and you're not getting the information fed to you, the universe will not provide that information by osmosis or frickin telepathy. All right, you got a hunch in, you got a punch in Google? You know, by writing it down. I believe we're punching it into Google. And then, you know, as NLP teaches you, then the universe you know, it's a Why is strong enough? The hell will work itself out. We're gonna know what that wise first. And that's why I think the way that you do things on not setting goals, but setting bucket lists, to me my bucket list items. Those are my wise. Yeah, I don't care how Yeah, I don't care how I get there. I don't care. But I write a book, I don't care. It doesn't matter how I get to the end. That bucket list item is my why. And if I focus on having a list of my why's that is so much more powerful than the having a list of my goals, I might have a goal of writing a book, I might have a goal of, you know, doing a, you know, a talk in front of 5000 people, I might have a goal. But that's not what drives me, what drives me is the bucket list of being able to go and hike in the you know, wherever and go to Australia and surf on the, you know, certain air and to travel and do all these things. Those bucket list items. For me, that's actually what drives my goals. And that's why I think it's such a powerful concept is you're not with this bucket list. I'm not worried about my goal. I'm not worried about the why I have   Yeah, you're right, you're right. I think when we say goals to anyone, they sort of they, you know, they shrink. And as business coaches, even Life Coach, you know, like, we we say that to people and, and they get scared of it. But if you say bucket list has got a lot more fun attached to it, and a lot more a lot more individuality, they can be a little bit more loose. Yeah, it's got a motion. It's, and it takes into account. And I've written about this so many times in the book. And, you know, it takes into account all the smart Golding, you know, and the SMART goal.   You know, acronym there is specific, targeted, measurable, all that sort of thing. And what these things are, top, there's two types of goals, right is there's a type, there's an achievement goal and a habit goal. So an achievement goal is where you get to the end and you go   you know, yep, I've ticked that off ticket before you kick it. Alright, so I have ticked that off. That is an achievement that is a bucket list item. But there's the habit goal, which is my you know, you're drinking a lot of water, they're shown and they may, you know, drink four liters of water a day that that's a habit goal. And now those habit goals might be contributing towards, you know, the end result of an achievement goal or a backup this diagram, but the two,   you know, interrelated.   But let's be really specific. A bucket list is a tangible life plan, right? You know, where your career plan in your business plan should fit into your life plan and not be the other way around. So this is really bringing home that work to live principle, if, and I'm sure the people around you that guide, you know, the people that you coach, that you're always saying, you know, your vehicle, your business, your job, your career, whatever, it's got to produce two things. And those two things are the cash flow and also the time flow for you, the owner to go out there and do your bucket list. It's not about the time and money is what gets spit out of a good optimized business, right. And double bonus if you actually love what you do, which a lot of people can't say that. If you actually love what you do is hitting your values, which is your internal rulebook, you're doing good for other people, you're of service to community. I think that's the holy grail, man, you know, like, if you're doing something you love, and it's giving you the time flow and the cash flow for you to to go and do your bucket list with your family and your mates, then then Thanks for coming. That's that's the that's it.   To me, and if everybody did that, we would be in a much, much better place. I mean, if everyone was happy with what they did, and they you know,   We'd be much happier. Well cap, you know, the sad reality in pre COVID 89% of people are what they call who work or an employer is disengaged. So there's 89% of people in America and it's an American stat, we go to work every day, just get the paycheck and go home and not engaged and not into what they're doing. They just get this got a job. Yeah, and that's, that's, that's scary. Because you look at and Australia and Canada, we're not that far off, you know, the western, we're not that far off. The point is, that those sort of statistics are all well and good. But when the, the, the negative effect of that is things like depression, mental health, anxiety, the loneliness, you know, we've got this thing called the loneliness epidemic. Now, that's the adverse effect of social media. Now, that's scary. It's an epidemic, that we know it is well, and truly, we know what a pandemic is. But this is an epidemic.   The over prescription of antidepressants, suicides, youth suicides, this is the shit that really gets me going. And this is my why, especially with young, you know, young men and suicides. Don't even get me started. And so   what I'm trying to do is, is, you know, through this lens of bucketlist, is get these positive psychology kind of principles out there, this other perspective maybe on life for people to either map into their world or not, I'm not telling anyone how to live their life, how they must, should or have to, or need to live or anything like that, just try it on ca go. But over the last 10 years, we've been really successful waking people up giving them that, that, you know, I've had people literally come off suicide watch, go off antidepressants, big call, but maybe right place right time. But at the end of the day, it really helped people get that perspective shift, you know, to be in more gratitude, to have more meaning purpose and fulfillment in their life. And for a lot of people right now, it's been the light at the end of the tunnel.   Because, you know, once again, these statistics are not getting any better, they were already shocking before COVID you gotta throw COVID on top of that, with Yeah, with that, you know, like, it's, it's pretty bad. And, and   so, just, and for everyone kind of listening and watching my life, this is not just about ticking a whole bunch of cool stuff off. This is really about how a person how we reverse engineer every aspect of our lives, in order to make this stuff come to fruition. Get encouraged, get excited about the growth of you on the journey towards these destinations, these self imposed destinations, but most importantly, get excited get curiously excited about the person that exists on the other side. And that's the person that we don't know yet. That's called out potential, right? Yeah.   We probably get excited about it. And people seem to think that their current situation is their potential. They think where they're at right then that that's their limit. That's their potential. Get yourself out of the ecosystem or the negative of negative support. Get around some people unfollow unsubscribe, stop watching the fucking news. Pretty simple. You know, control your inputs, control your inputs. One of the things that I learned when I've gone through depression is simply switch off the frickin news. You know, before we start our day within you with bad news ended with bad news. No wonder all depressed. It's like a shit sandwich. Oh, I mean, yeah. And then and then everyone has, like, a complaining competition whenever they catch up with each other.   Yeah. Now you'd you'd mentioned, you know, that kind of the achievement. And you know, the habit things and how they, how they interact. Now. For instance, one of my stories or, you know, part of my life is I was about, I'd say over 100 pounds overweight, somewhat depressed. I didn't realize I was clueless about how depressed I actually was, but overweight, too. And I had set up a you know, so I did a bucket list of, you know what, I'm going to do an Ironman. So, that one decision to do that, I, I couldn't swim. I couldn't I couldn't run to my damn cupboard to get the cookies out without being out of breath. I mean, it was. So it was way out. There was a bucket list thing that was like, Who the hell do you think you are? But I knew that by setting that huge bucket. To me, that was a bucket list item by setting that huge bucket list item. I would have to develop the habits to become that person to be able to do that. And it wasn't about crossing the finish line. It wasn't about crossing and hanging. I'm an Iron Man. It was who I was going to have to become habits I was going to have to develop the person I was going to have to be in order to go   across that line, yeah, those were the habits. You know, you talk about the habits. And now one decision, you know that one bucket list item completely changed my life. This was like 15 years ago. Yeah, yeah, 10 years ago, and it completely changed my life that just that one bucket list item. And that's Yeah, that's why I think this stuff is so damn powerful. That's what it's that's that that's a perfect example, man. You know, like, that's a perfect example of, I've got one.   The second thing I ever wrote, right? Second thing I ever wrote on my list to do before I die. When I was 18, before this whole bucket list, even moving in, was to complete a full Ironman, right. And I'd grown up as an this, the first thing I ever wrote was to go to base camp on Everest. And so I did that, I did that with my dad, and on the Tibetan side of Mount Everest, and that was absolutely. And and, and the thing is, when I got to Mount Everest, when I got to the advanced base camp on Mount Everest, which was 6500 meters, we got to, I don't know what that isn't feet.   That's the highest place in the world that you can, that you can track to without being you know, giving up the ice axes and getting on the rope and all that something.   The point, the point of that little story is that I went to Mount Everest base camp, advanced base camp, I had severe altitude sickness. And I felt like I was hung over every single day you do 10 steps and you're out of breath, you think you're fit until you get to altitude. And another two kilometers above me was Mount Everest, the top of Mount Everest. So we've got three bucket lists that I want to talk about just briefly, one, we've got our future bucket list, all the stuff we want to do in the future. One is reverse backup this, which I encourage everyone to also write and actually write first, which is all the cool stuff you've done in your life as if it were in abundance all the way along. And that's a big gratitude exercise, which is, you know, one of the pillars of positive positive psychology. And we've also got a third type of list, and that's called the bucket list. So it is mentioned in the book. It's called a bucket list. So we've got three. So when I went to Mount Everest and went to advanced base camp, I'm hugging. I'm hugging the fucking porcelain bowl every morning throwing up because of altitude sickness. I had Mount Everest on the bucket on the future bucket list and it went on to the bucket list straightaway. I went back there I'm not gonna go any higher.   So I'm a surfer, not a mountaineer.   Be be real with yourself, but   did the Ironman I too. I entered the I grown up as a swimmer. So that was no fun right into I entered the Iron Man, Melvin Iron Man when I ran it down here in 2012. I entered the year out because you got to do that because it sold out really quickly. And I didn't even own a bike. I done one marathon, I could swim, but I didn't own a bike. And then that was the agenda that that that was actually one of the things that put me on the map because I did about 6070 videos and I just posted them a lot of people started following the journey. But it was like you just said it was that absolute transformation. When the Why is strong enough to hell work itself out. So I entered a video of me actually entering the Iron Man paying the 1000 bucks or whatever it was, and then going and this is the full Iron Man two, and I never mind you I've never done a full triathlon before.   Like before, the Ironman was the first triathlon ever entered. So you do an Olympic distance. You do a half Ironman in the full Ironman. So I've done three triathlons in my whole life. And they're all part of training. But yeah, I got a coach broke down before breakthrough kind of thing. Got a coach after I broke down. I'd also i overtrained for it.   But yeah, that that and I had a heap of people who followed me on social media actually, you know, turn up for the for the Iron Man to watch it all. And   you know, it is these journeys that really define us. And, you know, in that in that year of training for the Ironman, I had my most productive and highest income year as well. So, anonymize it and see and that's what So, what I don't get with a lot of people is   what people don't understand is the training for an Ironman. It takes a lot of time. It's full time is full time and people will always say I don't have time to exercise. I don't have time to work out. I can tell you don't that's what gives you the energy to go and do your other stuff. Energy and also you become an absolute time management Nazi. Yeah, you know, like you'd become a freak and don't you you just like Bang, bang bang and your nutrition. Everything you're rested is going to be on point and we had, you know with the most productive business year   No, since and it was just amazing. I've got a quick story. But another quick story about Iron Man cam. Who was a, again, I don't know what this is in pounds, but he was 160 kilograms. Now that's, that's a lot of pounds, it was a big big boy, over six foot i think is 62 or 63.   And he was an alcoholic, he smoked, he was a biker,   he,   he was in a job that he hated.   He was a miserable prick, you know, catch up with him is just just, you know, Debbie Downer.   The whole and he had you know, shitty friends, they all just got drunk on weekends, etc, etc. Now, he was dragged like a headlock to one of my early you know, earliest seminars, he used to run an event called the, the bucket list experience, three days personal development. And I in that I get people to in the break to actually, you know, take action, they back into something, pay for something, you know, just do something, it comes out the back of the room, just angry. Shit, you know, I didn't sign up for this, you know, I was dragged here. And he's made Simon was like, you know, I just dragged him here. And I'm like, if he wants to leave, and let him leave, you know, like, he doesn't want to be here. And he's just, you know, having having smoked in every break and not doing anything just like, when is this gonna finish? Can we go now and you know, so   we got to the end of the three days and came Hang in there. He hung in there. Simon's I come, I come. I didn't do something, do something. And I said in the last last break in three days, right? In the afternoon, I said cam? You've said it for three days, mate. I know you don't want to be here. You know, you've complained all the way through for the love of God just so just for me. I can do something on you know, just take action on something. Something. I don't care what it is.   Alright, so now I had it was face to face. It was like just dude. It was you know, looking at might do something.   guys   come back   and come back into the room after the bright side smoke. He's gone. Alright, you're happy? Show me is fun.   into the five k run.   Good. Nice. Well Done.   Done. Yeah. Why did you want to do that? Because I don't know. Just to keep you happy. All you got bullshit. You could have done a lot of different things. So what why? Why did you do art? I've always wanted to do a run, I guess. And you know, Glover did it when I was younger, you know? Alright. Anyway.   Months later, it really started. He started doing a little bit of training. Months later, probably six months later, I think it's five k running come around. I didn't lost contact with cam he wasn't really that close to me. Um, and Simon has made it and I'm close with. He said, Cam spent training. What's, you know, you've done something, you've lit a fire somewhere and he's gonna do this five years following through with it. Like really? Okay, well, look, I'm not doing anything on that Sunday, I'll go down and it was the run to the G the big mcg   where we held the Australian Rules, you know, Grand Final 100,000 people and what you do at the end of the run, they've got a five, even a 10 they got a half marathon, you can run into the Genie, you're up on the big scoreboard and all that sort of thing. And so we said in the US, I went there and I just did support cam to see if this thing was real. Went to sit in the bleachers and he comes camp. He came in he run shuffle, run, shuffle, kind of walk and he finished and he lost a bit of weight in that in that in that time that I'd seen him since he lost a little bit of weight. He had the participation t shirt on they put the big metal around him. He had his family and people in the bleachers as well got the hugs afterwards. I said Mike well, Dan is our tribe. Thanks for turning up.   And the small side appears I've never seen before.   Hmm, what's going on here that day without knowing you went in into the 10 k run? Did the same.   The day you finished these 10 k run into the half marathon day finish this half marathon in full day into the fall and the day ended full.   He ended his first triathlon couldn't swim.   had to go and get a bike.   Did a sprint distance, didn't Olympic distance. Same thing on the day that he finished, did a half then did a full over the course of like two or three years   and it   In the process, he given up drinking, I still had beers and stuff. He wasn't, you know, wasn't going to meetings, put it that way. Giving up the smokes whole new network of friends wasn't a biker anymore.   Got a girlfriend changed jobs, his income had gone up. He was smiling. He was off antidepressants. And you know, when Iron Man right at the end, you have the catches, and the catches the guys, the girls, the supporters that get there, at the end of the night before 12 o'clock. midnight. And the people who were the last people are coming through and they've got the glow sticks, and you know that they walk in most of the marathon kind of thing. And you got to cut off is well in Australia. Anyway, it was 12 midnight, he got in at quarter to midnight 1145. And here we are   going on, she's gonna make it easy. And he comes through fucking bleeding from nipples. You know, I've chafing and it was just unbelievable. Yeah, you know.   And, and he finished and he just collapsed in a hate but he was a completely different person, man. And we were one of the catches there midnight, you know, to bring him down the chute, you know, and Ken more, you are an Iron Man, you know, rang out. And it was just absolutely amazing and changed his life ever since man. You know, one thing, one thing, that's amazing.   And that's what, that's why I love doing what I do. And I'm sure that's one of the reasons that you love doing what you're doing.   When you get when someone gets that one idea that all it takes is   just one thing. And then once that person starts believing in what they can do, nothing's gonna stop them. Nothing, nothing once they get to bleep nothing will stop them. When the Why is strong enough to hell work itself out. Simple as that. You know, like, if you look at all your bucket list items and write them from, you know, inspiration or inspiration number 10. In a Mia inspired one to 1010 being really inspired one being near   anything that's five and above. Pay close attention to their the life challenges. You know, they're the things that   and when you're writing this stuff down, always think about the what and the why not about how   the how will appear? You know, you will it will appear but people overcomplicate the hell, don't they? Yeah, absolutely. I think we go Why don't think about people who go climb Everest, you know, don't think about every single step they've got to make up to mount the top of Mount Everest, they don't over complicate it, they just go Alright, I'm as as prepared and I've got the right people around me the Sherpas, I've got the right gear, checks and balances, shits gonna, she's gonna go on up there, and it's not always going to go to plan. But that's how we should we've got to trust ourselves a lot more and fall into it, you know, lean right into it. And, and just commit, because in the commitment is where you get, I think infinitely resourceful. It's not about resources, it's about resourcefulness, when the Why is strong enough? Absolutely. And and you mentioned about this guy, and I personally think I'm not here to do talk about you know, fitness and getting healthy and, but to me, if you don't have a well rounded life is meaning relationships, your help your career, you know, if you don't have a good rounded life, they affect each other, they really do. So I'm not advocating people going out and doing an Iron Man did. But if you for me, until I started looking at everything in my life, the you know that the health of fitness, things didn't change, I had to be more holistic on everything around not just not just planning. And let's be honest, you know, like in this day and age with, with us being as authentic and vulnerable as we possibly can. And I said on social media trying to grow business, no   disrespect, there's a level of respect that comes with people who are out there having a go, you know, there's a level of respect that, you know, you can't, you can't hide anymore, you got to put yourself out there and someone that takes, you know, does stuff like that in another part of their life. It maps into other areas, or deliberately, you know, it maps directly into other areas, you know, and and that's, you know, you doing an iron man would have bought you more business no doubt. Yeah, absolutely Simple as that and again, and not knowing how, so to me, if you if you already knew how to do these bucket list items, you'd have already done them. Yeah, I would have already   Anything that I've ever done in life that has been big, I have no clue how I started. I know the steps didn't know the house didn't know that. And I shouldn't, I shouldn't know how if I know how it's not a bucket list item, it's not a big item, if I already know how I need to write that one off, don't need to give, we need to trust our intuition, intuition, a lot more thinking and just trust ourselves a lot more, to fall into things to, you know, get uncomfortable, and take more risks. Because people we do it, we do it in other areas of our life, whether it be in relationships, whether being investments, whether it be in business,   you know, we got to trust ourselves more. And what's the worst thing that can happen? Honestly? Yeah. So. So yeah, it's it's a mindset that has definitely helped a lot of people over the years. To that the saddest thing I've heard over the years is people saying Trev thank you for giving me permission to dream again.   Dude, what's happened? You know, one of the things I said in the TED Talk, that I'm quoted on probably more than anything, and people are dying at 40 and being buried in it. Yep. The Walking Dead. We know. You know, Groundhog Day. Corporate America. Yeah, yeah. But But,   you know, so. So wake up, you haven't got much time. Let's, you know, do something small, write some stuff down, do the low hanging fruit first, and cross a few of the smaller ones off. And you can still do or a lot of different things during COVID. I'm doing five things at the moment. And at the end of the day, knock off those small ones, and never give you the momentum and motivation, especially the big ones. Yeah. So what is left? So what's the biggest thing right now? On your bucket list? What's that one? hairy, dirty, big ass thing that you still? Well, okay, so I've just obviously, you know, just done the book. So there it is. And that that was only 10 years since I've been the bucket this guy, you know, every speaking I do you have a book. It's coming. It's coming. It's kind of talking about a battle and perfectionism and procrastination. But, you know, 10 years it took me to write this is only this thick. That's pretty sad.   But it's, it's a big thing to do. I mean, that's a huge, yeah, extremely cathartic. And, and it was a, you know, I just couldn't bear to write on my goal list for this year. 2021 when we've been in lockdowns and all that might What is your excuse for not getting this thing done? I could not write. This is the year I'm publishing my book. So getting the book was, you know, getting the book done. Two weeks before Christmas has been huge. So   the next one, I   What have I got coming in? So stand up comedy geek.   I'm absolutely shitting myself.   Yeah.   See my mind make it so I've done a TED talk in front of 2000 people. I've done the book. I've don't mind making it and myself but doing that I've just, yeah. That that's a signpost   like,   you see one of mine is to rap with Snoop Dogg so I've got a manifesting that out somebody isn't rapping check yourself in chapter nine what chapter is a one of one of the guys   one of the guys in the book one of the stories that are telling Aaron young he no word of a lie he wrapped ice ice baby with vanilla ice on stage. No shit. And he's just like any lost the phone. He lost the phone that he did the selfie with   he did a selfie on stage and I got waterlogged or something like that he wrote and when he told me the story on   another guy is played with with with kiss. Like we met Paul Stanley from kiss.   It's in May, you should eat some of the stories that are just nuts. And it's so cool. But yes, nope.   Yeah, hopefully is you might   if you smoke in probably   a green light or so. One of the other I mean random I'm 47 and and one of the things that I literally bought just before Christmas as a reward for getting my book out. Was this if you can see this right here is some DJ decks. Yeah, so I literally bought those just before   Just before Christmas as a reward. So one of the bucket list items I've got for myself this year is to play is to play a live DJ ship DJ set   night   somewhere and I host a party somewhere and just play a play a live set. I put like a mouse head or something. You got to come up with some Yeah, it did.   I don't, I don't think Burning Man or tomorrow land or one of these big Miami festivals that are calling me up anytime soon. But it's just something and it's also a massive   you know, a really good way for me to type you know, just switch off. I can't play a musical instrument to save myself. But I can I can kind of put some music together on this. And yeah, I love it and time just time to stop just like surfing for me to stop time. You know, float. That's really cool. Yeah, I can't serve. Not Yeah. Yeah.   You're in Texas.   I'm in Texas. Yeah, I can't ride a bull either.   I can do that, either. So that's the thing I did in Houston. Right. So check this out. I went and spoke in Houston. And we went to some   when they were there film Dallas. That was around there wasn't in Dallas. Was it done now?   Houston, maybe not in No, it's doing Dallas No.   Went to some ranch thing. It's like this old, like, like a ghost town kind of set up. It was in Houston. And one of the things on my bucket list was to ride a mechanical bull with a cowboy hat on. And, and I did that in Houston.   That see that now that you can do in Houston? that that that's available? Yeah.   Yeah. So on your I want to talk about your book a little bit that you've talked about it, but it's so you can get it. I know it's on your website. And for those listening, just go to, you know, traps website, and you can get on amazon.com. It's on Amazon as well. Yeah, but if you want to sign one, we'd have to sign it from amazon.com in the US. But   yeah, it takes a week or so to get over there. If it's in the if it's in the US and I'll put a little gear, put little notes, a note in there. And, you know, like I do   know where to go and send it and send it over to so yeah, it's been, it's   really cool, because a lot of people have ordered them before Christmas and New Year's and taking this time between Christmas New Year and the start of the year, taking time out of their life to work on their lives using the framework, the my bucket blueprint framework to unpack their bucket lists, write stuff down and write their reverse bucket list the fact that this may be and also the future bucket list, but they're doing it with their families as well. They're doing it as a couple, which I encourage but more importantly, doing it themselves. First, you got to put your own oxygen mask on first before you can help others so so I want people to go into 2021 and, and really, you know, really prioritize. Because this for a lot of people has been the light at the end of this COVID tunnel   for a lot of people and stuff that they can action right now. Yeah, and it's an actual action. I mean, there's steps within the book to, you know, get you from point A to point B and so that's what I absolutely love about talking with people that have spent their blood, their sweat their tears, creating a book creating an asset creating something for us to you know, I can, you know, now I can take you know, 10 years of what took me What took you 10 years, and condense that down into you know, a month or two. And to me that is one I appreciate that more than anything I mean that that is such a big thing. And to be able to it's gonna cost me $30 to get 20 years of experience and it's like yeah, are you kidding me? I can I can spend $30 and get 20 years of experience. It's just yeah, so easy is another side thing. Yeah, well another side You know,   one of the bucket list items that I'm doing at the moment is reading 52 books in a year   that you know, that's an interesting   exercise it literally we wake up it's I my partner Tracy and I we wake up we have a coffee in bed and I read out loud so she learns Ireland and it makes me accountable weren't warms up my voice because I'm doing a lot of zoom and media and right you know, things with the team and, and so and that first hour is where my brain is really impressionable. So rather than jumping onto social   Media and you know, becoming the pitcher of someone else's agenda. And getting that negative input on controlling the input on learning, the, the, the retention of information goes through the roof, I abused books, you know, writing, writing through them. And it's that daily practice that we absolutely love. And it's and we both learned so much from it, reading one or two chapters a day and because I want to be a writer of love that are going to read well, Mr. Writer, I guess, but I want to, I'm reading it the other I'm writing at the other end of the day, but reading 52 books in a year is this daily practice, just like training for an Iron Man is a daily thing. And it's, it's had   a huge impact on my life.   My business, well done that. Do you think doing? Like an Iron Man has helped you?   Do things like writing and do things like reading 52? books? Yeah, from a mindset standpoint? Yeah. Look, it's, it's all it all compounds, you know, it's not just the Iron Man, it's, it's not just writing a book it you know, it's, it's, it's all the above, you know, you're breaking stuff down. And we're all, you know, to sit here and say, oh, I've got all the answers. No, why, you know, like, the more you read, the more you realize you don't know.   But   little bit by little bit, you know, chunking chunking, I do a lot of coaching around this concept called a typical perfect day, or a typical, perfect week, compared to, you know, an optimizing and hacking, what I call this, well, our definition of work life blend, not work life balance, nothing ever balances, but work life blend. And this whole concept of work life blend is what people are, I think, defining for themselves right now in the midst of COVID. And, you know, working from home and all that sort of thing. It's very different for each person. And it comes down to controlling the inputs, controlling what you hear, you're learning, controlling, are you managing your time, controlling who you bring into your life, you know, all the different habits of success that you decide to, you know, put into your day. And   I think I think that all compounds on each other, you know, and I think when you've got a system, a daily system sort of sorted out hacked, trial and error tested and measured that, you know,   you know, I just, I just always think, how can I go like Ilan musk run $3 billion companies.   He's not real good on the relationship side of things. But he's, he's got a bunch of kids, but his health is probably questionable, but you know, like, like, everyone's got 24 hours in the day, and there's high achievers that seem to, you know, smash it. And so, you know, I'm always learning of how I can squeeze more make it more quality rather than quantity. And, you know, you then it gives you the confidence if you've got that daily system in place, it gives you the confidence to go you know, what, I know how to manage my time, no matter what's going on, all into that I'm in and I know I can deploy. Right? Yeah, and I think you know, as you said, learning and doing all the stuff that you're doing it to me if you if we are not learning, we are absolutely dying, and we've got to continually push ourselves to learn and to be more you know, tomorrow than we are today. Yeah, yeah. That being said, when I'm learning I sort of started off like last year I started off at like war and peace you know, really thick book with very small font and I think at the end of the year I finished with Mr. tickle you know, the Mr. Men book is fucking about three bids in.   Desperate to knock out the goal.   So you got to learn to be specific because you have 252 books, but they didn't say they have a very big one a big book.   That's right. Oh, well travel. I absolutely want to thank you for being on being on the podcast, and everybody the bucket list blueprint, his book, everyone go to the shownotes I'm gonna have links to obviously everything about to get in touch with grab. And yeah, there's the book. And I cannot wait to get mine. Yeah, I followed your stuff. And I can't wait to get the book and start looking at the steps and implementing the steps because to me, whenever I get someone else's viewpoint of something, I always even if even if I get one, only one nugget from your book. Yeah, that is worth 1000s and 1000s of dollars. Just one nugget. I know him to get more than that. But just one he only got one set better. You're going to get the book and everyone. Here's my challenge to you Sean and on all your watchers and listeners in it. Get it   What's your TED Talk Do you know, it goes into a lot, a lot, a lot deeper into the book, of course, and it's more of a workbook too. So there's a link in the book. Whereas when you map out your battles, when you write your bucket list, I want you to send it to the link in there, send it and that comes directly to me. I'm collecting right now and collecting 365 365 bucket lists from all around the world, from from people of all walks of life. So you may or may not   be in the next book with your bucket list. But more broadly, I can't help myself being in a personal training industry for 20 years, I want to make people accountable to not just write this stuff down. But that, you know, we've got a really big group of hashtag bucket list is on Facebook. And I've got everyone in there, you know, like uploading their bucket lists, doing things on their backup is providing support and encouragement to each other. And this is also about accountabilities, because again, what's easy to do is easy not to do. So I encourage everyone to write you know, get a book, write, write their backups down, send it to me, and we've got special magical ways to make this stuff come to fruition, boy. Oh, fantastic. And again, thank you so much for being on. I look forward to I'm gonna upload mine, I'm telling you, mine is gonna be mine, I'll be able to so all right. Well, thanks again, so much. And thanks for your time. And thanks for writing this book. So people just, I don't think people understand how much it actually takes and how much.   And I don't think we tell the authors enough how much we appreciate the stuff that they're putting out and the stuff that they're getting, you're giving it to people. I mean, it's $30 is nothing for what we get. It's unbelievable. So thank you for doing that. And the whole philosophy of the bucket list is just fantastic. And you have a hash tag that you use on everything and it's ticket before you kick it. And that's what that's fantastic.   Yeah, yeah. Yeah. Wait until they're about to kick it before they go credit. Once that better. We've got signs that say,   there we go. I love it. Yeah, those are great.   We got back at this coaches now in 22 countries around the world. So they're all teaching teaching this stuff.   I it was so great having traveled and thank you so much. And thank all the listeners for listening as well. And make sure you go to the show notes and go visit trap. He's got a ton of stuff up there at the bucket list. guy.com. He's got his fantastic podcast, the bucket list life podcast, and many, many things. Go look at his book, you know, in order the bucket list blueprint book, he's got a link directly there where you can get a signed copy from him, as well as through Amazon. And it means so much to me, and the guests that if you enjoyed listening to this, and if you got anything out of this, please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drives listeners to our shows. So please let me know what your thoughts are. And make sure you subscribe using your favorite player and using the links within the show notes. And again, thank you so much and until next week, remember to always think big
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Jan 31, 2021 • 60min

How Dana Malstaff organically grew her Facebook community into a movement

Sean welcomes Dana Malstaff to the Thinking Big podcast. Dana is the founder of the Boss Mom movement, which includes her Facebook community, courses, a YouTube channel, and the chart-topping podcast “The Boss Mom Podcast”.   Her book, Boss Mom, was published in 2015 and kicked off her business and the Boss Mom movement. Dana has been featured in Fast Company, Amy Porterfield’s podcast, Goal Digger podcast, and more.   One of my biggest takeaways from this episode is how she organically grew her Facebook community to over 50k, and why she runs it the way she does. Her methods are pretty genius.   Today, we are thinking big about our communities, and how we show up.   In this episode, you’ll also hear: The story behind how Boss Mom began. How Dana found her tribe to support her while she started her business. Why women have different motivations for starting a business than men. What feeling valued can do for your business. Dana’s email system and why every part of that ecosystem is important to your community. A breakdown of her Facebook community and how it grew organically. What Dana doesn’t allow in her Facebook community and why. Why she encourages questions and how those questions can spin into marketing and ideal clients. Dana’s affinity for systems and how they help increase productivity and flexibility. How breaking down an expert system so that people can easily understand it leads to success. Why familiarity is optimal in most cases. Novelty is less sought after. Asking questions is growing, and no one is perfect the way they are. Dana sees perfection as a moving goal, and being messy should be the goal. About the Nurture to Convert YouTube channel Dana just launched.   Connect with Dana Malstaff https://boss-mom.com/ https://nurturetoconvert.com/ https://boss-mom.com/itunes https://www.instagram.com/danamalstaff/ https://www.facebook.com/groups/BossMomGroup https://www.youtube.com/channel/UCeTjINhAn35dIsEAsapkuLw   Connect with Sean Osborn here: https://thinkingbig.info/ https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook   The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge   Free Audibles book http://bit.ly/thinkingbigaudible   Thank You for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below.
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Jan 23, 2021 • 45min

Self-Awareness. How we create our reality and why this is important for business and life

Welcome to the Thinking Big Podcast. Today we get to talk with Alexandra Holcbarova from the thementoringeffect.com. She is a visionary and has the ability to bring out the best in people and uncover their full potential.  She grew her own businesses in a range of different global markets including Europe, Thailand, Bahamas, and now Australia.  On her journey, she discovered so much around human potential and experienced how to overcome a physical and mental crisis with the knowledge and tools that now she teaches others. Today we will discover: Self-Awareness is the first step to success in leadership, business or in everyday life. Judgment & comparison = suffering.   Your thoughts influence how you feel So today, we are thinking big into our own self-awareness. Connect with Bob Gentle at the following social media link: Website https://thementoringeffect.com/ Email alex@thementoringeffect.com   3 simple steps to self-awareness. https://thementoringeffect.com/ Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook   The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge   Free Audibles book http://bit.ly/thinkingbigaudible   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS people, self awareness, business, thinking, traveling, programmed, day, talk, life, means, important, friends, create, absolutely, perception, australia, story, aware, world, decisions   00:00 You are listening to the thinking big podcast. And it is such a pleasure to have you listening to the show. And today we're talking with Alexandra from the mentoring effect. And she is a visionary, and has the ability to really bring out the best in people and really uncover their full and true potential. She herself she's grown her own businesses in a range of different environments from all over the world, including Europe, Thailand, Bahamas, and now she's in Australia. And on her journey, she's discovered so much around human potential, and experienced how to really overcome physical and mental crisis, and the knowledge and tools that she's gained. That's what she's teaching others down. So today's show, we're going to talk about, you know, self awareness and how it's the first step to really any success, whether it's in business or in health, or in or in anything that you're doing. So today, we're thinking big on ourselves.   01:01 Welcome to the thinking big podcast with Sean Osborne. The show helping you think bigger into your life and potential Sean believes by equipping you with the tools, strategies and philosophies required to be successful in all aspects of your life you can achieve anything you believe in empowering our own growth makes a deeply positive and lasting impact on our lives, community   01:23 and our world.   01:24 Now, here's Sean,   01:25 Alexandra, I want to welcome you to the thinking big podcast, and I know the listeners are gonna get a huge amount of benefit from the stuff that you're going to be talking about. Now, before we get into get into all this great stuff that you do. Tell everyone a little bit about yourself and kind of how you got where you are. It's an interesting story.   01:47 Thank you very much, and really appreciate to be here. Thank you very much for inviting me. And I didn't expect that. Okay, I will talk about myself. I will try to be very quick. Well, yeah, I'm in Australia. I don't even know how I ended up here. But I was traveling a lot and always having businesses. And my background is basically having 10 years of even management and catering, working for Red Bull and working as a coach for American corporates, having been out of business, but it was in Thailand. And there was more restaurant bar, or coffee shop with some small food, healthy food. And yeah, I after that, I think I stay in Thailand around for years. But as we know, you know that all vacation destinations are not very pushy. That means you just do your business, you know, a little bit, I would say a holiday holiday way. It's just different, I would say a different set up. And after that I moved to Bahamas and I did some tourist tourism business there. And yeah, ended up in Australia in last five years. I'm living in Perth, Australia, and I was running two businesses, but the one of them, it's already closed because of the events. And that it was not really sustainable because we don't have any events scheduled for 2020 and 2021. Because all governments basically don't know what will happen.   03:18 Right? And we were Yeah, we were running community events. And Mr. Schreiner even, you're even looking at 2021 as being limited already.   03:27 Well, it's a it's different because I so I have my family still in Europe, and I can see how every country is reacting, or I would say his reaction on on cases with COVID-19. And the crisis is really having different development in each country. And I thought and I really hope that we will be able to travel in December, and I will be able to see my family over Christmas. But it looks like they starting their you know, second wave. We have fine here. But Melbourne is not fine. That means it's all changing every week. And I don't like to predict, you know, the divorce thing. But I am prepared. And that's why I decided to build more the other business that I have. And that's the mentoring effect. Because I believe people need education, people need self awareness. People need someone that will inspire them. And that's the same thing that you do. Because I believe this is the time that the world is suffering and other people suffer. I know a lot of people are really successful, what is great, but as always, you know some sadness and fear in the world. And I believe this is this time and people need us. That's all that's all. Yeah.   04:38 So you have done a lot of presently How do you lie to me I didn't get a travel until later in life. It seems like I was kind of sheltered and didn't get a lot of do a lot of traveling. I'm telling you, the world absolutely opened up even from a mindset standpoint and a self awareness standpoint. When I started traveling on maybe 10 1012 years ago, that really changed my self awareness personally.   05:08 Yeah, I think that's big thing traveling. And knowing the cultures and also knowing yourself when you are traveling and staying in the country for a little while, I always said when someone is traveling, go, don't go to you know, hotel and stay in hotel where everybody's you know, having their vacation, but travel with people travel, the way that you can actually be touched by culture. And you also get to know yourself if you're able to adapt, if you are able to accept and I think this is huge. It's definitely helped helped me to to be more self aware and be more open.   05:48 I would say, What is your what's the favorite place you've been to in the world?   05:54 My favorite place now when I'm in Australia, because I'm so far away. It's definitely Europe. And I would say Slovakia, you know, Czech Republic, Croatia. But when I'm there, I also miss Australia. And it's really hard to say I love I love Thailand and I love Bali. Probably that's there are two countries that I'm able to create. I'm able to connect with myself, I'm able to connect different way probably with people. And yeah, I think I just different vibes, I guess. Yeah, that means they're probably Thailand and Bali. It's, I believe it's like a mecca of people you know, that they want to create. They want to grow, they want to do something more in life.   06:39 Yeah. And that I, we I was able to go to Thailand, I think maybe a year and a half, two years ago. And I absolutely loved it there. It was, it was fantastic. Although I won't get into the naming of their cities, because whoever named some of those cities, just a genius. I'm sorry. We won't go there. So on self awareness, tell me what do you think? Is self awareness? What do you what does that? What does that look like? For you?   07:12 That's really great question. Thank you. Um, self awareness for me is to knowing myself knowing what is going on around me, that means be aware of my environment, and how my how environment is influencing me and others. And also, it's a, it's part of emotional intelligence, for me, to be self aware, is to really understand what I'm thinking, how I'm thinking, and what are what the thought is triggering me, while thought is making me feel better, it's more like you are able, when you're self aware, you're able to, I wouldn't say control yourself, because we don't want to be really controlling. But I would say you really can influence your behavior to get better results. Maybe that's the way to say it.   08:04 Right? Yeah, I think that a lot of our program software, I think we're programmed at a very young age up to age five or six of what are programmed. Self Awareness is what, you know, we were brought into the world and and we learned, what was programmed into us what was around us, you know, the people that our parents were with, you know, the things that they did the things that they look, it's like language, you know, we learned language based on just being enculturated in that. And I think that's, for me self awareness for a long time. I didn't, I didn't try to change my self awareness. So I just lived by the self awareness that was programmed into me. And until we figured that out, we're gonna continue debt for me, from a self awareness standpoint, we're gonna continue down that same path forever and ever until we until we realize that till we become aware of that, and yeah, that's huge. Now, how do you? Again, I think we've been kind of pre programmed and we can definitely change when we when we want to, but how do you really create, you know, our How do you think we create our realities and, and things that for us?   09:24 I will touch just that. What do you just say? Because I think that's great. What do you what you just mentioned, that's exactly what is happening. We are programmed. And in thinking about that, that we don't know even how we are programmed because we are programmed, actually from the age from one to three. That's really scary because we even don't know what happened that time when we were young, that young, and we don't know in what kind of situations we were. And I always say parents, like just the small thing like, like your kid, your children are playing around. You know, you have your visitors and they're playing gold around and two years or you know, one and a half, three years old is running around without beta, you know, when you scream at a child, like, go to take it, you know, you can run like that, you know, you can run naked for example. And that's already something that sentences can already program the child that in their 18, maybe 16, they will be a little bit shy to go on a beach in betas or you know, show a positive body like it will be really uncomfortable. And, and those small things are programming us and based on that, as you said, based on filters, we are creating our perception, or our reality. And that's, that's the first thing that I was going to talk about as, as we started with self awareness, because to knowing how we create our perception or reality is most important thing to actually have better life, or increase self awareness, or make better decisions, or get a better jobs or have better partnership, or be better parent. That's all major thing to know, like how that works. And that's when you mentioned that we are programmed, like something happened outside of us, like is any external event that is influencing us, we always put our perception on that you probably experience a lot of things, you know, like, you're going to movie for example, of a friend. And and I always say there's the major thing when you can see how we see the world different way. Because you go into the same movie. And when you going out from the cinema, your friend is like I didn't like the movie. And you're like, Oh, I love the movie. That means that's already really two different perceptions. Right? One see what I think basically,   11:46 yeah. And how we, I always tell people how, you know, don't believe anything you see. It's I mean, it's because it's all based on what your reality is. And there is your reality is not reality, your reality is just how you, you happen to see things and work. And we I'm telling you, we are picking up things left and right from all of our senses, what we see what we hear what we taste what we smell, we're picking up all this stuff, and it's all going through our own. I call it a BS, or our belief system, our own bullshit that is filtering everything through. And we see it how we want to see it. Yeah,   12:24 yeah. And that's also when you're working with clients, because I believe you're working with a lot of clients that you can't really guess what they think when they started talking about their story or their their issues, or, or whatever they want to talk about with you. You can't really say like, I know you, what are you talking about? Because you don't know. And that's what I'm always saying to all coaches as well. You can't really say I know, or I understand. You need to let the person to really, really go deeper in their story in their world in their perception. And until you are super, super connected, I would say and you can see with their eyes, you can't really say You understand, right? And I think that's a big thing as well.   13:06 Yeah, and I'm a big proponent of people need to be self awareness. And if you look at the word education that actually comes from the word have to learn within, it's to do go it's, it's all within we all have to and if anybody tells me, this is what you need to do. Nobody knows me, like me, I can look and see and look at their steps and say yes, I want to I want to do that. That that is a great idea. But how does it internalize to me how does it because nobody knows me? But me? Nobody.   13:37 And and that's so funny because that's exactly how our conscious and unconscious mind works. That means if someone actually tell you you have to do this, or you should do that our unconscious mind is straightaway fighting, and is saying no, I don't want to do it. It's just reaction on on what is happening we have programmed that by it's it's how our mind works. And I would love to touch when you when you mentioned beliefs and all that programming because there are major fields they create or they they are helping us to, to see you know the world different with different eyes or through different eyes. And that's also when you sit when you mentioned beliefs, there are memories as well. Those are values what is important for us what is priority in our life? And also it's it's I think I mentioned memories, but attitudes are decisions we made before and and all those small things around us are what creates us actually influencing us unconsciously and we don't know about that or majority of people don't know about that.   14:37 Yeah, I call that we're flying on autopilot. We have no idea it's just it's just going on autopilot. And you know it's funny you mentioned that it's I've often explained to people it's like when you go and you you've wanted something for a while and all of a sudden you buy it let's say it's a car and you buy I called the Volkswagen a pack but if you if you want this car you want this car and you say me finally get it The second you get it, you drive off the lot, and all of a sudden, you see those cars everywhere. My wife does the same thing with shoes, she'll buy shoes, and it's like, shit. Now I see him, I see those same shoes. They're like, once we become consciously aware of something, our subconscious thinks, okay, that's important to us. So now I'm going to pay attention to that out there. And now all of a sudden, there's one, there's one because our subconscious thinks it's, it's important.   15:28 Yeah, that's so great, we'll just say, because that's exactly where our focus go. Basically, we starting to see the things because we are focusing on the things that we never really focused on before. And it's so important, I will actually probably touch the base, because this is coming to the, to the basic how we create this reality and how we actually feel. And I think that's, that's another thing that people, if people will start to be aware of their thoughts, they can actually change the reality or the perception. But I always if I can, if I'm made share, it's like a small story to understand where I'm coming from. Absolutely. Because it's probably something that everyone experience because I'm talking always about the dinner like you are preparing dinner, just imagine that you're preparing dinner for your partner or friends, or his anniversary dinner or something before is very important for you. And now there are two sides of things like how we think or how we react or respond. And I always compare it like, okay, that partner or a friend is not coming and he's not answering the phone is not answering the messages. And naturally, we are getting frustrated. I don't know if you experienced something like that before. That you probably can imagine, like we are angry and our stories started to grow the way that we're coming from fear, we're coming from anger, frustration, that means we're really coming from that reaction side. And our story will be or he doesn't love me or he doesn't want to come or he's not respecting me, or maybe he's with someone else. And and all that would happen is basically our other thought story that we created. It's really triggering us to really negative emotions. That means we are angry, frustrated, and based on that emotions that we created with thought and story. We are overreacting when the person coming home Actually, we probably started to scream or we started to be like, Oh, yeah, you light and we are angry. And the thing is, what I'm talking about is the result, that probably you're not going to talk that evening, maybe the dinner Will you know end up in rubbish bin,   17:39 I'll be in the doghouse.   17:43 And it's not really nice evening, but when we are actually self aware. And and we know that our thoughts are creating that reality that we can start to think about better story than means just change the story. And when we when we are writing for a partner or a friend and it's late we can start with thing. And it comes from love, I always said come from love and compassion first and very subtle thing Dubai. Okay, maybe he started with business partner or, or starting work. And he's probably said or she's probably said that she's missing the dinner, she's missing out on great dinner and or something happened. And that means I should probably count down and think about that person how I can actually that person may have I can make him or her feel better, but they will come home late. And that's absolutely different story that makes us feel actually really good and calm. And we don't react, but we respond that means the person coming home, I guess you can already, you know, imagine that you are actually welcoming the person you're happy. And you're probably having that result of the evening that you have to get a great dinner together and, and probably talking about what happened. And I believe that's much better result. And I say this example because it's very basic, and probably a lot of people can connect with with coming or waiting for someone with dinner. And that same in business. If you respond or respond you can have better results is the same with parenting is same with the friends and in any situation.   19:21 Yeah. And a lot of times you know us as human, I don't know if it's just by default or what but we always think that the action is what causes how we feel. In other words, something happens and and that's what causes it. And I go back to it. Not too long ago I was in a in a car accident. And there was three of us. And I got out and I'm like that's that's what insurance is for, you know shit happens that's, you know, not not too big of a deal. Everyone's okay. Another guy got out and he was absolutely irate. I mean, he was pissed off. He was yelling he was screaming and I had to sit back and think okay, you If the accident is what caused people to get mad, if that's what caused him to get mad, then everybody that got in an accident would get mad. So it's not the action that caused it. It's the meaning that we put on that action that actually caused, you know, he, you know, he put a meaning that he was gonna be laid, he put the meaning that he was gonna cost him money. He he put meanings on on that accident. And that's why he was mad. It wasn't that had nothing to do with the accident. No, it's how we perceive things and how near the meaning that we put on things that, you know, it's never the action. It's never never that.   20:36 Yeah, it was it was your story, like you said, you know, like you you actually got out from the car, and you were like, oh, everybody's Okay, that's great. Your first story or first thought was positive, basically, because you focus on other people, you sold them there, okay. And you, you came from love because you care about us. And that make you also think different way. And that thought make you karma? Exactly the meaning you said, you know, you put different meaning and different story on the event. And I think that's so important to understand that we are actually creating our reality. And if we are able to be happy, and it's just such a big thing to understand that it's just a thought. Yeah, we are just a thought away from being happy.   21:25 Thought away from being anything that we want. Yeah, exactly. Positive or negative. Yes. You're one negative thought. Negative two, I think it goes both ways. It goes up, it goes down. It goes both ways.   21:39 Think about that. It's just such an amazing concept. Because I think it was Sidney banks. He was talking about three principles. And three principles are actually mind consciousness and, and thought. And he's always saying there is nothing else. It's just a thought. Because it is what it is. That's all what it is. The world is just a thought everything what we decide to do, what we do, or what we are not doing. That's all just limiting belief, a limiting belief is again, just a thought.   22:07 Yeah. Yeah. Good that I think it was a Dr. Richter or Viktor Frankl that said that, you know, the only thing we have 100% control of is the time between we get an input, and how we respond. We have 100% control of how we take that input, how we take that action, and how we respond. That's the only thing that we actually have 100% control of. Yeah, yeah. And oh, go ahead. Go ahead.   22:36 I was just thinking that probably great thing to add, to this conversation is that we are actually having seven around 70,000 thoughts a day. And when you are thinking that you're not self aware, or you are not actually living conscious life, or you're not trying to live conscious life, and you're not available, you're thinking, you don't have any idea what kind of choices you're doing and decisions you're making. An and we have from that 70,000 thoughts is around 20,000 choices we do daily. And I think that's really crazy number and I'm talking about things like you know, what kind of water you pour into your glass? Or what, I don't know what, like you start to walk first, you know, it's left or right. It's just small things. Right? can actually if once all your day?   23:24 Yeah, absolutely. And that to me, that's why one of the reasons for me meditation or gratitude stuff in the morning is so important. It gets me really in the right frame of mind the right step the right, you know, it gets me in the, to me the right vibration to be in. And, and for us, I think it's kind of it's, you know, I think we're both kind of in the same mindset. But for people listening, you know, what, what are some of the benefits that you see, in increasing our mindset, increasing our self awareness? You know, what are the benefits that that people will have when they start? I know, I've got tons of stuff that that on that, but for others, I mean, it's it's such a huge thing, you know, and what are some of the benefits that you see   24:11 how it's exactly what you say, tons. But as a comparison comparison for me, when I was actually not having any meditation or any any habits in the morning, any rituals that it will actually helped me to be self aware or have I'm thinking how I'm preparing myself for a day, for example, that was really huge difference in my working day. I was, I was able to focus now. Like I'm able to focus now and don't be distracted when I'm actually starting the day with meditation or, or doing things very consciously. I'm really trying to think about step by step like what I'm going to do during the day. What is my intention? That means that that has really a huge influence on performance. And because because we are all business owners and what have you, you're ready No, that is so important to work effectively or efficiently and, and that's the majority of people, they don't understand that small thing like morning ritual can change their life or they their day and performance. The benefits are also it's about health. Like, that's actually even like cardiovascular diseases, I think you can, you can avoid them by being calmer and respond responsive, not reacting. That means you actually have you increase your emotional intelligence and you're making better decisions in your work with your team, you actually start to also Elisa a little bit different way, that means it helps you to connect better with other people, even deeper connections in your relationship, you can definitely build up deeper relationships with friends. And with kids, when you're a parent. And there are benefits like you can land the better job if somebody is looking for for work. If you are building up self awareness, you can definitely land a better job and better position. You can have better finance, you can have huge success in your business. Every successful business person will tell you that they meditate or they do something like that, or they they are aware how they work, how they make decisions. And the biggest thing is probably that making conscious decisions. I believe that was big thing for me to really understand, based on what I'm doing decision, because I'm angry at someone or because I can really sit down and say write down pros and cons and and really see what will be the benefit of decision. That means to learn how to read to respond is so important. And we know we can save people's lives when we are responding and reacting. Yeah, I don't know, it's a huge like, it's a lot of very health benefits for brain, you you really can live longer, and have better better thinking. And yeah, I don't know, it's just so many. Probably, health is for me, probably most important that I feel so awake, I feel so energized. I guess that's the method.   27:09 And what's funny is, when I first started getting into this, I would see people doing things like morning rituals that you talked about. And I would think oh, that's just some woowoo you know, crap that I was that no one actually does. You know, I remember years ago listening to Tony Robbins, and you know how he got up every day and, and, you know, did his priming and did his you know, doing all the stuff? I'm like, Yeah, yeah, that's bullshit. But they, but here's the thing. You look at successful people, and they all do it. It's not some woowoo it's not. It works. It absolutely works.   27:48 And it is really funny because I was I was the same exactly what you said, I was like, Ha that can change your day, when you will have morning ritual that can change anything, you know, any any habits. But when you think about creating healthy habits and rituals, I would, I would say we don't need to call it rituals if someone you know, doesn't like the bird. But it's some kind of discipline that you have around your morning, that you're able to say like I'm waking up at five, for example. And I have my 30 minutes yoga, I have 10 minutes meditation, at least. And I'm always evaluating what happened last day, the day before, and thinking about my intention and what I want to achieve the day ahead. And for me that that just that small thing, just calmed me down and prepare me for a day. And I will be very honest. Last week, I had one or two days that I didn't do any morning ritual because I felt funny, I don't know, I wasn't really focused. And because I didn't do any morning rituals, I was so absolutely opposite of productive. Like that day was a disaster. I didn't do anything like I ended up to you know, scroll down Facebook and didn't want to do it. Right. Don't do. I don't really scroll down through social media. I'm trying to focus only you know, I have one hour for social media, I'm posting and doing advertisement and whatever I need to do. Or I'm talking with my digital marketer, and that's all and I'm not scrolling. I just ended up scroll down and thinking all over the place. And I think he was all over the place. And that was really a big example or a big wake up call for me again to say, Oh, yeah, now I can see my morning rituals works. And I really need to do that because it's setting up my day to be successful. And it's setting up me to be more focused and I'm actually much better with clients as well, but I'm actually doing my morning rituals. And yeah, I think it's important for everyone who never ever tried just probably I will I will such as to start with small thing. Yeah, but very small thing just to take a piece of paper having next to your bed and and start a journal. What do you think about First thing in the morning, what is your first thought? And started just noticing yourself, you know, like who you are? How do you think just small thing like that just to really go back to your heart and and see how you think how you feel and what you mentioned, gratitude is amazing just to really think about one thing that you're grateful for.   30:20 Yeah, that can absolutely change your day. And it actually to me when when you when we do this stuff, and we do it consistently, obviously, there's days that we don't do it tell me we're obviously not. Nobody's perfect. We always do this, but it does to me. It changes my perception of things. It changes my decision making, it changes everything that I do when I'm in that, right. I call it a vibration. But when I'm in that right vibration, I make much different decisions, I make much different. I kind of liken it to health. So when you're trying to get healthy, and you're you're not at that vibration, you're not at that consciousness, it is so hard to do. It's like, it almost seems impossible. But then once you do it, and you get into that vibration, you get into that self awareness, it almost becomes like how did I not do this? And I think that's where that it puts you in that in really in that space? Or in that vibration?   31:24 Yeah, I love Jesus say that. After that we are thinking how, how come they can do it, how they can live like that. It's so funny how that change exactly like you change your life, you change your perception and your mornings and your vibes energy. And I will be very honest, from the time that I'm really looking inside, why I'm how I'm thinking and what I actually really want. And that's what I will probably suggest to other people, if they can think about when they are in business, usually solid traitors has you know that that issue that we are so much into business. And we don't have time to work on business, but we don't really know where we are in business. And instead of thinking about yourself, who you are, and we want to be and how you want to show up. And it's connecting me with people and clients a little bit different way. And I love it because it's just really being there for my clients and understand what they want. And all those small things like habits and rituals and being focused is actually helping to achieve that result probably just really recommended, especially with for people, they they really work for themselves. And it's really hard. I know, it's hard, especially now under lockdown people that sell only and that's the time to really do those small exercises.   32:47 Yeah, absolutely. Yeah. And it's like we have to, I don't care what we do. But we have to be more if we want more we have to. So I know we're you know, to me, it all starts with personal awareness. And and and you know that our mindset, our self awareness, but it's all it all starts with us. But it does, it affects our business, it affects our careers, it affects everything it spills over, but it does, I do think that it all starts with us. And we can't, we can't be better. Until we until we are better. You know, we've got to get to that level before we can. And what's funny is you you kind of mentioned this, but when we get to these upper levels, we start attracting people. In that level, we start seeing, you know, like the Volkswagen, you know, once I once I now I'm at at level eight, let's say now all of a sudden, I didn't even see these level eight people over here that I can do business with. But now, hey, look at all these level eight people. They're there. They're everywhere. And we attract what we do me we attract what we are.   33:48 I have really personal experience. And that's really well sight. What it has mentioned is I mean, I came to Australia, I was I was going through some personal issues of trauma. And I was very that was my probably bottom that I hit. And it's so funny when I see that now, and I'm looking at the events and how I how I like how I was in and what kind of energy I had to spread. I was thinking like what I'm spreading out like I was really probably sad. I was very down and I actually attracted that kind of people. Yeah, I got all those friends that were really down. They had like past depressions and it was just so different. And when I actually broke on myself and was that it was probably major thing that I really started to focus on is personal development because I wanted to be you know, old Alex like the Alex that I know. And I remember and there was these fun laughing having friends and fun and grading business, all the things that I actually I kind of couldn't find it. And when I found it again I was Yeah, I just have amazing people around. And even my clients changed exactly what you said, I'm just having exactly clients that I want to work with. And it's all marketing or messaging or energy. Because I always said, when people are focusing so much on digital marketing, because I'm doing a lot of courses around business. Always think about yourself, and your intention behind the post, or, or message or picture. Anything. What are you putting out there? We'll come back to you. But you need to be really intentional. And you really need to be honest and coming from heart. Right? And yeah, that's probably   35:36 Yeah, absolutely. So do you know you're you're in Australia? The only thing that we get here from Australia now? Do you guys actually have shrimp on the barbie? See, the only thing we have is the only thing we have is Outback. Outback Steakhouse. That's the only thing we have. That's Yeah. Oh. Oh, man. See, I had to ask that. That's, that's. So what is your favorite out of all the places you've traveled? What has been your favorite culture? I think culture really does develop our self awareness. And it's like when I go to one of my favorite places is turkey going to going to Turkey, I just the vibration, the the culture just really. I know, it invigorates. Me it's it's something that really, really lifts me when when I'm in that, that environment. And I think that I think the environment that we put ourselves in, really helps dictate our self awareness, it dictates you know, who we are? Again, I think Jim Rohn said it, you know, people you hang out with the most is you become the average of that. So when we put ourselves in these cultures in these in these places, then, you know, we we tend to be like that.   36:57 Yeah. Yeah, that's, it's very interesting question, because I actually never really think about that the way that you just ask. And as I mentioned, that, for me, when I was alone, traveling was probably a great time. Because it's, it's really, like you have time to connect with culture and people. When you are with your family, it's not that easy, because you're staying with your family. But when you're alone, you're you're looking for people to talk and, and you're discovering more and that's why I will love to travel by myself as well. And I just probably Bali was was the place that made me very creative, creative, very excited, very driven. And I was amazed by places because the nature there and and also there is a lot of people, they they trying to discover, they trying to develop things that all I can, you know, like new thinkers and people very eager to achieve something and by the same time, they are very calm and connected and happy and, and chilled. That means it's kind of like they came to environment to really prepare, be prepared to hard work, but that of an environment is actually calming you down. I guess it's really like an opposites, like a two poles. And that that's vibrant, probably I love it there. And it's a beautiful place to start even start a business, you know, take your laptop and start to create. I really like that I know. But on the other hand, I love Italy, and I love Croatia. And probably because it's connected in my childhood and all my friends. We always travel there. We spend so much time on yachts and just having fun. And talking about business, talk about family talk about, you know, music. There was always just I would say that that is the time that I really don't try to brag, but I'm going to Croatia and Italy. And he's really just traveling and just eating beautiful food.   39:04 So Croatia, that's an interesting story. Do you know who the President of Croatia is? Oh, no,   39:11 I don't know. Actually.   39:13 I'm pretty sure it's Croatia. I'll have to go back and jump but I went to school with her. Really? Yes. Yes. She was in the States as a as a as a as a foreign exchange student and went to went to school with her.   39:27 That's really funny. Story. Yeah.   39:31 Yeah. Because, yeah.   39:35 So you've got two things up here that are that are really great things. You've got the three simple steps to self awareness. That is a downloadable thing. And then you also have the 21 day challenge for boosting your business. Those are great things and can you tell tell us a little bit about those because people can actually go up and download those and actually also watch the videos on the 21 day. Challenge.   40:01 Yes, thank you very much for asking about that. The, yeah, the PDF reader with three simple steps to self awareness is basically all the stuff that we already talked about. But it's simplifying the things that you can do for yourself, even, you know, two, three minutes at your home, you don't need to be prepared, you can just start to do it and build up your self awareness with three simple steps like journaling, writing your morning thought that I already mentioned, and take your cell phone judgment. Voltron is explaining PDF, it's very important because judgment and comparison are really decreasing the energy from our brain. And we actually perform on lower levels, though, as we tried to really avoid comparison and judgment. That's, that's another thing that we can probably talk about another hour.   40:52 Yes, at least. Yeah. Yeah. Oh, go ahead. Sorry. No, I'm just saying that, you know, the, you know, the, the download that you have on the three simple steps, it's such an easy thing. But it can make such a huge impact on our lives, it seems so simple three, you know, three things. But I guarantee if you actually go and you do those three things every day, you will have, you will have changed in your life. No doubt about it.   41:23 I absolutely agree. And that's why I tried to simplify that. And I know people are like, Oh, this can change my life. Those steps can change my life. But I see exactly what can actually those face steps can change your life forever. Yeah, I mean, it's important. And that's why it's awesome. They're so easy.   41:40 Yeah. And what people don't realize is when you start changing, you know, we talked about it a little bit in, in part of this podcast, but when you start changing things, you start looking at things different. So you start attracting different things in your life. It's not just those three steps. But those three steps lead to many other things that are byproducts of steps. Yeah.   42:01 Yeah, you're changing your perception, you're changing your emotional intelligence, you're changing your decisions, your choices, and you at the end, changing your results to be greater and better.   42:11 Yes. And that's what we're, that's what we're all here for.   42:15 Yes, well, I   42:16 absolutely want to thank you for for giving us your time being on the podcast it out, I'm telling you, this stuff is I, I believe in this more than I believe in most things, because I know for a fact, for me, this stuff is absolutely changed my changed my life, hands down, doing this, and all of that, I can tell you 100% guaranteed anybody listening, if you see anybody that is successful, I don't care if they're successful at sports, I don't care if they're successful at business, I don't care if they're successful in relationships. They do this, it's it's that simple. If you want to be successful, you have to be self aware, you have to control, you've got to control your own thoughts. Not not your programming. Not not the world. But but you.   43:11 Yeah, thank you very much for her for this. And I thank you very much for having me. And I love to talk about that, because I think is most important thing right now. And my self awareness as well, you know, helped me to grow my business and, and my amazing partner, she'd been my partner like, amazing relationship and amazing relationships with my family. And, yeah, I just can't recommend that more to just try, just just do it for seven days, just try for seven days, or you know, 18 days, whatever works for anyone. But as you said, it's most important thing, and and I believe we should really, really start to be aware of what's going on. And I hear more people say, Well, I don't have time. And right now, if you don't have time right now, all that's going on. If you don't have 10 minutes to take right now, you didn't have frickin half the time. I'm sorry, but it's now like right now more than ever. So again,   44:09 thank you so, so much. Such a huge inspiration in such great, great stuff. And I know that people are gonna get that, that download to people just do it. spend seven days trust me, just do it. It will, it will help will help change your life.   44:27 Just do it. Yeah, just try to   44:28 be like Nike just do. Well, thank you again. Thank you very much. And we will talk later.   44:35 Yeah, thank you very much on this pleasure. Thanks.
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Dec 21, 2020 • 46min

What are the best digital marketing strategies? With Bob Gentle

Bob Gentle What are the best digital marketing strategies? https://amplifyme.agency/ Welcome to the Thinking Big Podcast. Today we get to talk with the best digital marketing person I know of, Bob Gentle. If you own, want to own your own business, or you have a side hustle going on, you will want to listen to this episode. Bob helps entrepreneurs around the world discover, set, and achieve their goals online… Bob also hosts The Digital Marketing Entrepreneur podcast with some of the best small and solo marketers, consultants, and creators across the globe. My biggest takeaways from this episode are the following marketing strategies, what they are, and when to use them: Short-term strategies Medium-term strategies  Long-term strategies So today we are thinking big about your digital marketing. Get my Traffic & Conversion Prompts FREE - Grab my bucket list of prompts I use to drive traffic and boost conversion rates with clients every day. https://amplifyme.agency/ Connect with Bob Gentle at the following social media link: Website https://amplifyme.agency/ Email bob@amplifyme.agency The Digital Marketing Entrepreneur Show Bob Gentle: AmplifyMe https://amplifyme.agency/podcast/ Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook   The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge   Free Audibles book http://bit.ly/thinkingbigaudible   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS people, podcast, business, mastermind, medium term, marketing, digital marketing, absolutely, long term investments, smaller businesses, big, content, solopreneurs, thinking, understand, build, product   00:54 I truly want to welcome Bob Gentle to the podcast today, I have wanted to have you on here. For my own reasons, I get to spend, you know, 30 minutes to an hour with you picking your brain on what you do. Because it is so important, especially to you like to my listeners that people who are solopreneurs. They're early in their, their businesses, they're getting started, they're wearing many hats, trying to do everything. Most people don't either do it correctly, or they don't do it at all. And that's digital marketing. And that's how you, you know, sell your stuff. That's how you get business. That's I mean, I could have the best product in the world. But if I can't do what you do, or if I can't hire what you do, I'm not gonna sell a damn thing. It's it's not gonna go anywhere, because I just don't know how to do that. And so, everybody again, welcome, Bob, tell us a little bit about about yourself. Hi, Sean, thank you so much for having me. And, yeah, I am really excited to be on other people's podcasts, because it's not something I do very often. So in simple terms, my business is about Unlocking Potential.   02:32 That's really how I would sum it up, that digital marketing is about making something really magical happen, it's about allowing a value exchange to happen. So I have something that's a value to somebody out there that really needs it. How do I communicate that value strongly enough that that one person who needs it the most will go, that's the guy I need. And everything around that is digital marketing. So that's essentially what I do. I do it for tiny little businesses through a membership site. So really, through sort of mentoring and guiding and Wayfinding. And then I do it within a coaching group environment where I'm working with sort of 1520 business owners at the same time. And then I do it on a one to one basis for some, some more established companies. And then I do it as part of a product, a corporate consulting layer.   03:31 within all of that, there's all the strategy and tactics and technology that you would expect to find. But it's for me, it's more about the philosophy that underlies it. It's, it's, it's digital marketing, but it's not a lot of the time about the tech and the tactics, it ends up a lot of the time, especially for the smaller businesses being personal development. Because if you don't understand your value, how can you possibly hope to communicate that? Yeah, so there's so much just to unpack there. And and I think one of the problems that I had early on especially was I Thought Marketing was going to be something like, like Apple and Microsoft do it's like, and is me as an individual I, I can't brand myself, like apple, like Microsoft, like McDonald's, like these big names. And trying, I tried for a while to brand kind of brand and I just could not break through I could not you know, I spent so much money on your marketing and it's like, there has to be a different way to market. Someone like me that's coaching. That's more personal with people. It's not necessarily a big company and and   04:46 just in my mind, it was all about a brand and how how different is it from liking your work with you know, tiny businesses and in larger companies.   04:57 What is the philosophy difference? I mean, how did the   05:00 To look different to, to the public to, to the marketing to, and what are some of the differences between being a big company and being able to brand and being a small company and not really having the money to really produce it, what I call a brand.   05:17 I think if we look back at the roots of what is a brand, or what is a corporate identity,   05:25 we go back to the old tribal days where you had the tribe, you had the chief, the chief was the figurehead.   05:34 And that was a personal brand. Alongside that there was the tribe identity, whatever it was some some weird constellation of feathers with a certain kind of   05:45 pigment, perhaps. But at the end of the day, there was a standard behind which everybody rallied, and that would be the logo, possibly up on a flag.   05:55 And, really, that's what a brand is, it's the mythology and the stories that live within a community.   06:02 And that they express through there, and haven't thought this through in advance, I'm just sort of winging it here. But through their ceremonies, and through what they put out into the world, the stories they tell, and the stories people tell about them, their legend.   06:20 So essentially, that's our brand. And if you are Apple, you can afford to invest billions of dollars making that happen. But if you are, Shawn Arbor, Bob, you can afford, you don't have pockets deep enough to tell the tab those stories travel for you.   06:39 But what we do have are   06:43 what worked back in the old days, which is a face. And there's something really interesting. And usually I use this analogy, when I'm talking about the importance of video marketing, for example, or the power of a selfie, it's the human face, that if you can imagine driving down the highway, your brain is taking billions impressions every hour. But if there's somebody standing at the side of the road, and they're kind of leaning over, and they're looking directly in your car window, you're going to notice it and you're going to remember all day.   07:21 And this is what we have that Apple in the form of Steve Jobs kind of leveraged. Steve Jobs was a front man. Elon Musk is a front man, Richard Branson is a front man in front man matters for a reason, we can do exactly the same. And it's because the brain is hardwired to notice faces, pay attention to faces, build empathy with faces, and face is something that we can bring into our unconscious very easily. We build relationships with people, not organizations. So for me, I guess what we can do, as very small organizations is leverage that sort of biological imperative to understand that a face matters, we're hardwired to remember them.   08:13 And we can make that work for us by showing up in people's lives as people and not as organizations. Does that make sense? Yeah, it really does. And it's, you know, and when you said that, it made me think back when, when I see like, for instance, the Apple logo that does invoke a feeling. I mean, it really does, even though it's not a person, and you know, what you're saying is for someone like me, I can invoke the same type of feelings, but it's going to be on a much more personal level, not necessarily a logo, you know, logo level, but it absolutely does. When I look at, you know, for instance, if I look at a Microsoft logo, I don't get the same feelings as looking at an apple logo. It does invoke different things, even at a subconscious level. You're absolutely right. But the amount of friction required for that to become embedded in your unconscious is huge. And that's why it costs so much money.   09:13 Because in order for them to become embedded in the collective unconscious of a country, that just costs a ton of money. And also, importantly, because they're a mass market product, they have to have a large, large, a large number of people that they've influenced you or I don't need that. We just need to influence a small number of people in equally powerful ways, but as much more intimate. So we don't we don't need all that we can still achieve the same results, but the people who matter. And I think   09:48 I mean, I work with personal brands, and I work with corporations, but I will always   09:55 In fact, I won't even work with an organization anymore. If they're not willing to have somebody   10:00 Step up and inject themselves into the story.   10:03 If they just want to have marketing done to them, I walk away, because I know, they're not going to be able to achieve the results they want, within a reasonable time.   10:13 My business is called amplify for a reason, it's because whatever you do, I'm going to make it bigger. And   10:20 if I can't get a person to participate in that, I know I'm not going to be able to achieve the results I want. So that's, that's my philosophy there. And you think there is a   10:32 shift in how marketing especially the last, in the last five years, you know, the internet's really kicked off? You've got Facebook, you've got Instagram, do you think marketing fundamentally has changed? Because I know for me, for instance, all of my right now at least, all of my marketing is really, I call boots on the ground, it's, you know, making connections with people. It's that you know, what you're talking about that personal side? Do you think even on a even on large businesses, I would have to imagine that   11:06 there is a personal side, you know, you have the frontman you, to me You have to have that nowadays, especially for us smaller businesses, you have to have that personal side, I think that's, I'm not sure how it was prior to, you know, I remember my first company back in, you know, 2000, you know, all of my marketing was done, like online was, I mean, on TV, commercials, it was print, it was in magazines. And the fundamental change, I couldn't even imagine doing that now with with my company now, I couldn't even imagine it.   11:40 But it would still work. I think there's just so many other opportunities. Now, that is not necessarily the best route to market for everybody.   11:50 When I interview my podcast guest, one of the questions I regularly ask is, okay, your your business has maybe your Facebook ads business. So I'm talking to you about what you do, how you do it for your clients. But let's move away from that. And you tell me, how does opportunity come to you. And there are really only five routes, it either comes through the result of paid activity, and you described some of that. So you can do TV ads, you can do Facebook ads, you can do Google ads, there's lots of ways you can pay for attention. Or it can come to you as the fruits of content marketing. So you're super busy on social media, you're posting on YouTube, you've got a podcast, people encounter you, they discover you, and a proportion of those people are nurtured back to the point where they decide they want to do business with you. And that's inbound marketing.   12:44 And then there's outbound sales activity. So I make phone calls I prospect that's active outbound sales activity. And then there's referral marketing, which is what you're discussing, it's, I build a reputation, I build a network. And that network is out there. as ambassadors for me, an opportunity trickles back through that network. And I think if you're really smart, you understand, okay, there are those four routes. And I have strategies and tactics to address each one. That's a lot of work. So   13:19 I personally, I don't have an outbound sales process at all in my own business. But I have clients for whom that's really important, and other clients, it's all referral. So how can we make that work better?   13:32 So I would never really disregard one of those routes over any other it's just how do we make constellation work best for you?   13:40 And for like for a smaller company? Is there a best route? Do you think you think there's a best way? Or what's the first way that you would go after marketing? If you were a small company? And what's the first way you would go, but I think the mistake a lot of people make is they put all the emphasis on marketing, and they forget about sales. And there's a problem there that you can't send anyone a bill for being famous. You just can't You have no right to send somebody a bill, just because you're super amazing, famous. And a lot of people's approach to marketing is I just want audience audience audience, but they forget about the product, and they forget about an actual method of selling it the offer. So the place I would start is really understanding your product. And for a lot of people, their product is themselves. So you need to spend a bit of time thinking about what is it that people really love about me? What is it when people hire me?   14:46 What's the pain that they want the pain killer to come and fix? And what's my X Factor really look at?   14:53 What is the spirit of what it is I'm doing?   14:57 And then you need to look at who's it for   15:00 very specifically, and because if you can't draw a line between your value and the person that needs it, and really understand what both of those two parts are, you're gonna have a problem. So I would start there first. Yeah, I think that was one of my big problems that I had to do. Do I call it my ideal, you know, a client avatar.   15:20 People call the things but until I got really good clarity on who exactly, my ideal client was, I spun my wheels for a long time just producing stuff and not not really getting any results at all. Yeah, until until I got that ideal client, you know, what's the problem that I'm trying to? I'm trying to solve for somebody? And who is that person? And how, you know, so here, it goes back to, I've got my ideal client, I know who it is. Now, how do I get in front of that person? How do I market to exactly the person that I need to get in front of, for my product. And I think that's, that's where the problem that I had for a long time. I think the avatar, really understanding who your customer is, is really important. But I find that the mistake is that's where a lot of people go first. Because what I want to always pull people back to isn't,   16:18 is your value, nevermind the customer, we can understand who that customer is, once we understand what it is you want. What's your, what's your mission?   16:28 What's your magic, because once you've got that, that then becomes the beacon. That's the light that shines through the lens of the customer avatar, so that when you're creating content, when you're creating ads, it really becomes a powerful beacon, attracting that avatar strongly. And you're not scratching your head thinking about what can I do to persuade people? But you're thinking, what can I do to express truth in order that the right person sees that understands it? And comes to me for the reasons I really want, rather than just trick them into it? That makes sense. Yeah, perfect sense. And, and also, it's like,   17:07 to me, there is a, on a science of doing this, because you can you can do marketing, completely wrong. And I know from experience, completely wrong, spend all kinds of money and get absolutely nothing out of it. I mean, there is an actual, I don't wanna say science to it, but there is a true method that actually works. And   17:29 this is, so this is one of the areas that I know as solopreneurs, or as small businesses, we always have to kind of wear many hats. But to me for the dollar, this is one of those areas that I just can't, I'm not the most effective person to do any of my marketing. I don't know the tricks. I don't know what, because there's a lot of   17:52 mine thing, there's, there's a lot of ways to get, and I'm not by tricking someone not absolutely not. But there's a better method than what I've been using to present, how I can help somebody. And getting someone that knows what they're doing is much more effective than I spent so much money in the past. Because I didn't know, I didn't know what to do. So I was just, you know, willy nilly. But part of my philosophy is I really want my customers, my clients to take ownership of the process and really understand it. So the way I'm usually engaging with people is hybrid, coaching and technical support.   18:37 And I think that's really what needs to happen, because there's as much personal development needs to happen as technical development, and things like that. But I think to bring it back to your point about spinning the wheels, and it often doesn't work is because a lot of people think digital marketing, and they don't think sales. And a good way of looking at it is if you can imagine, marketing is all about sowing, sowing the seeds, it's about cultivating the harvest. It's about nurturing.   19:10 But sales is about the harvest sales is about reaping the crops. And the mistake a lot of people make is they saw an amazing crop, they nurture that crop, but then it withers in the field because nobody went out to harvest. That's me.   19:26 Man, I had some great crops going and I just did   19:29 this.   19:31 This is huge. And this is normal. And for me, it's something that I really zeroed in on in the last few months because I've been thinking digital marketing is great. But all I'm doing is teaching people to spin the wheels faster.   19:49 And I look at all the people you probably look on your listeners look at and they talk about seven figure launches and   19:58 you're sitting there thinking   20:00 But what am I doing wrong.   20:02 And it's a very simple equation that we all forget about. And it's that success online and in any business is a very simple formula is traffic or audience. Plus conversion equals money. Plus retention equals growth.   20:21 It's really simple.   20:23 But people don't follow the rules. They, they focus on traffic, or they focus on conversion, or they focus on growth. If you actually focus on that whole simple equation, you will have an amazing business, you need to keep everything moving in parallel. So a great example is   20:43 if you'd met me three years ago, I run an agency. And everything I did was entirely bespoke.   20:50 So if you can imagine, I do all the things, we see the online influencers doing I, I run a podcast, I build an audience, I have a Facebook group. But I've got nothing on the shelf, somebody can come along and point out and go, you know what, Bob, I want that one? Oh, no, sorry, we have to have a big consultative process here big discovery. On I've only got 50 bucks to send spell spend off.   21:13 The big mistake there is the conversion points aren't available for people, there's nothing been productized to the extent where I can convert.   21:22 So this is why rolling right back to the product. And thinking What does my product range look like? And is my product range aligned with the audience that I've building in the needs that they have? Because a lot of the time it isn't?   21:37 Again, if you never make an offer, you're not going to sell anything?   21:43 So not? Yeah, and I think that's, I see that time and time again, where people have they have good products, they have things, but a lot of people they're afraid to ask for a sale. I mean, when I'm working with people that you know, on the coaching side, you know, obviously not in marketing, but just on coaching for you know, for their their companies or their businesses. A lot of people have, they still have a hang up of asking for a sale. And if you're not, it's always No, if you never ask, it's always a no.   22:16 Again, I think this comes back to the whole mindset thing. Again, this isn't about technology, this isn't about strategy, this is about confidence, betting on yourself, if you don't believe in your, in your own values sufficiently, that you're willing to bet on yourself and say, You know what, I have value, and I think you'd benefit from it.   22:37 For me, that's about mission, that's not marketing, that's not business that's I exist to deliver value in this way.   22:45 And I, if you, if you can benefit from it, then I would love you to have it.   22:51 And if you can pay for it amazing. Here's a product, if you don't consume my content, that's all free. That's my mission to write. And you mentioned, you know, the the confidence and to me, I can, when I go to meet someone, or I'm working with someone, or I see someone online, you can tell by just the vibration of how they act, how they talk, how they set up on their vibration, and how much they believe in what they and what they do. And you can without any words ever being spoken. It's like if, you know, here in the US, we've got, you know, obviously football, you can watch someone go out on the field, a kicker go out on the field. And before he even kicks, I can say he's gonna miss it, or going for a free throw in basketball, he's gonna miss it, you can just tell by their out of their body language, that the vibration that they're in that they're, they're not going to make it. And if   23:49 that does tie back to to branding, if you are not 100% sure that your product is going to solve a problem. I think you will have that same. You know, people can see it, people can feel it.   24:04 I agree. And I think   24:09 it's an odd segue for me to make, I think, but a lot of the time.   24:15 It's how that player was nurtured, that really makes the difference. And   24:23 how that person has had their confidence reinforced over time. A lot of the time, it's not ability.   24:30 It really is that that person's had their confidence built over time.   24:35 It's personal development. Yeah. And that comes through spending time with other people on the same journey, a great team. And that, for me has been something that I'd underestimated a lot for the last   24:50 decade that I've taught business owners are sort of independent, they are self assured. You can find information   25:00 Books, you just need the information.   25:02 But it's when I started spending time with other people on the same journey with me. Or as me rather, spending time with other business owners. It's there's a strange magic happens. And the best way I can describe it is, you know, when you're playing a computer game, you don't get to do particular things until you've spent time engaging with particular characters, right? It's a bit like that, that you don't understand the importance of the relative relevance of the context of certain things that you see people doing online   25:35 until somebody helps you put that piece in place.   25:39 And that's really where masterminds are ridiculously important.   25:45 I would not have achieved what I've achieved over the last year without spending time very deliberately in masterminds with   25:54 some amazing people and some equally sort of,   25:58 from a business context, average people, but they brought something magical to my business.   26:07 And I know I think that probably aligns with your mission very well. Oh, absolutely. Yeah, it's to me, and I'm glad that you've, you've got into a mastermind, but to me, masterminds and everything. Here's the thing, everyone's calling workshops, a mastermind or everyone's calling everything a you know, a mastermind now nowadays, but if you go back to, you know, back in time, forever, people have been doing masterminds and you know, Polian Hill mentioned it and thinking Grow Rich, but the mastermind where you get, you know, two or more minds together, and you get access to what I call the mind that no two individuals or no three individuals, or however many people are in your mastermind, can come up individually, it does create that access to the mastermind to the mind. And I'm telling you like you.   26:58 I think every good idea that I've had in the past has come from some form of a mastermind. It's never been by myself at all, ever. Whether it's through friends, that we're just sitting around chit chat and come up with ideas whether it's in a true mastermind that I'm you know, I'm in masterminds as well.   27:18 Nothing, every good idea I've ever had has come in the form of a mastermind. Absolutely. And I think a good analogy that I would give because I was thinking about this earlier today is you see people doing some amazing things in their business.   27:35 And you think it's because they think differently? How do you get to the point where you can think like that? I don't know, does that resonate with you at all? Absolutely. And you have to believe your belief system, your belief. Now, that's what drives a lot of our a lot of our thoughts. But how do you change that, and this is what I've really unpacked in the last couple of weeks.   27:57 And what we're talking about there as you're sort of underlying operating system, these are the parameters upon which we operate.   28:06 And you think, well, if you're gonna run 21st century software, you can't do that on a 1975 operating system, you're gonna need to upgrade the operating system to run the newest ideas. And that's what a mastermind allows you to do it upgrade path is triggered. And your ideas and your mindset and your worldview begin to change, and you can start running these new ideas.   28:30 Yeah, and it's, you know, it's, you know, part of the way it does it is, you know, I hate when people say, you know, fake it until you make it, because you really don't, there's no such thing as faking it till you make it. But there's things as act as if you already, you know, earn it. act as if you already are there to act as if you already have what you're wanting act as if you already have the company act as if you know, that will start changing on a subconscious level kind of your belief system, even though you don't really see it, it actually actually does. And that's, to me, that's even what a mastermind does is it I believe in. So the people that I'm in masterminds with I believe in them way more than they believe in themselves. And vice versa. They believe in me way more than I believe in myself. It's you know, it's   29:16 and that brings it back to the football player, because when other people believe in you, suddenly things are possible, which weren't before.   29:24 But I think I want to bring it back, if I may, to your question of what one of the mistakes a lot of people make with her with digital marketing because I've never actually answered that question. It's just talking about lots of other things. And one thing that I find regularly really, really helps people is if you can imagine for for you and for many other people, digital marketing is a lot like a chaotic world of possible things that they could do. And you see some people telling you Facebook ads are the way to go. Other people will tell you podcast other people will say no, no, it's all about video. Anything   30:00 How am I supposed to make a decision here? And I think that's an experience a lot of people have is   30:07 analysis paralysis, they just don't know what to do. And so something that I regularly walk clients through is, okay, well, let's look at an investment portfolio. I know it's a bit weird, bear with me.   30:21 So if you sit down with an invest an investment advisor, they'll tell you, okay, you're going to need short term investments. They're a bit risky, but they can really pay off. And you can add medium term investments, you start today, you'll probably see a benefit in about six months, but the interest rates not amazing. And then you're going to need long term investments. And that's where the old song goes about compound interest. It takes a long time, but when it kicks in, it's amazing.   30:48 So our content marketing is a bit like that, we need a short term strategy. And we should be investing in a few short term, but we don't put all our eggs in one basket there. And really there we're talking about paid traffic, as Facebook ads, Google ads. And if you your budget is modest, you you need to be modest there.   31:12 And then there's traditional content marketing, this is where most people play in the medium term investment. So social media, social networking,   31:22 posting on social media, it's busy work for a lot of people, if all you do is that it feels like busy work. Because it's hamster wheel, it never ends. But it works.   31:34 You can get lucky quite quickly. But if you persist with being busy in the medium term investment,   31:41 you should see a payoff in three to six months, people will start to pay attention.   31:46 But then the long term investments that's podcast, blogging, and YouTube, very specifically, because if you do make that investment into one of those three platforms, over a period of time, you're going to start to see some significant benefit creep in. And what do you find, as an agency, as I tell people, I want you to go through the pain of looking at podcast blog, or YouTube, I get fired, and another guy comes in who just talks about ads.   32:14 So as a coach, I'm really focused on I want you to be thinking about a long term investment here. The order that you should think about them would be blog, podcast, and YouTube.   32:27 Because the blog, to be honest, is great for search engine marketing, it will create a big footprint over time. It's not necessarily unless you're amazing, they're going to help you build your personal brand, which is why I'd rather people thought about podcast, and YouTube.   32:46 Now, yeah, I think podcasts is, you know, that's one of the obviously one of the platforms that I've chose to go over. And so for me, and and hopefully for a lot of people, I don't necessarily do podcast for a sale of anything, I don't monetize my podcast. I don't I do it because, one, I absolutely love talking with people like you and learning all these amazing things. But over time, it does you build up a, a pretty large repertoire of content, just by doing, you know, blogs and podcasts. I mean, it's again, I, I do blogs, I do I do that. But as you said, that is a long term thing, you start building up, you know, over time, you start getting a lot of content there you start getting. But yeah, it's I love how you put that into short term, medium term and long term investments. See now for me that makes that makes perfect sense on how you explain that. And people can when you, when they understand the context, they can start to make sensible decisions, they can decide okay, and under understand the value of the podcast, or the blog, or the YouTube, and how that fits into everything else. But as you've identified, within a podcast, there's a magic power, which is the relationships and the credibility that you build. But when you come back to your medium term investments, you now have something to play with, which nobody else in that space does. You've got real amazing content that will make you stand out. And that's where the magic happens in the short to medium term.   34:18 And again, with YouTube, it's much the same, you've got incredible content to come back to the medium term, right? Now, do you when you when you're working with your clients, do you normally have them tried to get as much bang for the buck for their content? So in other words, if I have a piece of content that I've podcasted on what I you know, do you do then do blogs on the same thing, and then also take some of the micro content to put out on social media for short term and kind of use that   34:46 get get as much you know, value out of that content as you can or is that overload is that?   34:53 It isn't really I think you don't want to, as we say in this country over egg the pudding   35:00 So when somebody over repurpose things you can kind of tell.   35:06 But maybe that's just me because I pay attention.   35:10 I think most people would have the opposite problem where they under repurpose, I would say repurpose as much as you reasonably can, if you are producing a podcast, or you have a YouTube channel, and you're depending on people discovering you on YouTube or your podcast, you're not making best use of your content. If you are doing that, then it makes total sense to be reposting that into Facebook, or on Twitter and Instagram.   35:38 In order that you can take your content to places where people can discover it.   35:45 And be as methodical and structured about that as you can. Because   35:51 time will kill somebody that doesn't have a system, you'll know. Like anybody listening to this, who's trying to start a business time is your most precious thing. So you need to reduce as much friction as you can with systems.   36:04 which is again, if I, if I survey my audience, and I say what's your biggest challenge, it's going to be I don't have enough information, I don't have enough time, or I don't have enough money. So time is probably the number one most of the time. So that's where systems and automation can help. But don't get distracted by systems and automation, execution trumps everything. Indeed,   36:31 execution is all there really is at the end of the day, it's all it's all about execution. Now on your I want to bring up your podcast because it's a, I'm telling you if if you run a if you're selling anything, if you're running a small business and medium business, there is so much content and so much value on your podcast, the digital marketing entrepreneur show that you have to go and listen, it's like having, I'm telling you, I can get so much value just listening to, to your shows and your different the stuff that you bring up on on your show. How long have you been doing your podcast, it's just over two years. And it feels like a lot longer. If I if I look back at when I began my podcast, I was like a frightened little chicken.   37:19 And it's become other than my wife and my family. Obviously, the best thing I've ever done.   37:27 My guests are awesome. You've been on my show that the thing that I like about my podcast is I get to be super nosy on behalf of other people. So   37:40 it's really   37:43 spending time with amazing business owners and really unpacking what makes that business work. And it really addresses a lot of the questions that you've asked is when people are successful, particularly online, what made that happen, because we only a lot of the time get to see the veneer that the world sees. But we don't understand how that came to be and how it works. And does it even work?   38:12 So really, that's what my podcast is it's speaking to some very relatable, small solopreneurs. And some big names as well. And the only thing they have in common is they have to be pretty open with me about what's going on in the back office, not just what's going on in the front. Right. Yeah, and I think, you know, just from a personal side, I think, especially going through this damn pandemic, the podcast has been an absolute phenomenal thing to connect. I was like you like when I first started podcast I did, I mainly started the podcast because I was scared crapless to do anything like that, to put myself out there like that. And it was really just a challenge. But I'm telling you is one of the best things that I've ever done. from a personal standpoint. And really, from a business standpoint, it's it's opened up so many things. And it's I'm telling you being able to, you know, talk with people like you is just an absolute phenomenal thing. And that's what was so unexpected. I didn't expect that when I started my you know, when I started that thinking big podcast, I didn't. Yeah, I absolutely echo that when I started my podcast. It's because I was too scared to do YouTube. And I wanted to build my personal brand. I wanted people to know who I was. It's completely changed now. For me, it's my Ph. D program. It's where I get to   39:37 indulge my curiosity and   39:41 And along the way, I make amazing friends. I spend it's Yeah, honestly, I don't wouldn't even know where to begin telling people how awesome a podcast is. And it's not about you. Yeah, yeah. And how do so what's the best place to because I know you do.   40:00 Coaching you have your your programs, what is what is your core program that you have for people on, on what you do on the marketing?   40:09 Well, obviously the podcast is part of that. So if people want to understand what makes amazing businesses work online, it's all there available for you on the digital marketing entrepreneur. So if you want to take that deeper and you want help with implementation, then I have a membership site, amplify me dot community.   40:31 If you want to work more intimately, then I have a coaching program, which is, again, it's a hybrid mastermind and technical support product, I guess.   40:43 That's   40:45 my bet. That is absolutely amazing. Because taking what you do, and putting it in, like kind of that format, holy cow that   40:53 I can only imagine the stuff that's actually coming out of that, that group. It's awesome. And it's such a diverse group. And it's not like super high level business owners. I have somebody who does. So I have a member in her 70s. She's a color and style consultant. She's killing it.   41:13 I have existing business coaches in there.   41:16 But what they all have in common is they're starting from zero. And they really want somebody to help them take them from zero to actually achieving something. And sometimes it can take a couple of years. And that's why it's not the most expensive product in the world.   41:33 Yeah, I think Yeah, I think that's why but one, I'd love to be a fly on the wall on that mastermind that would be   41:40 that'd be amazing to see. But speaking of like that, you know, your group.   41:45 I think some of the misconceptions that people have are, those are, to me that that's like another long term investment. That's not when I joined mastermind, I am not looking to get something immediately, it is over the six month 12 month 18 month, it's a long term for me, at least for my true masterminds but, and then you also have up there, and this is for all of my listeners go I'm gonna put the links in the in the show notes and stuff, but he's got a traffic and conversion prompts.   42:16 I'm telling you, that is how they're Tell me a little bit. Tell people a little bit about that. That is great. The way that came about, and full disclosure, if you download this document, it it's effectively it's a mind map, and it looks a little bit scruffy. I'm not gonna lie. But it came about because I did a YouTube video on exactly what I was discussing earlier, which is what is success online need to make it happen, and you need traffic, and you need conversion. Those are the two elements of success online.   42:49 And a lot of people really don't know where to go to build traffic, they don't know what to look at, to influence conversion. And so I put a big Mind Map together on the left hand side, here's a whole bunch of things that you could think about in order to drive traffic. And here's a whole bunch of things that you could think about in order to convert that traffic into value for you.   43:13 So it's just a brain dump, essentially. And it's they're really just I call it prompts because I wanted to prompt ideas and new it's not a it's not a roadmap. It's not a it's a it's a guide. It's literally a dump of ideas that will hopefully stimulate some in a conversation or some action of some kind. Well, I don't know about you, but I absolutely love mind maps. I didn't know about mind maps until I don't know, I don't know, maybe two years ago, but I have the hardest time on   43:43 putting my concepts on paper, you know, putting my ideas in any type of order I get really stuck. But doing like mind maps like that have absolutely   43:55 they do they prompt you to think to think more? Yeah, I   44:00 I begin everything in a mindmap. I just I have since I was in my early 20s. Just I can't think in any other way. Yeah. So when you when I see things like that, that absolutely resonates with me because I don't know how I did it without I wish I would have known about him   44:18 years ago because yeah, they're absolutely   44:22 that's how I like you. That's how I start everything off now is with a mind map and just start building. Building prompts off each one of those and keep going. Yeah, absolutely. I think if I didn't answer your question, my main website address is amplify me dot agency. Everything is discoverable off there. And you will find me on social media at Bob gentle, everywhere you go. And everyone listening, check out the show notes. There's gonna be a lot of stuff in the show notes that we've talked about, including all the links, so just pop over to the show notes and click on the links to go see Bob and talk with Bob. But I absolutely want to thank   45:00 You so much for for being on the podcast, Bob because   45:04 it may be selfish, but I wanted you on because, yes, I want to I want to provide value to, you know, to my listeners, but I want you to. So I want to absolutely thank you because anybody listening if you want stuff in content marketing, I'm telling you, Bob is go check out his podcast and his website because he is definitely one person that you want to listen to and you want to follow. So again, thank you so, so much for being on being on the podcast. You're so generous. No, thank you very much. I've had a great time.

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