

The Level Up Podcast w/ Paul Alex
Paul Alex Espinoza
Welcome to The Level Up Podcast with Paul Alex, where real stories fuel real success.I’m Paul Alex, ex-Detective turned 8-figure entrepreneur. After leaving law enforcement, I built multiple businesses helping everyday people create residual income and freedom on their own terms.This podcast isn’t just talk, it’s your weekly dose of mindset, money, and mission-driven motivation. Whether you’re still working your 9-5 or building your first business, every episode is designed to help you start, scale, and sustain your own journey.💥 Listen in to hear:
How I went from 100-hour weeks to financial freedom
Interviews with underdogs who made 6+ figures from scratch
Real-life strategies to build passive income
What it really takes to level up mentally and financially
📲 Add me on Instagram: @PaulAlex 📣 Tag your favorite episode in your IG Story and I’ll repost it with a personal message from me.Let’s build together. Let’s grow together. And most importantly, let’s level up.👊 Paul Alex Founder, OfficialPaulAlex.com
How I went from 100-hour weeks to financial freedom
Interviews with underdogs who made 6+ figures from scratch
Real-life strategies to build passive income
What it really takes to level up mentally and financially
📲 Add me on Instagram: @PaulAlex 📣 Tag your favorite episode in your IG Story and I’ll repost it with a personal message from me.Let’s build together. Let’s grow together. And most importantly, let’s level up.👊 Paul Alex Founder, OfficialPaulAlex.com
Episodes
Mentioned books

Jul 29, 2025 • 3min
How to Use Adversity as Fuel for Success
🔥 Struggling right now? Good. That means your breakthrough is coming.In this episode Paul Alex reveals how adversity—far from being a setback—is actually your greatest advantage. From his own journey growing up in an immigrant household to leaving behind an 80-hour workweek as a detective, Paul shares raw insights on how to transform struggle into strategy and pain into power.If you're facing hard times, this episode is your wake-up call to rise up, refocus, and turn pressure into progress. 💪🔑 Key takeaways:
Why adversity is the breeding ground for strength and clarity
How tough moments sharpen your vision and priorities
The mindset shift that turns obstacles into opportunities
How to silence doubt and fuel long-term success
Real-life examples of turning rock bottom into rocket fuel
Whether you're an aspiring entrepreneur, a business owner, or just grinding through life’s challenges—this episode will help you flip the script on adversity and level up your mindset.🎯 Don’t let struggle define you—let it refine you. Tap in now and turn your pain into power.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://jo.my/ytpaulalex2024 LinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:🌐 www.CashSwipe.com📘 FREE Copy of my book “Blue to Digital Gold - The New American Dream” www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 28, 2025 • 4min
The Power of Partnerships
🚀 Want to scale your business fast? The secret isn’t grinding harder—it’s partnering smarter.In Episode 498, Paul Alex breaks down one of the most underrated strategies for rapid business growth: the power of partnerships. Whether you're just starting out or looking to take your company to the next level, the right collaborations can multiply your reach, unlock new resources, and bring game-changing perspectives to your vision.🔑 Key takeaways:
Why going solo is slowing you down
How the right partner can fill in your blind spots
The difference between a competitive partner and a complementary one
Why shared risk equals greater reward
How to find people who align with your vision and values
It’s not about doing more—it’s about doing it with the right people. Tune in and learn how to build momentum, expand your network, and accelerate growth through strategic partnerships.🎯 Partner smart. Scale fast. Keep leveling up. 💼Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://jo.my/ytpaulalex2024 LinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:🌐 www.CashSwipe.com📘 FREE Copy of my book “Blue to Digital Gold - The New American Dream” www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 27, 2025 • 4min
Play Big or Stay Broke: Taking Risks in Crowded Markets
Crowded market? Good. That means there’s money on the table. In this episode of The Level Up Podcast, Paul Alex breaks down why saturated industries aren’t something to fear—they’re proof of demand. If you're playing small out of fear of competition, you're leaving cash on the table.What You’ll Learn:🔹 Saturation Signals Opportunity – Learn why a crowded market means people are buying—and how to carve out your lane.🔹 Stand Out or Stay Broke – Discover how small tweaks and bold positioning can separate you from the noise.🔹 Risk with Purpose – Find out how calculated, strategic risks can launch your business ahead of the pack.🔥 If you want real success, you can’t play it safe. Tune in to learn how to dominate in competitive spaces and win big by playing bold.💬 Enjoyed this episode? Subscribe, leave a review, and share it with someone who’s ready to level up in 2025!"Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 26, 2025 • 37min
He Was Homeless at 17… Now He’s a 7-Figure Roofing CEO ft. Kason Roberts
🔥 In this powerful episode of The Level Up Podcast, Paul Alex sits down with Kason Roberts (@kasonroberts), a once-homeless teen who went from sleeping with a trash bag of clothes to becoming the CEO of a 7-figure roofing company.Taken by CPS at just 8 years old, Kason’s journey is nothing short of incredible. From growing up in a one-bedroom apartment with seven siblings to working in the oil fields at 17 — he faced adversity head-on. Eventually, he found his lane in roofing and construction, launching AR Global Roofing, a company that now generates over seven figures in annual revenue.But it didn’t stop there. Kason now travels the world, mentors others, and shares his story to inspire those who come from nothing — proving that pain, when owned, can become your greatest power.“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 25, 2025 • 4min
Ditch the 9–5: Make Your Hustle Your Career
🚀 Tired of clocking in for someone else? In this episode of The Level Up Podcast, Paul Alex shares the roadmap to leaving your 9–5 and turning your side hustle into your full-time career.
🔹 Think Like a CEO – From day one, treat your hustle like a real business—not a hobby.
🔹 Build Predictable Income – One big month won’t cut it. Create systems that bring in steady, scalable cash flow.
🔹 Know When to Leap – Paul breaks down the financial and mindset milestones that signal it’s time to go all-in.
🔥 Your freedom isn’t found in a paycheck—it’s found in your hustle. This is how you claim it.
📢 Loved this episode? Subscribe, leave a review, and share it with someone ready to make the jump!
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 24, 2025 • 4min
How to Make Your Customers Your Sales Team
Welcome to The Level Up Podcast! In this episode, Paul Alex reveals how to turn your happy customers into your most powerful sales force. Forget cold leads and high ad spend—your existing clients can be the key to unlocking consistent, organic growth.
What You’ll Learn in This Episode:
✅ Deliver Results That Speak – Blow your customers away and they’ll do the selling for you.
✅ Ask with Confidence – Learn how to turn great service into referrals without feeling awkward or pushy.
✅ Create a Win-Win System – Reward the people who promote your brand so they stay loyal and keep spreading the word.
🔥 When your customers become your promoters, your business becomes unstoppable. Tune in to learn how to build a referral engine that scales trust, loyalty, and revenue.
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 2025 • 3min
Relationships Over Revenue: The Real ROI of Networking
In this episode of The Level Up Podcast, Paul Alex unpacks the true value of building genuine relationships in business. While revenue gets the spotlight, it’s your network that unlocks long-term success, opportunities, and personal growth.
What You’ll Learn:
🔹 Why Relationships Are the Real Currency – Your network opens doors money can’t.
🔹 Long-Term Leverage – How consistent relationship-building leads to referrals, insights, and collaborations.
🔹 Surround Yourself with Growth – The right people challenge you, elevate you, and expand your vision.
💡 Key Takeaway: Chase relationships, not just revenue. When you invest in people, the ROI pays off for life.
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 22, 2025 • 3min
Too Close to Quit: Why Most Stop Right Before the Breakthrough
🚀 You might be closer than you think. In this episode of The Level Up Podcast, Paul Alex breaks down why most entrepreneurs quit right before their biggest breakthrough—and how to make sure you’re not one of them.
🔹 Success Takes Time – The greatest wins come from relentless consistency, not overnight luck.
🔹 Failure Isn’t Final – Every setback holds a lesson. The ones who succeed are the ones who keep moving forward.
🔹 Stay Hungry – Obsession, discipline, and resilience are what separate winners from the rest.
💡 You’re not too far—you’re just too close to quit. Keep going. The breakthrough is right around the corner.
🔥 Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear this today!
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 21, 2025 • 3min
Price Smarter: How to Turn Perception Into Profit
💰 Want to charge more and scale faster? In this episode of The Level Up Podcast, Paul Alex dives into how pricing isn’t just a number—it’s a perception game. Learn how to use strategic pricing to elevate your brand, attract the right buyers, and maximize your profit.
🔹 Price Reflects Value – Understand why higher prices often lead to higher trust and stronger commitment.
🔹 Anchor Your Offers – Use smart pricing structures to position your best offer as the obvious choice.
🔹 Focus on Outcomes – Sell the transformation, not just the product—when value is clear, price is secondary.
🚀 Shift how people see your offer, and watch your revenue rise.
💬 Love this episode? Subscribe, leave a review, and share it with someone ready to level up their business!
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 19, 2025 • 51min
Broke With $100 → Built a $4M Cleaning Business Without Ads ft. Johnny Robinson
💰 He only had $100 in his bank account... now he's built a $4 million empire.
In this powerful episode of The Level Up Podcast, Paul Alex sits down with Johnny Robinson (@johnnytheceo) to break down the raw, behind-the-scenes journey of building a 7-figure cleaning business from scratch — and how he used that success to retire his mom, go viral online, and help over 3,000 others start their own businesses.
🔥 From splitting a queen bed with his best friend to running a multimillion-dollar brand… this is the ultimate underdog story turned masterclass in entrepreneurship.
🎙️ Key Takeaways:
How Johnny turned $75 and a squeegee into a thriving cleaning business
The strategy he used to generate $50K in 2 weeks before launching his coaching program
How he scaled Home Service Academy to $4M using organic content + affiliate marketing
Why his biggest "why" was retiring his mom from Uber after 80-hour workweeks
How to build trust, generate leads, and convert clients — even with no prior experience
🔔 Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it.
“Your Network is your NETWORTH!”
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
Linkedin: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
www.CashSwipe.com
FREE Copy of my book “Blue to Digital Gold - The New American Dream”
www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices


