Thinking Big: Mindset, Habits, and Hacks

What do car sales, real estate, and billion-dollar knowledge empires have in common? Dean Graziosi. In this powerhouse episode, I sit down with the legendary Dean Graziosi—entrepreneur, multiple New York Times bestselling author, and one of the OG architects behind the Knowledge Business Blueprint (aka KBB for those in the know). From flipping cars on VHS to co-creating movements with Tony Robbins, Dean drops mic-level insights about knowing when to pivot, when to persist, and how to embrace the "success tax" that comes with leveling up your life and business. This isn't just an interview—it's a mindset recalibration. If you're an entrepreneur, solopreneur, or simply human-ing your way through this wild ride called business, this is your wake-up call in podcast form. Trust us, you’re going to want to take notes. ✍️ 💡 What You’ll Learn in This Episode: The Pivot vs. Persistence Dilemma – When grinding harder is actually slowing you down. The "Success Tax" – Why struggle is not a sign you're failing... it's a receipt for your next breakthrough. AI in Business – Dean’s take on how artificial intelligence is not replacing you—it’s upgrading you. Behind the Scenes of Thrive in 25 – A sneak peek into the biggest event of 2025 featuring Tony Robbins, Matthew McConaughey, Jay Shetty, Lisa Nichols, and more. Dean’s Evolution – From hustling used cars to becoming one of the most respected voices in the knowledge industry. 🚀 Want In On The Magic? Dean and Sean aren’t just talking about next-level growth—they’re creating it. Get in on Thrive in 25, the free 3-day event with some of the biggest game-changers in the personal growth and business space. Yep, FREE. 🎟️ Register now at thrive25event.com This event could seriously change your trajectory. Don’t just take notes from the sidelines—get in the game. 🧠 Quote of the Episode: "Sometimes what feels like your breaking point might just be your breakthrough point." – Sean Osborn 🙌 Enjoyed the Episode? Help other entrepreneurs find their breakthrough moment: ✅ Rate ✅ Review ✅ Subscribe And don’t forget to share this episode with your tribe. Because growing together? That’s the real glow-up.

This episode is sponsored by:   In this power-packed episode of The Thinking Big Podcast, Sean Osborn sits down with the one and only Russell Brunson—entrepreneurial powerhouse, founder of ClickFunnels, and visionary behind Secrets of Success. Dive deep into a high-energy conversation where Russell shares the game-changing mindset shifts, rare personal development strategies, and transformative secrets he's unearthed from the greatest thought leaders of all time. What You'll Discover: The Real Secret to Entrepreneurial Success: Why 90% of your success hinges on psychology, not tactics—straight from a private conversation Russell had with Tony Robbins. The Magic of Historical Wisdom: Russell shares his obsession with rare, timeless personal development treasures, including never-before-seen manuscripts from legends like Napoleon Hill and Earl Nightingale. Mastering Your Subconscious: The game-changing revelation from L.C. Lincoln Benedict's "How to Get Anything You Want" that will revolutionize the way you approach your goals forever. Exclusive Sneak Peek: Russell reveals his groundbreaking plans for the Secrets of Success community, including an immersive digital experience that's set to redefine personal growth worldwide. How to Tap Into Unstoppable Momentum: Sean and Russell unpack the importance of obsession and how embracing your deepest passions will unlock new levels of achievement in your life and business. Key Quotes: “Your psychology unlocks every door to success—fix that, and tactics become unstoppable.” – Russell Brunson “Feelings, not just thoughts, dictate your destiny. Learn how to master them.” "Legacy isn’t about what you collect; it’s about what you contribute back to humanity.” Special Offer for Listeners: Don’t miss out on transforming your mindset and skyrocketing your success! Check out Russell’s exclusive Secrets of Success community and immerse yourself in timeless wisdom from legendary minds. ➡️ Secrets of Success Connect with Sean Osborn at Thinking Big Coaching https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests.

This Episode Is Sponsored By The Inner Circle Mastermind What if a single idea could completely transform your life? In this episode, I take you inside an exclusive mastermind room in Chicago—where history was rediscovered, success principles were unlocked, and the secret to separating the top 5% from the rest was revealed. I sat alongside legends like Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and Vic Conant, inside the Nightingale Conant archives, where we uncovered The Strangest Secret—a message that built the foundation of the personal development industry. This isn’t just another motivational lesson. This is the blueprint for how the most successful people think, act, and achieve at the highest level. 🔥 In this episode, you’ll discover: ✅ Why 95% of people ignore the secret to success ✅ How one gold record launched the personal development industry ✅ Why getting in the right room changes everything ✅ The one thought principle that controls your future ✅ How to rewire your mindset for unstoppable success 🔑 The Key Takeaways: 1️⃣ You become what you think about most of the time. 2️⃣ The greatest breakthroughs in history happened inside rooms of great minds. 3️⃣ Most people hear life-changing advice but never apply it. 4️⃣ The top 5% don’t just consume wisdom—they embody it. 5️⃣ Your environment shapes your success. If you want to level up, get in the right rooms. 🛠️ Resources Mentioned in This Episode: Watch The Replay Of The Once In A Lifetime Masterming 📀 The Strangest Secret – The first spoken-word album to sell over a million copies, recorded by Earl Nightingale. It holds the key to mastering your thoughts for success. 🏛 Nightingale Conant Archives – The vault of personal development history, where forgotten wisdom is stored. 📘 Napoleon Hill Foundation – Dedicated to preserving and expanding upon Napoleon Hill’s legacy in success and personal growth.   Connect with Sean Osborn at Thinking Big Coaching 🌎 Website 📸 Instagram 📘 Facebook 💡 Enjoyed this episode? Leave a review on iTunes and subscribe—it means the world to us!

This Episode Is Sponsored By The Inner Circle Mastermind Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer. 👉 Are you struggling to get the right leads? 👉 Spending money on ads but seeing no results? 👉 Feeling stuck because your audience isn’t engaging? The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy. In this episode, I’m breaking down: ✅ Why defining your dream customer is a game-changer. ✅ The biggest mistakes business owners make when marketing. ✅ How to craft messaging that speaks directly to the right people. ✅ How I use AI to generate laser-focused customer personas. ✅ A free AI-powered resource that will help you build your customer persona today! If you’re tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you. 🎧 Tune in now and take the first step toward marketing that actually works!   🔑 Key Takeaways 1️⃣ You can’t sell to everyone. If your message is too broad, it resonates with no one. 2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points. 3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful. 4️⃣ Your dream customer already exists. You just need to attract them with the right messaging. 5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona.   🛠 Resources Mentioned in This Episode 🚀 Want a foolproof way to create a dream customer persona? I’ve got a FREE AI-powered tool for you right here!  Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer. 📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list. 📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs.   💡 FAQ Q: What’s the biggest mistake people make in marketing? A: Not knowing exactly who they’re speaking to. If your messaging is too broad, it doesn’t resonate. Q: How do I know if my customer persona is accurate? A: Test your messaging. If you start attracting the right audience, you’re on the right track. Q: Does email marketing still work? A: Yes! It’s still one of the highest-converting strategies—when done right. Q: How long does it take to define my ideal customer? A: With the right framework, you can create a powerful customer persona in under an hour. Q: Where can I get your free customer persona generator? A: Check out the show notes for the link! 🔥 Connect with Sean Osborn at Thinking Big Coaching 🌍 Website 📷 Instagram 📘 Facebook 🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.  

In a high-energy discussion, the importance of taking action to ignite clarity shines through. Over-planning can leave you stuck, while real transformation begins when you take that first step. Embrace the unexpected as plans often shift, revealing new possibilities. A personal fitness journey illustrates how starting small can lead to discovering hidden passions. The episode emphasizes that both personal and professional lives benefit from a mindset of adaptability and bold action.

Imagine your mind as a supercomputer you can program! Explore how to cut the strings of limiting beliefs and upgrade your mental software. Discover why messy growth phases are a sign of evolution, and learn the process to design a mindset for success. With insight into the illusion of free will, this discussion reveals how to take control of your thoughts, habits, and beliefs for continuous personal development. Get ready to embrace the powerful potential of self-reprogramming!

This episode is sponsored by: Ready for an inspiring deep dive into entrepreneurship, second chances, and the power of building a business that truly changes lives? In this episode, I sit down with Gina Schaefer, founder of multiple hardware stores and author of Recovery Hardware, for a conversation that’ll have you rethinking what’s possible in business, in life, and in leadership. Gina’s entrepreneurial journey started with a bold leap: opening her very first hardware store in a previously riot-torn neighborhood in Washington, D.C. But that was just the beginning! She quickly discovered a passion for hiring returning citizens and individuals in recovery—creating a unique culture of empathy, accountability, and second chances. Today, Gina speaks nationwide, advocating for non-traditional hiring and empowering employees to become co-owners through ESOPs (Employee Stock Ownership Plans). She’s living proof that the best leaders are often those who bet big on people others overlook, and in doing so, reap extraordinary rewards. If you’ve ever wondered how to blend community impact with profit, why hiring someone in recovery might be your smartest business decision, or what it really takes to create a brand that attracts talent and loyalty, this episode will fire you up and leave you energized. Prepare to see “baggage” in a whole new light—and pick up the powerful lessons only non-traditional teachers can bring.   In This Episode, You’ll Learn: How Gina Turned “Naive” Ambition into Entrepreneurial Gold Discover how she opened her first hardware store against all odds—without a typical business background—and grew it into a thriving chain. Why Hiring People in Recovery Can Transform Your Culture Hear the jaw-dropping stories of employees who went from incarceration or drug addiction to becoming indispensable team members. Leadership Lessons that Defy Convention Gina shares how empathy, second chances, and personal accountability create unstoppable teams—and how to nurture growth without coddling. Employee Ownership: The ESOP Advantage Unpack how selling her business to her employees built generational wealth and boosted retention—while fueling her bigger mission. Practical Tips for Future-Proofing Your Business From shattering limiting beliefs to building confidence in your team, get the strategies you can implement right now, whether you’re a solopreneur or CEO.   My Favorite Quotes From The Episode “Somebody told me 70% of all business ideas never get started because of fear. If you want to beat the odds, you have to just do it—even if you think you’re not ready.” —Gina Schaefer “I’m not interested in baggage—baggage is luggage, and I like to travel. I want to know where that person’s journey can take us both.” —Gina Schaefer “One of my employees likes to say I’m good at nurturing, not coddling—and you know what? I’ll take that as a huge compliment.” —Gina Schaefer   Episode Highlights From Tech Layoffs to Hardware Success How Gina’s experience of being laid off multiple times lit a fire in her to create something that would truly serve her community. Recovery & Redemption The heartfelt story of Gina’s first hires—individuals in recovery—and how their resilience, determination, and customer service skills propelled her store to success. Growth Mindset in Action Learn why Gina never dwells on failures, instead seeing them as stepping stones to the next level of success. The Power of Employee Ownership Discover how an ESOP sparks a sense of pride and long-term investment in the business, transforming customers and teammates into raving fans. Why Stupid Courage Can Be Your Greatest Asset Sean and Gina’s honest takes on charging forward without waiting until you’re “ready,” even when you’re sure you’re in over your head.   About Gina Schaefer Gina Schaefer is the founder and former CEO of an award-winning chain of Ace Hardware stores, a dynamic speaker, and the author of Recovery Hardware. Her passion for hiring employees from non-traditional backgrounds—especially those in recovery or returning from incarceration—has reshaped local communities and proven that business can be both profitable and transformative. Connect with her at GinaSchaefer.com to learn more about her speaking engagements, workshops, and leadership insights.   Ready to Tune In? If you’re fired up by the thought of breaking business barriers and empowering people others might overlook—this episode is your calling card. Get ready to be inspired, challenged, and equipped with practical insights that will forever change how you view leadership, hiring, and community impact. So, hit that “play” button now and discover how Gina Schaefer is unlocking potential where most never think to look. You’ll walk away believing that all it takes is one bold step to transform someone’s life—and maybe even your own.   Links & Resources: Get Gina’s Book: Recovery Hardware Connect with Gina: GinaSchaefer.com Follow Sean for More Inspiring Conversations: [Your Podcast/Web Link] Enjoyed the episode? Leave a 5-star rating and a quick review—it helps others discover these powerful stories! Share the episode on social media and tag friends who need to hear it. Subscribe or follow the show to never miss an episode packed with fresh motivation and next-level insights!

This episode is sponsored by: Have you ever wondered what it truly takes to become—and remain—one of the best in the world at what you do? Today’s guest, Ryan Lavarnway, has lived that story. He’s the World Series–winning catcher whose relentless refusal to quit propelled him up, down, and back up again through multiple Major League Baseball rosters. Now, he’s harnessing that ironclad mindset to help business leaders, sales teams, and everyday high-achievers show up and win—no matter the obstacles. In this episode, host Sean Osborn takes you behind the scenes of Ryan’s incredible journey in baseball and beyond. From wearing that massive World Series ring (think instant back problems!) to lessons learned from iconic coaches, Ryan explains why being “too realistic” is often just another way of saying “I’m giving up.” Highlights That Will Pump You Up: The ‘Refused to Quit’ Mentality Hear how Ryan rebounded—over and over again—every time the Majors sent him packing. It’s a masterclass in resilience (that every sales pro, entrepreneur, or dreamer needs to hear). From ‘Limitations’ to Home Runs Discover the mindset shift Ryan credits for smashing through the barriers he once thought were insurmountable. Behind-the-Dugout Stories Get up close and personal with insider baseball tales—like how Ryan didn’t pick fights with the ump (and why that matters for your career, too!). The Power of Being Unrealistic In the face of setbacks, Ryan learned from top MLB managers to never settle for “realistic” goals. Spoiler alert: This perspective can supercharge your business, relationships, and life. Mindset Isn’t Just for the Diamond Whether you’re leading a sales team, building a start-up, or pursuing your greatest passion, Ryan’s strategies for handling rejection, adapting to change, and cultivating top-tier discipline will leave you hungry for more. Life After the Big Leagues How Ryan navigated his “midlife crisis” and found a whole new mission: sharing his passion for personal growth with global audiences. Why You’ll Love This Episode It’s not just a peek into a champion’s mindset; it’s a step-by-step blueprint to elevate your own game, whether that’s crushing it in sales, starting a new career chapter, or becoming the MVP of your own life. Curious how a triple-PhD-level baseball mind translates into an unstoppable life game plan? Strap in and enjoy this high-energy, deeply inspiring episode—you’ll come away with more than a few “a-ha” moments (plus some laugh-out-loud stories you won’t hear anywhere else). Ready to level up? Hit play now and get ready to rewrite your own definition of “unrealistic” goals! Connect with Ryan Website: ryanlavarnway.com Instagram: https://www.instagram.com/rlavarnway/ Facebook: https://www.facebook.com/ryan.lavarnway.9 Connect with Sean Website: ThinkingBigCoaching.com Instagram: @SeanOsborn Subscribe, share, and leave a review to support the show—together, we’ll keep Thinking Big!

This episode is sponsored by: Connect With McCall Joneshttps://charismahacking.com/ Are you tired of feeling like a different person on camera or on stage—even though you’re charismatic and confident in everyday life? Today’s guest, McCall Jones, has spent her entire life on stage and in front of the camera. She’s the founder of Charisma Hacking, an innovative system that helps entrepreneurs, speakers, and coaches tap into their most authentic, magnetic presence—without faking an “on-stage persona.” In this episode, McCall joins Sean to reveal: Why “being yourself” is easier said than done—and the real steps to take so authenticity shines through The exact process she used to help Russell Brunson (Co-Founder of ClickFunnels) refine his sales videos and boost conversions How to harness “Emotional Triggers” to connect with audiences and spark them to take action The difference between energy and intensity—and how understanding each one unlocks your best performance A simple “warm open” technique that transforms stiff, awkward videos into engaging messages that people want to watch McCall’s upcoming Charisma Hacking program, designed to help you level up your speaking, video presence, and storytelling for 2025 and beyond Whether you’re an established speaker, an entrepreneur looking to scale, or simply someone who wants to master storytelling, you’ll find golden nuggets in every minute of McCall’s insights. She proves that you don’t have to reinvent yourself—just lean into the uniqueness you already have, but do it strategically. Don’t miss out on learning how to speak, sell, and inspire with genuine confidence—and watch your audience engagement soar. Key Topics: How McCall transitioned from child performer to helping entrepreneurs The secret to emotional alignment before hitting “record” Why “modeling” the wrong mentor can sabotage your authenticity Quick fixes to appear more confident—no matter your charisma style The “Warm Open” framework to overcome camera awkwardness Leveraging authenticity to differentiate your offers Turning your unique story into your ultimate selling advantage If you’ve ever wanted to captivate, persuade, and deeply connect with your audience—this episode is your roadmap. Resources & Links Mentioned: McCall Jones’s Website: CharismaHacking.com Follow McCall on Social: @mccalljonesofficial (Instagram) Stay tuned for her upcoming Charisma Hacking program launch! Grab your headphones, pump up the volume, and get ready to unleash the hidden spark inside you that your audience has been waiting to see.

This episode is sponsored by:   Welcome to the Thinking Big Podcast! In this powerful episode, we explore the hidden layers of personal transformation. You’ll dive deep with Sean Osborn as he shares his story of hitting rock bottom, discovering his purpose, and building a life aligned with his vision. This isn’t just self-help fluff – it's a masterclass on how to break free from autopilot living and consciously design every aspect of your life. If you've ever felt stuck or unsure about what’s next, this episode will give you the blueprint to unlock new levels of potential.   Key Takeaways: You can’t stumble into greatness – Success requires a clear vision and deliberate action. Dream big and get specific – Write down the ideal version of yourself in detail to create a roadmap. It’s okay to start small – Begin with what you do know and build your strategy from there. Success isn’t a destination – It’s about continuous growth and self-improvement. Surround yourself with supporters – Build an environment that nurtures your vision and growth. Challenges are part of the process – Growth requires pushing through obstacles, not avoiding them. Transformation benefits every area – From your career to relationships, becoming your best self impacts everything. Keep evolving – Once you reach one summit, you’ll see new peaks to climb.   Step-by-Step Process for Creating Your Vision: Visualize Your Ideal Self – Close your eyes and imagine the person you know you can become. Describe Every Detail – What does their routine look like? How do they treat their body? What relationships do they cultivate? Write It Down – Put your vision on paper to give your subconscious mind a target to aim for. Break It Down into Actionable Steps – Set specific milestones, deadlines, and habits to develop. Take Consistent Action – Even small steps compound into big changes over time. Adjust as You Grow – Your vision will evolve, so stay flexible and keep expanding.   Quotes from the Episode: "You will never become your best self by accident." "A dream without a plan is just a wish, but a dream with strategy? That’s a goal." "When you become the best version of yourself, it doesn’t just change your career – it changes your life."     Connect with Sean Osborn at Thinking Big Coaching https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Be sure to check out your free 6 Human Needs Assessment https://www.thinkingbigcoaching.com/6needsassessment If you enjoyed listening, please take a second to rate the show on iTunes. iTunes reviews drive listeners to our shows, so let me know what you thought and subscribe using your favorite podcast player. It means a lot to me and to the guests!