

The Russell Brunson Show
Russell Brunson | YAP Media
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.Subscribe now to join Russell as he shares his playbook and his passion for growth.
Episodes
Mentioned books

Feb 26, 2025 • 41min
Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
In this episode of The Russell Brunson Show, we’re diving into a critical yet often overlooked aspect of business success… leadership and vision. If you want to scale your company, attract top talent, and build a movement that fuels your marketing and sales, mastering visionary leadership is non-negotiable.
Your role as an entrepreneur isn’t just to sell products, it’s to create a vision that customers, employees, and partners want to be part of. But how do you capture that vision in the first place? And once you have it, how do you cast it in a way that builds momentum, increases conversions, and positions your brand as a market leader?
Key Highlights:
◼️Why a clear vision is your most powerful sales and marketing tool
◼️How to step up as a leader and set standards that attract loyal customers and team members
◼️The three mandates of leadership that will make people want to follow you
◼️Why energy and positioning are critical for increasing conversions and engagement
◼️The biggest mistake leaders make when communicating their vision - and how to avoid it
◼️Why unreasonable people change the world, and how to leverage that mindset to scale your business
Most entrepreneurs make the mistake of waiting until their vision is “perfect” before taking action. But vision isn’t something you wait for, it’s something you develop through movement and execution.
Whether you’re leading a business, a marketing campaign, or a community, this episode will help you build a vision that drives sales, increases engagement, and creates long-term impact.
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Feb 24, 2025 • 34min
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers! Seems to good to be true, I know, but it isn’t!
Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy! You’ve heard, “A spoon full of sugar helps the medicine go down.” Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need.
Key Highlights:
◼️Why traditional email promotions burn out your audience - and how to fix it
◼️The Content Launch Funnel formula that makes your list want to hear from you daily
◼️How to wrap your offers in irresistible “candy” content so they naturally convert
◼️The “Thank You Page MIFGE” strategy that turned ClickFunnels into a billion-dollar brand
◼️How to structure your emails so they drive engagement, not unsubscribes
Most people treat email marketing like a necessary evil - something they have to do, but that slowly erodes their list over time. With the Content Launch Funnel, you’re flipping the script and turning email into your biggest growth engine.
Your audience will actually look forward to your messages, stay engaged longer, and buy more - without feeling like they’re constantly being sold to. If you’re ready to transform how you market, increase conversions, and build a loyal customer base that trusts you, this episode is packed with the exact blueprint to make it happen.
https://www.secretsofsuccess.com/how-to-get-anything-you-want-challenge
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 19, 2025 • 32min
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop! It boggles my mind because they lose all the traction they’ve built. But if you understand how to keep momentum rolling, you can double your sales and 10X your profits - without spending more on ads!
I’ll break down the launch within the launch strategy, show you how to capture customers while they’re in a buying mindset, and reveal the exact steps I’ve used to scale ClickFunnels beyond what most people think is possible.
Key Highlights:
◼️Why most launches fail to generate real profit and how to fix it
◼️The “launch within the launch” strategy that maximizes revenue with zero extra ad spend
◼️How to keep buyers in heat so they continue buying from you
◼️The three-step framework to turn every campaign into a momentum machine
◼️How I’ve used this exact strategy to fuel ClickFunnels’ insane growth
If you want to stop leaving money on the table and start leveraging momentum to scale your business, this episode is a must-listen!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 17, 2025 • 1h 5min
How to Step Into Your Purpose and Change the World (Russell’s FHL 2025 Keynote) | #Marketing - Ep. 10
This is a special episode of The Russell Brunson Show, because it’s not just a normal podcast. It’s my keynote speech from the last ever FHL! I had a lot of time to think about what I’d say to kick off the event and get everyone ready for the next four days. And after thinking for weeks, it finally hit me!
If I can pass one thing on… I want people to step into their purpose and change the world!
So, in this episode, I’m diving deep into what I call the entrepreneurial calling, sharing the powerful idea that success isn’t just about money or tactics but about stepping into your purpose. I’ll share some of my fears, struggles, and breakthroughs that came with answering the call to make an impact. And I’ll share a few personal stories too!
Many people dream of success but get stuck in fear, uncertainty, and hesitation. In this speech, I’ll unpack the hero’s journey that every entrepreneur must embark on - from hearing the call to make a difference, to facing resistance and ultimately stepping into your role as a leader. I’ll discuss the importance of finding a definite purpose, overcoming fear with faith, and embracing the struggles that shape you into the person you're meant to become!
Key Highlights:
◼️The hero’s journey and why fear always comes before a breakthrough
◼️How to discover your definite purpose and align it with your calling
◼️The power of mentorship and why the right guide can change everything
If you've ever felt the pull to do something bigger but found yourself hesitating, My final FHL Keynote speech will give you the clarity and confidence to move forward!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 12, 2025 • 34min
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Most businesses sell products… The best businesses create movements! In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you!
Key Highlights:
◼️The two essential elements every successful movement is built on
◼️Why writing a book is the foundation for building a loyal following
◼️How hosting an industry event cements your authority and attracts your dream customers
◼️The difference between selling a product and leading a movement
◼️How ClickFunnels became more than just software—by building a movement of Funnel Hackers
◼️Why legacy comes from creating something bigger than yourself
Building a movement isn’t just about making more sales… It’s about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements.
This episode will show you how to plant your flag, gather your people, and build something that lasts! Let’s do it!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 10, 2025 • 55min
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Most entrepreneurs struggle to finish what they start. They jump from one idea to the next, never getting their projects across the finish line. In this episode, I break down exactly how I get so much done - from launching multiple companies to rolling out new funnels, events, and content at lightning speed. If you feel like you’re constantly spinning your wheels but not making real progress, this is the episode you need.
Key Highlights:
◼️The secret to actually finishing what you start – Most entrepreneurs are great starters but terrible finishers. I’ll show you how to break the cycle and complete the projects that will grow your business.
◼️Why deadlines are everything – I don’t just set goals—I set letter gold deadlines that never move. I’ll explain why this mindset shift is the reason we get so much done so fast.
◼️How to compress time and get more done in a week than most do in a year – It’s not about working harder—it’s about working smarter. I’ll share how we execute projects at record speed.
◼️The ‘Who Not How’ principle that changes everything – Stop trying to do everything yourself. I’ll teach you how to find the right who’s so you can move faster and scale bigger.
◼️Why launching before you're ready is the key to winning – Perfection kills momentum. I’ll show you how we launch fast, iterate, and improve with every version to build million-dollar funnels quickly.
Most people waste months (or years) waiting for the perfect moment to launch - only to get stuck in a never-ending cycle of planning. If you want to break free and actually build something great, this episode will give you the framework to get things done!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 5, 2025 • 49min
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you.
Key Highlights:
◼️Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost.
◼️The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start.
◼️The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way.
◼️Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success.
◼️How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead.
If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 3, 2025 • 38min
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling.
I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles.
Key Highlights:
◼️The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them.
◼️How structuring your company around growth, contribution, and extreme ownership creates a winning culture.
◼️Why the best marketers and business owners funnel hack first instead of starting from scratch.
◼️The hidden power of over-delivering and how it turns customers into lifelong fans.
◼️The golden rule applied to marketing and sales and how treating others the way you want to be treated builds trust and drives results.
◼️The secret to pushing past mediocrity: Work until you’re proud.
Whether you’re a marketer, entrepreneur, or business owner looking to scale your sales and influence, this episode will challenge you to rethink how values shape your path to success.
Tune in and start applying these principles today!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 2025 • 39min
The Law of the Harvest: Success Starts with Daily Seeds | #Success - Ep. 05
Today, we’re diving into one of the most important principles for success in marketing, sales, business, relationships, and life: the Law of the Harvest.
In this episode of The Russell Brunson Show, I break down how the seeds you’re planting today, through your habits, strategies, and mindset, determine the results you’ll reap tomorrow. This is applicable to more than just marketing and selling. Whether you’re trying to grow your business, improve your health, or strengthen your relationships, understanding and applying the Law of the Harvest is the key to achieving long-term success.
We’ll talk about how to identify the right strategies, create daily habits that make planting seeds automatic, and focus your energy on areas of life that matter most. I’ll also share personal stories, from my wrestling days to building ClickFunnels, that illustrate how consistent effort over time leads to bountiful results.
Key Highlights:
◼️The 3 steps to applying the Law of the Harvest in any area of life: strategy, habits, and focus.
◼️Why success isn’t about luck—it’s about consistently planting the right seeds every day.
◼️How subconscious patterns and habits shape your outcomes, whether you realize it or not.
◼️My personal wrestling journey: How perfect practice and repetition taught me the value of consistency.
◼️How to plant seeds in your business (lead generation, relationships, and more) for long-term growth.
Whether you’re an entrepreneur, a parent, or someone striving to improve any area of life, this episode will give you actionable insights to take control of your future by planting the right seeds today!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 27, 2025 • 47min
Unlocking Desire: The Missing Ingredient in Marketing and Sales | #Success - Ep. 04
In this episode we’re diving into one of the most powerful forces driving success in marketing, sales, and life: desire. I break down the three steps to understanding and amplifying desire - not just for your customers, but for yourself and the people you want to influence. Whether you’re trying to boost sales, refine your marketing strategies, or motivate yourself to reach new goals, learning how to harness and amplify desire is the key to unlocking success.
We’ll talk about how to identify existing desires, connect those desires to the results you’re offering, and amplify them to create unstoppable momentum. I’ll also share personal stories - from wrestling, parenting, and even building ClickFunnels - that reveal how desire has shaped who I’ve become in both business and life.
Key Highlights:
◼️The Three Steps to Desire: Identify, connect, and amplify to influence and motivate.
◼️Why desire is the foundation for successful marketing, selling, and personal development.
◼️How to inspire desire in your customers, audience, or loved ones - even when it feels impossible.
◼️The power of proximity: Surrounding yourself with passionate people to fuel your own fire.
◼️Reframing false beliefs: Overcoming the subconscious barriers that hold you back from success.
Whether you’re a marketer, entrepreneur, or someone striving for personal growth, this episode will give you incredible insights to influence others and truly get the results you want.
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices


