
How I Grew My Brand
How I Grew My Brand is a series of one-on-one podcast interviews led by broadcaster Mary Nightingale with inspiring, high-profile British entrepreneurs.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for more than 30 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.
Latest episodes

Jan 9, 2020 • 39min
Mindful Chef Co founders Giles Humphries and Myles Hopper interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 3: Mindful Chef. Giles Humphries and Myles Hopper, two of the three Mindful Chef co-founders on relinquishing power – and a soggy box disaster…
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Apr 30, 2019 • 38min
The Collective founder Amelia Harvey interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: Amelia Harvey, co-founder of The Collective, tells how she applied learnings from her early career at Kellogg’s and L’Oréal when launching her gourmet yoghurt brand.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Apr 2, 2019 • 36min
Gymbox founder Richard Hilton interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: Richard Hilton speaks to Mary Nightingale about the challenges of stepping away from his fitness chain brand Gymbox. In a wide-ranging interview, he describes the power of brand messaging, the importance of maintaining culture during fast growth and explains how ‘paranoia can be healthy’.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Mar 10, 2019 • 32min
Camden Town Brewery founder Jasper Cuppaidge interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: Jasper Cuppaidge, founder of Camden Town Brewery, talks about the impact of his decision to sell his brand to AB InBev, the world’s biggest drinks company.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Feb 24, 2019 • 41min
Charlie Bigham founder Charlie Bigham interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: Charlie Bigham, founder of his eponymous gourmet food brand, has revealed how a ‘painful correction’ during the 2007 financial crisis forced his business to sharply refocus its priorities.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Feb 6, 2019 • 37min
Bloom & Wild founder Aron Gelbard interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany. But Aron Gelbard, co-founder and CEO of Bloom & Wild, has revealed how his revolutionary idea nearly fell at the very first hurdle.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Jan 24, 2019 • 47min
Deliciously Ella founder Ella Mills interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 2: She is the author of the fast-selling debut cookbook ever and creator of one of the country’s most popular food and lifestyle brands. But Ella Mills, founder and creative director of Deliciously Ella, has revealed how she never anticipated a career in business, let alone as the face of her eponymous empire.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Jul 13, 2018 • 36min
Turtle Bay founder Ajith Jayawickrema interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 1: Turtle Bay founder Ajith Jayawickrema, who moved to the UK from Sri Lanka at the age of 15, has revealed how singer Leona Lewis unknowingly inspired him to launch his highly successful Caribbean restaurant chain.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Jun 7, 2018 • 39min
Neom Organics founder Nicola Elliott interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 1: Nicola Elliott, co-founder of Neom Organics, on how a ‘magic’ tincture created for aching footballers inspired her to launch wellbeing brand Neom Organics.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

Apr 19, 2018 • 40min
Loungers founder Alex Reilley interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 1: Alex Reilley, co-founder and now Chairman of Loungers, tells Mary Nightingale how a ‘Game of Thrones’ approach to business which involved defining ‘the Cause’ enabled him and his team to turn Loungers from a small café-bar chain into a hugely successful nationwide brand.
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.